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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Dan BondOwner, CrossFit Fort Ashton

We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to

Published in Health Club Management 2020 issue 6
Bond reports that only 10 per cent of members froze payments
Bond reports that only 10 per cent of members froze payments
My advice would be to keep members in the loop on what’s going on or on what you’re thinking

Can you give us a short overview of your career background?
I started training under the CrossFit methodology in early 2012, began working in the fitness industry later the same year and opened CrossFit Fort Ashton in 2015. My time in the fitness sector has been a mix of me working as a personal trainer at David Lloyd, coaching generic fitness classes at local gyms and coaching at a number of Bristol based CrossFit boxes.

How was the Fort Ashton club tracking before COVID hit?
Pre-lockdown, CrossFit Fort Ashton was as busy as it’s ever been. Fully booked classes with waiting lists, consistent joining enquiries and a solid membership base of around 300. Obviously our core programme is CrossFit, but alongside that we also run a weightlifting programme and more recently we had begun a weekly gymnastics class.

How have you looked after your members during lockdown?
When the announcement was made that we would be closing, we actioned a few protocols that we felt would help our members whilst they had no access to the gym.

We lent the majority of our equipment out to members. Barbells, weights, kettlebells, dumbbells, sandbags, skipping ropes and more. We tried to make sure as many members as possible had something.

We began a ‘home workout’ programme. This consisted of daily workouts, which had bodyweight options for people with no kit, and limited kit options for those with something. We also created a YouTube channel where we uploaded demonstration and explanation videos to go alongside the daily workouts.

We began online classes via Zoom; this way people could still receive coaching while they were training. On top of the Zoom workout classes, we’ve also been doing a Friday night social on Zoom, which has included quizzes, scavenger hunts, Bingo, games of Cards Against Humanity and more.

Basically, we’ve been doing as much as we can to keep the members engaged with us and to keep them fit throughout lockdown. We’ve also done some live Q&As, and nutrition content with the coaches.

In what other ways have you kept in touch with members during closure?
Alongside our online classes and all of the above, we’ve been sending out a weekly newsletter every Sunday evening. This consists of relevant information regarding the gym and all that’s going on, plus useful information and content such as stretching and mobility videos, shout-outs to members on their birthdays and just letting everybody know what’s happening and that we’re being proactive in our approach to the situation.

We also sent every member a hand written, wax sealed letter – a little note to let them know we’re thinking about them and that we’re here if they need us.

How have you managed memberships during this time?
We closed at the end of March. We took payments for April as usual and during that month we had around 10 per cent of members freeze. From there we reduced our membership fees by 40 per cent, and since doing that we’ve only had a few people freeze.

We’d explained leading up to lockdown that if everyone decided to freeze or cancel then there would be a possibility of not having a gym to come back to. The culture and community at CrossFit Fort Ashton is incredible and the support from members has been amazing. We’ve been able to keep some staff wages going and make some improvements to the actual gym space.

How did you feel about the controversies surrounding Crossfit CEO Greg Glassman [who resigned after posting a racist tweet]?

What I will say is this; I communicated our position in relation to this matter to our members and it has been fully supported. We didn’t agree with Greg Glassman’s comments and HQ’s silence [in relation to Black Lives Matter] doesn’t align with our values as a gym.

However, I do believe change can be better achieved from within and at the time of this interview we will be remaining as a CrossFit affiliate.

Do you have advice for other operators on how to look after members during difficult times?
From what I’ve witnessed, especially locally in Bristol, everyone has been on top of this and doing a great job. Nationally, most CrossFit gym owners have been doing similar things and the sharing of information has been next level. The community within CrossFit has been invaluable to us.

My advice would be to keep members in the loop. Even if you’re unsure, communicate that. It’ll be appreciated over silence and uncertainty.

A hand-written note with wax seal was sent to every member
A hand-written note with wax seal was sent to every member
Bond has made improvements to the gym during lockdown
Bond has made improvements to the gym during lockdown
http://www.leisureopportunities.com/images/2020/988252_138982.jpg
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through the COVID-19 lockdown
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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features

HCM People: Dan BondOwner, CrossFit Fort Ashton

We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to

Published in Health Club Management 2020 issue 6
Bond reports that only 10 per cent of members froze payments
Bond reports that only 10 per cent of members froze payments
My advice would be to keep members in the loop on what’s going on or on what you’re thinking

Can you give us a short overview of your career background?
I started training under the CrossFit methodology in early 2012, began working in the fitness industry later the same year and opened CrossFit Fort Ashton in 2015. My time in the fitness sector has been a mix of me working as a personal trainer at David Lloyd, coaching generic fitness classes at local gyms and coaching at a number of Bristol based CrossFit boxes.

How was the Fort Ashton club tracking before COVID hit?
Pre-lockdown, CrossFit Fort Ashton was as busy as it’s ever been. Fully booked classes with waiting lists, consistent joining enquiries and a solid membership base of around 300. Obviously our core programme is CrossFit, but alongside that we also run a weightlifting programme and more recently we had begun a weekly gymnastics class.

How have you looked after your members during lockdown?
When the announcement was made that we would be closing, we actioned a few protocols that we felt would help our members whilst they had no access to the gym.

We lent the majority of our equipment out to members. Barbells, weights, kettlebells, dumbbells, sandbags, skipping ropes and more. We tried to make sure as many members as possible had something.

We began a ‘home workout’ programme. This consisted of daily workouts, which had bodyweight options for people with no kit, and limited kit options for those with something. We also created a YouTube channel where we uploaded demonstration and explanation videos to go alongside the daily workouts.

We began online classes via Zoom; this way people could still receive coaching while they were training. On top of the Zoom workout classes, we’ve also been doing a Friday night social on Zoom, which has included quizzes, scavenger hunts, Bingo, games of Cards Against Humanity and more.

Basically, we’ve been doing as much as we can to keep the members engaged with us and to keep them fit throughout lockdown. We’ve also done some live Q&As, and nutrition content with the coaches.

In what other ways have you kept in touch with members during closure?
Alongside our online classes and all of the above, we’ve been sending out a weekly newsletter every Sunday evening. This consists of relevant information regarding the gym and all that’s going on, plus useful information and content such as stretching and mobility videos, shout-outs to members on their birthdays and just letting everybody know what’s happening and that we’re being proactive in our approach to the situation.

We also sent every member a hand written, wax sealed letter – a little note to let them know we’re thinking about them and that we’re here if they need us.

How have you managed memberships during this time?
We closed at the end of March. We took payments for April as usual and during that month we had around 10 per cent of members freeze. From there we reduced our membership fees by 40 per cent, and since doing that we’ve only had a few people freeze.

We’d explained leading up to lockdown that if everyone decided to freeze or cancel then there would be a possibility of not having a gym to come back to. The culture and community at CrossFit Fort Ashton is incredible and the support from members has been amazing. We’ve been able to keep some staff wages going and make some improvements to the actual gym space.

How did you feel about the controversies surrounding Crossfit CEO Greg Glassman [who resigned after posting a racist tweet]?

What I will say is this; I communicated our position in relation to this matter to our members and it has been fully supported. We didn’t agree with Greg Glassman’s comments and HQ’s silence [in relation to Black Lives Matter] doesn’t align with our values as a gym.

However, I do believe change can be better achieved from within and at the time of this interview we will be remaining as a CrossFit affiliate.

Do you have advice for other operators on how to look after members during difficult times?
From what I’ve witnessed, especially locally in Bristol, everyone has been on top of this and doing a great job. Nationally, most CrossFit gym owners have been doing similar things and the sharing of information has been next level. The community within CrossFit has been invaluable to us.

My advice would be to keep members in the loop. Even if you’re unsure, communicate that. It’ll be appreciated over silence and uncertainty.

A hand-written note with wax seal was sent to every member
A hand-written note with wax seal was sent to every member
Bond has made improvements to the gym during lockdown
Bond has made improvements to the gym during lockdown
http://www.leisureopportunities.com/images/2020/988252_138982.jpg
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through the COVID-19 lockdown
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Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
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Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
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If you're a personal trainer working in the UK, you can now get online PT ...
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A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
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Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
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Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
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Click on a catalogue to view it online
Directory
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MyZone: Wearable technology solutions
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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Kemitron GmbH: Hydrotherapy / spa fragrances
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Lee Valley Regional Park Authority
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Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Messe Stuttgart, Germany
Diary dates
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Diary dates
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Diary dates
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Online,
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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