Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

DNA testing: Making it personal

More commonly associated with crime scenes and paternity tests, DNA testing is going mainstream – and it’s time for health clubs to get on board. Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2016 issue 1
MAKING IT PERSONAL / PHOTOS: SHUTTERSTOCK.COM
MAKING IT PERSONAL / PHOTOS: SHUTTERSTOCK.COM

ach time you have a new member, rather than embarking on a training programme you think will progress them towards their goals, wouldn’t it be great to immediately give them a training programme and diet plan that’s tailored to their genetic make-up – a way of helping them get better, and quicker, results?

Wouldn’t it also be great to know the member is more engaged and motivated to change their behaviour, because they know their programme is perfectly tailored to them and not the result of informed guesswork?

With DNA tests tailored to health and fitness now costing as little as £99, this knowledge is now available to everyone.

Better, faster results
DNA testing might conjure up images of laboratories and blood samples, but it’s very simple to do: a quick mouth swab can simply be popped in the post.

Fitness profiles commonly tested for are power, endurance, risk of injury and recovery time. Meanwhile, from a nutrition point of view, DNA profiling can reveal how people react to carbs or saturated fats, and which type of diet suits them best. It can also uncover any intolerances, as well as vitamin deficiencies, that might be causing issues – a suppressed immune system or fatigue, for example.

So how effective are DNA-based programmes? Anecdotal evidence says that, if people follow their training programmes, results are both better and quicker. A two-year study of 191 obese people – conducted by the University of Trieste in Italy – also showed encouraging results. Those on DNA-based diets lost 33 per cent more weight than those who were simply counting calories. They also gained more muscle mass and their BMI went down by an average of 1.8 points, compared with 1.3 for the other group.

But is there a down side to all this science? Do consumers want it? Do the resulting programmes guarantee success? What are the barriers to introducing the tests, and what infrastructure needs to be put in place to make them work well? Will you get left behind if you don’t offer this service?

Chris Collins,

Product developer,

My Inner Go

Chris Collins
Chris Collins

At the moment, gym instructors are only taking individuals’ stated goals and environment into account when designing training and nutrition plans. DNA testing allows for genuine personalisation based on genetics.

 We test for 187 genetic variants, within 30–40 genes, to inform decisions about which sports and nutrition people are most suited to, as well as identifying any vitamin deficiencies.

 It’s not about being told you can’t do a sport, but rather how to make the best of your attributes: whether you’re more suited to power or endurance activities. For example, if we test a footballer and find out they’re not suited to endurance activity, they know they need to focus more on the skill and power movements. It’s a way of knowing yourself better and then using that information.

 DNA testing allows clubs to take training to a more scientific level. It could be offered as part of the membership or could be another revenue stream; it also offers an opportunity to upsell people into PT. In addition, by helping members get better results, it also aids retention.

In the next five years, operators will be forced to embrace this technology – so better to buy into it now and make a name for themselves.

"In the next five years, operators will be forced to embrace DNA technology. Better to buy into it now and make a name for themselves" – Chris Collins, My Inner Go

Kate Brooker,

National Operations Manager,

Lifestyle Fitness Personal Training, UK

Kate Brooker
Kate Brooker

We introduced DNA testing into our nationwide PT business last year, through Genefit DNA. We started with a number of our own PTs taking the tests and implementing the recommended protocols. They saw a big difference in their results, which made it easier for them to promote the benefits to clients. 

 It takes out the trial and error approach, allowing us to give clients a bespoke plan and advise on their individual needs. For example, I’d always done endurance sports, but my tests showed I was more suited to power sports. Reducing the amount of endurance work I did and adding in some power exercises like dead lifting gave me better results. Meanwhile one of our PTs – a competitive bodybuilder – found he could achieve greater results if he built in more recovery time during his training.

 We’re now increasing awareness and promotion of DNA testing. We’re having to do some re-education, as some people assume it’s really only for elite athletes, but the interest we’re getting is phenomenal.

 Retention has improved because clients are seeing results quicker – they’re staying positive and keeping on track. If a person sticks to their training programme, they can see results within one month.

The test costs £99 and the results come back within four weeks. Genefit DNA then offers a consultation, giving a full breakdown of what the results mean, and we then develop a tailor-made training and nutrition plan. It’s a great addition to the PT tool kit and is also an additional revenue stream. 

Avi Lasarow,

CEO,

DNAFit

Avi Lasarow
Avi Lasarow

DNA tests give people extra information so they can make better informed lifestyle choices. For example, if a test indicates that someone has a high genetic risk of injury, they know they may need to take more time to warm up.

 Also, the ‘one size fits all’ approach to diets has long been a problem, leaving consumers at the mercy of frequently changing, often bad advice. DNA testing could prove to be an important factor in tackling the UK’s obesity problem.

We’ve been involved with an obesity intervention project in the east of England. In the Enable East pilot project, 56 people took DNA tests and were given tailored exercise plans. They were also assigned one of five diet plans, taking into account any dietary intolerances the tests uncovered. If the programme is successful, it will pave the way to roll out this technology across the health service. 

 People are getting used to the idea of big data, and soon it will be a no-brainer for all health clubs to be offering DNA testing. It’s a really exciting opportunity to disrupt the marketplace and make a difference. The tests can give people the information they need to solve issues that have been bothering them for years, and can be useful for behaviour change as people know the advice is truly personalised to their needs.

Raul Tornel
,

Transformation Director,

Grupo Marti, Mexico

Raul Tornel
Raul Tornel

As a premium operator, we’re always looking for products to offer a high-end service and for ways to help our members get the best results.

 When we started offering DNA tests across our 40 Sport City Fitness Clubs around two years ago, they were part of a premium membership package: they were included in the membership if people committed to the club for a year. Now we’re also selling them as an add-on.

 We test for three things: what type of exercise/training you’re best suited to; how you react to certain foods; and your body’s risk of injury and ability to recuperate. On average, members on DNA-based programmes see a 10–15 per cent greater improvement in strength, CV capacity and weight loss than those on standard programmes. Results also happen quicker. In addition, users have a clearer objective and a greater sense of urgency.

The challenge has been to train all of our staff so they’re able to deliver the techniques, as well as training the sales staff to sell the service. Trainers need to be able to deliver the tests and the programmes, and follow up.

It’s not a magic pill: there still has to be commitment from the members and our team have to encourage them to follow through, as well as follow up on their training. But I believe that, as testing techniques even get more advanced and more information becomes available, we’ll be able to get even better results.

"Those on DNA-based programmes see a 10–15 per cent greater improvement than those on standard programmes" – Raúl Tornel

Hazel Geary,

Business Development Director,

David Lloyd Leisure, UK

Hazel Geary
Hazel Geary

DNA testing gives us the opportunity to offer our members a more holistic approach to their health. It was introduced to our clubs in September 2015 – part of a multi-faceted project to create more personalised programmes, help members achieve their goals, save them time and avoid fads.

We’re now offering sophisticated body composition tests, weight loss sessions and online meal planners, so DNA testing is the final piece of the puzzle.

When they get the results, members have a one-hour consultation with a PT from which they take away an action plan, signposting them to our other products and services to support the change they desire. The test itself costs £159, but all of the support for the action plan is offered as part of their membership. Trainers check in with members every six weeks with a programme review.

It took 12 months to implement our new approach – to make sure we had the right mix of products and the right partners, ensure our staff understood the overall product mix and had bought into it, train the staff to deliver it, and embed the new approach into our teams.

I believe the health and fitness industry is moving further towards personalisation. Lots of health clubs are doing this on digital platforms only, but our model allows us to offer more face-to-face interaction to support members throughout their journey.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
David Lloyd Leisure first introduced DNA testing in September 2015 / PHOTOS: SHUTTERSTOCK.COM
David Lloyd Leisure first introduced DNA testing in September 2015 / PHOTOS: SHUTTERSTOCK.COM
DNA testing can help improve retention, as clients may see quicker results / PHOTOS: SHUTTERSTOCK.COM
DNA testing can help improve retention, as clients may see quicker results / PHOTOS: SHUTTERSTOCK.COM
DNA testing could be the next real market disruptor in the fitness sector / PHOTOS: SHUTTERSTOCK.COM
DNA testing could be the next real market disruptor in the fitness sector / PHOTOS: SHUTTERSTOCK.COM
https://www.leisureopportunities.co.uk/images/701511_684409.jpg
DNA-based technology is set to revolutionise personal fitness & wellbeing programmes
Kath Hudson, Journalist CHRIS COLLINS, Product developer, My Inner Go KATE BROOKER, National operations manager, Lifestyle Fitness Personal Training, UK AVI LASAROW, CEO, DNAFit RAUL TORNEL, Transformation director, Grupo Marti, Mexico HAZEL GEARY, Business development director, David Lloyd Leisure, UK,DNA, Kath Hudson, DNA test, Chris Collins, My Inner Go, Kate Brooker, Lifestyle Fitness, Genefit, DNAFit, Avi Lasarow, Raul Tornel, Grupo Marti, Sport City, Hazel Geary, David Lloyd
HCM magazine
It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
HCM magazine
HCM People

Mariah Rooney

Founder, Trauma Informed Weight Lifting
When people experience early life trauma it impacts their bodies and nervous systems. I became curious about how lifting weights could help them have the experience of strength
HCM magazine
When retailer, the €11 billion-a-year Colruyt Group, decided to get into the health club market, the plan was to fully integrate its entire business using customer insight data. The results are remarkable
HCM magazine
From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings
HCM magazine
New research from UCLA Health looked at the impact of Kundalini yoga on memory and found a significant impact, finds Megan Whitby
HCM promotional features
Sponsored
Sydney Swans team members were impressed by previous BLK BOX installations such as those for Manchester United and Loughborough University
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Latest News
More than 200 organisations and athletes in the UK have signed an open letter to ...
Latest News
Diversity, equity and inclusion in the European fitness industry is examined in a new report ...
Latest News
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built ...
Latest News
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement ...
Latest News
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and ...
Latest News
With just a few weeks until the General Election, CIMSPA – the organisation that represents people ...
Latest News
Co-founders of specialist gym and fitness wear company, WIT Fitness, have returned to the brand ...
Latest News
Basic-Fit has signed an agreement to sell five Holmes Place clubs it acquired as part ...
Featured supplier news
Featured supplier news: CoverMe Fitness launches in Australian market
CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region.
Featured supplier news
Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Company profiles
Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Company profiles
Company profile: Future Fit
Since 1993, Future Fit have been consistently raising the bar when it comes to training ...
Supplier Showcases
Supplier showcase - Matrix: Futureproofing
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
KeepMe press release: Keepme celebrated as one of the UK’s Top 12 Startups
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted.
Featured press releases
Taylor Made Designs Ltd press release: Taylor Made Designs backs local Atlantic row team
Dorset based business, Taylor Made Designs, is backing a brave team of four, committed to enduring on of the world’s most gruelling ocean challenges, aptly named: The World’s Toughest Row.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates

features

DNA testing: Making it personal

More commonly associated with crime scenes and paternity tests, DNA testing is going mainstream – and it’s time for health clubs to get on board. Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2016 issue 1
MAKING IT PERSONAL / PHOTOS: SHUTTERSTOCK.COM
MAKING IT PERSONAL / PHOTOS: SHUTTERSTOCK.COM

ach time you have a new member, rather than embarking on a training programme you think will progress them towards their goals, wouldn’t it be great to immediately give them a training programme and diet plan that’s tailored to their genetic make-up – a way of helping them get better, and quicker, results?

Wouldn’t it also be great to know the member is more engaged and motivated to change their behaviour, because they know their programme is perfectly tailored to them and not the result of informed guesswork?

With DNA tests tailored to health and fitness now costing as little as £99, this knowledge is now available to everyone.

Better, faster results
DNA testing might conjure up images of laboratories and blood samples, but it’s very simple to do: a quick mouth swab can simply be popped in the post.

Fitness profiles commonly tested for are power, endurance, risk of injury and recovery time. Meanwhile, from a nutrition point of view, DNA profiling can reveal how people react to carbs or saturated fats, and which type of diet suits them best. It can also uncover any intolerances, as well as vitamin deficiencies, that might be causing issues – a suppressed immune system or fatigue, for example.

So how effective are DNA-based programmes? Anecdotal evidence says that, if people follow their training programmes, results are both better and quicker. A two-year study of 191 obese people – conducted by the University of Trieste in Italy – also showed encouraging results. Those on DNA-based diets lost 33 per cent more weight than those who were simply counting calories. They also gained more muscle mass and their BMI went down by an average of 1.8 points, compared with 1.3 for the other group.

But is there a down side to all this science? Do consumers want it? Do the resulting programmes guarantee success? What are the barriers to introducing the tests, and what infrastructure needs to be put in place to make them work well? Will you get left behind if you don’t offer this service?

Chris Collins,

Product developer,

My Inner Go

Chris Collins
Chris Collins

At the moment, gym instructors are only taking individuals’ stated goals and environment into account when designing training and nutrition plans. DNA testing allows for genuine personalisation based on genetics.

 We test for 187 genetic variants, within 30–40 genes, to inform decisions about which sports and nutrition people are most suited to, as well as identifying any vitamin deficiencies.

 It’s not about being told you can’t do a sport, but rather how to make the best of your attributes: whether you’re more suited to power or endurance activities. For example, if we test a footballer and find out they’re not suited to endurance activity, they know they need to focus more on the skill and power movements. It’s a way of knowing yourself better and then using that information.

 DNA testing allows clubs to take training to a more scientific level. It could be offered as part of the membership or could be another revenue stream; it also offers an opportunity to upsell people into PT. In addition, by helping members get better results, it also aids retention.

In the next five years, operators will be forced to embrace this technology – so better to buy into it now and make a name for themselves.

"In the next five years, operators will be forced to embrace DNA technology. Better to buy into it now and make a name for themselves" – Chris Collins, My Inner Go

Kate Brooker,

National Operations Manager,

Lifestyle Fitness Personal Training, UK

Kate Brooker
Kate Brooker

We introduced DNA testing into our nationwide PT business last year, through Genefit DNA. We started with a number of our own PTs taking the tests and implementing the recommended protocols. They saw a big difference in their results, which made it easier for them to promote the benefits to clients. 

 It takes out the trial and error approach, allowing us to give clients a bespoke plan and advise on their individual needs. For example, I’d always done endurance sports, but my tests showed I was more suited to power sports. Reducing the amount of endurance work I did and adding in some power exercises like dead lifting gave me better results. Meanwhile one of our PTs – a competitive bodybuilder – found he could achieve greater results if he built in more recovery time during his training.

 We’re now increasing awareness and promotion of DNA testing. We’re having to do some re-education, as some people assume it’s really only for elite athletes, but the interest we’re getting is phenomenal.

 Retention has improved because clients are seeing results quicker – they’re staying positive and keeping on track. If a person sticks to their training programme, they can see results within one month.

The test costs £99 and the results come back within four weeks. Genefit DNA then offers a consultation, giving a full breakdown of what the results mean, and we then develop a tailor-made training and nutrition plan. It’s a great addition to the PT tool kit and is also an additional revenue stream. 

Avi Lasarow,

CEO,

DNAFit

Avi Lasarow
Avi Lasarow

DNA tests give people extra information so they can make better informed lifestyle choices. For example, if a test indicates that someone has a high genetic risk of injury, they know they may need to take more time to warm up.

 Also, the ‘one size fits all’ approach to diets has long been a problem, leaving consumers at the mercy of frequently changing, often bad advice. DNA testing could prove to be an important factor in tackling the UK’s obesity problem.

We’ve been involved with an obesity intervention project in the east of England. In the Enable East pilot project, 56 people took DNA tests and were given tailored exercise plans. They were also assigned one of five diet plans, taking into account any dietary intolerances the tests uncovered. If the programme is successful, it will pave the way to roll out this technology across the health service. 

 People are getting used to the idea of big data, and soon it will be a no-brainer for all health clubs to be offering DNA testing. It’s a really exciting opportunity to disrupt the marketplace and make a difference. The tests can give people the information they need to solve issues that have been bothering them for years, and can be useful for behaviour change as people know the advice is truly personalised to their needs.

Raul Tornel
,

Transformation Director,

Grupo Marti, Mexico

Raul Tornel
Raul Tornel

As a premium operator, we’re always looking for products to offer a high-end service and for ways to help our members get the best results.

 When we started offering DNA tests across our 40 Sport City Fitness Clubs around two years ago, they were part of a premium membership package: they were included in the membership if people committed to the club for a year. Now we’re also selling them as an add-on.

 We test for three things: what type of exercise/training you’re best suited to; how you react to certain foods; and your body’s risk of injury and ability to recuperate. On average, members on DNA-based programmes see a 10–15 per cent greater improvement in strength, CV capacity and weight loss than those on standard programmes. Results also happen quicker. In addition, users have a clearer objective and a greater sense of urgency.

The challenge has been to train all of our staff so they’re able to deliver the techniques, as well as training the sales staff to sell the service. Trainers need to be able to deliver the tests and the programmes, and follow up.

It’s not a magic pill: there still has to be commitment from the members and our team have to encourage them to follow through, as well as follow up on their training. But I believe that, as testing techniques even get more advanced and more information becomes available, we’ll be able to get even better results.

"Those on DNA-based programmes see a 10–15 per cent greater improvement than those on standard programmes" – Raúl Tornel

Hazel Geary,

Business Development Director,

David Lloyd Leisure, UK

Hazel Geary
Hazel Geary

DNA testing gives us the opportunity to offer our members a more holistic approach to their health. It was introduced to our clubs in September 2015 – part of a multi-faceted project to create more personalised programmes, help members achieve their goals, save them time and avoid fads.

We’re now offering sophisticated body composition tests, weight loss sessions and online meal planners, so DNA testing is the final piece of the puzzle.

When they get the results, members have a one-hour consultation with a PT from which they take away an action plan, signposting them to our other products and services to support the change they desire. The test itself costs £159, but all of the support for the action plan is offered as part of their membership. Trainers check in with members every six weeks with a programme review.

It took 12 months to implement our new approach – to make sure we had the right mix of products and the right partners, ensure our staff understood the overall product mix and had bought into it, train the staff to deliver it, and embed the new approach into our teams.

I believe the health and fitness industry is moving further towards personalisation. Lots of health clubs are doing this on digital platforms only, but our model allows us to offer more face-to-face interaction to support members throughout their journey.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
David Lloyd Leisure first introduced DNA testing in September 2015 / PHOTOS: SHUTTERSTOCK.COM
David Lloyd Leisure first introduced DNA testing in September 2015 / PHOTOS: SHUTTERSTOCK.COM
DNA testing can help improve retention, as clients may see quicker results / PHOTOS: SHUTTERSTOCK.COM
DNA testing can help improve retention, as clients may see quicker results / PHOTOS: SHUTTERSTOCK.COM
DNA testing could be the next real market disruptor in the fitness sector / PHOTOS: SHUTTERSTOCK.COM
DNA testing could be the next real market disruptor in the fitness sector / PHOTOS: SHUTTERSTOCK.COM
https://www.leisureopportunities.co.uk/images/701511_684409.jpg
DNA-based technology is set to revolutionise personal fitness & wellbeing programmes
Kath Hudson, Journalist CHRIS COLLINS, Product developer, My Inner Go KATE BROOKER, National operations manager, Lifestyle Fitness Personal Training, UK AVI LASAROW, CEO, DNAFit RAUL TORNEL, Transformation director, Grupo Marti, Mexico HAZEL GEARY, Business development director, David Lloyd Leisure, UK,DNA, Kath Hudson, DNA test, Chris Collins, My Inner Go, Kate Brooker, Lifestyle Fitness, Genefit, DNAFit, Avi Lasarow, Raul Tornel, Grupo Marti, Sport City, Hazel Geary, David Lloyd
Latest News
More than 200 organisations and athletes in the UK have signed an open letter to ...
Latest News
Diversity, equity and inclusion in the European fitness industry is examined in a new report ...
Latest News
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built ...
Latest News
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement ...
Latest News
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and ...
Latest News
With just a few weeks until the General Election, CIMSPA – the organisation that represents people ...
Latest News
Co-founders of specialist gym and fitness wear company, WIT Fitness, have returned to the brand ...
Latest News
Basic-Fit has signed an agreement to sell five Holmes Place clubs it acquired as part ...
Latest News
The UK health and fitness is performing well, especially the private sector, with member numbers, ...
Latest News
David Lloyd Leisure has opened the doors of Madrid country club, La Finca, which it ...
Latest News
Leisure development specialist, Alliance Leisure, has appointed industry veteran, David Stalker, as advisor to the ...
Featured supplier news
Featured supplier news: CoverMe Fitness launches in Australian market
CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region.
Featured supplier news
Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Company profiles
Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Company profiles
Company profile: Future Fit
Since 1993, Future Fit have been consistently raising the bar when it comes to training ...
Supplier Showcases
Supplier showcase - Matrix: Futureproofing
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
KeepMe press release: Keepme celebrated as one of the UK’s Top 12 Startups
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted.
Featured press releases
Taylor Made Designs Ltd press release: Taylor Made Designs backs local Atlantic row team
Dorset based business, Taylor Made Designs, is backing a brave team of four, committed to enduring on of the world’s most gruelling ocean challenges, aptly named: The World’s Toughest Row.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites