GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: In the frame

As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact

Published in Health Club Management 2021 issue 5
Operators must consider all types of facility provision / photo: Alliance leisure
Operators must consider all types of facility provision / photo: Alliance leisure

Why did you launch the Leisure Framework?
Jamie: Launched in 2017 by Denbighshire County Council and managed by Denbighshire Leisure Ltd, the UK Leisure Framework was designed to help public sector bodies transform their leisure offer with successful and sustainable facilities.

It was born out of the success of our first partnership with Alliance Leisure, where we spent almost £10m upgrading facilities after years of under-investment. Our positive experience of the process led us to develop the framework and appoint Alliance Leisure as leisure development partner, to help other local authorities, by removing the burdens of public procurement.

How is it benefiting local authorities?
Sarah: The UK’s public sector procurement process is one of the longest and most expensive in the EU. By making the process quicker and easier, the framework makes the development of public sector leisure facilities more efficient and affordable.

The framework adopts a full service approach, supporting all elements that contribute to a successful, sustainable development, including design, business planning, funding, construction and marketing. Most other frameworks don’t have such scope, focusing instead on individual elements.

The focus on reducing costs and improving efficiencies means local authorities can dedicate more of their budget to the development.

This approach also helps to mitigate investment risk, as working with experts in leisure regeneration – and maximising efficiencies at every stage of the development – helps ensure the finished project delivers desired outcomes and creates income-generating opportunities, which in turn, drive sustainability.

Jamie: The process is also completely transparent, so local authorities can be certain of the costs, which gives them the confidence to invest. Thanks to the framework, we’ve seen that confidence grow, with £144m committed investment in public sector leisure facilities over the last four years.

What impact has the framework had?
Sarah: The framework has ensured the successful completion of vital projects designed to deliver lasting impact. Many would never have gone ahead without it, as the local authorities quite simply wouldn’t have been able to afford to deliver them.

Projects range from installing thenew sports pitches, such as the first 3G pitches in Anglesey, to transforming facilities at scale, as we helped Inverclyde Leisure to do, investing £2.6m in three leisure centres to achieve a 75 per cent increase in net income and 51 per cent rise in membership.

Jamie: To date, 41 projects have completed, with 12 more underway. Regardless of size or cost, all projects are designed to impact local health and social outcomes by creating healthier communities, while also being economically sustainable to ensure local authorities achieve their income targets.

How can it help local authorities?
Jamie: These are challenging times for public sector leisure. The pandemic has highlighted just how important physical activity is for our mental and physical health, yet Sport England figures show that COVID-19 has had a profound effect on people’s activity levels, with those from black, Asian and minority ethnic and lower socio-economic groups disproportionately affected.

The need for public leisure will be greater than ever post-pandemic, but facilities have to be much more relevant if they’re to create better social and financial returns for local authorities. By mitigating the risk and making developments easier and more cost-effective, the framework will allow councils to invest in the right provision to bring economic, health and social benefits to their communities.

Sarah: Local authorities will need to broaden their offerings, both indoors and outdoors, to create active environments that can be used by as many members of the community as possible to ensure value for money. They must consider splash pads, zip wires, outdoor play and parkour to really invigorate their leisure spaces and generate returns.

At its heart, the UK Leisure Framework is a proven vehicle for delivering inspiring schemes that increase opportunities for physical activity.

Completed projects: 41

Completed project questionnaires: 120

Committed investment: £144m

Projects underway: 12

UK Leisure Framework: example projects
Completed

• St Helens Council, Newton-Le-Willows Leisure Centre: £4.2m
• West Suffolk Council, Newmarket Leisure Centre: £1.8m
• Monmouthshire County Council, Monmouth Leisure Centre: £7.4m
• Kirklees Active Leisure, Batley Sports & Tennis Centre: £1.5m
• Conwy County Council, Stadiwm Zip World: £0.25m
• Denbighshire County Council, Rhyl Leisure Centre: £1m
• Denbighshire County Council, SC2: £15m

On-site

• Dudley Metropolitan Borough Council, Dudley Leisure Centre: £17.4m
• Dudley Metropolitan Borough Council, Halesowen Leisure Centre: £8.4m
• Dudley Metropolitan Borough Council, Crystal Leisure Centre: £4.1m
• Brentwood Council, King George’s Playing Fields: £8m
• Wiltshire Council, Melksham Community Campus: £14m
• South Somerset Council, Chard Leisure Centre: £14m
• Sevenoaks District Council, White Oak Leisure Centre: £20m

Jamie Groves is MD of Denbighshire Leisure
Sarah Watts is CEO of Alliance Leisure
The aim is to create self-sustaining facilities / photo: Alliance leisure
The aim is to create self-sustaining facilities / photo: Alliance leisure
Social and financial returns must be balanced by councils / photo: Alliance leisure
Social and financial returns must be balanced by councils / photo: Alliance leisure
41 projects have been completed under the framework / photo: Alliance leisure
41 projects have been completed under the framework / photo: Alliance leisure
https://www.leisureopportunities.co.uk/images/2021/393983_521429.jpg
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM magazine
HCM People

Preston Lewis

Co-founder, Black Box VR
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM magazine
HCM People

Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Research
The Net Promoter Score has increased to 52, up from pre-COVID industry averages of 40-45 for local authority facilities
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Editor's letter
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM Magazine
Interview
Urban Health Club is a key element of the collaborative, future-facing, urban regeneration development that is Urban Harbor. Its founder and CEO tells Kate Cracknell about his desire to create something new, extraordinary and beautiful, while at the same time improving people’s health
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Latest News
Paralympic champion and ukactive chair Baroness Tanni Grey-Thompson has issued a rallying cry for the ...
Latest News
Equinox Group will require customers and employees to provide proof of vaccine, if they want ...
Latest News
A cross-party DCMS Committee in the UK has called on the government to launch a ...
Latest News
Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
Latest News
Nearly half (49 per cent) of health club members in the US who've cancelled their ...
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Featured supplier news
Featured supplier news: A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured supplier news
Featured supplier news: LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
fibodo Limited: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: In the frame

As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact

Published in Health Club Management 2021 issue 5
Operators must consider all types of facility provision / photo: Alliance leisure
Operators must consider all types of facility provision / photo: Alliance leisure

Why did you launch the Leisure Framework?
Jamie: Launched in 2017 by Denbighshire County Council and managed by Denbighshire Leisure Ltd, the UK Leisure Framework was designed to help public sector bodies transform their leisure offer with successful and sustainable facilities.

It was born out of the success of our first partnership with Alliance Leisure, where we spent almost £10m upgrading facilities after years of under-investment. Our positive experience of the process led us to develop the framework and appoint Alliance Leisure as leisure development partner, to help other local authorities, by removing the burdens of public procurement.

How is it benefiting local authorities?
Sarah: The UK’s public sector procurement process is one of the longest and most expensive in the EU. By making the process quicker and easier, the framework makes the development of public sector leisure facilities more efficient and affordable.

The framework adopts a full service approach, supporting all elements that contribute to a successful, sustainable development, including design, business planning, funding, construction and marketing. Most other frameworks don’t have such scope, focusing instead on individual elements.

The focus on reducing costs and improving efficiencies means local authorities can dedicate more of their budget to the development.

This approach also helps to mitigate investment risk, as working with experts in leisure regeneration – and maximising efficiencies at every stage of the development – helps ensure the finished project delivers desired outcomes and creates income-generating opportunities, which in turn, drive sustainability.

Jamie: The process is also completely transparent, so local authorities can be certain of the costs, which gives them the confidence to invest. Thanks to the framework, we’ve seen that confidence grow, with £144m committed investment in public sector leisure facilities over the last four years.

What impact has the framework had?
Sarah: The framework has ensured the successful completion of vital projects designed to deliver lasting impact. Many would never have gone ahead without it, as the local authorities quite simply wouldn’t have been able to afford to deliver them.

Projects range from installing thenew sports pitches, such as the first 3G pitches in Anglesey, to transforming facilities at scale, as we helped Inverclyde Leisure to do, investing £2.6m in three leisure centres to achieve a 75 per cent increase in net income and 51 per cent rise in membership.

Jamie: To date, 41 projects have completed, with 12 more underway. Regardless of size or cost, all projects are designed to impact local health and social outcomes by creating healthier communities, while also being economically sustainable to ensure local authorities achieve their income targets.

How can it help local authorities?
Jamie: These are challenging times for public sector leisure. The pandemic has highlighted just how important physical activity is for our mental and physical health, yet Sport England figures show that COVID-19 has had a profound effect on people’s activity levels, with those from black, Asian and minority ethnic and lower socio-economic groups disproportionately affected.

The need for public leisure will be greater than ever post-pandemic, but facilities have to be much more relevant if they’re to create better social and financial returns for local authorities. By mitigating the risk and making developments easier and more cost-effective, the framework will allow councils to invest in the right provision to bring economic, health and social benefits to their communities.

Sarah: Local authorities will need to broaden their offerings, both indoors and outdoors, to create active environments that can be used by as many members of the community as possible to ensure value for money. They must consider splash pads, zip wires, outdoor play and parkour to really invigorate their leisure spaces and generate returns.

At its heart, the UK Leisure Framework is a proven vehicle for delivering inspiring schemes that increase opportunities for physical activity.

Completed projects: 41

Completed project questionnaires: 120

Committed investment: £144m

Projects underway: 12

UK Leisure Framework: example projects
Completed

• St Helens Council, Newton-Le-Willows Leisure Centre: £4.2m
• West Suffolk Council, Newmarket Leisure Centre: £1.8m
• Monmouthshire County Council, Monmouth Leisure Centre: £7.4m
• Kirklees Active Leisure, Batley Sports & Tennis Centre: £1.5m
• Conwy County Council, Stadiwm Zip World: £0.25m
• Denbighshire County Council, Rhyl Leisure Centre: £1m
• Denbighshire County Council, SC2: £15m

On-site

• Dudley Metropolitan Borough Council, Dudley Leisure Centre: £17.4m
• Dudley Metropolitan Borough Council, Halesowen Leisure Centre: £8.4m
• Dudley Metropolitan Borough Council, Crystal Leisure Centre: £4.1m
• Brentwood Council, King George’s Playing Fields: £8m
• Wiltshire Council, Melksham Community Campus: £14m
• South Somerset Council, Chard Leisure Centre: £14m
• Sevenoaks District Council, White Oak Leisure Centre: £20m

Jamie Groves is MD of Denbighshire Leisure
Sarah Watts is CEO of Alliance Leisure
The aim is to create self-sustaining facilities / photo: Alliance leisure
The aim is to create self-sustaining facilities / photo: Alliance leisure
Social and financial returns must be balanced by councils / photo: Alliance leisure
Social and financial returns must be balanced by councils / photo: Alliance leisure
41 projects have been completed under the framework / photo: Alliance leisure
41 projects have been completed under the framework / photo: Alliance leisure
https://www.leisureopportunities.co.uk/images/2021/393983_521429.jpg
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
Latest News
Paralympic champion and ukactive chair Baroness Tanni Grey-Thompson has issued a rallying cry for the ...
Latest News
Equinox Group will require customers and employees to provide proof of vaccine, if they want ...
Latest News
A cross-party DCMS Committee in the UK has called on the government to launch a ...
Latest News
Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
Latest News
Nearly half (49 per cent) of health club members in the US who've cancelled their ...
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator ...
Featured supplier news
Featured supplier news: A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured supplier news
Featured supplier news: LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
fibodo Limited: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym