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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
http://www.leisureopportunities.com/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
Operators should start with the home fitness journey, working out how to gain a competitive advantage here, before working out how to dovetail physical visits into this
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Latest News
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of ...
Latest News
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO ...
Latest News
Following its announcement that grassroots sport could restart on 11 July and that gyms and ...
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
http://www.leisureopportunities.com/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
Latest News
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of ...
Latest News
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO ...
Latest News
Following its announcement that grassroots sport could restart on 11 July and that gyms and ...
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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