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UNITING THE WORLD OF FITNESS
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Health Club Management

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Profile: Anthony Whitington, Fixing Dad

When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us

Published in Health Club Management 2021 issue 1
Geoff, Anthony and Ian Whitington have turned a personal journey to health into a greater mission
Geoff, Anthony and Ian Whitington have turned a personal journey to health into a greater mission
People identify with the challenge. They often see themselves in the fears, barriers and pitfalls; in the family arguments, the late-night doubts – the bits we don’t see in most of the media success stories

We were at Chessington World of Adventures when my Dad collapsed and was later diagnosed with charcot foot, a complication of type 2 diabetes, which could lead to amputation,” explains Anthony Whitington. “It was at that point that me and my brother, Ian, realised that we needed to step in to save his life.”

And so, in 2013, the Fixing Dad mission was born. Anthony, who worked in finance, and Ian, a freelance cameraman, gave up their jobs to support their dad, Geoff, in transitioning to a healthy lifestyle, hoping to reverse his condition. Without backgrounds in health they educated themselves through googling and seeking out experts.

Working on three areas – fitness, nutrition and mindset – they set goals in each. Cycling 100 miles and cooking a meal for the family aimed to focus him on fitness and diet. But the key to changing Geoff’s mindset was convincing him that he still had a lot to live for. The tipping point for this was the family taking him on a roadtrip to France and Spain where they took part in adventures like white water rafting and sky diving.

To fund the project, they raised £25k on Kickstarter, thanks to 86 backers and the Paula Carr Diabetes Trust, in return for making a documentary of the journey. “We sent a three minute film to every media outlet we could think of which led to appearances all over the media,” says Whitington. “Thousands joined the Facebook page – which became key in motivating Dad – and the BBC commissioned the documentary, which was aired in 2016.”

More than 1.7 million people have now watched Fixing Dad. Still available on YouTube, it’s an inspirational story, which sees Geoff go from being on crutches with a number of illnesses – Type 2 diabetes, kidney cancer and atrial fibrillation – to taking part in the Prudential 100 mile RideLondon event in August 2014 in robust health, and becoming an advocate for lifestyle change, which has involved speaking at global health conferences. “We still get thousands of messages a month from people saying how the film has inspired them to change their health, or support a family member to change theirs,” says Whitington.

The Fixing Challenge
The dual success of saving Geoff and creating a popular film led to Anthony and Ian turning their passion project into a business called Fixing Us, to tell more stories and inspire more people. “It took a while to create a viable path and to find ways to do it on a large enough scale, but now we’ve evolved from content creators into a multi-facted health engagement company,” says Whitington.

Over the past few years they’ve worked with a number of major brands, including London Marathon Events, NHS England, AstraZeneca, Roche, Nestlé Health Science, Ascensia and Novartis, creating content and virtual events which help companies to engage with their clients and inspire them to take control of their health.

Their latest film, The Fixing Challenge, was aired by the BBC in September 2020 and received an even greater response than Fixing Dad. This time Geoff was a mentor. Made in association with Prudential, the sponsor of Ride London, it followed four people, all with serious health conditions, in their challenge to complete the 100 mile mass cycling event. All of them had unsuccessfully tried to lose weight in the past, but had given up and almost resigned themselves to their fates until they were inspired by Fixing Dad and applied, along with some 2,500 hopefuls, to take part in the challenge.

The films show that willpower and exercise alone is not enough to impact major lifestyle change, but rather a holistic approach is needed. It shows the importance of changing the relationship with food and using different reward systems, as well as addressing lifestyle stress and coming to terms with past traumas. Also the support of a significant other as well as the community of other fixees – who clearly bonded as a team – was paramount in keeping them accountable and motivated. The results are truly heartwarming.

Collaboration opportunities
The Fixing Dad initiative is all about inspiring and empowering people to engage with their health and not to give up on themselves. Whitington says that watching normal people overcoming health challenges is a powerful motivator to others in the same situation.

“People identify with the challenge. They often see themselves in the fears, barriers and pitfalls; in the family arguments, the late-night doubts – the bits we don’t see in most of the media success stories,” he says. “People tend to empathise and engage with the journey rather than the outcome. We find that it’s often less important for people to complete a challenge than it is for them to attempt that challenge in the first place. By watching the whole process viewers can relate to specific moments in the journey itself.”

Having already achieved success with a number of global brands in healthcare and pharmaceuticals, the Fixing Dad team are keen to partner with the health and fitness industry. “There are a few different ways in which we would like to collaborate,” says Whitington. “Firstly, by engaging older people to engage with their health as a way to overcome isolation. In partnership with operators, we could do this by creating content and programmes which help people with health conditions to tackle or reverse a range of conditions. Secondly, we would like to work with fitness organisations to build a complete health engagement programme encompassing fitness, diet and holistic living, via virtual content, events and forums.”

Exciting times are ahead for the Fixing Dad team, with a managing director, Rohin Malhotra, now on board to take the brand global. Projects are underway in the US, Canada, Russia and India and more is in the pipeline, including a potential television series. With lifestyle diseases becoming ever more of a problem, the world is in desperate need of more initiatives like this one.

Both Fixing Dad and The Fixing Challenge are on YouTube and at www.FixingUs.com

If you haven’t already seen the films, take a look, but have some tissues handy.

Inspiring people to engage with their health together

More than 90 per cent of the world’s population have a health problem and over 71 per cent of all deaths globally are preventable via dietary and lifestyle choices.

As an organisation, Fixing Us taps into the power of people to help inspire others to engage with their health.

The organisation creates video and television content, patient journeys, events and virtual engagement forums to inspire.

If you or someone you love are suffering from critical conditions including Type-2 diabetes, obesity, cardiovascular disease, mental illness, heart failure, respiratory illness and cancer, or if you need help engaging with your health, Fixing Us might be able to help: www.FixingUs.com

The group’s second film followed four people in their quest to improve their health and take part in RideLondon
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Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
By August 2014, Geoff was in robust health and taking part in the Prudential 100 mile RideLondon event
By August 2014, Geoff was in robust health and taking part in the Prudential 100 mile RideLondon event
Ian (L) and Anthony (R) hope to develop their brand by collaborating with the health and fitness industry
Ian (L) and Anthony (R) hope to develop their brand by collaborating with the health and fitness industry
https://www.leisureopportunities.co.uk/images/2021/476534_221296.jpg
Anthony and his brother Ian founded a health charity, Fixing Dad, to save their father’s life. They tell their moving story
Fixing Dad, Anthony Whitington, Ian Whitington, Geoff Whitington, Fixing us,health, fitness, wellbeing, holistic, nutrition
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features

Profile: Anthony Whitington, Fixing Dad

When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us

Published in Health Club Management 2021 issue 1
Geoff, Anthony and Ian Whitington have turned a personal journey to health into a greater mission
Geoff, Anthony and Ian Whitington have turned a personal journey to health into a greater mission
People identify with the challenge. They often see themselves in the fears, barriers and pitfalls; in the family arguments, the late-night doubts – the bits we don’t see in most of the media success stories

We were at Chessington World of Adventures when my Dad collapsed and was later diagnosed with charcot foot, a complication of type 2 diabetes, which could lead to amputation,” explains Anthony Whitington. “It was at that point that me and my brother, Ian, realised that we needed to step in to save his life.”

And so, in 2013, the Fixing Dad mission was born. Anthony, who worked in finance, and Ian, a freelance cameraman, gave up their jobs to support their dad, Geoff, in transitioning to a healthy lifestyle, hoping to reverse his condition. Without backgrounds in health they educated themselves through googling and seeking out experts.

Working on three areas – fitness, nutrition and mindset – they set goals in each. Cycling 100 miles and cooking a meal for the family aimed to focus him on fitness and diet. But the key to changing Geoff’s mindset was convincing him that he still had a lot to live for. The tipping point for this was the family taking him on a roadtrip to France and Spain where they took part in adventures like white water rafting and sky diving.

To fund the project, they raised £25k on Kickstarter, thanks to 86 backers and the Paula Carr Diabetes Trust, in return for making a documentary of the journey. “We sent a three minute film to every media outlet we could think of which led to appearances all over the media,” says Whitington. “Thousands joined the Facebook page – which became key in motivating Dad – and the BBC commissioned the documentary, which was aired in 2016.”

More than 1.7 million people have now watched Fixing Dad. Still available on YouTube, it’s an inspirational story, which sees Geoff go from being on crutches with a number of illnesses – Type 2 diabetes, kidney cancer and atrial fibrillation – to taking part in the Prudential 100 mile RideLondon event in August 2014 in robust health, and becoming an advocate for lifestyle change, which has involved speaking at global health conferences. “We still get thousands of messages a month from people saying how the film has inspired them to change their health, or support a family member to change theirs,” says Whitington.

The Fixing Challenge
The dual success of saving Geoff and creating a popular film led to Anthony and Ian turning their passion project into a business called Fixing Us, to tell more stories and inspire more people. “It took a while to create a viable path and to find ways to do it on a large enough scale, but now we’ve evolved from content creators into a multi-facted health engagement company,” says Whitington.

Over the past few years they’ve worked with a number of major brands, including London Marathon Events, NHS England, AstraZeneca, Roche, Nestlé Health Science, Ascensia and Novartis, creating content and virtual events which help companies to engage with their clients and inspire them to take control of their health.

Their latest film, The Fixing Challenge, was aired by the BBC in September 2020 and received an even greater response than Fixing Dad. This time Geoff was a mentor. Made in association with Prudential, the sponsor of Ride London, it followed four people, all with serious health conditions, in their challenge to complete the 100 mile mass cycling event. All of them had unsuccessfully tried to lose weight in the past, but had given up and almost resigned themselves to their fates until they were inspired by Fixing Dad and applied, along with some 2,500 hopefuls, to take part in the challenge.

The films show that willpower and exercise alone is not enough to impact major lifestyle change, but rather a holistic approach is needed. It shows the importance of changing the relationship with food and using different reward systems, as well as addressing lifestyle stress and coming to terms with past traumas. Also the support of a significant other as well as the community of other fixees – who clearly bonded as a team – was paramount in keeping them accountable and motivated. The results are truly heartwarming.

Collaboration opportunities
The Fixing Dad initiative is all about inspiring and empowering people to engage with their health and not to give up on themselves. Whitington says that watching normal people overcoming health challenges is a powerful motivator to others in the same situation.

“People identify with the challenge. They often see themselves in the fears, barriers and pitfalls; in the family arguments, the late-night doubts – the bits we don’t see in most of the media success stories,” he says. “People tend to empathise and engage with the journey rather than the outcome. We find that it’s often less important for people to complete a challenge than it is for them to attempt that challenge in the first place. By watching the whole process viewers can relate to specific moments in the journey itself.”

Having already achieved success with a number of global brands in healthcare and pharmaceuticals, the Fixing Dad team are keen to partner with the health and fitness industry. “There are a few different ways in which we would like to collaborate,” says Whitington. “Firstly, by engaging older people to engage with their health as a way to overcome isolation. In partnership with operators, we could do this by creating content and programmes which help people with health conditions to tackle or reverse a range of conditions. Secondly, we would like to work with fitness organisations to build a complete health engagement programme encompassing fitness, diet and holistic living, via virtual content, events and forums.”

Exciting times are ahead for the Fixing Dad team, with a managing director, Rohin Malhotra, now on board to take the brand global. Projects are underway in the US, Canada, Russia and India and more is in the pipeline, including a potential television series. With lifestyle diseases becoming ever more of a problem, the world is in desperate need of more initiatives like this one.

Both Fixing Dad and The Fixing Challenge are on YouTube and at www.FixingUs.com

If you haven’t already seen the films, take a look, but have some tissues handy.

Inspiring people to engage with their health together

More than 90 per cent of the world’s population have a health problem and over 71 per cent of all deaths globally are preventable via dietary and lifestyle choices.

As an organisation, Fixing Us taps into the power of people to help inspire others to engage with their health.

The organisation creates video and television content, patient journeys, events and virtual engagement forums to inspire.

If you or someone you love are suffering from critical conditions including Type-2 diabetes, obesity, cardiovascular disease, mental illness, heart failure, respiratory illness and cancer, or if you need help engaging with your health, Fixing Us might be able to help: www.FixingUs.com

The group’s second film followed four people in their quest to improve their health and take part in RideLondon
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
By August 2014, Geoff was in robust health and taking part in the Prudential 100 mile RideLondon event
By August 2014, Geoff was in robust health and taking part in the Prudential 100 mile RideLondon event
Ian (L) and Anthony (R) hope to develop their brand by collaborating with the health and fitness industry
Ian (L) and Anthony (R) hope to develop their brand by collaborating with the health and fitness industry
https://www.leisureopportunities.co.uk/images/2021/476534_221296.jpg
Anthony and his brother Ian founded a health charity, Fixing Dad, to save their father’s life. They tell their moving story
Fixing Dad, Anthony Whitington, Ian Whitington, Geoff Whitington, Fixing us,health, fitness, wellbeing, holistic, nutrition
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Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Matrix Fitness: Exercise equipment
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Diary dates
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Worldwide, Various,
Diary dates
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Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
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Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
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tbc, Dunedin, New Zealand
Diary dates
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