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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Charlie & Claire BourneFounders: Eden Organic and Eden Fitness

We’ll soon be starting work on a mega club, called Eden RAW, which will have four boutique offerings under one roof and is expected to launch in the first quarter of 2020

Published in Health Club Management 2019 issue 4
Charlie & Claire Bourne
Charlie & Claire Bourne

What’s the story behind Eden Organic?
Claire: Eden Organic launched in 2016 and is my passion project. My background is in the pharmaceutical industry but, in 2009, I was incredibly ill and was left fighting for my life. I temporarily lost my vision, as well as the ability to walk and talk. I was given high doses of medication and the future was bleak.

I never gave up my dream to heal and lead a joyful life again and I didn’t want to remain on lifelong medication, so I threw myself into researching natural healing, organic living and how to clean up my diet and better understand the ingredients of every product I came in contact with in normal life.

I didn’t realise the damage caused by pesticides, GMO and the additives that are hidden in our food, household and beauty products, which we routinely use.

After three years living a totally natural and organic life, I’d completely healed myself and no longer needed medication. Life was joyful again and I passionately wanted to share my research with others so I decided to create Eden Organic: a lifestyle brand of beauty, nutrition and supplementation, available to Eden Fitness members and online.

All the products we sell are researched and used by our team, and in addition to offering curated products, we’re now busy creating our own product ranges that we’re incredibly excited about.

What other plans do you have?
We’re in the process of launching a luxury fitness and spa brand in Ireland – called Eden One – in a joint partnership with Comer Homes and the McHale brothers for their latest landmark site, Number One Ballsbridge.
Eden One will raise the bar for ultra high-end members’ fitness clubs and we’re combining this with Eden Elements; the next level of destination spa. It’s slated to launch in the last quarter of 2019.

How did Eden Fitness start?
Charlie: In 1995 I had a motorbike accident and was paralysed for a few months. While I was bolted to my hospital bed, I caught an episode of Mr Motivator on TV and vowed that if I could ever walk again I would get into fitness.

Fortunately, I did heal, trained to become an aerobics instructor and got a job at a club, then known as Jealous Health Club on the outskirts of London.

Within a few years, I’d risen to fitness manager and realised the core business was struggling. I had the option of taking it over in 2001 and, with some support and great relations with the landlord – which was actually Comer Homes – we bought the business for £1, along with £600,000 of debt.

After a year and a complete makeover, the business was thriving. As a result, Comer Homes offered me another site in Ealing, which is where I developed and launched Eden Fitness in 2007.

What is the concept?
Lots of other operators had already turned down the site, because it didn’t fit their standard model, so it needed something completely different.

We created a design-led, member-focused and highly aesthetic environment, to create a place where people want to spend time.

The entrance is through our fully licensed champagne lounge which immediately sets the scene and is something completely different from a standard fitness club.

We have a stunning 20m pool, a panoramic Finnish sauna, a star-lit steamroom and a large hydro pool; in addition to 5,500sq ft of personalised fitness spaces and a studio with 70 classes per week.

Recently we’ve added a further 40 Eden RAW boutique classes, held either on the gym floor, in the studio or in our Total Cardio Zone.

Coming from a grassroots studio instructor background, I’m still involved with the programming of all the RAW HIIT class formats.

What happened to the original club?
In 2011 I sold it to another company who closed it. I’ve since taken it back again and have grand ideas for its next chapter! We’ll soon be starting work on a mega-boutique club called Eden RAW, which will have four boutique offerings under one roof and is expected to launch in the first quarter of 2020.

There’ll be a studio offering our HIIT classes with treadmills, resistance stations and TRX; a boxing and combat HIIT studio; a multi-tiered spinning auditorium and a mind/body studio. One floor will be dedicated to specialised PT pods. RAW credits can be used, in various multiples, for any of the studios, personal training or at Eden Fitness.

Why are you the only person who can make this site work?
I know the area well and what members want, I have a real passion for the site and take a personal approach to its operation.

The last operator struggled to maintain the different facilities, so we’ve forsaken the wet area – the space lends itself to a mega-boutique and we’ll be able to offer a one-stop shop for boutique fitness, which is what the market wants.

Eden will be opening two new locations in 2019/20
Eden will be opening two new locations in 2019/20
http://www.leisureopportunities.com/images/imagesX/262998_655759.jpg
The founders of Eden Fitness and Eden Organic on how two health scares inspired their growing health and wellness operation
Charlie & Claire Bourne, founders: Eden Organic and Eden Fitness,Charlie Bourne, Claire Bourne, Eden Organic, Eden Fitness, organic nutrition, wellness, Eden RAW
People
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Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
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Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their ...
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The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking ...
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Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each ...
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Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired ...
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Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A ...
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The number of UK adults classed as physically active has increased by 1 million in ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
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Featured supplier: Fisikal develops new 'easy start' business management solution for studios and personal trainers
Fisikal has launched its first self-activating digital business solution, ideal for personal trainers and studio operators.
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promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
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At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Kemitron GmbH: Hydrotherapy / spa fragrances
Audio visual
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Member access schemes
Move GB: Member access schemes
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Professional services
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Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Charlie & Claire BourneFounders: Eden Organic and Eden Fitness

We’ll soon be starting work on a mega club, called Eden RAW, which will have four boutique offerings under one roof and is expected to launch in the first quarter of 2020

Published in Health Club Management 2019 issue 4
Charlie & Claire Bourne
Charlie & Claire Bourne

What’s the story behind Eden Organic?
Claire: Eden Organic launched in 2016 and is my passion project. My background is in the pharmaceutical industry but, in 2009, I was incredibly ill and was left fighting for my life. I temporarily lost my vision, as well as the ability to walk and talk. I was given high doses of medication and the future was bleak.

I never gave up my dream to heal and lead a joyful life again and I didn’t want to remain on lifelong medication, so I threw myself into researching natural healing, organic living and how to clean up my diet and better understand the ingredients of every product I came in contact with in normal life.

I didn’t realise the damage caused by pesticides, GMO and the additives that are hidden in our food, household and beauty products, which we routinely use.

After three years living a totally natural and organic life, I’d completely healed myself and no longer needed medication. Life was joyful again and I passionately wanted to share my research with others so I decided to create Eden Organic: a lifestyle brand of beauty, nutrition and supplementation, available to Eden Fitness members and online.

All the products we sell are researched and used by our team, and in addition to offering curated products, we’re now busy creating our own product ranges that we’re incredibly excited about.

What other plans do you have?
We’re in the process of launching a luxury fitness and spa brand in Ireland – called Eden One – in a joint partnership with Comer Homes and the McHale brothers for their latest landmark site, Number One Ballsbridge.
Eden One will raise the bar for ultra high-end members’ fitness clubs and we’re combining this with Eden Elements; the next level of destination spa. It’s slated to launch in the last quarter of 2019.

How did Eden Fitness start?
Charlie: In 1995 I had a motorbike accident and was paralysed for a few months. While I was bolted to my hospital bed, I caught an episode of Mr Motivator on TV and vowed that if I could ever walk again I would get into fitness.

Fortunately, I did heal, trained to become an aerobics instructor and got a job at a club, then known as Jealous Health Club on the outskirts of London.

Within a few years, I’d risen to fitness manager and realised the core business was struggling. I had the option of taking it over in 2001 and, with some support and great relations with the landlord – which was actually Comer Homes – we bought the business for £1, along with £600,000 of debt.

After a year and a complete makeover, the business was thriving. As a result, Comer Homes offered me another site in Ealing, which is where I developed and launched Eden Fitness in 2007.

What is the concept?
Lots of other operators had already turned down the site, because it didn’t fit their standard model, so it needed something completely different.

We created a design-led, member-focused and highly aesthetic environment, to create a place where people want to spend time.

The entrance is through our fully licensed champagne lounge which immediately sets the scene and is something completely different from a standard fitness club.

We have a stunning 20m pool, a panoramic Finnish sauna, a star-lit steamroom and a large hydro pool; in addition to 5,500sq ft of personalised fitness spaces and a studio with 70 classes per week.

Recently we’ve added a further 40 Eden RAW boutique classes, held either on the gym floor, in the studio or in our Total Cardio Zone.

Coming from a grassroots studio instructor background, I’m still involved with the programming of all the RAW HIIT class formats.

What happened to the original club?
In 2011 I sold it to another company who closed it. I’ve since taken it back again and have grand ideas for its next chapter! We’ll soon be starting work on a mega-boutique club called Eden RAW, which will have four boutique offerings under one roof and is expected to launch in the first quarter of 2020.

There’ll be a studio offering our HIIT classes with treadmills, resistance stations and TRX; a boxing and combat HIIT studio; a multi-tiered spinning auditorium and a mind/body studio. One floor will be dedicated to specialised PT pods. RAW credits can be used, in various multiples, for any of the studios, personal training or at Eden Fitness.

Why are you the only person who can make this site work?
I know the area well and what members want, I have a real passion for the site and take a personal approach to its operation.

The last operator struggled to maintain the different facilities, so we’ve forsaken the wet area – the space lends itself to a mega-boutique and we’ll be able to offer a one-stop shop for boutique fitness, which is what the market wants.

Eden will be opening two new locations in 2019/20
Eden will be opening two new locations in 2019/20
http://www.leisureopportunities.com/images/imagesX/262998_655759.jpg
The founders of Eden Fitness and Eden Organic on how two health scares inspired their growing health and wellness operation
Charlie & Claire Bourne, founders: Eden Organic and Eden Fitness,Charlie Bourne, Claire Bourne, Eden Organic, Eden Fitness, organic nutrition, wellness, Eden RAW
Latest News
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their ...
Latest News
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event ...
Latest News
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking ...
Latest News
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each ...
Latest News
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired ...
Latest News
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A ...
Latest News
LXA has inserted a 2,000sq ft (186sq m) indoor/outdoor boxing gym into a mixed-use building ...
Latest News
The number of UK adults classed as physically active has increased by 1 million in ...
Latest News
Australian health club operator Viva Leisure has acquired eight Healthworks Fitness Centres in the state ...
Latest News
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value ...
Latest News
UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: Fisikal develops new 'easy start' business management solution for studios and personal trainers
Fisikal has launched its first self-activating digital business solution, ideal for personal trainers and studio operators.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Audio visual
Hutchison Technologies: Audio visual
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Locking solutions
Ojmar: Locking solutions
Member access schemes
Move GB: Member access schemes
Spa software
ResortSuite: Spa software
Fitness equipment
Stages Cycling: Fitness equipment
Skincare
Sothys: Skincare
Professional services
Deloitte UK: Professional services
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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