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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Charlie & Claire BourneFounders: Eden Organic and Eden Fitness

We’ll soon be starting work on a mega club, called Eden RAW, which will have four boutique offerings under one roof and is expected to launch in the first quarter of 2020

Published in Health Club Management 2019 issue 4
Charlie & Claire Bourne
Charlie & Claire Bourne

What’s the story behind Eden Organic?
Claire: Eden Organic launched in 2016 and is my passion project. My background is in the pharmaceutical industry but, in 2009, I was incredibly ill and was left fighting for my life. I temporarily lost my vision, as well as the ability to walk and talk. I was given high doses of medication and the future was bleak.

I never gave up my dream to heal and lead a joyful life again and I didn’t want to remain on lifelong medication, so I threw myself into researching natural healing, organic living and how to clean up my diet and better understand the ingredients of every product I came in contact with in normal life.

I didn’t realise the damage caused by pesticides, GMO and the additives that are hidden in our food, household and beauty products, which we routinely use.

After three years living a totally natural and organic life, I’d completely healed myself and no longer needed medication. Life was joyful again and I passionately wanted to share my research with others so I decided to create Eden Organic: a lifestyle brand of beauty, nutrition and supplementation, available to Eden Fitness members and online.

All the products we sell are researched and used by our team, and in addition to offering curated products, we’re now busy creating our own product ranges that we’re incredibly excited about.

What other plans do you have?
We’re in the process of launching a luxury fitness and spa brand in Ireland – called Eden One – in a joint partnership with Comer Homes and the McHale brothers for their latest landmark site, Number One Ballsbridge.
Eden One will raise the bar for ultra high-end members’ fitness clubs and we’re combining this with Eden Elements; the next level of destination spa. It’s slated to launch in the last quarter of 2019.

How did Eden Fitness start?
Charlie: In 1995 I had a motorbike accident and was paralysed for a few months. While I was bolted to my hospital bed, I caught an episode of Mr Motivator on TV and vowed that if I could ever walk again I would get into fitness.

Fortunately, I did heal, trained to become an aerobics instructor and got a job at a club, then known as Jealous Health Club on the outskirts of London.

Within a few years, I’d risen to fitness manager and realised the core business was struggling. I had the option of taking it over in 2001 and, with some support and great relations with the landlord – which was actually Comer Homes – we bought the business for £1, along with £600,000 of debt.

After a year and a complete makeover, the business was thriving. As a result, Comer Homes offered me another site in Ealing, which is where I developed and launched Eden Fitness in 2007.

What is the concept?
Lots of other operators had already turned down the site, because it didn’t fit their standard model, so it needed something completely different.

We created a design-led, member-focused and highly aesthetic environment, to create a place where people want to spend time.

The entrance is through our fully licensed champagne lounge which immediately sets the scene and is something completely different from a standard fitness club.

We have a stunning 20m pool, a panoramic Finnish sauna, a star-lit steamroom and a large hydro pool; in addition to 5,500sq ft of personalised fitness spaces and a studio with 70 classes per week.

Recently we’ve added a further 40 Eden RAW boutique classes, held either on the gym floor, in the studio or in our Total Cardio Zone.

Coming from a grassroots studio instructor background, I’m still involved with the programming of all the RAW HIIT class formats.

What happened to the original club?
In 2011 I sold it to another company who closed it. I’ve since taken it back again and have grand ideas for its next chapter! We’ll soon be starting work on a mega-boutique club called Eden RAW, which will have four boutique offerings under one roof and is expected to launch in the first quarter of 2020.

There’ll be a studio offering our HIIT classes with treadmills, resistance stations and TRX; a boxing and combat HIIT studio; a multi-tiered spinning auditorium and a mind/body studio. One floor will be dedicated to specialised PT pods. RAW credits can be used, in various multiples, for any of the studios, personal training or at Eden Fitness.

Why are you the only person who can make this site work?
I know the area well and what members want, I have a real passion for the site and take a personal approach to its operation.

The last operator struggled to maintain the different facilities, so we’ve forsaken the wet area – the space lends itself to a mega-boutique and we’ll be able to offer a one-stop shop for boutique fitness, which is what the market wants.

Eden will be opening two new locations in 2019/20
Eden will be opening two new locations in 2019/20
http://www.leisureopportunities.com/images/imagesX/262998_655759.jpg
The founders of Eden Fitness and Eden Organic on how two health scares inspired their growing health and wellness operation
Charlie & Claire Bourne, founders: Eden Organic and Eden Fitness,Charlie Bourne, Claire Bourne, Eden Organic, Eden Fitness, organic nutrition, wellness, Eden RAW
People
Our COVID-19 measures make our clubs significantly safer than any other public space
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Latest News
Technogym has announced the launch of live and on-demand classes. The new content will be ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates

features

HCM People: Charlie & Claire BourneFounders: Eden Organic and Eden Fitness

We’ll soon be starting work on a mega club, called Eden RAW, which will have four boutique offerings under one roof and is expected to launch in the first quarter of 2020

Published in Health Club Management 2019 issue 4
Charlie & Claire Bourne
Charlie & Claire Bourne

What’s the story behind Eden Organic?
Claire: Eden Organic launched in 2016 and is my passion project. My background is in the pharmaceutical industry but, in 2009, I was incredibly ill and was left fighting for my life. I temporarily lost my vision, as well as the ability to walk and talk. I was given high doses of medication and the future was bleak.

I never gave up my dream to heal and lead a joyful life again and I didn’t want to remain on lifelong medication, so I threw myself into researching natural healing, organic living and how to clean up my diet and better understand the ingredients of every product I came in contact with in normal life.

I didn’t realise the damage caused by pesticides, GMO and the additives that are hidden in our food, household and beauty products, which we routinely use.

After three years living a totally natural and organic life, I’d completely healed myself and no longer needed medication. Life was joyful again and I passionately wanted to share my research with others so I decided to create Eden Organic: a lifestyle brand of beauty, nutrition and supplementation, available to Eden Fitness members and online.

All the products we sell are researched and used by our team, and in addition to offering curated products, we’re now busy creating our own product ranges that we’re incredibly excited about.

What other plans do you have?
We’re in the process of launching a luxury fitness and spa brand in Ireland – called Eden One – in a joint partnership with Comer Homes and the McHale brothers for their latest landmark site, Number One Ballsbridge.
Eden One will raise the bar for ultra high-end members’ fitness clubs and we’re combining this with Eden Elements; the next level of destination spa. It’s slated to launch in the last quarter of 2019.

How did Eden Fitness start?
Charlie: In 1995 I had a motorbike accident and was paralysed for a few months. While I was bolted to my hospital bed, I caught an episode of Mr Motivator on TV and vowed that if I could ever walk again I would get into fitness.

Fortunately, I did heal, trained to become an aerobics instructor and got a job at a club, then known as Jealous Health Club on the outskirts of London.

Within a few years, I’d risen to fitness manager and realised the core business was struggling. I had the option of taking it over in 2001 and, with some support and great relations with the landlord – which was actually Comer Homes – we bought the business for £1, along with £600,000 of debt.

After a year and a complete makeover, the business was thriving. As a result, Comer Homes offered me another site in Ealing, which is where I developed and launched Eden Fitness in 2007.

What is the concept?
Lots of other operators had already turned down the site, because it didn’t fit their standard model, so it needed something completely different.

We created a design-led, member-focused and highly aesthetic environment, to create a place where people want to spend time.

The entrance is through our fully licensed champagne lounge which immediately sets the scene and is something completely different from a standard fitness club.

We have a stunning 20m pool, a panoramic Finnish sauna, a star-lit steamroom and a large hydro pool; in addition to 5,500sq ft of personalised fitness spaces and a studio with 70 classes per week.

Recently we’ve added a further 40 Eden RAW boutique classes, held either on the gym floor, in the studio or in our Total Cardio Zone.

Coming from a grassroots studio instructor background, I’m still involved with the programming of all the RAW HIIT class formats.

What happened to the original club?
In 2011 I sold it to another company who closed it. I’ve since taken it back again and have grand ideas for its next chapter! We’ll soon be starting work on a mega-boutique club called Eden RAW, which will have four boutique offerings under one roof and is expected to launch in the first quarter of 2020.

There’ll be a studio offering our HIIT classes with treadmills, resistance stations and TRX; a boxing and combat HIIT studio; a multi-tiered spinning auditorium and a mind/body studio. One floor will be dedicated to specialised PT pods. RAW credits can be used, in various multiples, for any of the studios, personal training or at Eden Fitness.

Why are you the only person who can make this site work?
I know the area well and what members want, I have a real passion for the site and take a personal approach to its operation.

The last operator struggled to maintain the different facilities, so we’ve forsaken the wet area – the space lends itself to a mega-boutique and we’ll be able to offer a one-stop shop for boutique fitness, which is what the market wants.

Eden will be opening two new locations in 2019/20
Eden will be opening two new locations in 2019/20
http://www.leisureopportunities.com/images/imagesX/262998_655759.jpg
The founders of Eden Fitness and Eden Organic on how two health scares inspired their growing health and wellness operation
Charlie & Claire Bourne, founders: Eden Organic and Eden Fitness,Charlie Bourne, Claire Bourne, Eden Organic, Eden Fitness, organic nutrition, wellness, Eden RAW
Latest News
Technogym has announced the launch of live and on-demand classes. The new content will be ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Latest News
Physical activity levels in England have continued to fall from those recorded at the initial ...
Latest News
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness ...
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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