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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Clive OrmerodIncoming CEO: Les Mills International

It’s inspiring to be part of a company and an industry that positively empowers people to change their lives. It means I can show up and be my best self, and in turn I hope I can lead and inspire people to be their best too

Published in Health Club Management 2019 issue 4
Ormerod: “For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant”
Ormerod: “For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant”
The vision of a fitter planet is a very powerful one. It’s about our collective ability to look after our own wellbeing, which influences the wellbeing of our communities and our environment

What will your number one priority be in your new role?
The way we accelerate our next wave of growth and innovation to really win on the world stage will be the big priority.

What’s the biggest challenge Les Mills faces?
The end-to-end customer experience is what our customers will measure us by, so ensuring we’re staying out in front – innovating and really catering to changing customer needs.

What’s exciting for us is ensuring we’re well positioned to lead and shape what the future of fitness will look like.

The impact this has on our customers and our products, and most importantly how they expect to experience Les Mills, is what we need to keep evolving.

You’ve said the new structure of Les Mills empowers leaders across the business – how do you see that working in practice?
The environment I’ll look to create is one where we’re all empowered to lead the business to achieve our ambitions – where everyone shows up with a growth mindset.

I’m very clear where accountability ultimately falls, and certain that by encouraging this culture, we’ll unlock even more potential.

Les Mills owner, Philip Mills, will become executive director and will still be part of the senior leadership team. How will the balance of power work?
Phillip remains a key figure in our business and the industry. He’ll play a pivotal role, providing strategic direction and guidance across areas he’s passionate about.

His 50 years’ experience is something we need to stay closely connected with, and his support and guidance will be invaluable to me and everyone in the team.

How did your time at Nike prepare you for this role?
My time at Nike in local and global roles was the ideal preparation for the steps we need to make at Les Mills – especially in terms of managing global and regional complexity and being relentlessly customer-focused in everything we do.

You’ve worked in telecoms and digital services, what insights did that give you into ways the fitness industry can evolve?
How we built partnerships with the likes of Google, Facebook or Instagram and with providers such as Apple or Samsung, are powerful examples for our own future. Some of the partnerships I built with Netflix and Spotify also offer strong lessons for us here at Les Mills.

If you take the lessons about what technology can do to help customers and members train better, train harder, feel fitter and be better connected, then those insights are very relevant to us and the future of the fitness industry.

What’s the fitness consumer looking for?
A fitness experience that fits in with their life, helps them with motivation and enables them to get the results they want.

Also, they’re demanding flexibility and choice that work for them when they want it, shaped to their world.

This is one of the key reasons why Les Mills is positioned to better serve customers: our integrated fitness solution which offers classes in live, virtual and at-home formats, means we’re at the forefront of the holistic solution customers want, and means we really are helping shape the future of fitness.

Where does group fitness sit?
We can already see where the industry is heading. Of the 32 per cent of adults who attend a fitness facility of some kind, 80 per cent are Gen Z or millennials.

These younger demographics, as you’d expect, are big users of fitness apps and online products, but they’re also big fans of group fitness. So we can see that an integrated approach to fitness, where the experience is what matters most is already a reality.

How will the global fitness market evolve?
Expectations will keep growing and the convergence of industries will accelerate. Personal data will drive and provide better access to products and experiences, and technology will be a central enabler of how people integrate fitness experiences into their daily lives.

But we need to remember this is a human business and human connection will be critical: there are few things more human than exercising – breathing and sweating and being with other like-minded people. So we must never lose sight of that, either.

Industries are still converging. Today we might talk about fitness, wellness, and health, which are all massive industries in their own right. Tomorrow, our customers will just see them as one, where the different components are connected, and can be adapted to suit individual needs and lifestyles.

Les Mills is now operating across live, virtual and on-demand/at-home platforms. How do you foresee this developing?
These channels will become more chain-linked in the future than they are today, because customers are looking for choice and experiences that move them and offer the least friction when it comes to how they live their lives.
For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant.

Experience will evolve to play a bigger role in customers’ lives, and this will put more emphasis on products like immersive fitness.

Gamification will also affect traditional offerings, and we’ll see products emerge that aren’t commonplace today.

The recent past teaches us that technological innovation is happening so fast, that operators aiming to build the club of the future must be both reactive and pro-active with their offerings.

The company motto is ‘Les Mills, for a fitter planet’ – what does that mean to you personally and as a company leader?
It’s about leading, coaching, and inspiring the team to achieve their dreams.

It’s why I joined the tribe and it’s what gets me out of bed every morning.

For me it’s about helping make an impact on those around me and who I work alongside every day.

The vision of a fitter planet is a very powerful one – it’s about our collective ability to look after our own wellbeing – which influences the wellbeing of our communities and our environment.

It’s inspiring to be part of a company and an industry that positively empowers people to change their lives.

Personally, I joined Les Mills because I wanted to get back into an industry that is close to my passion.

Fitness, health and working out, are a huge part of what I do every day. I also know that when I’m doing it I’m a better person. It means I can show up and be my best self, and in turn I hope I can lead and inspire people to be their best too.

Consumers are looking for fitness experiences which help them with their motivation
Consumers are looking for fitness experiences which help them with their motivation

Les Mills on Demand is a home workout which clubs can sell to members on a profit share basis
Les Mills on Demand is a home workout which clubs can sell to members on a profit share basis
http://www.leisureopportunities.com/images/imagesX/297981_737964.jpg
The incoming CEO of Les Mills International shares his vision for the organisation, as it enters a new period of expansion
Clive Ormerod, Incoming CEO: Les Mills International,Clive Ormerod, Les Mills International,
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Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their ...
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Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event ...
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The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking ...
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Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each ...
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Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired ...
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Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A ...
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The number of UK adults classed as physically active has increased by 1 million in ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: 30 and thriving: Physical Company celebrates landmark anniversary
Physical Company, a specialist equipment supplier based in the UK, has celebrated its thirtieth anniversary.
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Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
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For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
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TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Click on a catalogue to view it online
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Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
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05-08 Nov 2019
Koelnmesse, Cologne, Germany
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features

HCM People: Clive OrmerodIncoming CEO: Les Mills International

It’s inspiring to be part of a company and an industry that positively empowers people to change their lives. It means I can show up and be my best self, and in turn I hope I can lead and inspire people to be their best too

Published in Health Club Management 2019 issue 4
Ormerod: “For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant”
Ormerod: “For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant”
The vision of a fitter planet is a very powerful one. It’s about our collective ability to look after our own wellbeing, which influences the wellbeing of our communities and our environment

What will your number one priority be in your new role?
The way we accelerate our next wave of growth and innovation to really win on the world stage will be the big priority.

What’s the biggest challenge Les Mills faces?
The end-to-end customer experience is what our customers will measure us by, so ensuring we’re staying out in front – innovating and really catering to changing customer needs.

What’s exciting for us is ensuring we’re well positioned to lead and shape what the future of fitness will look like.

The impact this has on our customers and our products, and most importantly how they expect to experience Les Mills, is what we need to keep evolving.

You’ve said the new structure of Les Mills empowers leaders across the business – how do you see that working in practice?
The environment I’ll look to create is one where we’re all empowered to lead the business to achieve our ambitions – where everyone shows up with a growth mindset.

I’m very clear where accountability ultimately falls, and certain that by encouraging this culture, we’ll unlock even more potential.

Les Mills owner, Philip Mills, will become executive director and will still be part of the senior leadership team. How will the balance of power work?
Phillip remains a key figure in our business and the industry. He’ll play a pivotal role, providing strategic direction and guidance across areas he’s passionate about.

His 50 years’ experience is something we need to stay closely connected with, and his support and guidance will be invaluable to me and everyone in the team.

How did your time at Nike prepare you for this role?
My time at Nike in local and global roles was the ideal preparation for the steps we need to make at Les Mills – especially in terms of managing global and regional complexity and being relentlessly customer-focused in everything we do.

You’ve worked in telecoms and digital services, what insights did that give you into ways the fitness industry can evolve?
How we built partnerships with the likes of Google, Facebook or Instagram and with providers such as Apple or Samsung, are powerful examples for our own future. Some of the partnerships I built with Netflix and Spotify also offer strong lessons for us here at Les Mills.

If you take the lessons about what technology can do to help customers and members train better, train harder, feel fitter and be better connected, then those insights are very relevant to us and the future of the fitness industry.

What’s the fitness consumer looking for?
A fitness experience that fits in with their life, helps them with motivation and enables them to get the results they want.

Also, they’re demanding flexibility and choice that work for them when they want it, shaped to their world.

This is one of the key reasons why Les Mills is positioned to better serve customers: our integrated fitness solution which offers classes in live, virtual and at-home formats, means we’re at the forefront of the holistic solution customers want, and means we really are helping shape the future of fitness.

Where does group fitness sit?
We can already see where the industry is heading. Of the 32 per cent of adults who attend a fitness facility of some kind, 80 per cent are Gen Z or millennials.

These younger demographics, as you’d expect, are big users of fitness apps and online products, but they’re also big fans of group fitness. So we can see that an integrated approach to fitness, where the experience is what matters most is already a reality.

How will the global fitness market evolve?
Expectations will keep growing and the convergence of industries will accelerate. Personal data will drive and provide better access to products and experiences, and technology will be a central enabler of how people integrate fitness experiences into their daily lives.

But we need to remember this is a human business and human connection will be critical: there are few things more human than exercising – breathing and sweating and being with other like-minded people. So we must never lose sight of that, either.

Industries are still converging. Today we might talk about fitness, wellness, and health, which are all massive industries in their own right. Tomorrow, our customers will just see them as one, where the different components are connected, and can be adapted to suit individual needs and lifestyles.

Les Mills is now operating across live, virtual and on-demand/at-home platforms. How do you foresee this developing?
These channels will become more chain-linked in the future than they are today, because customers are looking for choice and experiences that move them and offer the least friction when it comes to how they live their lives.
For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant.

Experience will evolve to play a bigger role in customers’ lives, and this will put more emphasis on products like immersive fitness.

Gamification will also affect traditional offerings, and we’ll see products emerge that aren’t commonplace today.

The recent past teaches us that technological innovation is happening so fast, that operators aiming to build the club of the future must be both reactive and pro-active with their offerings.

The company motto is ‘Les Mills, for a fitter planet’ – what does that mean to you personally and as a company leader?
It’s about leading, coaching, and inspiring the team to achieve their dreams.

It’s why I joined the tribe and it’s what gets me out of bed every morning.

For me it’s about helping make an impact on those around me and who I work alongside every day.

The vision of a fitter planet is a very powerful one – it’s about our collective ability to look after our own wellbeing – which influences the wellbeing of our communities and our environment.

It’s inspiring to be part of a company and an industry that positively empowers people to change their lives.

Personally, I joined Les Mills because I wanted to get back into an industry that is close to my passion.

Fitness, health and working out, are a huge part of what I do every day. I also know that when I’m doing it I’m a better person. It means I can show up and be my best self, and in turn I hope I can lead and inspire people to be their best too.

Consumers are looking for fitness experiences which help them with their motivation
Consumers are looking for fitness experiences which help them with their motivation

Les Mills on Demand is a home workout which clubs can sell to members on a profit share basis
Les Mills on Demand is a home workout which clubs can sell to members on a profit share basis
http://www.leisureopportunities.com/images/imagesX/297981_737964.jpg
The incoming CEO of Les Mills International shares his vision for the organisation, as it enters a new period of expansion
Clive Ormerod, Incoming CEO: Les Mills International,Clive Ormerod, Les Mills International,
Latest News
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their ...
Latest News
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event ...
Latest News
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking ...
Latest News
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each ...
Latest News
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired ...
Latest News
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A ...
Latest News
LXA has inserted a 2,000sq ft (186sq m) indoor/outdoor boxing gym into a mixed-use building ...
Latest News
The number of UK adults classed as physically active has increased by 1 million in ...
Latest News
Australian health club operator Viva Leisure has acquired eight Healthworks Fitness Centres in the state ...
Latest News
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value ...
Latest News
UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: 30 and thriving: Physical Company celebrates landmark anniversary
Physical Company, a specialist equipment supplier based in the UK, has celebrated its thirtieth anniversary.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Member access schemes
Move GB: Member access schemes
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Management software
Fisikal: Management software
Fitness equipment
Physical Company Ltd: Fitness equipment
Locking solutions
Ojmar: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Governing body
EMD UK: Governing body
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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