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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Tech: Software solutions (Part 1)

Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues

Published in Health Club Management 2022 issue 4
The right tech solution can make all the difference to a club / photo: 1Rebel hammersmith
The right tech solution can make all the difference to a club / photo: 1Rebel hammersmith
Ernst De Neef
Funxtion
photo: Emmily B. Photography

1Rebel approached us to provide a solution that would support its trainers in delivering a more personalised workout experience for its functional, high-intensity 1Rebel Rig concept. This is the kind of project we get excited about, so we explored how our digital solutions could be applied.

The result was the installation of our MultiScreen Solution. Our technology allowed 1Rebel to upload its own content to our Virtual Player platform and stream it to 32 screens that we helped strategically position across four workout zones: assault bike, rower, bench, and rig.

Individual screens were programmed to independently display single exercise videos in sync with the other 31 screens in the circuit, creating a digital coaching resource at each workout station. The implementation of our MultiScreen software created a workout environment that freed up 1Rebel’s trainers to focus more on motivating, inspiring, and generally delivering interactions that enhance the individual workout experience of their customers.

Through this fusion of digital and in-person instruction and coaching, 1Rebel has evolved the classic circuit concept and elevated the experience for participant and trainer to a new level. This is the future of boutique and gym-floor training.

Our technology allowed 1Rebel to upload its own content and stream it to 32 screens across four workout zones
The installation fused digital and in-person instruction / photo: 1Rebel
The installation fused digital and in-person instruction / photo: 1Rebel
Emma Excell
Fisikal
photo: Fisikal

Activ, a gym chain in Riyadh, Saudi Arabia, which has separate gyms for both men and women, approached us to create a custom-branded experience for its members.

Features of particular interest to them were our digital solutions for membership management, bookings for group exercise and personal training and payments, as well as the option to launch live streaming and on-demand workouts. We’ll also be integrating with their local access control partner.

This project included a number of custom developments – culturally, we had to consider the Arabic translation, navigation of the member app and gender separation elements. In order to do this, we set up the system to ensure there was no overlap between male and female members when booking. We also had to create specific reporting requirements so men and women are displayed on the dashboards as two separate ‘clubs’.

Activ needed to use its local payment cards through the Fisikal booking systems and comply with recent tax changes and invoicing to meet Saudi requirements.

We had to consider the Arabic translation of the member app and the gender separation elements
photo: Fisikal
Thomas Schuster
Innovatise
photo: Innovatise

Our client, South Downs Leisure, was looking for a solution to streamline its membership sales with a view to getting more leads each month, and converting those to memberships with as little work as possible for staff.

Until this time, the operator had been relying on members referring friends through word of mouth, with minimal manual marketing and no technology in place to support them.

To overcome this issue, South Downs Leisure used the myFitApp Lead Generation module. Integrated within its branded app, this feature allowed it to incentivise its members to send referral messages to their friends and family members. Members could use the app to send messages via different channels, including WhatsApp, Twitter, Facebook, email and text. Their friends received a unique link that they used to provide their details and retrieve a joining offer.

Using the in-App Lead Generation module, South Downs Leisure gained 300 new members in six months, including a 50 per cent conversion of referrals to leads, and 70 per cent conversion of leads to new members.

Using an in-app lead generation module, South Downs Leisure gained 300 new members in six months
photo: Innovatise
Lucas Lefevre
Magicline
Lefevre: ‘Our app helps the staff at Chronofit save a lot more time’ / photo: magicline

Last summer, French EMS franchise Chronofit chose Magicline to support its development. The company already had software in place, but it was not meeting all of its needs, especially the need to be more digital.

Magicline gave Chronofit the opportunity to have a more efficient interaction with members. We helped the company get more trial sessions booked and simplified the flow of appointment bookings. Chronofit clients can now book sessions in the app and the booking is instantly registered in the gym’s planning system. For managers, it’s a real time saver.

Our member app also empowers members to manage their personal details and information without the interaction of a staff member in the studio. Finally, Magicline allows API integration to the client’s website so trial session bookings and online membership registrations run smoothly with their corporate identity.

Chronofit is currently reworking its website to allow clients to book directly on the website. Before this, customers had to fill out a form or call the studio.

Our overall aim was to support the daily life of Chronofit’s franchisees who needed an efficient tool to run their business, as they sometimes work alone or with limited staff. We’re constantly in communication with the client to ensure Magicline covers all needs.

Our app empowers members to manage their personal details and information without the interaction of a staff member
Magicline helped Chronofit get more trial sessions booked / photo: Magicline
Emily Bartels
Mindbody
photo: Mindbody

Yoga London is a modern, unfussy yoga studio located in Idaho, USA. The idea for Yoga London was born out of founder Favad Malik’s experience in personal financial wealth management, which taught him family, health and wealth are connected.

Opening just four months before the COVID-19 pandemic, Yoga London experienced challenges from the start. Between months of shutdowns and quick pivots to online classes, growth hasn’t always been easy. Securing traditional financing can be a time-consuming process, and Malik didn’t have time to focus on this while running and growing his business. He also ran into hurdles securing capital, as he’s a UK passport holder and was ineligible for funding from traditional American lenders.

Using Mindbody Capital, designed to provide wellness businesses with easy access to funds, Malik received fast and flexible funding that helped him market to a wider audience, increase recruitment efforts, and bring on more staff. Through his partnership with Mindbody, he plans to open additional locations and continue growing a community.

Using Mindbody Capital, Favad Malik got fast and flexible funding for his business
Mindbody funding has empowered growth / photo: Mindbody
Peter Croft
Perfect Gym
photo: Perfect Gym

As a high-end health and racquet club, Club Towers offers a unique experience, combining fitness facilities with spa and nutrition, recognising the importance of giving members a complete club experience. The operator needed a membership management system that allowed it to offer customisable memberships with automated multi-zone access capabilities.

Club Towers membership packages are centred on families or ‘groups’, where individual members of the family or group can have tailored packages assigned to their membership under the family or group umbrella.

Perfect Gym enabled Club Towers to create customisable family memberships that give each family member unique accesses combined into one monthly package. This means, for instance, you can have adults with racket sports access and children with pool access, all included in the same membership. Customisable family memberships bring simplicity and transparency to Club Towers. Families only have to pay once for a package tailored to their needs, instead of being oversold on packages that only certain family members will use.

Using Perfect Gym’s open API and ecosystem of digital partners, members can also now reserve specific zones of the facilities according to their package.

We enabled Club Towers to create customisable family memberships
photo: Perfect Gym
https://www.leisureopportunities.co.uk/images/2022/488233_13206.jpg
Leading software specialists reveal how they’ve solved specific tech challenges for individual health clubs
HCM magazine
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM magazine
Operators must be clear in their messaging so people find their way to a club they stick with. Try not to be all things to all people, and we can be successful at keeping them engaged
HCM magazine
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
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Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
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Editor's letter
Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market
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Q&A
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
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Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
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Latest News
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
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Following a history of supporting US military and service members, F45 has announced a new ...
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Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: What’s the first thing you think about when selling gym equipment?
According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Tech: Software solutions (Part 1)

Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues

Published in Health Club Management 2022 issue 4
The right tech solution can make all the difference to a club / photo: 1Rebel hammersmith
The right tech solution can make all the difference to a club / photo: 1Rebel hammersmith
Ernst De Neef
Funxtion
photo: Emmily B. Photography

1Rebel approached us to provide a solution that would support its trainers in delivering a more personalised workout experience for its functional, high-intensity 1Rebel Rig concept. This is the kind of project we get excited about, so we explored how our digital solutions could be applied.

The result was the installation of our MultiScreen Solution. Our technology allowed 1Rebel to upload its own content to our Virtual Player platform and stream it to 32 screens that we helped strategically position across four workout zones: assault bike, rower, bench, and rig.

Individual screens were programmed to independently display single exercise videos in sync with the other 31 screens in the circuit, creating a digital coaching resource at each workout station. The implementation of our MultiScreen software created a workout environment that freed up 1Rebel’s trainers to focus more on motivating, inspiring, and generally delivering interactions that enhance the individual workout experience of their customers.

Through this fusion of digital and in-person instruction and coaching, 1Rebel has evolved the classic circuit concept and elevated the experience for participant and trainer to a new level. This is the future of boutique and gym-floor training.

Our technology allowed 1Rebel to upload its own content and stream it to 32 screens across four workout zones
The installation fused digital and in-person instruction / photo: 1Rebel
The installation fused digital and in-person instruction / photo: 1Rebel
Emma Excell
Fisikal
photo: Fisikal

Activ, a gym chain in Riyadh, Saudi Arabia, which has separate gyms for both men and women, approached us to create a custom-branded experience for its members.

Features of particular interest to them were our digital solutions for membership management, bookings for group exercise and personal training and payments, as well as the option to launch live streaming and on-demand workouts. We’ll also be integrating with their local access control partner.

This project included a number of custom developments – culturally, we had to consider the Arabic translation, navigation of the member app and gender separation elements. In order to do this, we set up the system to ensure there was no overlap between male and female members when booking. We also had to create specific reporting requirements so men and women are displayed on the dashboards as two separate ‘clubs’.

Activ needed to use its local payment cards through the Fisikal booking systems and comply with recent tax changes and invoicing to meet Saudi requirements.

We had to consider the Arabic translation of the member app and the gender separation elements
photo: Fisikal
Thomas Schuster
Innovatise
photo: Innovatise

Our client, South Downs Leisure, was looking for a solution to streamline its membership sales with a view to getting more leads each month, and converting those to memberships with as little work as possible for staff.

Until this time, the operator had been relying on members referring friends through word of mouth, with minimal manual marketing and no technology in place to support them.

To overcome this issue, South Downs Leisure used the myFitApp Lead Generation module. Integrated within its branded app, this feature allowed it to incentivise its members to send referral messages to their friends and family members. Members could use the app to send messages via different channels, including WhatsApp, Twitter, Facebook, email and text. Their friends received a unique link that they used to provide their details and retrieve a joining offer.

Using the in-App Lead Generation module, South Downs Leisure gained 300 new members in six months, including a 50 per cent conversion of referrals to leads, and 70 per cent conversion of leads to new members.

Using an in-app lead generation module, South Downs Leisure gained 300 new members in six months
photo: Innovatise
Lucas Lefevre
Magicline
Lefevre: ‘Our app helps the staff at Chronofit save a lot more time’ / photo: magicline

Last summer, French EMS franchise Chronofit chose Magicline to support its development. The company already had software in place, but it was not meeting all of its needs, especially the need to be more digital.

Magicline gave Chronofit the opportunity to have a more efficient interaction with members. We helped the company get more trial sessions booked and simplified the flow of appointment bookings. Chronofit clients can now book sessions in the app and the booking is instantly registered in the gym’s planning system. For managers, it’s a real time saver.

Our member app also empowers members to manage their personal details and information without the interaction of a staff member in the studio. Finally, Magicline allows API integration to the client’s website so trial session bookings and online membership registrations run smoothly with their corporate identity.

Chronofit is currently reworking its website to allow clients to book directly on the website. Before this, customers had to fill out a form or call the studio.

Our overall aim was to support the daily life of Chronofit’s franchisees who needed an efficient tool to run their business, as they sometimes work alone or with limited staff. We’re constantly in communication with the client to ensure Magicline covers all needs.

Our app empowers members to manage their personal details and information without the interaction of a staff member
Magicline helped Chronofit get more trial sessions booked / photo: Magicline
Emily Bartels
Mindbody
photo: Mindbody

Yoga London is a modern, unfussy yoga studio located in Idaho, USA. The idea for Yoga London was born out of founder Favad Malik’s experience in personal financial wealth management, which taught him family, health and wealth are connected.

Opening just four months before the COVID-19 pandemic, Yoga London experienced challenges from the start. Between months of shutdowns and quick pivots to online classes, growth hasn’t always been easy. Securing traditional financing can be a time-consuming process, and Malik didn’t have time to focus on this while running and growing his business. He also ran into hurdles securing capital, as he’s a UK passport holder and was ineligible for funding from traditional American lenders.

Using Mindbody Capital, designed to provide wellness businesses with easy access to funds, Malik received fast and flexible funding that helped him market to a wider audience, increase recruitment efforts, and bring on more staff. Through his partnership with Mindbody, he plans to open additional locations and continue growing a community.

Using Mindbody Capital, Favad Malik got fast and flexible funding for his business
Mindbody funding has empowered growth / photo: Mindbody
Peter Croft
Perfect Gym
photo: Perfect Gym

As a high-end health and racquet club, Club Towers offers a unique experience, combining fitness facilities with spa and nutrition, recognising the importance of giving members a complete club experience. The operator needed a membership management system that allowed it to offer customisable memberships with automated multi-zone access capabilities.

Club Towers membership packages are centred on families or ‘groups’, where individual members of the family or group can have tailored packages assigned to their membership under the family or group umbrella.

Perfect Gym enabled Club Towers to create customisable family memberships that give each family member unique accesses combined into one monthly package. This means, for instance, you can have adults with racket sports access and children with pool access, all included in the same membership. Customisable family memberships bring simplicity and transparency to Club Towers. Families only have to pay once for a package tailored to their needs, instead of being oversold on packages that only certain family members will use.

Using Perfect Gym’s open API and ecosystem of digital partners, members can also now reserve specific zones of the facilities according to their package.

We enabled Club Towers to create customisable family memberships
photo: Perfect Gym
https://www.leisureopportunities.co.uk/images/2022/488233_13206.jpg
Leading software specialists reveal how they’ve solved specific tech challenges for individual health clubs
Latest News
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: What’s the first thing you think about when selling gym equipment?
According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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