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fibodo Limited
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Digital gym floor - Funxtion

Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience

Published in Health Club Management 2020 issue 8
Funxtion has installed a digital circuit for Sporteve
Funxtion has installed a digital circuit for Sporteve

Sporteve, a growing chain of women-only workout spaces, with nearly 30 sites operating across Germany, decided to partner with FunXtion – experts in interactive digital fitness, to integrate digital capabilities onto the gym floor environment, enhancing the training experience for both members and instructors.

Detlef Garburg, executive director of Sporteve explains: “We identified a need to differentiate our offer in what is becoming an increasingly competitive market. We wanted to elevate our member experience to the next level and also optimise the level of coaching and support our gym floor trainers were providing. FunXtion’s MultiScreen Solution offered us the perfect solution.”

Adding digital circuits
“Digitalisation is impacting all aspects of life and we wanted to make sure we were aligned to consumer needs and demands. Our members are used to making purchases online, enjoying subscription based on-demand entertainment at home and having fingertip access to unlimited information from their mobile devices.

“Integrating a digital circuit into our training provision seemed like a natural progression.”

Depending on the space available at each site, the Sporteve team has positioned three of four FunXtion MultiScreen Solution units to create a digital workout circuit. Each screen demonstrates a unique exercise for a pre-programmed time frame. Once this comes to an end, members are promoted to move on to the next screen, or exercise station. This enables them to enjoy an effective circuit concurrently, ensuring a delivery of a social setting where varying abilities can all train safely alongside each other.

Instructor engagement
“The beauty of this setup is that instructors can focus their time with members who most need it, safe in the knowledge that the other participants are supported by the on-screen coaching,” says Garburg. “We installed this solution to enhance gym floor instruction, never to replace it. Members can also self-activate the digital circuit, allowing them to work out at times most convenient to them.

“The quality of the provision is second to none. All recorded exercise demonstrations are performed by real people, not animations and we felt this was important to promote a closer connection for our members, who are mostly busy seniors with limited or no previous gym experience, so it is key that any new introductions to our offering are simple and safe,” he explained.

Ernst De Neef, CEO, FunXtion adds: “This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members. They can now differentiate their product and the integration of digital circuits has provided a unique service to attract and retain members, whilst aiding staff.”

Find out more: www.funxtion.com

"This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members"
Ernst De Neef, FunXtion

"We wanted to elevate our member experience to the next level and also optimise the level of coaching on offer"
Detlef Garburg, Sporteve

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Instructors can spend more time with members
Instructors can spend more time with members
https://www.leisureopportunities.co.uk/images/2020/539468_292122.jpg
Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor
Funxtion, Sporteve, Ernst De Neef, Detlef Garburg, ,digital fitness,
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features

Supplier showcase: Digital gym floor - Funxtion

Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience

Published in Health Club Management 2020 issue 8
Funxtion has installed a digital circuit for Sporteve
Funxtion has installed a digital circuit for Sporteve

Sporteve, a growing chain of women-only workout spaces, with nearly 30 sites operating across Germany, decided to partner with FunXtion – experts in interactive digital fitness, to integrate digital capabilities onto the gym floor environment, enhancing the training experience for both members and instructors.

Detlef Garburg, executive director of Sporteve explains: “We identified a need to differentiate our offer in what is becoming an increasingly competitive market. We wanted to elevate our member experience to the next level and also optimise the level of coaching and support our gym floor trainers were providing. FunXtion’s MultiScreen Solution offered us the perfect solution.”

Adding digital circuits
“Digitalisation is impacting all aspects of life and we wanted to make sure we were aligned to consumer needs and demands. Our members are used to making purchases online, enjoying subscription based on-demand entertainment at home and having fingertip access to unlimited information from their mobile devices.

“Integrating a digital circuit into our training provision seemed like a natural progression.”

Depending on the space available at each site, the Sporteve team has positioned three of four FunXtion MultiScreen Solution units to create a digital workout circuit. Each screen demonstrates a unique exercise for a pre-programmed time frame. Once this comes to an end, members are promoted to move on to the next screen, or exercise station. This enables them to enjoy an effective circuit concurrently, ensuring a delivery of a social setting where varying abilities can all train safely alongside each other.

Instructor engagement
“The beauty of this setup is that instructors can focus their time with members who most need it, safe in the knowledge that the other participants are supported by the on-screen coaching,” says Garburg. “We installed this solution to enhance gym floor instruction, never to replace it. Members can also self-activate the digital circuit, allowing them to work out at times most convenient to them.

“The quality of the provision is second to none. All recorded exercise demonstrations are performed by real people, not animations and we felt this was important to promote a closer connection for our members, who are mostly busy seniors with limited or no previous gym experience, so it is key that any new introductions to our offering are simple and safe,” he explained.

Ernst De Neef, CEO, FunXtion adds: “This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members. They can now differentiate their product and the integration of digital circuits has provided a unique service to attract and retain members, whilst aiding staff.”

Find out more: www.funxtion.com

"This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members"
Ernst De Neef, FunXtion

"We wanted to elevate our member experience to the next level and also optimise the level of coaching on offer"
Detlef Garburg, Sporteve

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Instructors can spend more time with members
Instructors can spend more time with members
https://www.leisureopportunities.co.uk/images/2020/539468_292122.jpg
Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor
Funxtion, Sporteve, Ernst De Neef, Detlef Garburg, ,digital fitness,
Latest News
Gym and health club members in England have flocked back to fitness facilities in droves ...
Latest News
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership ...
Latest News
Gyms, health clubs, leisure centres and fitness studios in England are back in business today ...
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
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To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
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Opinion
promotion
Jetts Fitness CEO, Elaine Jobson has adapted and simplified Maslow’s Hierarchy of Needs to better fit the company – built on a foundation of company vision, purpose, and values; which Elaine believes should permeate through everything Jetts does.
Opinion: Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
AskNicely: Member feedback software
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Direct debit solutions
Harlands Group: Direct debit solutions
Uniforms
Service Sport: Uniforms
Software
Volution.fit: Software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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