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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Bannatyne digital workouts delivered by Les Mills on Demand

Bannatyne has driven member engagement with Les Mills during the lockdown

Published in Health Club Management 2020 issue 5
Bannatyne members now have access to Les Mills on Demand workouts
Bannatyne members now have access to Les Mills on Demand workouts

As gyms closed across the country, Bannatyne Health Clubs joined an increasing number of operators pivoting to digital with the launch of live and on-demand group exercise classes from Les Mills, the group fitness expert behind classes such as Bodypump and Bodycombat.

Through the Bannatyne Health Club app, more than 200,000 members across 72 clubs can now access Les Mills on Demand free for 60 days. This includes more than 1,000 Les Mills workouts, alongside fitness and goal tracking capabilities.

Les Mills on Demand enables users to stream or download world-leading workouts at home or on-the-go, presented by the world’s best instructors and supported by expert training guides.

“We’ve been blown away by the support from the Les Mills team during this unprecedented time,” says Peter Wilkinson, national sales and marketing manager at The Bannatyne Group. “Our goal is to keep members moving, and Les Mills on Demand plays a key part in that. Within a matter of weeks, we were able to completely update our app with Les Mills on Demand and communicate the 60-day offer to members.

“The production quality of the content is second-to-none and as close as you can get to an in-person experience. So far, member feedback has been phenomenal, both from regular group exercisers and also from those that have never done it before. It’s given them the confidence to come and try a live class when we reopen.

“Les Mills digital will continue to play a part going forward, to complement the fantastic range of fitness equipment and classes within our health clubs.“

Alongside Les Mills on Demand, Bannatyne has also launched a live timetable of group exercise classes, including Les Mills programmes, via its YouTube channel, led by qualified Les Mills instructors.

Themed days, such as the recent ‘Les Mills Lockdown’, also generated significant member engagement, with thousands watching the replays afterwards.

“Supporting our club partners and instructors during this time remains our number one priority,” says Martin Franklin, CEO, Les Mills Europe.

“We’re working with each club to provide vital support during the lockdown and we’re thrilled to see the response from Bannatyne members.

“We believe people will be back at the gym for live workouts as soon as the lockdown is lifted. But the shift to digital fitness is helping to break down barriers to fitness for people you might not typically see in the gym, and that’s really exciting. With this expanded member reach, we’ll continue to support Bannatyne members through their fitness journey, now and once they reopen.”

All Les Mills club partners have the option of providing their members with a free 60-day trial of Les Mills on Demand. To further help club partners, Les Mills has created a weekly club support webinar series and a new Re-set Hub to support club’s reopening plans. In addition to the LMOD offer and webinar series, the company has also provided instructors with access to more than 25 royalty-free workouts that can be live-streamed to members from home.

• To find out more, visit: lesmills.com
and follow the COVID-19 option.

Peter Wilkinson, The Bannatyne Group

"We’ve been blown away by the support from the Les Mills team during this unprecedented time"

Martin Franklin, Les Mills Europe

"People will be back at the gym for live workouts as soon as the lockdown is lifted... we’ll support Bannatyne members through their fitness journey now and once they reopen"

http://www.leisureopportunities.com/images/2020/957753_917420.jpg
Bannatyne has driven member engagement with Les Mills during the lockdown...
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features

Supplier showcase: Bannatyne digital workouts delivered by Les Mills on Demand

Bannatyne has driven member engagement with Les Mills during the lockdown

Published in Health Club Management 2020 issue 5
Bannatyne members now have access to Les Mills on Demand workouts
Bannatyne members now have access to Les Mills on Demand workouts

As gyms closed across the country, Bannatyne Health Clubs joined an increasing number of operators pivoting to digital with the launch of live and on-demand group exercise classes from Les Mills, the group fitness expert behind classes such as Bodypump and Bodycombat.

Through the Bannatyne Health Club app, more than 200,000 members across 72 clubs can now access Les Mills on Demand free for 60 days. This includes more than 1,000 Les Mills workouts, alongside fitness and goal tracking capabilities.

Les Mills on Demand enables users to stream or download world-leading workouts at home or on-the-go, presented by the world’s best instructors and supported by expert training guides.

“We’ve been blown away by the support from the Les Mills team during this unprecedented time,” says Peter Wilkinson, national sales and marketing manager at The Bannatyne Group. “Our goal is to keep members moving, and Les Mills on Demand plays a key part in that. Within a matter of weeks, we were able to completely update our app with Les Mills on Demand and communicate the 60-day offer to members.

“The production quality of the content is second-to-none and as close as you can get to an in-person experience. So far, member feedback has been phenomenal, both from regular group exercisers and also from those that have never done it before. It’s given them the confidence to come and try a live class when we reopen.

“Les Mills digital will continue to play a part going forward, to complement the fantastic range of fitness equipment and classes within our health clubs.“

Alongside Les Mills on Demand, Bannatyne has also launched a live timetable of group exercise classes, including Les Mills programmes, via its YouTube channel, led by qualified Les Mills instructors.

Themed days, such as the recent ‘Les Mills Lockdown’, also generated significant member engagement, with thousands watching the replays afterwards.

“Supporting our club partners and instructors during this time remains our number one priority,” says Martin Franklin, CEO, Les Mills Europe.

“We’re working with each club to provide vital support during the lockdown and we’re thrilled to see the response from Bannatyne members.

“We believe people will be back at the gym for live workouts as soon as the lockdown is lifted. But the shift to digital fitness is helping to break down barriers to fitness for people you might not typically see in the gym, and that’s really exciting. With this expanded member reach, we’ll continue to support Bannatyne members through their fitness journey, now and once they reopen.”

All Les Mills club partners have the option of providing their members with a free 60-day trial of Les Mills on Demand. To further help club partners, Les Mills has created a weekly club support webinar series and a new Re-set Hub to support club’s reopening plans. In addition to the LMOD offer and webinar series, the company has also provided instructors with access to more than 25 royalty-free workouts that can be live-streamed to members from home.

• To find out more, visit: lesmills.com
and follow the COVID-19 option.

Peter Wilkinson, The Bannatyne Group

"We’ve been blown away by the support from the Les Mills team during this unprecedented time"

Martin Franklin, Les Mills Europe

"People will be back at the gym for live workouts as soon as the lockdown is lifted... we’ll support Bannatyne members through their fitness journey now and once they reopen"

http://www.leisureopportunities.com/images/2020/957753_917420.jpg
Bannatyne has driven member engagement with Les Mills during the lockdown...
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Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
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Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
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If you're a personal trainer working in the UK, you can now get online PT ...
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A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
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Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Company profiles
Company profile: Matrix Fitness
Matrix strives to offer equipment that will captivate your members, is easy to maintain, and ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness Software
FunXtion International BV: Fitness Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
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Lockers/interior design
Fitlockers: Lockers/interior design
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Fisikal: Management software
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Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
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Diary dates
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Online,
Diary dates
27-28 Nov 2020
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Diary dates
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Diary dates
03-04 Mar 2021
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Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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