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Health Club Management

Health Club Management

features

Body scanning: Measuring progress

Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences

Published in Health Club Management 2020 issue 3
Tanita
Health Club: Hero Training Club
Who? Kofi Boateng, coach
Where? Manchester
Supplier: Tanita
Tanita systems check everything from visceral fat to metabolic age

How long have you been working with Tanita?
We’ve been working with Tanita for about a year and offer Tanita technology at our Manchester training club.

Why did you decide to offer body scanning?
Health is completely personal to the individual and we’re seeing that for a lot of people, the traditional BMI measurements just aren’t accurate or detailed enough for them to make informed decisions about their health and lifestyle choices.

How does it enhance the service you provide?
We take a holistic approach to health, supporting individuals and communities with their mental, physical and social wellbeing. We use Tanita’s body composition technology alongside our other services – osteopathy, cryotherapy, sports massage, counselling sessions and IV therapy – to ensure that our understanding of our member’s health is a top priority. At the same time, we can help our members with tracking and goal setting, making it easier for us to help them unlock their full potential.

What are the benefits you’ve noticed as an operator?
We pride ourselves on supporting our members with reliable health and wellbeing data and Tanita enables us to do that. Using it helps us as an operator to build relationships with clients, which is an excellent way of increasing retention.

It allows us to provide clients, both corporate and club members, with a really accurate picture of their body fat percentage, muscle mass, visceral fat and – importantly, their metabolic age.

From these measurements our coaches can then help set achievable goals – whether it’s weight loss, muscle gain, improved heart health or simply maintaining a healthy body and mind – and measure progress. It takes the guesswork out of goal-setting and helps us to offer clear routes to our clients to help them get to where they want to be.

Boateng: body scanning takes the guesswork out of goal-setting
Styku

Health Club: James McLaren Fitness
Who? James McLaren, director
Where? Bury St Edmunds
Supplier: Styku

James McLaren

How long have you been working with Styku?
We’ve been working with Styku since June 2016.

Why did you choose to use the Styku system?
We were searching for a way to track our members’ progress in an effective, reliable and engaging way.

What stood out to us about Styku was its level of precision, as well as its consistency and comprehensiveness.

Styku’s technology is aligned with DEXA – a type of X-ray scan that’s considered a gold standard in body composition analysis – and offers medical-grade accuracy.

It also offers incredibly realistic 3D scans, the 3D visual actually looks like the user, it’s not just a generic-looking avatar that vaguely captures their body shape in outline. This definitely adds something to the user experience in terms of engagement, I think.

How does it enhance your service?
We take motivating and supporting our members very seriously, we want all of our members to achieve their goals.

Providing our members with an understanding of where they’re starting from, as well as the steps they need to take to improve their health, provides more of an incentive for them. It’s also the best way to gauge a member’s progress from a physical standpoint by having tangible proof that they have achieved a result over a period of time.

Simply asking our members to weigh themselves isn’t enough. It’s not a true reflection of their progress; it’s a small piece of a much bigger pie.

The reason Styku is so effective and has been so great for our service is that it goes way beyond the numbers you see on the scale, analysing hundreds of measures to provide a true, visual representation of members’ bodies. Because of this, Styku has given us much more confidence when it comes to giving members their results.

Styku has definitely enabled us to elevate our service in a number of ways and has become a central focus of our gym and member experience. It’s the ultimate way to visualise the story of our members’ fitness success.

What are the benefits you’ve noticed as an operator?
Styku has had a very positive effect on our business. Members, both in the gym and on social media, have emphasised the important role that Styku has played in their journeys and experiences. It’s helped to keep them motivated and on track with their programmes, ultimately helping them achieve the results they want.

Of our 110 members, maybe five of them have not had a scan, but they know it’s available to them if they’d like to, I think this speaks volumes about how people are viewing body scanning and how valuable it’s become within our gym.

Styku benefits our members by enabling our coaches to track and monitor their physical progress over time to ensure they stay motivated and accountable; creating an enjoyable experience that delivers results.

Realistic avatars engage members and add to the user experience
Fit3D
Health Club: Mas Body Gym
Who? Mike Hind, personal trainer
Where? Middlesbrough
Supplier: Fit3D
Mike Hind

How long have you been working with Fit3D?
I’ve been using the ProScanner for a little under a year.

Why did you decide to work with them?
I wanted to provide something really special for my clients, as well as test my skills. With the ProScanner there’s nowhere to hide for either myself or the client because it paints a true picture of a client’s transformation.

Having been named the Best Personal Trainer in the UK for three years in a row I can’t afford to fall behind. The scanner was a must for me.

What’s the impact?
My clients travel from around the UK to use the scanner. It’s so helpful because it means I can customise diet and training plans based on the outcome of the scan. They can also physically see, from all angles, how their bodies are changing and how they’re getting closer to their goals.

Would you recommend it?
100 per cent. The days of before and after photos are over, people want more information, not just visual improvement, but detailed and accurate body composition data that they can keep track of. Clients want accountability and clubs and trainers should want this too. It keeps clients on target and also improves retention.

It’s also a good source of additional revenue for the gym; within the first year the initial investment of £10k had paid itself back twice over. In my eyes, the ProScanner is a one-stop health assessment and progress checker that every facility should use. It’s an investment in your business as well as your members.

Before and after photos are a powerful tool
InBody
Health Club: 1Life
Who? David Conway, contract manager
Where? Sunbury-on-Thames
Supplier: InBody
David Conway

How long have you been working with InBody?
We have been utilising InBody scanner technology across multiple 1Life sites over the past 12 months.

Why did you choose to work with InBody?
In this digital age where our members are as well informed as ever regarding health and fitness, we were looking to add extra value to our member experience and a USP for our prospective members.

InBody scanning technology has the perfect blend of accessible health screening with detailed scan results in which we can add significant value to our members by analysing their health metrics and goal setting with them. It’s also critical to demonstrate the benefits of the customer’s efforts and allow them to both track improvements and identify areas to focus on.

What are the benefits? Proactive tools for member retention is a key business focus within 1Life and the InBody technology allows us to keep our active members motivated, as well as re-engaging sporadic attendance members.

Within our business model InBody scanning is available to all members to maximise our opportunities to have meaningful conversations about how we assess and improve their health.

How have members responded?
Body composition improvements, whether that’s weight loss, body fat percentage reduction, and or muscle mass improvements are typically desired by the majority of our customers.

InBody’s ability to assess this quickly, in a non-intrusive manner, has proven to be attractive to members who are able to use and understand the unit and understand the results, leading to increased motivation and retention.

Scanning is integrated into our induction process, with a follow-up scan six weeks later. We also encourage existing members to have a scan and offer trial testing events where members can have a scan to understand the benefits.

Members can use the InBody scanner and understand results
http://www.leisureopportunities.com/images/2020/944061_547061.jpg
Body scanning has become a major fitness trend – we ask operators to share their experiences of working with these systems...
Hero Training Club, Tanita, James McLaren Fitness, Styku, Mas Body Gym, Fit3D, InBody, 1Life,Hero Training Club, Tanita, James McLaren Fitness, Styku, Mas Body Gym, Fit3D, InBody, 1Life
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The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
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features

Body scanning: Measuring progress

Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences

Published in Health Club Management 2020 issue 3
Tanita
Health Club: Hero Training Club
Who? Kofi Boateng, coach
Where? Manchester
Supplier: Tanita
Tanita systems check everything from visceral fat to metabolic age

How long have you been working with Tanita?
We’ve been working with Tanita for about a year and offer Tanita technology at our Manchester training club.

Why did you decide to offer body scanning?
Health is completely personal to the individual and we’re seeing that for a lot of people, the traditional BMI measurements just aren’t accurate or detailed enough for them to make informed decisions about their health and lifestyle choices.

How does it enhance the service you provide?
We take a holistic approach to health, supporting individuals and communities with their mental, physical and social wellbeing. We use Tanita’s body composition technology alongside our other services – osteopathy, cryotherapy, sports massage, counselling sessions and IV therapy – to ensure that our understanding of our member’s health is a top priority. At the same time, we can help our members with tracking and goal setting, making it easier for us to help them unlock their full potential.

What are the benefits you’ve noticed as an operator?
We pride ourselves on supporting our members with reliable health and wellbeing data and Tanita enables us to do that. Using it helps us as an operator to build relationships with clients, which is an excellent way of increasing retention.

It allows us to provide clients, both corporate and club members, with a really accurate picture of their body fat percentage, muscle mass, visceral fat and – importantly, their metabolic age.

From these measurements our coaches can then help set achievable goals – whether it’s weight loss, muscle gain, improved heart health or simply maintaining a healthy body and mind – and measure progress. It takes the guesswork out of goal-setting and helps us to offer clear routes to our clients to help them get to where they want to be.

Boateng: body scanning takes the guesswork out of goal-setting
Styku

Health Club: James McLaren Fitness
Who? James McLaren, director
Where? Bury St Edmunds
Supplier: Styku

James McLaren

How long have you been working with Styku?
We’ve been working with Styku since June 2016.

Why did you choose to use the Styku system?
We were searching for a way to track our members’ progress in an effective, reliable and engaging way.

What stood out to us about Styku was its level of precision, as well as its consistency and comprehensiveness.

Styku’s technology is aligned with DEXA – a type of X-ray scan that’s considered a gold standard in body composition analysis – and offers medical-grade accuracy.

It also offers incredibly realistic 3D scans, the 3D visual actually looks like the user, it’s not just a generic-looking avatar that vaguely captures their body shape in outline. This definitely adds something to the user experience in terms of engagement, I think.

How does it enhance your service?
We take motivating and supporting our members very seriously, we want all of our members to achieve their goals.

Providing our members with an understanding of where they’re starting from, as well as the steps they need to take to improve their health, provides more of an incentive for them. It’s also the best way to gauge a member’s progress from a physical standpoint by having tangible proof that they have achieved a result over a period of time.

Simply asking our members to weigh themselves isn’t enough. It’s not a true reflection of their progress; it’s a small piece of a much bigger pie.

The reason Styku is so effective and has been so great for our service is that it goes way beyond the numbers you see on the scale, analysing hundreds of measures to provide a true, visual representation of members’ bodies. Because of this, Styku has given us much more confidence when it comes to giving members their results.

Styku has definitely enabled us to elevate our service in a number of ways and has become a central focus of our gym and member experience. It’s the ultimate way to visualise the story of our members’ fitness success.

What are the benefits you’ve noticed as an operator?
Styku has had a very positive effect on our business. Members, both in the gym and on social media, have emphasised the important role that Styku has played in their journeys and experiences. It’s helped to keep them motivated and on track with their programmes, ultimately helping them achieve the results they want.

Of our 110 members, maybe five of them have not had a scan, but they know it’s available to them if they’d like to, I think this speaks volumes about how people are viewing body scanning and how valuable it’s become within our gym.

Styku benefits our members by enabling our coaches to track and monitor their physical progress over time to ensure they stay motivated and accountable; creating an enjoyable experience that delivers results.

Realistic avatars engage members and add to the user experience
Fit3D
Health Club: Mas Body Gym
Who? Mike Hind, personal trainer
Where? Middlesbrough
Supplier: Fit3D
Mike Hind

How long have you been working with Fit3D?
I’ve been using the ProScanner for a little under a year.

Why did you decide to work with them?
I wanted to provide something really special for my clients, as well as test my skills. With the ProScanner there’s nowhere to hide for either myself or the client because it paints a true picture of a client’s transformation.

Having been named the Best Personal Trainer in the UK for three years in a row I can’t afford to fall behind. The scanner was a must for me.

What’s the impact?
My clients travel from around the UK to use the scanner. It’s so helpful because it means I can customise diet and training plans based on the outcome of the scan. They can also physically see, from all angles, how their bodies are changing and how they’re getting closer to their goals.

Would you recommend it?
100 per cent. The days of before and after photos are over, people want more information, not just visual improvement, but detailed and accurate body composition data that they can keep track of. Clients want accountability and clubs and trainers should want this too. It keeps clients on target and also improves retention.

It’s also a good source of additional revenue for the gym; within the first year the initial investment of £10k had paid itself back twice over. In my eyes, the ProScanner is a one-stop health assessment and progress checker that every facility should use. It’s an investment in your business as well as your members.

Before and after photos are a powerful tool
InBody
Health Club: 1Life
Who? David Conway, contract manager
Where? Sunbury-on-Thames
Supplier: InBody
David Conway

How long have you been working with InBody?
We have been utilising InBody scanner technology across multiple 1Life sites over the past 12 months.

Why did you choose to work with InBody?
In this digital age where our members are as well informed as ever regarding health and fitness, we were looking to add extra value to our member experience and a USP for our prospective members.

InBody scanning technology has the perfect blend of accessible health screening with detailed scan results in which we can add significant value to our members by analysing their health metrics and goal setting with them. It’s also critical to demonstrate the benefits of the customer’s efforts and allow them to both track improvements and identify areas to focus on.

What are the benefits? Proactive tools for member retention is a key business focus within 1Life and the InBody technology allows us to keep our active members motivated, as well as re-engaging sporadic attendance members.

Within our business model InBody scanning is available to all members to maximise our opportunities to have meaningful conversations about how we assess and improve their health.

How have members responded?
Body composition improvements, whether that’s weight loss, body fat percentage reduction, and or muscle mass improvements are typically desired by the majority of our customers.

InBody’s ability to assess this quickly, in a non-intrusive manner, has proven to be attractive to members who are able to use and understand the unit and understand the results, leading to increased motivation and retention.

Scanning is integrated into our induction process, with a follow-up scan six weeks later. We also encourage existing members to have a scan and offer trial testing events where members can have a scan to understand the benefits.

Members can use the InBody scanner and understand results
http://www.leisureopportunities.com/images/2020/944061_547061.jpg
Body scanning has become a major fitness trend – we ask operators to share their experiences of working with these systems...
Hero Training Club, Tanita, James McLaren Fitness, Styku, Mas Body Gym, Fit3D, InBody, 1Life,Hero Training Club, Tanita, James McLaren Fitness, Styku, Mas Body Gym, Fit3D, InBody, 1Life
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Latest News
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
Latest News
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
Latest News
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
Latest News
Gympass has launched a new digital platform as a response to the increase in demand ...
Latest News
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
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Job search
POST YOUR JOB
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness software
Go Do.Fitness: Fitness software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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