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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Physical Company

Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains

Published in Health Club Management 2020 issue 3
Physical Company's James Anderson says it's time to get more ambitious with fitness area design
Physical Company's James Anderson says it's time to get more ambitious with fitness area design

What are the trends shaping fitness and your business in 2020?
The way people are choosing to train has changed dramatically. Exercisers are increasingly seeking activities that give a sense of community and engagement; and deliver a fresh, fun, varied experience; and crucially, give them the results they want.

This is reflected in the ACSM’s Worldwide Survey of Fitness Trends for 2020, which shines the spotlight on activities such as group training, functional training, training with free weights, bodyweight training, HIIT and circuit training.

These are the styles of workout end users are now looking for, both in terms of the results they deliver and the varied, engaging training experiences they provide. They’re also the areas in which Physical Company has decades of expertise.

How has this shaped your new mission statement: First For Fitness Solutions?
We believe the growing demand for effective yet social fitness experiences demands a new approach to facility design – where gyms’ primary focus has tended to be mapping the layout of cardio and strength stations, operators are now prioritising the spaces that can’t be crowbarred in at the end of a design dominated by rows of large equipment – spaces where precedence can be given to group exercise, free weights, functional and small group training.

This brings our expertise into the spotlight. Starting with an empty space is what we do best, working from the ground up to create unique playgrounds where results and fun combine to create an exceptional training experience – workout areas that surprise and delight and make fitness more inspiring.

We specialise in everything today’s fitness spaces should be built around and we thrive on working together with our customers to develop areas that bring their vision to life, with their target audiences at the heart of our solutions.

This is why ‘First for fitness solutions’ is our mission statement – because operators should consider Physical Company as their go-to, their first phone call.

However large or small the fitness space, we’re here to ensure it exceeds expectations, harnessing the expertise of our team and our broad portfolio of world-class brands.

What's new in your portfolio
As anyone who's looked through our catalogue will tell you, our product portfolio is extensive, and we’re continuing to further develop and enhance our offering.

Physical Company-branded products offer good value and high quality. Products are designed to be robust, reliable and enjoyable to use and we continually develop the collection, refining and redesigning to ensure every item is not only great quality, but also functionally excellent.

New launches include redesigned kettlebells, a premium yoga mat and an enhanced version of the multi-functional EVO Bench. We’re also expanding our custom-branded offering, giving customers the option to add their logo to personalise equipment.

We’re delighted to announce ZIVA as the latest brand to be distributed by Physical Company in the UK and Ireland.

ZIVA is a well-respected, global brand that offers strong, functional training products of exceptional quality and detail.

ZIVA complements the other ranges Physical Company has available, as well as offering wall-to-wall training solutions.

The team at Physical Company is often asked for unique products to differentiate a section of the gym floor, or to introduce more variety in training techniques, and Reaxing® meets that brief: fascinating, innovative products that allow gyms to offer something genuinely different to their members.

Reaxing’s unpredictable, neuromuscular training incorporates reaction, balance and function to challenge exercisers and boost their performance. The products are used by numerous top athletes, including Juventus and AC Milan football clubs, motor racing teams, extreme sports pros…and myself (!)

Physical Company is also very proud to partner with AIREX®, a world leader in mats and balance pads, to provide optimum cushioned solutions whatever your training concept, whether that’s yoga, Pilates, fitness, physiotherapy or rehabilitation.

Merrithew™ Pilates reformers are getting a lot of interest at the moment, including from professional sports people who are using Pilates to enhance their performance and protect their bodies from injury.

Ecore™ Athletic products allow us to offer performance flooring that’s second-to-none. We’re seeing a growing recognition among customers of the vital importance of high-quality flooring to the workout experience – that this is, in fact, as important as the equipment they install – and we’re becoming leading experts in this field.

Complementing this, across the board, our approach is always to partner with best-in-class manufacturers, including the likes of suppliers BOSU® and Hyperwear® and Custom Turf.

How do you approach each new project?
We don’t believe in a cookie-cutter approach to gym design. With such a broad range of products, not to mention 30 years' expertise, we work with every client to build a facility that meets their brief, while being focused on results and experience.

As a family-owned company, we believe in delivering a personal touch to every client, and ensure everyone we work with receives seamless, friendly service.

Creating inspiring gym designs, coupled with the ideal equipment choices for the target audience, allows Physical Company to help our clients to provide incredible training experiences which spur their members to love their gym!

Reaxing's neuromuscular training kit enables operators to offer something new
Reaxing's neuromuscular training kit enables operators to offer something new
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
Physical Company supplies Airex mats and balance pads to provide cushioned solutions
ZIVA is the latest brand to join the portfolio
ZIVA is the latest brand to join the portfolio
http://www.leisureopportunities.com/images/2020/633058_661239.jpg
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
James Anderson, Physical Company,James Anderson, Physical Company,
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
Features
feature
Premier Global NASM has restructured its education offering to create new career pathways to help personal trainers and individuals entering the sector navigate their way to career success. Dan Rees explains the rationale
Features
Functional training
It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Features
Coronavirus
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Features
Coronavirus
While Europe and the US are in the thick of coronavirus shutdowns, health clubs in China are starting to reopen. Jak Phillips examines how three Chinese operators tackled the challenge of the pandemic and came out ahead
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Features
Latest News
Mike Lamb CEO, Asia of Jetts 24 Hour Fitness, which has clubs in south-east Asia, ...
Latest News
The varying approaches taken by the UK's four home nations to reopening businesses is creating ...
Latest News
DataHub has launched a contact tracking app, specifically designed for the fitness and physical activity ...
Latest News
ukactive has questioned the government's decision to make all employers start paying towards the wages ...
Latest News
A study on how exercise changes the body at a molecular level has suggested that ...
Latest News
A new industry support association, Fitness United, launches today (1 June) to bring suppliers and ...
Latest News
Corporate broking and advisory firm, Peel Hunt, has issued a 'buy' recommendation for shares in ...
Job search
POST YOUR JOB
Opinion
promotion
Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
Opinion: Is your software fit for COVID-19?
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
    Company profiles
    Company profile: Merrithew™ - Leaders in Mindful Movement™
    Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
    Company profiles
    Company profile: EXF Fitness
    EXF offer so much more than modular systems and pick and mix installations, they don’t ...
    Catalogue Gallery
    Click on a catalogue to view it online
    Directory
    Fitness software
    Go Do.Fitness: Fitness software
    Lockers/interior design
    Fitlockers: Lockers/interior design
    Spa software
    SpaBooker: Spa software
    Whole body cryotherapy
    Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
    Design consultants
    Zynk Design Consultants: Design consultants
    Trade associations
    International SPA Association - iSPA: Trade associations
    Exercise equipment
    Power Plate: Exercise equipment
    Hydrotherapy / spa fragrances
    Kemitron GmbH: Hydrotherapy / spa fragrances
    Wearable technology solutions
    MyZone: Wearable technology solutions
    Fitness equipment
    Stages Cycling: Fitness equipment
    Property & Tenders
    Greywell, Hampshire
    Barnsgrove Health and Wellness Club
    Property & Tenders
    Derby City Council
    Property & Tenders
    Diary dates
    13 Jun 2020
    Worldwide, Various,
    Diary dates
    06-07 Jul 2020
    Eastwood Hall, Nottingham, United Kingdom
    Diary dates
    28-31 Aug 2020
    Expo Centre & Riviera di Rimini, Italy
    Diary dates
    21-24 Sep 2020
    Loews Coronado Bay Resort, Coronado, United States
    Diary dates
    01-02 Oct 2020
    Whittlebury Hall, Whittlebury, United Kingdom
    Diary dates
    11-12 Oct 2020
    ExCeL London, London, United Kingdom
    Diary dates
    17-23 Oct 2020
    Pinggu, Beijing, China
    Diary dates
    27-30 Oct 2020
    Messe Stuttgart, Germany
    Diary dates
    30-31 Oct 2020
    NEC, Birmingham, United Kingdom
    Diary dates
    27-28 Nov 2020
    Athena, Leicester, United Kingdom
    Diary dates

    features

    Promotional feature: Physical Company

    Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains

    Published in Health Club Management 2020 issue 3
    Physical Company's James Anderson says it's time to get more ambitious with fitness area design
    Physical Company's James Anderson says it's time to get more ambitious with fitness area design

    What are the trends shaping fitness and your business in 2020?
    The way people are choosing to train has changed dramatically. Exercisers are increasingly seeking activities that give a sense of community and engagement; and deliver a fresh, fun, varied experience; and crucially, give them the results they want.

    This is reflected in the ACSM’s Worldwide Survey of Fitness Trends for 2020, which shines the spotlight on activities such as group training, functional training, training with free weights, bodyweight training, HIIT and circuit training.

    These are the styles of workout end users are now looking for, both in terms of the results they deliver and the varied, engaging training experiences they provide. They’re also the areas in which Physical Company has decades of expertise.

    How has this shaped your new mission statement: First For Fitness Solutions?
    We believe the growing demand for effective yet social fitness experiences demands a new approach to facility design – where gyms’ primary focus has tended to be mapping the layout of cardio and strength stations, operators are now prioritising the spaces that can’t be crowbarred in at the end of a design dominated by rows of large equipment – spaces where precedence can be given to group exercise, free weights, functional and small group training.

    This brings our expertise into the spotlight. Starting with an empty space is what we do best, working from the ground up to create unique playgrounds where results and fun combine to create an exceptional training experience – workout areas that surprise and delight and make fitness more inspiring.

    We specialise in everything today’s fitness spaces should be built around and we thrive on working together with our customers to develop areas that bring their vision to life, with their target audiences at the heart of our solutions.

    This is why ‘First for fitness solutions’ is our mission statement – because operators should consider Physical Company as their go-to, their first phone call.

    However large or small the fitness space, we’re here to ensure it exceeds expectations, harnessing the expertise of our team and our broad portfolio of world-class brands.

    What's new in your portfolio
    As anyone who's looked through our catalogue will tell you, our product portfolio is extensive, and we’re continuing to further develop and enhance our offering.

    Physical Company-branded products offer good value and high quality. Products are designed to be robust, reliable and enjoyable to use and we continually develop the collection, refining and redesigning to ensure every item is not only great quality, but also functionally excellent.

    New launches include redesigned kettlebells, a premium yoga mat and an enhanced version of the multi-functional EVO Bench. We’re also expanding our custom-branded offering, giving customers the option to add their logo to personalise equipment.

    We’re delighted to announce ZIVA as the latest brand to be distributed by Physical Company in the UK and Ireland.

    ZIVA is a well-respected, global brand that offers strong, functional training products of exceptional quality and detail.

    ZIVA complements the other ranges Physical Company has available, as well as offering wall-to-wall training solutions.

    The team at Physical Company is often asked for unique products to differentiate a section of the gym floor, or to introduce more variety in training techniques, and Reaxing® meets that brief: fascinating, innovative products that allow gyms to offer something genuinely different to their members.

    Reaxing’s unpredictable, neuromuscular training incorporates reaction, balance and function to challenge exercisers and boost their performance. The products are used by numerous top athletes, including Juventus and AC Milan football clubs, motor racing teams, extreme sports pros…and myself (!)

    Physical Company is also very proud to partner with AIREX®, a world leader in mats and balance pads, to provide optimum cushioned solutions whatever your training concept, whether that’s yoga, Pilates, fitness, physiotherapy or rehabilitation.

    Merrithew™ Pilates reformers are getting a lot of interest at the moment, including from professional sports people who are using Pilates to enhance their performance and protect their bodies from injury.

    Ecore™ Athletic products allow us to offer performance flooring that’s second-to-none. We’re seeing a growing recognition among customers of the vital importance of high-quality flooring to the workout experience – that this is, in fact, as important as the equipment they install – and we’re becoming leading experts in this field.

    Complementing this, across the board, our approach is always to partner with best-in-class manufacturers, including the likes of suppliers BOSU® and Hyperwear® and Custom Turf.

    How do you approach each new project?
    We don’t believe in a cookie-cutter approach to gym design. With such a broad range of products, not to mention 30 years' expertise, we work with every client to build a facility that meets their brief, while being focused on results and experience.

    As a family-owned company, we believe in delivering a personal touch to every client, and ensure everyone we work with receives seamless, friendly service.

    Creating inspiring gym designs, coupled with the ideal equipment choices for the target audience, allows Physical Company to help our clients to provide incredible training experiences which spur their members to love their gym!

    Reaxing's neuromuscular training kit enables operators to offer something new
    Reaxing's neuromuscular training kit enables operators to offer something new
    Physical Company supplies Airex mats and balance pads to provide cushioned solutions
    Physical Company supplies Airex mats and balance pads to provide cushioned solutions
    ZIVA is the latest brand to join the portfolio
    ZIVA is the latest brand to join the portfolio
    http://www.leisureopportunities.com/images/2020/633058_661239.jpg
    Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
    James Anderson, Physical Company,James Anderson, Physical Company,
    Latest News
    Mike Lamb CEO, Asia of Jetts 24 Hour Fitness, which has clubs in south-east Asia, ...
    Latest News
    The varying approaches taken by the UK's four home nations to reopening businesses is creating ...
    Latest News
    DataHub has launched a contact tracking app, specifically designed for the fitness and physical activity ...
    Latest News
    ukactive has questioned the government's decision to make all employers start paying towards the wages ...
    Latest News
    A study on how exercise changes the body at a molecular level has suggested that ...
    Latest News
    A new industry support association, Fitness United, launches today (1 June) to bring suppliers and ...
    Latest News
    Corporate broking and advisory firm, Peel Hunt, has issued a 'buy' recommendation for shares in ...
    Latest News
    Health club chain 24 Hour Fitness has reopened some of its sites in Texas and ...
    Latest News
    The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
    Latest News
    PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
    Job search
    POST YOUR JOB
    Opinion
    promotion
    Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
    Opinion: Is your software fit for COVID-19?
    Featured supplier news
    Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
    Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
    Featured supplier news
    Featured supplier: Gympass partners with Wexer to launch on-demand workouts for operators
    Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
    Video Gallery
    Technogym mywellness app
    Technogym
    Improve your training experience. All your data in a single app. Read more
    More videos:
      Company profiles
      Company profile: Merrithew™ - Leaders in Mindful Movement™
      Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
      Company profiles
      Company profile: EXF Fitness
      EXF offer so much more than modular systems and pick and mix installations, they don’t ...
      Catalogue Gallery
      Click on a catalogue to view it online
      Directory
      Fitness software
      Go Do.Fitness: Fitness software
      Lockers/interior design
      Fitlockers: Lockers/interior design
      Spa software
      SpaBooker: Spa software
      Whole body cryotherapy
      Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
      Design consultants
      Zynk Design Consultants: Design consultants
      Trade associations
      International SPA Association - iSPA: Trade associations
      Exercise equipment
      Power Plate: Exercise equipment
      Hydrotherapy / spa fragrances
      Kemitron GmbH: Hydrotherapy / spa fragrances
      Wearable technology solutions
      MyZone: Wearable technology solutions
      Fitness equipment
      Stages Cycling: Fitness equipment
      Property & Tenders
      Greywell, Hampshire
      Barnsgrove Health and Wellness Club
      Property & Tenders
      Derby City Council
      Property & Tenders
      Diary dates
      13 Jun 2020
      Worldwide, Various,
      Diary dates
      06-07 Jul 2020
      Eastwood Hall, Nottingham, United Kingdom
      Diary dates
      28-31 Aug 2020
      Expo Centre & Riviera di Rimini, Italy
      Diary dates
      21-24 Sep 2020
      Loews Coronado Bay Resort, Coronado, United States
      Diary dates
      01-02 Oct 2020
      Whittlebury Hall, Whittlebury, United Kingdom
      Diary dates
      11-12 Oct 2020
      ExCeL London, London, United Kingdom
      Diary dates
      17-23 Oct 2020
      Pinggu, Beijing, China
      Diary dates
      27-30 Oct 2020
      Messe Stuttgart, Germany
      Diary dates
      30-31 Oct 2020
      NEC, Birmingham, United Kingdom
      Diary dates
      27-28 Nov 2020
      Athena, Leicester, United Kingdom
      Diary dates
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