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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Buyer insight: Paul Batty

What factors influence decisions made by the industry’s top buyers? Tom Walker speaks to the head of procurement at David Lloyd Leisure about how the company keeps its offer fresh

By Tom Walker, Leisure Media | Published in Health Club Management 2018 issue 1
The brand has recently redesigned its gyms to have 'best in class' kit
The brand has recently redesigned its gyms to have 'best in class' kit
The true test of a partnership is when suppliers' first consideration and focus is what's right for our members. This falls down when a supplier is simply interested in hitting a sales target - Paul Batty

Tell us about your job
My role has evolved over the years. When I started at David Lloyd Leisure 15 years ago, the business was part of Whitbread, so I was a link between their procurement team and the clubs. Once the business was sold, I took on sole responsibility for procurement.

My role now covers all areas of the business, from F&B to services, consumables and fitness.

There's no typical day, which is what makes the job so enjoyable. I believe the key to success in my role is ensuring clubs are well supported in delivering the most appropriate products and services for members. This translates to ensuring we're innovative and deliver consistency and quality at all times.

What’s hot at the moment?
We’ve transformed our gyms in the past few years with investment in 'best in class' products, the look and feel of the space and ensuring we buy the right equipment to fit members’ needs and significantly improve their experience.

How do you innovate?
I work very closely with our product team, headed up by Michelle Dand. We both regularly liaise with suppliers, and visit industry shows and other clubs to understand what's working and what we believe members want. As a business, we also seek a lot of direct member feedback.

Michelle and the product team have been trialling a number of exciting new concepts – such as PRAMA, an interactive fitness platform for both group exercise and family sessions.

How does the buying process work?
We have a detailed process in place for investment in equipment in each of our clubs. This is a constant cycle, which normally begins at least six months prior to the start of the financial year.

Our suppliers are crucial. If any fail, we fail in delivering the member experience. This can vary from a broken treadmill to a member's favourite drink being unavailable in the café.

Do you have “trusted suppliers” and partnership deals?
Our suppliers will jokingly tell you I only call them partners when I want something. I do, however, strongly believe that developing very effective supplier partnerships is crucial.

The true test of a partnership, is when suppliers' first consideration and focus is what's right for our members. This falls down when a supplier is simply interested in hitting a sales target.

How involved is the wider team?
We always work closely with our suppliers, as (in the case of fitness equipment) this allows us to fully understand the age and condition of the equipment at each of our clubs.

After this, we work closely with our product team to research new and interesting types of equipment innovation. Our suppliers can help influence this by putting forward suggestions they feel will have a positive impact on our members.

Our operations teams also ensure investment meets the needs of members.

Ultimately, suppliers who deliver stand out to us, and that’s important. We're more likely to invest money with those who achieve this level of service.

Paul Batty My three tips to suppliers

Focus on the customer
Don't sell me things members don't want or need.

Innovate constantly
Many suppliers don’t see the need to change or evolve, however, continuing to innovate is vital to the health of the buyer/supplier relationship.

Find the right fit
Make sure the products you sell us are a good fit for the environment –this is vital: if members don’t like or use the products, we'll remove them Some of our most successful suppliers are those who constantly invest time and effort in our clubs. This can vary from doing club visits and supporting our marketing, to providing training or detailed reporting to ensure equipment is working and problems are fixed quickly.

David Lloyd Clubs is focused on maximising the member experience
David Lloyd Clubs is focused on maximising the member experience
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Member feedback is vital – only products that are used and liked by members will be kept in the club
Member feedback is vital – only products that are used and liked by members will be kept in the club
https://www.leisureopportunities.co.uk/images/591608_616782.jpg
Curious about how buyers for major operators select the suppliers they work with? Head of procurement for David Lloyd Clubs, Paul Batty, reveals all... #fitness #business #innovation
Paul Batty, Head of Procurement, David Lloyd Leisure,Paul Batty, David Lloyd Leisure,
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Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
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Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Company profiles
Company profile: Power Plate
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by ...
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Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Supplier Showcases
Supplier showcase - Matrix Fitness: Rugby elite
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
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Leisure operator, Everyone Active has reached a milestone fundraising amount for national charity Macmillan Cancer Support.
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Saudi Arabia’s largest club chain to offer world-leading Les Mills workouts across 151 sites, with plans to roll out across its women’s clubs from August 2022.
Directory
Management software
Premier Software Solutions: Management software
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Buyer insight: Paul Batty

What factors influence decisions made by the industry’s top buyers? Tom Walker speaks to the head of procurement at David Lloyd Leisure about how the company keeps its offer fresh

By Tom Walker, Leisure Media | Published in Health Club Management 2018 issue 1
The brand has recently redesigned its gyms to have 'best in class' kit
The brand has recently redesigned its gyms to have 'best in class' kit
The true test of a partnership is when suppliers' first consideration and focus is what's right for our members. This falls down when a supplier is simply interested in hitting a sales target - Paul Batty

Tell us about your job
My role has evolved over the years. When I started at David Lloyd Leisure 15 years ago, the business was part of Whitbread, so I was a link between their procurement team and the clubs. Once the business was sold, I took on sole responsibility for procurement.

My role now covers all areas of the business, from F&B to services, consumables and fitness.

There's no typical day, which is what makes the job so enjoyable. I believe the key to success in my role is ensuring clubs are well supported in delivering the most appropriate products and services for members. This translates to ensuring we're innovative and deliver consistency and quality at all times.

What’s hot at the moment?
We’ve transformed our gyms in the past few years with investment in 'best in class' products, the look and feel of the space and ensuring we buy the right equipment to fit members’ needs and significantly improve their experience.

How do you innovate?
I work very closely with our product team, headed up by Michelle Dand. We both regularly liaise with suppliers, and visit industry shows and other clubs to understand what's working and what we believe members want. As a business, we also seek a lot of direct member feedback.

Michelle and the product team have been trialling a number of exciting new concepts – such as PRAMA, an interactive fitness platform for both group exercise and family sessions.

How does the buying process work?
We have a detailed process in place for investment in equipment in each of our clubs. This is a constant cycle, which normally begins at least six months prior to the start of the financial year.

Our suppliers are crucial. If any fail, we fail in delivering the member experience. This can vary from a broken treadmill to a member's favourite drink being unavailable in the café.

Do you have “trusted suppliers” and partnership deals?
Our suppliers will jokingly tell you I only call them partners when I want something. I do, however, strongly believe that developing very effective supplier partnerships is crucial.

The true test of a partnership, is when suppliers' first consideration and focus is what's right for our members. This falls down when a supplier is simply interested in hitting a sales target.

How involved is the wider team?
We always work closely with our suppliers, as (in the case of fitness equipment) this allows us to fully understand the age and condition of the equipment at each of our clubs.

After this, we work closely with our product team to research new and interesting types of equipment innovation. Our suppliers can help influence this by putting forward suggestions they feel will have a positive impact on our members.

Our operations teams also ensure investment meets the needs of members.

Ultimately, suppliers who deliver stand out to us, and that’s important. We're more likely to invest money with those who achieve this level of service.

Paul Batty My three tips to suppliers

Focus on the customer
Don't sell me things members don't want or need.

Innovate constantly
Many suppliers don’t see the need to change or evolve, however, continuing to innovate is vital to the health of the buyer/supplier relationship.

Find the right fit
Make sure the products you sell us are a good fit for the environment –this is vital: if members don’t like or use the products, we'll remove them Some of our most successful suppliers are those who constantly invest time and effort in our clubs. This can vary from doing club visits and supporting our marketing, to providing training or detailed reporting to ensure equipment is working and problems are fixed quickly.

David Lloyd Clubs is focused on maximising the member experience
David Lloyd Clubs is focused on maximising the member experience
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Member feedback is vital – only products that are used and liked by members will be kept in the club
Member feedback is vital – only products that are used and liked by members will be kept in the club
https://www.leisureopportunities.co.uk/images/591608_616782.jpg
Curious about how buyers for major operators select the suppliers they work with? Head of procurement for David Lloyd Clubs, Paul Batty, reveals all... #fitness #business #innovation
Paul Batty, Head of Procurement, David Lloyd Leisure,Paul Batty, David Lloyd Leisure,
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
Latest News
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
Latest News
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
Latest News
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles ...
Latest News
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in ...
Latest News
The World Active Forum (WAF) – a new network of national fitness associations and organisations ...
Latest News
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce ...
Latest News
Total Fitness says its membership numbers are back to pre-COVID-19 levels. With fifteen clubs in ...
Latest News
Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the ...
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Company profiles
Company profile: Power Plate
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Supplier Showcases
Supplier showcase - Matrix Fitness: Rugby elite
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Everyone Active achieves £100,000 fundraising target for Macmillan Cancer Support
Leisure operator, Everyone Active has reached a milestone fundraising amount for national charity Macmillan Cancer Support.
Featured press releases
Featured press releases: Les Mills and Fitness Time unveil landmark Saudi Arabia partnership
Saudi Arabia’s largest club chain to offer world-leading Les Mills workouts across 151 sites, with plans to roll out across its women’s clubs from August 2022.
Directory
Management software
Premier Software Solutions: Management software
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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