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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
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features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
Latest News
US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time ...
Latest News
The UK government is exploring whether incentivising people financially to take part in physical activity ...
Latest News
The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing ...
Latest News
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as ...
Latest News
The merger of two tech firms will result in the creation of a business software ...
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
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People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
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Featured supplier: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
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Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
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Art of Cryo: Whole body cryotherapy
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AskNicely: Member feedback software
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Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
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tbc, Dunedin, New Zealand
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