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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Hussle: A proven revenue generator

An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships

Published in Health Club Management 2021 issue 5
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle

Active Leeds has been working with Hussle as its digital marketing partner for the past two years, creating nearly 7,000 visits to the trust’s 12 sites in that time.

“We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities,” says Mathew Frieze, sales and retention officer at Active Leeds. “We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most cost-effective way for us to achieve this.

“Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.

“Anyone using the Hussle platform is exposed to our facilities, meaning we attract customers we’d never normally get through the doors – not just people who live in Leeds but anyone working in the area or passing through as they’re moving around the country. We’ve attracted a new segment of the market that we wouldn’t otherwise be able to tap into.

It’s very beneficial for us and has allowed us to increase our footfall and revenue.

“Our number of customer visits increased 33 per cent year on year (comparing Q1 2019 with Q1 2020), despite the fact we were only trading for half of March due to COVID-19,” explains Frieze. “Hussle visited to give us a performance review and we agreed some actionable plans to help us increase our revenue further in 2020. However, this was just before the pandemic hit, so we’re looking to resume these plans shortly.”

Hussle’s nationwide marketing power attracts customers to Active Leeds through commercial partnerships and its corporate offering, which has also enabled the trust to grow its membership base. “The way Hussle goes about advertising follows our brand and the messaging – getting more people active – is in line with ours too,” says Frieze. “We know that some customers go on to join our clubs directly and we look forward to working with Hussle’s new Membership Conversion Service later this year.”

www.hussle.com/list-my-gym

photo: Active Leeds

"Hussle has helped us to communicate our vision to a much wider audience than we could have achieved alone" –  Mathew Frieze, Active Leeds

https://www.leisureopportunities.co.uk/images/2021/250239_351040.jpg
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
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features

Supplier showcase: Hussle: A proven revenue generator

An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships

Published in Health Club Management 2021 issue 5
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle

Active Leeds has been working with Hussle as its digital marketing partner for the past two years, creating nearly 7,000 visits to the trust’s 12 sites in that time.

“We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities,” says Mathew Frieze, sales and retention officer at Active Leeds. “We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most cost-effective way for us to achieve this.

“Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.

“Anyone using the Hussle platform is exposed to our facilities, meaning we attract customers we’d never normally get through the doors – not just people who live in Leeds but anyone working in the area or passing through as they’re moving around the country. We’ve attracted a new segment of the market that we wouldn’t otherwise be able to tap into.

It’s very beneficial for us and has allowed us to increase our footfall and revenue.

“Our number of customer visits increased 33 per cent year on year (comparing Q1 2019 with Q1 2020), despite the fact we were only trading for half of March due to COVID-19,” explains Frieze. “Hussle visited to give us a performance review and we agreed some actionable plans to help us increase our revenue further in 2020. However, this was just before the pandemic hit, so we’re looking to resume these plans shortly.”

Hussle’s nationwide marketing power attracts customers to Active Leeds through commercial partnerships and its corporate offering, which has also enabled the trust to grow its membership base. “The way Hussle goes about advertising follows our brand and the messaging – getting more people active – is in line with ours too,” says Frieze. “We know that some customers go on to join our clubs directly and we look forward to working with Hussle’s new Membership Conversion Service later this year.”

www.hussle.com/list-my-gym

photo: Active Leeds

"Hussle has helped us to communicate our vision to a much wider audience than we could have achieved alone" –  Mathew Frieze, Active Leeds

https://www.leisureopportunities.co.uk/images/2021/250239_351040.jpg
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
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Equinox Group will require customers and employees to provide proof of vaccine, if they want ...
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A cross-party DCMS Committee in the UK has called on the government to launch a ...
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Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
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Nearly half (49 per cent) of health club members in the US who've cancelled their ...
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Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
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German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
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Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Company profile: Jordan Fitness
Jordan Fitness are a recognised leader in functional fitness, specialising in premium quality yet value ...
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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fibodo Limited: Management software
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Art of Cryo: Whole body cryotherapy
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Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
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Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
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tbc, Dunedin, New Zealand
Diary dates
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