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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Bouncing back

During the COVID-19 enforced lockdown, Club Kingswood, an independent 2,800-member multi-activity club in Essex, froze all its gym memberships with no charge, uncertain of what the effect would be on the future of its membership

Published in Health Club Management 2020 issue 9
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment

Fortunately, nine weeks post-reopening, over 85 per cent of gym members have returned and general manager, Alex Owen, says EGYM is an integral part of this success.

“The EGYM Smart Strength Series has been an integral part of our offer since 2019,” he explains. “We realised, long before the pandemic, that well-managed, bespoke, progressive strength training provision could play an important role in the promotion of many health benefits, not just for those who want to become physically stronger, but also for a much wider demographic that simply wants to live a longer, more mobile and fulfilling life.

“EGYM’s automated set-up, with visual cadence coaching from the high-resolution, integrated screen, has enabled us to create a non-intimidating, accessible environment where anybody – even those completely new to strength training and the gym – can feel comfortable and able to complete regular, effective and safe resistance programmes.

“The science-based, pre-installed training plans, such as Metabolic Fit, which is designed to tackle diabetes and the recently added Immunity Boost, which has been designed to strengthen the body’s defences against infection, also enable trainers to administer effective, health-oriented programmes that are progressive, safe and effective, without having to fully understand the complex science behind the prescription,” he says. “These features have enabled us to attract a much more health oriented demographic.

“People in this market segment prioritise attendance at our club because they value the contribution our provision is making to their overall quality of life through the promotion of better health,” explains Owen.

“As a result, when we re-opened our doors, in the first month, 83 per cent of our EGYM users returned, despite much of the industry reporting general trepidation. Now, nine weeks post reopening, 86 per cent have returned, making an average of 4.9 visits per month.

“EGYM has also helped us manage a safe environment, through automated on-screen messages, both via the Smart Strength Series and the Branded Members App, that reminds members to wipe down equipment and carry out regular hand sanitisation. This all helps improve member confidence that the club is COVID-19-secure and helps us encourage more members to return.

“Over the last 18 months, we’ve introduced the Trainer App and Branded Member Apps, which are provided as part of EGYM Digital. These provisions have enabled us to provide a wraparound service of care, giving members access to advice and coaching – helping them to maintain exercise habits even when unable to visit the club in person. This provision has helped us maintain relevance to our members and meant that when we were permitted to re-open, a visit became a natural progression.

“EGYM has been a significant factor in our club’s post-lockdown bounceback,” says Owen. “I’m confident the software driven solution will continue to help us build business resilience moving forwards, thanks to its focus and support of health-oriented goals.

More: www.egym.com/uk

“When we re-opened our doors, in the first month, 83 per cent of our EGYM users returned”
– Alex Owen

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/252985_527932.jpg
EGYM’s Smart Strength Series has helped draw members back into Club Kingswood after lockdown
EGYM, Club Kingswood, Alex Owen, Smart Strength Series,COVID-19
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Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
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Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Precor: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Bouncing back

During the COVID-19 enforced lockdown, Club Kingswood, an independent 2,800-member multi-activity club in Essex, froze all its gym memberships with no charge, uncertain of what the effect would be on the future of its membership

Published in Health Club Management 2020 issue 9
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment

Fortunately, nine weeks post-reopening, over 85 per cent of gym members have returned and general manager, Alex Owen, says EGYM is an integral part of this success.

“The EGYM Smart Strength Series has been an integral part of our offer since 2019,” he explains. “We realised, long before the pandemic, that well-managed, bespoke, progressive strength training provision could play an important role in the promotion of many health benefits, not just for those who want to become physically stronger, but also for a much wider demographic that simply wants to live a longer, more mobile and fulfilling life.

“EGYM’s automated set-up, with visual cadence coaching from the high-resolution, integrated screen, has enabled us to create a non-intimidating, accessible environment where anybody – even those completely new to strength training and the gym – can feel comfortable and able to complete regular, effective and safe resistance programmes.

“The science-based, pre-installed training plans, such as Metabolic Fit, which is designed to tackle diabetes and the recently added Immunity Boost, which has been designed to strengthen the body’s defences against infection, also enable trainers to administer effective, health-oriented programmes that are progressive, safe and effective, without having to fully understand the complex science behind the prescription,” he says. “These features have enabled us to attract a much more health oriented demographic.

“People in this market segment prioritise attendance at our club because they value the contribution our provision is making to their overall quality of life through the promotion of better health,” explains Owen.

“As a result, when we re-opened our doors, in the first month, 83 per cent of our EGYM users returned, despite much of the industry reporting general trepidation. Now, nine weeks post reopening, 86 per cent have returned, making an average of 4.9 visits per month.

“EGYM has also helped us manage a safe environment, through automated on-screen messages, both via the Smart Strength Series and the Branded Members App, that reminds members to wipe down equipment and carry out regular hand sanitisation. This all helps improve member confidence that the club is COVID-19-secure and helps us encourage more members to return.

“Over the last 18 months, we’ve introduced the Trainer App and Branded Member Apps, which are provided as part of EGYM Digital. These provisions have enabled us to provide a wraparound service of care, giving members access to advice and coaching – helping them to maintain exercise habits even when unable to visit the club in person. This provision has helped us maintain relevance to our members and meant that when we were permitted to re-open, a visit became a natural progression.

“EGYM has been a significant factor in our club’s post-lockdown bounceback,” says Owen. “I’m confident the software driven solution will continue to help us build business resilience moving forwards, thanks to its focus and support of health-oriented goals.

More: www.egym.com/uk

“When we re-opened our doors, in the first month, 83 per cent of our EGYM users returned”
– Alex Owen

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/252985_527932.jpg
EGYM’s Smart Strength Series has helped draw members back into Club Kingswood after lockdown
EGYM, Club Kingswood, Alex Owen, Smart Strength Series,COVID-19
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
Latest News
A large health club plays a major role in tech giant Microsoft’s recently opened R&D ...
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KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who ...
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Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered ...
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Vulnerable young people will be given opportunities to take part in sport and physical activity ...
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Precor: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
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