GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Editor's letter: Getting reclassified

Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 9
We must fight to become a trusted sector / Shutterstock/Olena Yakobchuk
We must fight to become a trusted sector / Shutterstock/Olena Yakobchuk
We’re arguing that the fitness industry needs to get itself ‘reclassifed’, by taking charge of the vocabulary used to define it

The unity of the industry in the UK over the last few weeks has been incredible. Operators, trade bodies and stakeholders have worked as one to win the battle to keep gyms open in the face of seemingly insurmountable odds.

Part of the urgency felt by everyone involved has been a passionate belief that we are being misunderstood and incorrectly classified as a sector by government.

One point which brought this home was the inclusion of gyms in the same bracket as strip clubs during the government’s secondary lockdown planning.

We’re arguing the sector needs to get itself ‘reclassified’, by taking charge of the vocabulary used to define it, so there’s no doubt as to our intentions and value.

We’re advocating the industry adopts the term ‘regulated’, and uses it to describe and define what we do.

Operators have invested huge sums in the software and systems needed to run COVID-secure facilities and the levels of regulation we’re able to deliver have been proven to be sufficient to keep our customers safe.

Logic and evidence suggest the virus is mainly spreading in unregulated environments, such as homes, so in referring to ourselves as regulated, we’re putting the industry firmly in the category of operations that are helping to reduce the spread of the virus and keep people safe.

It’s also a ‘futureproof’ term recognised by government and puts us in the same bracket as trusted sectors such as financial services, the law, airlines and utilities.

We must also fight to become recognised as an essential service, something ukactive has been lobbying hard for.

There are other terms we must adopt too. Decisionmakers in the NHS see their responsibilities as being related to ‘protection’ and ‘prevention’, with gyms currently filed firmly in the prevention category.

Given the pandemic is bringing protection to the fore as the priority for the NHS, our potential to contribute – via our work on prevention – is currently reduced.

We must argue that as a regulated sector which has proven it can operate in a COVID-secure way, we are also able to contribute to the NHS’s protection work, thereby showing we can deliver in relation to both prevention and protection.

If we can control the vocabulary, we can engage more powerfully with the government and the medical sector for the delivery of things such as COVID-19 recovery programmes and earn recognition for our professionalism.

The reputation management work done this year by the sector has brought us forward decades. The opportunity now is to nail this down by accurately defining ourselves and creating a consumer-facing kitemark to build trust.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/673233_648557.jpg
'Our sector is still misunderstood by those in power. It's time we accelerate the fight to change this' says HCM editor Liz Terry
Liz Terry, NHS,COVID-19, lockdown, fitness industry
HCM magazine
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
HCM Magazine
Active ageing
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
HCM People
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM Magazine
The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
Latest News
The government needs to provide the fitness and physical activity sector with a plan which ...
Featured supplier news
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Video Gallery
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
More videos:
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Member feedback software
AskNicely: Member feedback software
Uniforms
Service Sport: Uniforms
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Skincare
Sothys: Skincare
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Getting reclassified

Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 9
We must fight to become a trusted sector / Shutterstock/Olena Yakobchuk
We must fight to become a trusted sector / Shutterstock/Olena Yakobchuk
We’re arguing that the fitness industry needs to get itself ‘reclassifed’, by taking charge of the vocabulary used to define it

The unity of the industry in the UK over the last few weeks has been incredible. Operators, trade bodies and stakeholders have worked as one to win the battle to keep gyms open in the face of seemingly insurmountable odds.

Part of the urgency felt by everyone involved has been a passionate belief that we are being misunderstood and incorrectly classified as a sector by government.

One point which brought this home was the inclusion of gyms in the same bracket as strip clubs during the government’s secondary lockdown planning.

We’re arguing the sector needs to get itself ‘reclassified’, by taking charge of the vocabulary used to define it, so there’s no doubt as to our intentions and value.

We’re advocating the industry adopts the term ‘regulated’, and uses it to describe and define what we do.

Operators have invested huge sums in the software and systems needed to run COVID-secure facilities and the levels of regulation we’re able to deliver have been proven to be sufficient to keep our customers safe.

Logic and evidence suggest the virus is mainly spreading in unregulated environments, such as homes, so in referring to ourselves as regulated, we’re putting the industry firmly in the category of operations that are helping to reduce the spread of the virus and keep people safe.

It’s also a ‘futureproof’ term recognised by government and puts us in the same bracket as trusted sectors such as financial services, the law, airlines and utilities.

We must also fight to become recognised as an essential service, something ukactive has been lobbying hard for.

There are other terms we must adopt too. Decisionmakers in the NHS see their responsibilities as being related to ‘protection’ and ‘prevention’, with gyms currently filed firmly in the prevention category.

Given the pandemic is bringing protection to the fore as the priority for the NHS, our potential to contribute – via our work on prevention – is currently reduced.

We must argue that as a regulated sector which has proven it can operate in a COVID-secure way, we are also able to contribute to the NHS’s protection work, thereby showing we can deliver in relation to both prevention and protection.

If we can control the vocabulary, we can engage more powerfully with the government and the medical sector for the delivery of things such as COVID-19 recovery programmes and earn recognition for our professionalism.

The reputation management work done this year by the sector has brought us forward decades. The opportunity now is to nail this down by accurately defining ourselves and creating a consumer-facing kitemark to build trust.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/673233_648557.jpg
'Our sector is still misunderstood by those in power. It's time we accelerate the fight to change this' says HCM editor Liz Terry
Liz Terry, NHS,COVID-19, lockdown, fitness industry
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
Latest News
The government needs to provide the fitness and physical activity sector with a plan which ...
Latest News
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, ...
Latest News
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according ...
Latest News
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own ...
Featured supplier news
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Video Gallery
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
More videos:
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Member feedback software
AskNicely: Member feedback software
Uniforms
Service Sport: Uniforms
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Skincare
Sothys: Skincare
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
fibodo Limited
fibodo Limited