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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
https://www.leisureopportunities.co.uk/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
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Latest News
Reports in today's national media, including the Daily Telegraph and Sky News, suggests the UK ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
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Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
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Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
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The government needs to urgently set out its plans to support physical activity and fitness ...
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Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
https://www.leisureopportunities.co.uk/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
Latest News
Reports in today's national media, including the Daily Telegraph and Sky News, suggests the UK ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
Latest News
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
Latest News
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time, ...
Latest News
A £30m luxury leisure development scheme which has been more than a decade in the ...
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Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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