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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Cryotherapy: Frozen

Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice

Published in Health Club Management 2019 issue 10
 / SHUTTERSTOCK / JACOB LUND
/ SHUTTERSTOCK / JACOB LUND
Health club: KXU
Where? London
Supplier Zimmer

How long have you been offering cryotherapy?
Two years.

How do you encourage members to try it?
We offer one-off cryo sessions and courses but we also plan cryotherapy into the fitness programmes we create for clients. This can include pre-cooling, post-cooling or, in some cases, both.

Most of our bookings come from us consulting our clients on their aims and history and devising a fitness regime that includes cryo. In this way they know cryo is a serious therapy that can help them achieve their goals better. When it works and they see the results, they really appreciate how important cryotherapy and recovery and preparation are.

How has it been received by members?
Extremely well – we have a 100 per cent return rate.

We’ve seen popularity and demand for cryotherapy grow since we first installed the unit.

We have had multiple success stories from clients who have experienced the benefits of cryotherapy during their fitness journey. Pain and delayed onset muscle soreness is reduced, flexibility increased and stamina and recovery significantly improved. It’s a clever therapy that adapts to clients’ needs, and we find if we consult clients on what they want to achieve and plot cryotherapy at the right points, the results are impressive.

What advice would you give to operators considering offering cryotherapy?
We consult and educate our members throughout their journey. In that way we manage their use of cryotherapy and we’ve seen our uptake of cryo rising as a result.

If we were just to offer cryo as an isolated, standalone therapy, we would get some uptake, but the traction is far greater when it’s integrated into a fully expanded and considered wellness plan.

I also think it’s important that all staff are as positive and energised about cryo as possible and for this reason we’ve made the therapy available to all our staff members. We make sure they’re educated in its benefits and use, so they understand it thoroughly and can talk to clients about it.

KXU integrates cryotherapy into personalised fitness programmes for members
Health club Le Chalet Cryo
Where? London
Supplier Mecotec

How long have you been offering cryotherapy?
Just two months.

How do you encourage your members to try cryotherapy?
We get a lot of walk-ins who are unfamiliar with the benefits of cold therapy. We introduce them to the treatment and explain the range of benefits and what they should expect. We also assess what they need, to find the best plan for them.

How has it been received by members?
Excellently. We are located in an area where people work long, exhausting hours and don’t always have the time for self care. Our clients can be in and out of a cryotherapy session within 15 minutes and then attend their meetings feeling re-energised and clear minded.

Our customers have reported experiencing improved sleep quality after just the first session. Those who train a lot have also reported having a much faster recovery and say that cryotherapy delays the onset of muscle soreness.

What advice would you give to operators considering offering cryotherapy?
Ensure your staff are well educated on cryotherapy and its benefits and that they know enough to be able to cater for every type of customer’s needs.

Le Chalet Cryo is introducing people to the benefits of cryotherapy
Health club °CRYO Health Dubai
Where? Dubai
Supplier °CRYO Science
A cryotherapy offering in Dubai’s desert climate has proved very popular

How long have you been offering cryotherapy?
We’ve been offering °CRYO Science equipment for two years.

How has it been received by members?
Our clients love the °CRYO Arctic machine and it is our top selling treatment. Ever since we got the machine we have seen an increased retention rate. Clients are very happy with the results as it provides a private and cosy experience, which looks and feels premium while delivering excellent results.

How do you encourage members to try cryotherapy?
Setting up a business in any country comes with its challenges. But we have experienced several advantages because treatments like cryotherapy were completely brand new to the region in 2013. The idea of freezing people in the desert was just a cool concept straight off the bat. However, this also meant heavily investing in awareness campaigns through marketing and PR for the first two years. Even today, we are consistently working on educating the masses about the various benefits and usability of cryotherapy in the modern healthcare industry.

What advice would you give to operators considering offering cryotherapy?
We would advise they invest in educating their clients about what cryotherapy is – explain the various benefits and focus on how it can impact their lives. Also have influencers who can vouch for the treatment and speak to clients on a human level.

From a service provider perspective, it’s important to invest in the safest and latest cryogenic equipment. Don’t penny pinch with equipment because you will ultimately lose your clients due to a bad experience, faulty machine or worse.


Health club: CryoLabs
Where? Dorset, UK
Supplier CryoAction

How long have you been offering cryotherapy?
18 months

How has it been received by members?
Very enthusiastically – all customers and members absolutely love it. Feedback has been extremely positive from customers, as we see in the reviews posted to our Facebook page.

What advice would you give to operators considering offering cryotherapy?
First, determine if you are aiming to target the spa market or the professional/clinical market and then choose your chamber accordingly. Speak to other operators to check whether or not manufacturers’ claims as to operating temperatures are true rather than ‘optimistic’ and find out whether proper maintenance and servicing are available at short notice if anything goes wrong.

Cryolabs advises determining your market before choosing a chamber
Want to offer cryotherapy?
Elena Lapetra, director of Stronger Studios shares her tips on getting started with cryotherapy and the main factors to consider
Elena Lapetra

OPERATIONS
Start with a split timetable of available slots and grow it to include walk-in customers. Time the slots around other behaviours and demographics, for example, before work and around noon, office workers will be searching for brain fog relief and after a high intensity exercise class, people will want to optimise their recovery.

Choose your demographics, choose their benefit driver and create your timetable and messaging around it.

CHOOSING YOUR UNIT
Experts say anything above -100 degrees Celsius does not give a cryogenic effect, so ensure your chamber can offer sessions below this level. Equally as important is the way air circulates inside the chamber. Ensure the one you choose doesn’t let the air concentrate in the space from the waist down.

You’ll also need to consider whether the cryotherapy chamber can be programmed to automatically turn on in the morning, whether it needs any drying time or down time each day and how long it will take to reach the optimal temperature – all of these factors will impact your operations.

HEALTH AND SAFETY
Not all chambers get approval for insurance coverage; so ask that question early on in the process. Also make sure your service cover supports you not only for remote support and login for quick fixes, but also for on-site support with a good response time.

DOWN TO BUSINESS
It’s best practice for clubs to work with their cryo partners to design ROI guidelines and a longer-term business plan. Successful business models would expect to return their investment in around 12 months.

OTHER CONSIDERATIONS
When it comes to cryotherapy, the list of claimed benefits can be split into physical performance and mental performance. The most-cited are reduction of recovery time and pain management.

However, cryotherapy is not magic! Doing it once is unlikely to yield results, therefore, make sure your first-timer sessions are a great experience, but are also educational, taking your business beyond just an Instagram post.

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http://www.leisureopportunities.com/images/imagesX/575915_706343.jpg
Cryotherapy is taking off, with many people attracted by a raft of cited benefits. Cryo operators offer their advice...
KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios,KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios
People
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Catalogue Gallery
Click on a catalogue to view it online
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Fitness Software
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Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
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Exercise equipment
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Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
11 - 25 Union St, London SE1 1SD
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Diary dates
21-24 Sep 2020
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Diary dates
22-23 Sep 2020
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Diary dates
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Diary dates
16-17 Jun 2021
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Diary dates

features

Cryotherapy: Frozen

Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice

Published in Health Club Management 2019 issue 10
 / SHUTTERSTOCK / JACOB LUND
/ SHUTTERSTOCK / JACOB LUND
Health club: KXU
Where? London
Supplier Zimmer

How long have you been offering cryotherapy?
Two years.

How do you encourage members to try it?
We offer one-off cryo sessions and courses but we also plan cryotherapy into the fitness programmes we create for clients. This can include pre-cooling, post-cooling or, in some cases, both.

Most of our bookings come from us consulting our clients on their aims and history and devising a fitness regime that includes cryo. In this way they know cryo is a serious therapy that can help them achieve their goals better. When it works and they see the results, they really appreciate how important cryotherapy and recovery and preparation are.

How has it been received by members?
Extremely well – we have a 100 per cent return rate.

We’ve seen popularity and demand for cryotherapy grow since we first installed the unit.

We have had multiple success stories from clients who have experienced the benefits of cryotherapy during their fitness journey. Pain and delayed onset muscle soreness is reduced, flexibility increased and stamina and recovery significantly improved. It’s a clever therapy that adapts to clients’ needs, and we find if we consult clients on what they want to achieve and plot cryotherapy at the right points, the results are impressive.

What advice would you give to operators considering offering cryotherapy?
We consult and educate our members throughout their journey. In that way we manage their use of cryotherapy and we’ve seen our uptake of cryo rising as a result.

If we were just to offer cryo as an isolated, standalone therapy, we would get some uptake, but the traction is far greater when it’s integrated into a fully expanded and considered wellness plan.

I also think it’s important that all staff are as positive and energised about cryo as possible and for this reason we’ve made the therapy available to all our staff members. We make sure they’re educated in its benefits and use, so they understand it thoroughly and can talk to clients about it.

KXU integrates cryotherapy into personalised fitness programmes for members
Health club Le Chalet Cryo
Where? London
Supplier Mecotec

How long have you been offering cryotherapy?
Just two months.

How do you encourage your members to try cryotherapy?
We get a lot of walk-ins who are unfamiliar with the benefits of cold therapy. We introduce them to the treatment and explain the range of benefits and what they should expect. We also assess what they need, to find the best plan for them.

How has it been received by members?
Excellently. We are located in an area where people work long, exhausting hours and don’t always have the time for self care. Our clients can be in and out of a cryotherapy session within 15 minutes and then attend their meetings feeling re-energised and clear minded.

Our customers have reported experiencing improved sleep quality after just the first session. Those who train a lot have also reported having a much faster recovery and say that cryotherapy delays the onset of muscle soreness.

What advice would you give to operators considering offering cryotherapy?
Ensure your staff are well educated on cryotherapy and its benefits and that they know enough to be able to cater for every type of customer’s needs.

Le Chalet Cryo is introducing people to the benefits of cryotherapy
Health club °CRYO Health Dubai
Where? Dubai
Supplier °CRYO Science
A cryotherapy offering in Dubai’s desert climate has proved very popular

How long have you been offering cryotherapy?
We’ve been offering °CRYO Science equipment for two years.

How has it been received by members?
Our clients love the °CRYO Arctic machine and it is our top selling treatment. Ever since we got the machine we have seen an increased retention rate. Clients are very happy with the results as it provides a private and cosy experience, which looks and feels premium while delivering excellent results.

How do you encourage members to try cryotherapy?
Setting up a business in any country comes with its challenges. But we have experienced several advantages because treatments like cryotherapy were completely brand new to the region in 2013. The idea of freezing people in the desert was just a cool concept straight off the bat. However, this also meant heavily investing in awareness campaigns through marketing and PR for the first two years. Even today, we are consistently working on educating the masses about the various benefits and usability of cryotherapy in the modern healthcare industry.

What advice would you give to operators considering offering cryotherapy?
We would advise they invest in educating their clients about what cryotherapy is – explain the various benefits and focus on how it can impact their lives. Also have influencers who can vouch for the treatment and speak to clients on a human level.

From a service provider perspective, it’s important to invest in the safest and latest cryogenic equipment. Don’t penny pinch with equipment because you will ultimately lose your clients due to a bad experience, faulty machine or worse.


Health club: CryoLabs
Where? Dorset, UK
Supplier CryoAction

How long have you been offering cryotherapy?
18 months

How has it been received by members?
Very enthusiastically – all customers and members absolutely love it. Feedback has been extremely positive from customers, as we see in the reviews posted to our Facebook page.

What advice would you give to operators considering offering cryotherapy?
First, determine if you are aiming to target the spa market or the professional/clinical market and then choose your chamber accordingly. Speak to other operators to check whether or not manufacturers’ claims as to operating temperatures are true rather than ‘optimistic’ and find out whether proper maintenance and servicing are available at short notice if anything goes wrong.

Cryolabs advises determining your market before choosing a chamber
Want to offer cryotherapy?
Elena Lapetra, director of Stronger Studios shares her tips on getting started with cryotherapy and the main factors to consider
Elena Lapetra

OPERATIONS
Start with a split timetable of available slots and grow it to include walk-in customers. Time the slots around other behaviours and demographics, for example, before work and around noon, office workers will be searching for brain fog relief and after a high intensity exercise class, people will want to optimise their recovery.

Choose your demographics, choose their benefit driver and create your timetable and messaging around it.

CHOOSING YOUR UNIT
Experts say anything above -100 degrees Celsius does not give a cryogenic effect, so ensure your chamber can offer sessions below this level. Equally as important is the way air circulates inside the chamber. Ensure the one you choose doesn’t let the air concentrate in the space from the waist down.

You’ll also need to consider whether the cryotherapy chamber can be programmed to automatically turn on in the morning, whether it needs any drying time or down time each day and how long it will take to reach the optimal temperature – all of these factors will impact your operations.

HEALTH AND SAFETY
Not all chambers get approval for insurance coverage; so ask that question early on in the process. Also make sure your service cover supports you not only for remote support and login for quick fixes, but also for on-site support with a good response time.

DOWN TO BUSINESS
It’s best practice for clubs to work with their cryo partners to design ROI guidelines and a longer-term business plan. Successful business models would expect to return their investment in around 12 months.

OTHER CONSIDERATIONS
When it comes to cryotherapy, the list of claimed benefits can be split into physical performance and mental performance. The most-cited are reduction of recovery time and pain management.

However, cryotherapy is not magic! Doing it once is unlikely to yield results, therefore, make sure your first-timer sessions are a great experience, but are also educational, taking your business beyond just an Instagram post.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/imagesX/575915_706343.jpg
Cryotherapy is taking off, with many people attracted by a raft of cited benefits. Cryo operators offer their advice...
KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios,KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
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Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness Software
FunXtion International BV: Fitness Software
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
Software
Volution.fit: Software
Exercise equipment
Technogym: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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