Gympass
Gympass
Gympass
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People profile: Bear Grylls

Co-owner, BMF

Published in Health Club Management 2018 issue 10
Grylls has earned a following for his feats of endurance
Grylls has earned a following for his feats of endurance
Bear Grylls has bought into BMF – formerly British Military Fitness – now rebranded as Be Military Fit and with its sights set on international expansion through franchising

All round hero and adventurer, Bear Grylls, has extended his involvement with the leisure industry with an investment in BMF. The move comes the same month Grylls opened his new attraction – Bear Grylls Adventure – at the NEC as part of a deal with global theme park operator, Merlin Entertainments.

BMF, formerly British Military Fitness, is to rebrand as Be Military Fit as part of the deal, which is being driven by financing from NM Capital.

The newly rebranded boot camp concept also has a new top team, led by industry veteran Dave Stalker as CEO and Tommy Matthews – formerly head of education at Escape Fitness – as MD.

New investment
NM Capital bought BMF earlier in the year in a deal led by Chris St George, formerly a founding director and shareholder of The Third Space and an original British Military Fitness instructor. Bear Grylls has also taken equity.

Grylls said, “BMF has a special heritage with military personnel and many veterans, and I’m proud to co-own BMF and be joining this incredible family.

“I used to train with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support in helping me achieve my fitness goals.

BMF has a network of instructors who deliver military-style boot camps in more than 100 locations across the UK and the new team plan to expland the business and take it to a new generation of customers, including kids and families and people who are new to exercise.

The ultimate goal, says Grylls, is to “Take BMF and its values all around the world,” and the eyes of the investors are set on both UK and overseas expansion via a franchise model, with a number of options available at different price points.

Global Franchise
St George says: “The BMF concept is suited to the franchise model and over the next two years we’ll see significant growth across the business in terms of turnover, locations, member numbers and international expansion.

“Encouraging individuals to develop their own business while leaning on the support of an existing brand is the quickest route to our growth ambitions.”

Stalker believes the team involved have synergistic experience, saying: “Bear Grylls and Chris St George both served in the British Army. Their experience, combined with a results-driven product offering, will engage both active and inactive people in exercise, supporting the government’s drive to create a more active nation.

“Parks offer an unintimidating, easy access venue for boot camp-style workouts and we intend to exploit this opportunity to deliver quality, instructor-led training sessions to groups of likeminded people.”

In his role as MD, Matthews will head up programme development and instructor education. He said: “All BMF programmes follow an ‘endure, transform, belong’ ethos, which is in line with military values. BMF will deliver a results-focused, participant-centred experience for everyone, on every visit.

“Programmes will be delivered in a group setting, promoting strong camaraderie amongst participants.”

BMF will launch with three programmes: ‘Military Fit BMF’, a boot camp-style military fitness experience, designed to “encourage each individual to push themselves to the limit”; ‘Active BMF’ a programme designed for those starting their fitness journey and; ‘Crossrun BMF’, a running club that uses varying intensity and the surrounding environment to create a running experience.

Matthews says, “Over 130 BMF instructors have already graduated from the BMF Academy and are set to deliver these three launch programmes. These instructors will also receive ongoing support from BMF via our dedicated online training programme.

BMF is relaunching, with Bear Grylls as co-owner and Dave Stalker as CEO
BMF is relaunching, with Bear Grylls as co-owner and Dave Stalker as CEO
Dave Stalker as CEO
Dave Stalker as CEO
http://www.leisureopportunities.com/images/491340_159104.png
The adventurer has invested in BMF – formerly British Military Fitness, but now rebranding and launching into franchising
People
HCM people

Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
People
Rather than just being an outdoor fitness company, we felt we could evolve and adapt the business to become a dominating force in fitness generally
People
WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
Features
feature
New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
Features
Promotional feature
As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age
Features
Promotional feature
Now in its eighth year, Myzone has established itself as a key player in the fitness industry. We chat to Myzone's global marketing director, Gemma Bonnett-Kolakowska, about how the brand continues to develop and evolve
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
Features
feature
Technogym’s SKILLRUN now comes in different versions to suit different users’ workout needs
Features
Latest News
New York’s Blum Center for Health, a functional health facility, is offering a personalised, non-invasive, ...
Latest News
US-based fitness franchise UFC Gym has opened its first European club. The 18,000sq ft (1,670sq ...
Latest News
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their ...
Latest News
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event ...
Latest News
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking ...
Latest News
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each ...
Latest News
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired ...
Latest News
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Featured supplier news
Featured supplier: Does your fitness studio contain the cure to 21st-century living?
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs unlock it?
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Governing body
EMD UK: Governing body
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Professional services
Deloitte UK: Professional services
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Spa software
ResortSuite: Spa software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Member access schemes
Move GB: Member access schemes
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

features

People profile: Bear Grylls

Co-owner, BMF

Published in Health Club Management 2018 issue 10
Grylls has earned a following for his feats of endurance
Grylls has earned a following for his feats of endurance
Bear Grylls has bought into BMF – formerly British Military Fitness – now rebranded as Be Military Fit and with its sights set on international expansion through franchising

All round hero and adventurer, Bear Grylls, has extended his involvement with the leisure industry with an investment in BMF. The move comes the same month Grylls opened his new attraction – Bear Grylls Adventure – at the NEC as part of a deal with global theme park operator, Merlin Entertainments.

BMF, formerly British Military Fitness, is to rebrand as Be Military Fit as part of the deal, which is being driven by financing from NM Capital.

The newly rebranded boot camp concept also has a new top team, led by industry veteran Dave Stalker as CEO and Tommy Matthews – formerly head of education at Escape Fitness – as MD.

New investment
NM Capital bought BMF earlier in the year in a deal led by Chris St George, formerly a founding director and shareholder of The Third Space and an original British Military Fitness instructor. Bear Grylls has also taken equity.

Grylls said, “BMF has a special heritage with military personnel and many veterans, and I’m proud to co-own BMF and be joining this incredible family.

“I used to train with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support in helping me achieve my fitness goals.

BMF has a network of instructors who deliver military-style boot camps in more than 100 locations across the UK and the new team plan to expland the business and take it to a new generation of customers, including kids and families and people who are new to exercise.

The ultimate goal, says Grylls, is to “Take BMF and its values all around the world,” and the eyes of the investors are set on both UK and overseas expansion via a franchise model, with a number of options available at different price points.

Global Franchise
St George says: “The BMF concept is suited to the franchise model and over the next two years we’ll see significant growth across the business in terms of turnover, locations, member numbers and international expansion.

“Encouraging individuals to develop their own business while leaning on the support of an existing brand is the quickest route to our growth ambitions.”

Stalker believes the team involved have synergistic experience, saying: “Bear Grylls and Chris St George both served in the British Army. Their experience, combined with a results-driven product offering, will engage both active and inactive people in exercise, supporting the government’s drive to create a more active nation.

“Parks offer an unintimidating, easy access venue for boot camp-style workouts and we intend to exploit this opportunity to deliver quality, instructor-led training sessions to groups of likeminded people.”

In his role as MD, Matthews will head up programme development and instructor education. He said: “All BMF programmes follow an ‘endure, transform, belong’ ethos, which is in line with military values. BMF will deliver a results-focused, participant-centred experience for everyone, on every visit.

“Programmes will be delivered in a group setting, promoting strong camaraderie amongst participants.”

BMF will launch with three programmes: ‘Military Fit BMF’, a boot camp-style military fitness experience, designed to “encourage each individual to push themselves to the limit”; ‘Active BMF’ a programme designed for those starting their fitness journey and; ‘Crossrun BMF’, a running club that uses varying intensity and the surrounding environment to create a running experience.

Matthews says, “Over 130 BMF instructors have already graduated from the BMF Academy and are set to deliver these three launch programmes. These instructors will also receive ongoing support from BMF via our dedicated online training programme.

BMF is relaunching, with Bear Grylls as co-owner and Dave Stalker as CEO
BMF is relaunching, with Bear Grylls as co-owner and Dave Stalker as CEO
Dave Stalker as CEO
Dave Stalker as CEO
http://www.leisureopportunities.com/images/491340_159104.png
The adventurer has invested in BMF – formerly British Military Fitness, but now rebranding and launching into franchising
Latest News
New York’s Blum Center for Health, a functional health facility, is offering a personalised, non-invasive, ...
Latest News
US-based fitness franchise UFC Gym has opened its first European club. The 18,000sq ft (1,670sq ...
Latest News
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their ...
Latest News
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event ...
Latest News
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking ...
Latest News
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each ...
Latest News
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired ...
Latest News
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A ...
Latest News
LXA has inserted a 2,000sq ft (186sq m) indoor/outdoor boxing gym into a mixed-use building ...
Latest News
The number of UK adults classed as physically active has increased by 1 million in ...
Latest News
Australian health club operator Viva Leisure has acquired eight Healthworks Fitness Centres in the state ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Featured supplier news
Featured supplier: Does your fitness studio contain the cure to 21st-century living?
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs unlock it?
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Governing body
EMD UK: Governing body
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Professional services
Deloitte UK: Professional services
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Spa software
ResortSuite: Spa software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Member access schemes
Move GB: Member access schemes
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Gympass
Gympass