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Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
People
HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
People
My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
People
HCM people

Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
Features
feature
If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
Features
Cycling
In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Features
feature
Legend Leisure Services has delivered an elegant website solution for ANGUSalive
Features
feature
Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
Features
Supplier showcase

Precor and Matrix share their latest operator case studies
Features
feature
TVS Group is one of the leading suppliers of flooring and surfaces for gym, sports and play environments. We take a look at what's behind this company's success
Features
Latest News
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first ...
Latest News
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept ...
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Disability sports charity Activity Alliance has called on political parties to commit to giving disabled ...
Latest News
Beachbody – the global fitness brand behind Insanity and P90X – has announced that it ...
Latest News
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform ...
Latest News
Sport England has published an update on its digital strategy, in which the grassroots organisation ...
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A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in ...
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Peloton co-founder and CEO John Foley has admitted that he is baffled as to why ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Ojmar: Locking solutions
Professional services
Deloitte UK: Professional services
Fitness software
Go Do.Fitness: Fitness software
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

features

BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
Latest News
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first ...
Latest News
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept ...
Latest News
Disability sports charity Activity Alliance has called on political parties to commit to giving disabled ...
Latest News
Beachbody – the global fitness brand behind Insanity and P90X – has announced that it ...
Latest News
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform ...
Latest News
Sport England has published an update on its digital strategy, in which the grassroots organisation ...
Latest News
A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in ...
Latest News
Peloton co-founder and CEO John Foley has admitted that he is baffled as to why ...
Latest News
Seattle-based studio Best Practice Architecture has created a new gym with innovative design touches and ...
Latest News
A study assessing the impact of physical inactivity on national economies has suggested that if ...
Latest News
Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market. ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Ojmar: Locking solutions
Professional services
Deloitte UK: Professional services
Fitness software
Go Do.Fitness: Fitness software
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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