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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Fisikal: Revolutionising PT engagement

Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal

Published in Health Club Management 2022 issue 3
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal

Fitness First UK has partnered with Fisikal to integrate PT bookings into its FFX app, making PT more accessible and attractive. The integration is now live across all 45 UK clubs.

“Moving PT bookings into a digital space means members can now self-manage their fitness experience from anywhere, 24/7,” says Keith Shaw, head of personal training.

“By making it as simple as possible for members to view trainer profiles, explore packages and connect directly with a trainer, we’ve improved the visibility and accessibility of the service, making it easier for members to engage.

“By repositioning how we promote PT and moving bookings and payments online, our self-employed PTs focus less on admin and more on members. This not only delivers a more personalised experience, it also creates an environment where PTs can thrive.

“The booking integration on the app gives members access to book anything from 60-minute one-to-one sessions to 30-minute small group sessions and options to book directly into a trainer’s schedule. We’re finding that, by booking direct, paying and receiving automated reminders, fewer members are cancelling, which is great news for PTs.

“All new members are also offered a complimentary one-to-one session, as well as the option to purchase discounted PT sessions to get them started on their fitness journey with us. We’re recording an attendance rate upwards of 70 per cent – double what we saw before launching the app.

“Moving PT management online means we can also set up and run promotions more easily. For example, on Blue Monday we ran one to turn the day ‘Red’, offering members not engaged in PT, a credit for a free session.

“We had hundreds of members sign up, creating a rich source of potential clients for our trainers.

Our partnership with Fisikal has been instrumental to the success of our PT booking integration.

Being able to activate promotions quickly in response to member behaviour or market trends has the potential to revolutionise our PT engagement.

In addition to enhancing the experience for members and trainers, the ability to pull real-time reports, detailing the commercial performance of our PT business on an estate-wide level empowers us to make swift operational adjustments that minimise risk and maximise opportunities.”

www.fisikal.com

"New members are offered a complimentary one-to-one session, and the option to buy discounted PT to get them started. We’re recording attendances upwards of 70 per cent – double the pre-app level " – Keith Shaw, head of personal training, Fitness First UK

Fisikal integrates with the FFX app / photo: Fisikal
Fisikal integrates with the FFX app / photo: Fisikal
https://www.leisureopportunities.co.uk/images/2022/947842_49389.jpg
Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal
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Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
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25-28 Oct 2022
Messe Stuttgart, Germany
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25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
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17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Supplier showcase: Fisikal: Revolutionising PT engagement

Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal

Published in Health Club Management 2022 issue 3
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal

Fitness First UK has partnered with Fisikal to integrate PT bookings into its FFX app, making PT more accessible and attractive. The integration is now live across all 45 UK clubs.

“Moving PT bookings into a digital space means members can now self-manage their fitness experience from anywhere, 24/7,” says Keith Shaw, head of personal training.

“By making it as simple as possible for members to view trainer profiles, explore packages and connect directly with a trainer, we’ve improved the visibility and accessibility of the service, making it easier for members to engage.

“By repositioning how we promote PT and moving bookings and payments online, our self-employed PTs focus less on admin and more on members. This not only delivers a more personalised experience, it also creates an environment where PTs can thrive.

“The booking integration on the app gives members access to book anything from 60-minute one-to-one sessions to 30-minute small group sessions and options to book directly into a trainer’s schedule. We’re finding that, by booking direct, paying and receiving automated reminders, fewer members are cancelling, which is great news for PTs.

“All new members are also offered a complimentary one-to-one session, as well as the option to purchase discounted PT sessions to get them started on their fitness journey with us. We’re recording an attendance rate upwards of 70 per cent – double what we saw before launching the app.

“Moving PT management online means we can also set up and run promotions more easily. For example, on Blue Monday we ran one to turn the day ‘Red’, offering members not engaged in PT, a credit for a free session.

“We had hundreds of members sign up, creating a rich source of potential clients for our trainers.

Our partnership with Fisikal has been instrumental to the success of our PT booking integration.

Being able to activate promotions quickly in response to member behaviour or market trends has the potential to revolutionise our PT engagement.

In addition to enhancing the experience for members and trainers, the ability to pull real-time reports, detailing the commercial performance of our PT business on an estate-wide level empowers us to make swift operational adjustments that minimise risk and maximise opportunities.”

www.fisikal.com

"New members are offered a complimentary one-to-one session, and the option to buy discounted PT to get them started. We’re recording attendances upwards of 70 per cent – double the pre-app level " – Keith Shaw, head of personal training, Fitness First UK

Fisikal integrates with the FFX app / photo: Fisikal
Fisikal integrates with the FFX app / photo: Fisikal
https://www.leisureopportunities.co.uk/images/2022/947842_49389.jpg
Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal
Latest News
Virgin Active and Myrtha Wellness have joined forces to open a health club and wellness ...
Latest News
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
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At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
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HCM understands researchers are moving closer to creating a pill to mimic some of the ...
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Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: The University of Bath enhances sports facilities with £150,000 Matrix Fitness equipment upgrade
Leading UK university the University of Bath is steeped in a history of sporting excellence, with Team Bath committed to offering its students a wealth of sporting opportunities and access to world-class facilities.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Funxtion International BV
Funxtion is the only independent B2B company that offers a full ecosystem of customizable digital ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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