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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM Celebs: George Foreman III

The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’

Published in Health Club Management 2019 issue 7
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020

George Foreman III – son of the heavyweight prizefighter – is overseeing the growth of his boxing gym business through owned-operated locations and national and international franchises. The company has backing from Breakaway Ventures.

“We’re passionate about helping people everywhere realise their health and fitness goals, and very excited to share the EverybodyFights gym concept across the nation and in select international markets,” he said.

Working with his dad
After a degree in business administration, Foreman III managed his dad’s gym business, before training as a professional boxer and opening his own studio.

EverybodyFights, which has locations in Boston, New York, Philadelphia, Chicago, and Lexington, US, is driving a nationwide expansion and aiming to have 20 sites open by 2020.

The facilities combine the grit of a traditional boxing gym with luxury amenities and aesthetics.

Clubs typically house between three and five studios and offer boxing, circuit, running, yoga and recovery, with 130 classes a week and 14-plus class types.

Other features include a steamroom, sports shop, and custom graffiti created by Hailey Loonan (EverybodyFights’ creative director) and Studio Fresh.

Two franchise offerings are available. The EBF BOX, which enables existing gyms to deliver the EverybodyFights boxing fitness classes and EBF Club, a standalone facility which provides access to the full EverybodyFights experience and group class programming.

Creating the concept
Talking to HCM, a spokesperson said the concept for the gyms is the result of a partnership between designers Studio Troika, George Foreman III and real estate developer and EverybodyFights co-founder, Anthony ‘AJ’ Rich.

“George picks out the equipment and lays out the training space,” he explained, “While AJ is responsible for the finer design points, including fixtures, furniture, colour, and materials and also the character pieces that have become defining features of EverybodyFights gyms.”

http://www.leisureopportunities.com/images/imagesX/935248_67530.jpg
George Foreman III – son of the heavyweight prizefighter – is expanding his US-based boxing gym business, and plans to have 20 sites open by 2020
George Foreman III ,George Foreman III, EverybodyFights clubs,
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
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I didn’t dream how big this is going to get. I never imagined it would go to the dimension it is now. But it’s there, so we’re going with it
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Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
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features

HCM Celebs: George Foreman III

The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’

Published in Health Club Management 2019 issue 7
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020
George Foreman III aims to have 20 EverybodyFights clubs across the US by 2020

George Foreman III – son of the heavyweight prizefighter – is overseeing the growth of his boxing gym business through owned-operated locations and national and international franchises. The company has backing from Breakaway Ventures.

“We’re passionate about helping people everywhere realise their health and fitness goals, and very excited to share the EverybodyFights gym concept across the nation and in select international markets,” he said.

Working with his dad
After a degree in business administration, Foreman III managed his dad’s gym business, before training as a professional boxer and opening his own studio.

EverybodyFights, which has locations in Boston, New York, Philadelphia, Chicago, and Lexington, US, is driving a nationwide expansion and aiming to have 20 sites open by 2020.

The facilities combine the grit of a traditional boxing gym with luxury amenities and aesthetics.

Clubs typically house between three and five studios and offer boxing, circuit, running, yoga and recovery, with 130 classes a week and 14-plus class types.

Other features include a steamroom, sports shop, and custom graffiti created by Hailey Loonan (EverybodyFights’ creative director) and Studio Fresh.

Two franchise offerings are available. The EBF BOX, which enables existing gyms to deliver the EverybodyFights boxing fitness classes and EBF Club, a standalone facility which provides access to the full EverybodyFights experience and group class programming.

Creating the concept
Talking to HCM, a spokesperson said the concept for the gyms is the result of a partnership between designers Studio Troika, George Foreman III and real estate developer and EverybodyFights co-founder, Anthony ‘AJ’ Rich.

“George picks out the equipment and lays out the training space,” he explained, “While AJ is responsible for the finer design points, including fixtures, furniture, colour, and materials and also the character pieces that have become defining features of EverybodyFights gyms.”

http://www.leisureopportunities.com/images/imagesX/935248_67530.jpg
George Foreman III – son of the heavyweight prizefighter – is expanding his US-based boxing gym business, and plans to have 20 sites open by 2020
George Foreman III ,George Foreman III, EverybodyFights clubs,
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Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a ...
Latest News
Getting fit together could be the secret for a long happy relationship. A new study ...
Latest News
Not-for profit leisure operator Circadian Trust is partnering with NHS GP surgeries in Gloucestershire to ...
Latest News
ukactive has launched two major new reports as part of its Business Intelligence service. The ...
Latest News
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness ...
Latest News
Boutique boxing gym brand BXR London has revealed plans to open its second site at ...
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Rising workplace stress among employees has led companies to increase their investment in incentives as ...
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David Lloyd Leisure is facing prosecution by Leeds Council over alleged health and safety breaches, ...
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Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in ...
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A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the ...
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A report outlining membership habits and retention in the fitness sector will be released at ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Management software
Fisikal: Management software
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Audio visual
Hutchison Technologies: Audio visual
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Ojmar: Locking solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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