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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Corporate wellness: Well at work

Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2020 issue 1
Healthy, active employees are more productive and engaged / shutterstock
Healthy, active employees are more productive and engaged / shutterstock

There’s never been a more important time for employers to step in and take an active hand in supporting the health and wellbeing of their workforce. Weight, mental health issues and stress levels are rising as we struggle to keep all our plates spinning in our noisy, permanently on, social media-driven world.

As work is a big cause of stress for many people, anything employers can do to reduce that is very welcome. Added to this, corporate wellness programmes can be a great way to activate hard-to-reach groups, and be the first step on the ladder to better health, potentially feeding a new audience to health clubs.

The opportunity exists for health and fitness operators to go one step further than just offering discounts, by reaching out to employers to help deliver workplace wellbeing initiatives.

Many aspects of workplace wellbeing programmes require expertise, facilities and programmes which the industry is ideally placed to deliver, such as running clubs and on-site yoga classes.

Golden opportunity
Software company hero is working in this space, creating intuitive technology and solutions to help organisations support employee wellbeing.

CEO Joe Gaunt is eager to collaborate with the health and fitness sector, calling for operators to reach beyond their facilities: “This is a golden opportunity to create genuine partnerships between operators and tech specialists, such as hero, to offer something unique, which delivers on member/consumer health outcomes and improves the health and wellbeing of our communities,” he says.

hero worked with Romero Insurance Brokers to put together a corporate wellness strategy which includes measurable and commercial outcomes.

It incorporates a network of wellbeing champions as well as a list of interventions, such as bi-annual health checks; on-site wellbeing workshops; quarterly wellbeing challenges; employee health cashback scheme; pilates and mindfulness classes; weekly walking and running clubs and weekly fruit deliveries.

“Romero Insurance Brokers has a strong employee wellbeing focus and we were delighted to work with them to enhance and elevate all they were doing,” says Gaunt. “We implemented the hero Navigator platform to ensure the senior leadership team had complete visibility over the activity and could monitor and track the impact on the business.”

The insurance industry is notorious for being highly pressured, with a high level of staff turnover, but the wellbeing programme has reduced staff attrition by 70 per cent, as well as helping to attract a higher calibre of applicant, which also has a positive impact on the bottom line.

“We now see a more focused and energetic workforce where people can switch off when they need to and this leads to healthier and happier employees, both at home and in the workplace,” says Gaunt. “The turning point for the business was when middle managers were trained to understand how to manage pressure and stress more effectively and how to best help and support their team members.

“The impact good health and wellbeing has on them both professionally and personally has also been a major factor.”

Investing in staff
Law firm Chadwick Lawrence has also noticed staff retention has been one of the first areas to bear fruit with its wellbeing programme, which is now into its second year. The company worked with Westfield Health to create a wellness programme which gives employees access to a portal, empowering people to take responsibility for their health.

“Our staff are our greatest asset, so we were looking for ways to invest in them,” says head of human resources, Lisa Bailey. “We wanted something which encouraged staff to take responsibility for their own health, and be inclusive, but which was also optional and not in any way preachy.”

The programme is designed around a monthly topic which might link to a national event, such as Mental Health Awareness Week, or the season, such as combatting fatigue in February, or getting in shape for the summer, and there is activity to support this. For example, in January there was a giving tree, for employees to bring in their leftover or unwanted chocolates from Christmas and exchange them for fruit.

“The starting point for the programme was to invite staff to fill out a questionnaire to say what they wanted from the programme and how we could support them,” says Bailey. “And we also offered one-to-one health checks.

“We found the early adopters were the people who were already health conscious, but as time goes on, the harder-to-reach groups have started to get much more involved.”

Mental health first aid
A wide range of wellness initiatives have been introduced to support the body and mind. All line managers in the company have been trained in mental health first aid and a buddy system has been put in place to encourage people to adopt a better diet. Wellness Wednesdays were introduced, where fruit is distributed to staff.

Employees are encouraged to get more active in a number of ways, including being prompted by signage to take the stairs, walking across the office to see colleagues personally as opposed to sending an email; having both standing and walking meetings; standing desks and the launch of a walking and running club. All employees have also been given a pedometer, whether they joined these clubs or not.

“In the questionnaires, sleep came up as an issue which people wanted to get help with, so we got the Sleep Geek into the office for four sessions to advise people on getting better sleep, which many staff have reported to work really well,” says Bailey.

As the wellbeing programme moves into its second year, it’s gaining momentum and more elements are being added all the time, including bringing instructors in to run lunchtime sessions focused on mindfulness, meditation and yoga.

Experts in nutrition talk about diet and financial experts advise people on how best to manage their money. There will also be an on-site smoothie-making bike.

“It is still early days when it comes to measuring the impact of the programme at Chadwick Lawrence, but the first thing we noticed was that it has really helped with recruitment and we’ve gained a reputation for being a good employer,” says Bailey.

Perks of the job
Although health and fitness operators can help businesses to deliver these programmes, it’s also important to make sure your own workforce is supported, especially as being a PT or instructor is a high energy job and helping others can be draining.

Low cost gym operator, The Gym Group, has been motivating its employees through its partnership with Perkbox, an experience platform set up to engage employees, and make them feel valued, by offering discounts to a range of products and services.

This initiative has been enthusiastically embraced by The Gym Group employees, with a log-in rate of 95 per cent and more than 6,000 perk redemptions, including for free coffees, discounted cinema tickets and savings on Apple products.

Added to this, The Gym Group employees receive free gym membership for themselves and a family member or friend, a cycle to work scheme and employee share scheme.

As a result of this partnership with Perkbox, the gym operator has been recognised on several occasions including in The Sunday Times ‘Best Small Companies to Work For’ report, and become the first fitness operator to achieve the Investors in People Gold Standard accreditation.

Enterprise customer success director at Perkbox, Tom O’Connor, says: “As companies grow, it’s easier to forget that employees should always come first. Helping members of staff achieve a healthy balance between work and their personal lives is truly inspiring and aligns well to our mission of creating a better society by helping employees succeed, in life and at work.”

Joe Gaunt
"We now see a more focused and energetic workforce who can switch off when they need to, which leads to healthier and happier employees both at home and in the workplace" - Joe Gaunt, HERO
Lisa Bailey
"The early adopters were already health conscious, but as time goes on, harder-to-reach groups have got involved" - Lisa Bailey, Chadwick Lawrence
Daisy Anderson-Perrin
"We want to give our members a better day at work and we’re excited to be able to offer this bespoke fitness programme. It is great to feel the positive impact these classes are having on our community here" - Daisy Anderson-Perrin, WeWork
Tom O’Connor
"As companies grow, it’s easier to forget that employees should always come first. Helping members of staff achieve a healthy balance between work and their personal lives is truly inspiring and aligns well to our mission of creating a better society by helping employees succeed, in life and at work" - Tom O’Connor, Perkbox
Wellness classes for WeWork
Kira Mahal

Reset LDN has announced a collaboration with workspace provider, WeWork, to deliver a full service on-site wellness programme to the company’s London offices. Around 40 classes a week are being offered as part of a bespoke fitness programme for WeWork’s 6000 employees.

Held in the new state-of-the-art, on-site wellness studio, a range of classes, including HIIT and yoga, are being offered along with other wellness resources, such as educational seminars and collaborate workshops.

Reset LDN founder Kira Mahal says her service offers employers a direct way to tackle workplace stress, cultivate employee happiness and build loyalty, and allows employees a place to release stress and build community.

“We know from experience how demanding office-based roles are and the effect this can have both mentally and physically on employees,” she says. “Our passion at Reset LDN is to encourage companies to invest in the wellbeing of their employees and we believe that by creating a wellness-under-one-roof option for employers, we can remove some of the barriers restricting a positive work-life balance.”

Community manager for WeWork Daisy Anderson-Perrin says: “We want to give our members a better day at work and we’re excited to offer this programme. It is great to feel the positive impact these classes are having on our community.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
hero CEO Joe Gaunt put together a corporate wellness strategy for Romero Insurance Brokers, which reduced staff attrition by 70 per cent
hero CEO Joe Gaunt put together a corporate wellness strategy for Romero Insurance Brokers, which reduced staff attrition by 70 per cent
hero can provide biannual health checks for clients’ staff
hero can provide biannual health checks for clients’ staff
hero can provide biannual health checks for clients’ staff
hero can provide biannual health checks for clients’ staff
Chadwick Lawrence asked employees what activities they wanted
Chadwick Lawrence asked employees what activities they wanted
http://www.leisureopportunities.com/images/imagesX/285211_358163.jpg
'We now see a more focused and energetic workforce who can switch off when they need to' – Joe Gaunt, CEO of Hero on working to support employee wellness...
Joe Gaunt, Hero Wellbeing, Kira Mahal, Reset LDN, Tom O'Connor, Perkbox, Lisa Bailey, Chadwick Lawrence, Daisy Anderson-Perrin, WeWork, The Gym Group,corporate wellness, employee wellness, Hero Wellbeing, Perkbox, Chadwick Lawrence, WeWork, The Gym Group, Reset LDN
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features

Corporate wellness: Well at work

Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2020 issue 1
Healthy, active employees are more productive and engaged / shutterstock
Healthy, active employees are more productive and engaged / shutterstock

There’s never been a more important time for employers to step in and take an active hand in supporting the health and wellbeing of their workforce. Weight, mental health issues and stress levels are rising as we struggle to keep all our plates spinning in our noisy, permanently on, social media-driven world.

As work is a big cause of stress for many people, anything employers can do to reduce that is very welcome. Added to this, corporate wellness programmes can be a great way to activate hard-to-reach groups, and be the first step on the ladder to better health, potentially feeding a new audience to health clubs.

The opportunity exists for health and fitness operators to go one step further than just offering discounts, by reaching out to employers to help deliver workplace wellbeing initiatives.

Many aspects of workplace wellbeing programmes require expertise, facilities and programmes which the industry is ideally placed to deliver, such as running clubs and on-site yoga classes.

Golden opportunity
Software company hero is working in this space, creating intuitive technology and solutions to help organisations support employee wellbeing.

CEO Joe Gaunt is eager to collaborate with the health and fitness sector, calling for operators to reach beyond their facilities: “This is a golden opportunity to create genuine partnerships between operators and tech specialists, such as hero, to offer something unique, which delivers on member/consumer health outcomes and improves the health and wellbeing of our communities,” he says.

hero worked with Romero Insurance Brokers to put together a corporate wellness strategy which includes measurable and commercial outcomes.

It incorporates a network of wellbeing champions as well as a list of interventions, such as bi-annual health checks; on-site wellbeing workshops; quarterly wellbeing challenges; employee health cashback scheme; pilates and mindfulness classes; weekly walking and running clubs and weekly fruit deliveries.

“Romero Insurance Brokers has a strong employee wellbeing focus and we were delighted to work with them to enhance and elevate all they were doing,” says Gaunt. “We implemented the hero Navigator platform to ensure the senior leadership team had complete visibility over the activity and could monitor and track the impact on the business.”

The insurance industry is notorious for being highly pressured, with a high level of staff turnover, but the wellbeing programme has reduced staff attrition by 70 per cent, as well as helping to attract a higher calibre of applicant, which also has a positive impact on the bottom line.

“We now see a more focused and energetic workforce where people can switch off when they need to and this leads to healthier and happier employees, both at home and in the workplace,” says Gaunt. “The turning point for the business was when middle managers were trained to understand how to manage pressure and stress more effectively and how to best help and support their team members.

“The impact good health and wellbeing has on them both professionally and personally has also been a major factor.”

Investing in staff
Law firm Chadwick Lawrence has also noticed staff retention has been one of the first areas to bear fruit with its wellbeing programme, which is now into its second year. The company worked with Westfield Health to create a wellness programme which gives employees access to a portal, empowering people to take responsibility for their health.

“Our staff are our greatest asset, so we were looking for ways to invest in them,” says head of human resources, Lisa Bailey. “We wanted something which encouraged staff to take responsibility for their own health, and be inclusive, but which was also optional and not in any way preachy.”

The programme is designed around a monthly topic which might link to a national event, such as Mental Health Awareness Week, or the season, such as combatting fatigue in February, or getting in shape for the summer, and there is activity to support this. For example, in January there was a giving tree, for employees to bring in their leftover or unwanted chocolates from Christmas and exchange them for fruit.

“The starting point for the programme was to invite staff to fill out a questionnaire to say what they wanted from the programme and how we could support them,” says Bailey. “And we also offered one-to-one health checks.

“We found the early adopters were the people who were already health conscious, but as time goes on, the harder-to-reach groups have started to get much more involved.”

Mental health first aid
A wide range of wellness initiatives have been introduced to support the body and mind. All line managers in the company have been trained in mental health first aid and a buddy system has been put in place to encourage people to adopt a better diet. Wellness Wednesdays were introduced, where fruit is distributed to staff.

Employees are encouraged to get more active in a number of ways, including being prompted by signage to take the stairs, walking across the office to see colleagues personally as opposed to sending an email; having both standing and walking meetings; standing desks and the launch of a walking and running club. All employees have also been given a pedometer, whether they joined these clubs or not.

“In the questionnaires, sleep came up as an issue which people wanted to get help with, so we got the Sleep Geek into the office for four sessions to advise people on getting better sleep, which many staff have reported to work really well,” says Bailey.

As the wellbeing programme moves into its second year, it’s gaining momentum and more elements are being added all the time, including bringing instructors in to run lunchtime sessions focused on mindfulness, meditation and yoga.

Experts in nutrition talk about diet and financial experts advise people on how best to manage their money. There will also be an on-site smoothie-making bike.

“It is still early days when it comes to measuring the impact of the programme at Chadwick Lawrence, but the first thing we noticed was that it has really helped with recruitment and we’ve gained a reputation for being a good employer,” says Bailey.

Perks of the job
Although health and fitness operators can help businesses to deliver these programmes, it’s also important to make sure your own workforce is supported, especially as being a PT or instructor is a high energy job and helping others can be draining.

Low cost gym operator, The Gym Group, has been motivating its employees through its partnership with Perkbox, an experience platform set up to engage employees, and make them feel valued, by offering discounts to a range of products and services.

This initiative has been enthusiastically embraced by The Gym Group employees, with a log-in rate of 95 per cent and more than 6,000 perk redemptions, including for free coffees, discounted cinema tickets and savings on Apple products.

Added to this, The Gym Group employees receive free gym membership for themselves and a family member or friend, a cycle to work scheme and employee share scheme.

As a result of this partnership with Perkbox, the gym operator has been recognised on several occasions including in The Sunday Times ‘Best Small Companies to Work For’ report, and become the first fitness operator to achieve the Investors in People Gold Standard accreditation.

Enterprise customer success director at Perkbox, Tom O’Connor, says: “As companies grow, it’s easier to forget that employees should always come first. Helping members of staff achieve a healthy balance between work and their personal lives is truly inspiring and aligns well to our mission of creating a better society by helping employees succeed, in life and at work.”

Joe Gaunt
"We now see a more focused and energetic workforce who can switch off when they need to, which leads to healthier and happier employees both at home and in the workplace" - Joe Gaunt, HERO
Lisa Bailey
"The early adopters were already health conscious, but as time goes on, harder-to-reach groups have got involved" - Lisa Bailey, Chadwick Lawrence
Daisy Anderson-Perrin
"We want to give our members a better day at work and we’re excited to be able to offer this bespoke fitness programme. It is great to feel the positive impact these classes are having on our community here" - Daisy Anderson-Perrin, WeWork
Tom O’Connor
"As companies grow, it’s easier to forget that employees should always come first. Helping members of staff achieve a healthy balance between work and their personal lives is truly inspiring and aligns well to our mission of creating a better society by helping employees succeed, in life and at work" - Tom O’Connor, Perkbox
Wellness classes for WeWork
Kira Mahal

Reset LDN has announced a collaboration with workspace provider, WeWork, to deliver a full service on-site wellness programme to the company’s London offices. Around 40 classes a week are being offered as part of a bespoke fitness programme for WeWork’s 6000 employees.

Held in the new state-of-the-art, on-site wellness studio, a range of classes, including HIIT and yoga, are being offered along with other wellness resources, such as educational seminars and collaborate workshops.

Reset LDN founder Kira Mahal says her service offers employers a direct way to tackle workplace stress, cultivate employee happiness and build loyalty, and allows employees a place to release stress and build community.

“We know from experience how demanding office-based roles are and the effect this can have both mentally and physically on employees,” she says. “Our passion at Reset LDN is to encourage companies to invest in the wellbeing of their employees and we believe that by creating a wellness-under-one-roof option for employers, we can remove some of the barriers restricting a positive work-life balance.”

Community manager for WeWork Daisy Anderson-Perrin says: “We want to give our members a better day at work and we’re excited to offer this programme. It is great to feel the positive impact these classes are having on our community.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
hero CEO Joe Gaunt put together a corporate wellness strategy for Romero Insurance Brokers, which reduced staff attrition by 70 per cent
hero CEO Joe Gaunt put together a corporate wellness strategy for Romero Insurance Brokers, which reduced staff attrition by 70 per cent
hero can provide biannual health checks for clients’ staff
hero can provide biannual health checks for clients’ staff
hero can provide biannual health checks for clients’ staff
hero can provide biannual health checks for clients’ staff
Chadwick Lawrence asked employees what activities they wanted
Chadwick Lawrence asked employees what activities they wanted
http://www.leisureopportunities.com/images/imagesX/285211_358163.jpg
'We now see a more focused and energetic workforce who can switch off when they need to' – Joe Gaunt, CEO of Hero on working to support employee wellness...
Joe Gaunt, Hero Wellbeing, Kira Mahal, Reset LDN, Tom O'Connor, Perkbox, Lisa Bailey, Chadwick Lawrence, Daisy Anderson-Perrin, WeWork, The Gym Group,corporate wellness, employee wellness, Hero Wellbeing, Perkbox, Chadwick Lawrence, WeWork, The Gym Group, Reset LDN
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Latest News
Boutique gym attendance and class bookings in some world regions have bounced back to around ...
Latest News
The government has further extended protection from rent enforcement activity until the end of the ...
Latest News
Town Sports International – which operates a raft of brands, including the New York Sports ...
Latest News
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers ...
Latest News
Les Mills has launched a trio of digital solutions to help fitness operators shift towards ...
Latest News
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating ...
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Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Fitness Software
FunXtion International BV: Fitness Software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
fibodo Limited: Management software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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