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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Corporate fitness - Capitalising on a broader national reach

DW Fitness First and Gympass have extended their partnership to attract more corporate customers

Published in Health Club Management 2020 issue 3
Gympass and DW Fitness First have signed a national deal
Gympass and DW Fitness First have signed a national deal

In August 2017, three DW Fitness First sites were added to the Gympass platform as part of a pilot project designed to increase the clubs’ reach among corporate customers.

After an initial trial period, during which over 80 per cent of those attending DW Fitness First sites through the Gympass platform were new to the facility, DW Fitness First showed no hesitation in extending the partnership to include 88 clubs across the UK.

Such was the success of this rollout, that the final few clubs in the network have now been added to the Gympass platform – totalling 117 sites available to Gympass members across the country.

The second largest operator of gyms in the UK, DW Fitness First is positioned across major cities and retail parks.

With a strong focus on driving incremental users to the sites, and a particular emphasis on capturing opportunities outside London, Gympass has increased DW Fitness First’s exposure and awareness among local businesses, bringing in those who live or work in close proximity to the clubs.

“Since offering our sites to Gympass members, it’s been great to see such an increased footfall to our sites across the UK. It’s been especially encouraging to know that 80 per cent of those people are in fact new to DW Fitness First,” says its managing director, Scott Best. “Our mission statement is to support all people to be active and the partnership with Gympass has enabled us to get closer to this goal. With the full estate now available to the Gympass network, we’re looking forward to building on the success we’ve seen so far.”

Partnershp working
The partnership with DW Fitness First is unique for Gympass, due to having 70 retail stores, as well as physical gyms. This means the business is perfectly placed to provide everyone from the serious athlete to those just looking to move a bit more, with the products, environment and encouragement they need to be active.

The partnership with Gympass has also enabled DW Fitness First to promote its retail offering to a new audience by utilising the reach of the Gympass platform. This, in turn, provides added value to Gympass members.

“Our mission is entirely aligned with DW Fitness First’s,” says Eamon Lloyd, head of partnerships at Gympass. “This has created a great foundation for our partnership and, since working together, we’ve been able to move even closer to defeating inactivity, by breaking down barriers to make exercise more accessible.

“As the second largest operator in the UK, the national reach of DW Fitness First has had real benefits for our corporate partners, who typically have multiple offices across the UK,” says Lloyd. “Whether employees are based in Manchester or Bristol, they’re able to access a site close to them. Together we provide a truly inclusive offer for corporate partners and their workforces.”

One in four adults in England gets less than half an hour of exercise a week. The Gympass/DW Fitness First partnership seeks to improve this, driving their joint mission to defeat inactivity.

To find out more, visit: hs.gympass.com/uk/become-a-partner

Eamon Lloyd, Gympass
"We’ve been able to move even closer to supporting all people to be active, breaking down barriers to make physical activity more accessible" - Eamon Lloyd, Gympass
http://www.leisureopportunities.com/images/2020/755578_68844.jpg
Eamon Lloyd of Gympass tells us about extending their partnership with DW Fitness First to attract more corporate customers
Eamon Lloyd, Gympass,DW Fitness First, Gympass,
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features

Supplier showcase: Corporate fitness - Capitalising on a broader national reach

DW Fitness First and Gympass have extended their partnership to attract more corporate customers

Published in Health Club Management 2020 issue 3
Gympass and DW Fitness First have signed a national deal
Gympass and DW Fitness First have signed a national deal

In August 2017, three DW Fitness First sites were added to the Gympass platform as part of a pilot project designed to increase the clubs’ reach among corporate customers.

After an initial trial period, during which over 80 per cent of those attending DW Fitness First sites through the Gympass platform were new to the facility, DW Fitness First showed no hesitation in extending the partnership to include 88 clubs across the UK.

Such was the success of this rollout, that the final few clubs in the network have now been added to the Gympass platform – totalling 117 sites available to Gympass members across the country.

The second largest operator of gyms in the UK, DW Fitness First is positioned across major cities and retail parks.

With a strong focus on driving incremental users to the sites, and a particular emphasis on capturing opportunities outside London, Gympass has increased DW Fitness First’s exposure and awareness among local businesses, bringing in those who live or work in close proximity to the clubs.

“Since offering our sites to Gympass members, it’s been great to see such an increased footfall to our sites across the UK. It’s been especially encouraging to know that 80 per cent of those people are in fact new to DW Fitness First,” says its managing director, Scott Best. “Our mission statement is to support all people to be active and the partnership with Gympass has enabled us to get closer to this goal. With the full estate now available to the Gympass network, we’re looking forward to building on the success we’ve seen so far.”

Partnershp working
The partnership with DW Fitness First is unique for Gympass, due to having 70 retail stores, as well as physical gyms. This means the business is perfectly placed to provide everyone from the serious athlete to those just looking to move a bit more, with the products, environment and encouragement they need to be active.

The partnership with Gympass has also enabled DW Fitness First to promote its retail offering to a new audience by utilising the reach of the Gympass platform. This, in turn, provides added value to Gympass members.

“Our mission is entirely aligned with DW Fitness First’s,” says Eamon Lloyd, head of partnerships at Gympass. “This has created a great foundation for our partnership and, since working together, we’ve been able to move even closer to defeating inactivity, by breaking down barriers to make exercise more accessible.

“As the second largest operator in the UK, the national reach of DW Fitness First has had real benefits for our corporate partners, who typically have multiple offices across the UK,” says Lloyd. “Whether employees are based in Manchester or Bristol, they’re able to access a site close to them. Together we provide a truly inclusive offer for corporate partners and their workforces.”

One in four adults in England gets less than half an hour of exercise a week. The Gympass/DW Fitness First partnership seeks to improve this, driving their joint mission to defeat inactivity.

To find out more, visit: hs.gympass.com/uk/become-a-partner

Eamon Lloyd, Gympass
"We’ve been able to move even closer to supporting all people to be active, breaking down barriers to make physical activity more accessible" - Eamon Lloyd, Gympass
http://www.leisureopportunities.com/images/2020/755578_68844.jpg
Eamon Lloyd of Gympass tells us about extending their partnership with DW Fitness First to attract more corporate customers
Eamon Lloyd, Gympass,DW Fitness First, Gympass,
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Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: The unmissable independent fitness event is back!
Pre-sale tickets are now available for the UK’s only event created exclusively for personal trainers, gym owners and fitness managers working in the independent gym and health club sector.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Technogym: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Harlands Group: Direct debit solutions
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Greywell, Hampshire
Barnsgrove Health and Wellness Club
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Derby City Council
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Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Diary dates
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NEC, Birmingham, United Kingdom
Diary dates
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Athena, Leicester, United Kingdom
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