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Health Club Management

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features

Alliance Leisure - Ordering phase

As a developer of leisure centres, Alliance Leisure brings strong supply chain benefits to clients – not just in terms of price, but range, quality and aftercare. Director Paul Cluett explains

Published in Health Club Management 2014 issue 4

What kind of supply companies do you have relationships with?
We have supply chain relationships with key equipment suppliers that we’ve carefully built up and developed over the years. We try to keep it to a fairly select list of the products that we use most often in our developments. These include spa products, changing rooms and lockers, audio-visual equipment, soft play products, all weather pitches and climbing structures.

We’ll usually work with several companies within these different sectors, so if our client favours a particular company or product for some reason, they always have a choice.

The one area where we don’t have preferred suppliers is fitness equipment, as we find this to be a very personal choice for operators – so we work with all the fitness equipment suppliers. When we go to shows like Sibec, for example, we’re there as both a supplier and a buyer looking for the latest and best products.

How do you select suppliers?
There are two key factors. One is price - can they give us the most cost effective and best value deal? Secondly, and just as important, what are they like as a company? Do they have sound warranties, are their products durable, and are they skilled at installation? We also do financial checks on them.

Our leisure developments are only as strong as the weakest link. We could complete a fantastic scheme, only to find it compromised by a sub-standard piece of equipment. Our reputation is very closely aligned to how our supply chain performs.

Do you only work with suppliers on your select list?
We can work with any products and suppliers, but obviously we’ve chosen to work with our supply chain because we regard them as the best, and they are also accustomed to our way of working and high standards.

Of course, our client can have any product they wish in their new facility, as long as they realise they might need to pay more for it and the overall budget will need to be adjusted. From our point of view, we need to ensure that we can work well with any new suppliers and trust them during the installation stage.

All our preferred suppliers, for example, are very strong on health and safety and are used to working in live environments like leisure centres. Most of the developments we do cannot afford to close during the building phase, and so this aspect is very important from the point of view of end-user relations and consumer safety.

What are the other benefits of working with your supply chain?
Aside from price and quality, there’s also the very important issue of aftercare. If it’s a one-off deal and you’ve already signed the cheque then it can often be quite tricky to get things fixed if problems arise. Our suppliers are much more likely to jump in the car and get any problems fixed quickly – especially when they have many more deals with us in the pipeline.

As we have national account status we can get things sorted out more easily. If there’s a problem with a widget we can usually go directly to the manufacturer, rather than waiting for a regional account manager to get in touch!

Are you always looking for new suppliers to add to your list?
We are constantly market-testing suitable new products and all our current suppliers know that, so that ensures that their prices are kept lean and competitive.

We never rest on our laurels in this area, and must ensure that our supplier prices aren’t slowly creeping up and becoming out of kilter with what the rest of the market is doing.

Follow the series

1. Scoping / Investigation
2. Conceptualisation
3. Viability assessment & full feasibility
4. Site investigation
5. Fixed price contracts
6. Overseeing the building work
7. Ordering phase
8. Client support (part 1)
9. Client support (part 2)

Case Study

Feel Good Factory, Blackbrook Pavilion, Somerset

The Feel Good Factory toning suite opened in early 2010 at Blackbrook Pavilion in Taunton, Somerset. Run by Tone Leisure, it was one of the first toning suites to open at a local authority leisure site.

Most operators are less familiar with this type of equipment, and Alliance worked with Tone Leisure to advise on the layout, room specification, operation and pricing, as well as supply of the equipment.

Alliance has been working with toning suite supplier Shapemaster for almost a decade, and has completed numerous successful projects with them. Like all companies in the Alliance supply chain, the toning table supplier has undergone and passed all the usual Alliance checks related to financial stability, product quality and durability, installation expertise and aftercare.

Alliance business development manager, Julia Goddard says: “Toning suites are an ideal product for centres to consider, they do not compete with traditional health and fitness facilities but attract a new user profile to facilities.

“From an installation point of view, the machines only require a 13 amp socket and there are few maintenance issues. No air conditioning is required for the room, nor any dedicated changing rooms, as people can use the tables in their everyday clothes.”

She adds: “Customers who can benefit often have a range of health issues, including: neurological disorders such as MS, fibromyalgia and cerebral palsy; musculoskeletal problems like arthritis and spine/neck/back injuries; cardiovascular issues – for example, following angioplasty and bypass surgery; chronic bronchitis and emphysema; diabetes; and obesity – especially morbid obesity.”

Blackbrook Pavilion now boasts over 250 members, and has been so successful that Tone Leisure has since opened a second Feel Good Factory in South Hams.

Contact details:

www.allianceleisure.co.uk
Tel: +44 (0)1278 444944

Blackbrook Pavilion was supplied with Shapemaster equipment
Blackbrook Pavilion was supplied with Shapemaster equipment
The suite is suitable for use by people with various health issues
The suite is suitable for use by people with various health issues
Toning suites require minimal maintenance
Toning suites require minimal maintenance
http://www.leisureopportunities.com/images/HCM2014_4Alliance.gif
Part seven of a nine-part Alliance Leisure brings strong supply chain benefits to clients – not just in terms of price, but range, quality and aftercare
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features

Alliance Leisure - Ordering phase

As a developer of leisure centres, Alliance Leisure brings strong supply chain benefits to clients – not just in terms of price, but range, quality and aftercare. Director Paul Cluett explains

Published in Health Club Management 2014 issue 4

What kind of supply companies do you have relationships with?
We have supply chain relationships with key equipment suppliers that we’ve carefully built up and developed over the years. We try to keep it to a fairly select list of the products that we use most often in our developments. These include spa products, changing rooms and lockers, audio-visual equipment, soft play products, all weather pitches and climbing structures.

We’ll usually work with several companies within these different sectors, so if our client favours a particular company or product for some reason, they always have a choice.

The one area where we don’t have preferred suppliers is fitness equipment, as we find this to be a very personal choice for operators – so we work with all the fitness equipment suppliers. When we go to shows like Sibec, for example, we’re there as both a supplier and a buyer looking for the latest and best products.

How do you select suppliers?
There are two key factors. One is price - can they give us the most cost effective and best value deal? Secondly, and just as important, what are they like as a company? Do they have sound warranties, are their products durable, and are they skilled at installation? We also do financial checks on them.

Our leisure developments are only as strong as the weakest link. We could complete a fantastic scheme, only to find it compromised by a sub-standard piece of equipment. Our reputation is very closely aligned to how our supply chain performs.

Do you only work with suppliers on your select list?
We can work with any products and suppliers, but obviously we’ve chosen to work with our supply chain because we regard them as the best, and they are also accustomed to our way of working and high standards.

Of course, our client can have any product they wish in their new facility, as long as they realise they might need to pay more for it and the overall budget will need to be adjusted. From our point of view, we need to ensure that we can work well with any new suppliers and trust them during the installation stage.

All our preferred suppliers, for example, are very strong on health and safety and are used to working in live environments like leisure centres. Most of the developments we do cannot afford to close during the building phase, and so this aspect is very important from the point of view of end-user relations and consumer safety.

What are the other benefits of working with your supply chain?
Aside from price and quality, there’s also the very important issue of aftercare. If it’s a one-off deal and you’ve already signed the cheque then it can often be quite tricky to get things fixed if problems arise. Our suppliers are much more likely to jump in the car and get any problems fixed quickly – especially when they have many more deals with us in the pipeline.

As we have national account status we can get things sorted out more easily. If there’s a problem with a widget we can usually go directly to the manufacturer, rather than waiting for a regional account manager to get in touch!

Are you always looking for new suppliers to add to your list?
We are constantly market-testing suitable new products and all our current suppliers know that, so that ensures that their prices are kept lean and competitive.

We never rest on our laurels in this area, and must ensure that our supplier prices aren’t slowly creeping up and becoming out of kilter with what the rest of the market is doing.

Follow the series

1. Scoping / Investigation
2. Conceptualisation
3. Viability assessment & full feasibility
4. Site investigation
5. Fixed price contracts
6. Overseeing the building work
7. Ordering phase
8. Client support (part 1)
9. Client support (part 2)

Case Study

Feel Good Factory, Blackbrook Pavilion, Somerset

The Feel Good Factory toning suite opened in early 2010 at Blackbrook Pavilion in Taunton, Somerset. Run by Tone Leisure, it was one of the first toning suites to open at a local authority leisure site.

Most operators are less familiar with this type of equipment, and Alliance worked with Tone Leisure to advise on the layout, room specification, operation and pricing, as well as supply of the equipment.

Alliance has been working with toning suite supplier Shapemaster for almost a decade, and has completed numerous successful projects with them. Like all companies in the Alliance supply chain, the toning table supplier has undergone and passed all the usual Alliance checks related to financial stability, product quality and durability, installation expertise and aftercare.

Alliance business development manager, Julia Goddard says: “Toning suites are an ideal product for centres to consider, they do not compete with traditional health and fitness facilities but attract a new user profile to facilities.

“From an installation point of view, the machines only require a 13 amp socket and there are few maintenance issues. No air conditioning is required for the room, nor any dedicated changing rooms, as people can use the tables in their everyday clothes.”

She adds: “Customers who can benefit often have a range of health issues, including: neurological disorders such as MS, fibromyalgia and cerebral palsy; musculoskeletal problems like arthritis and spine/neck/back injuries; cardiovascular issues – for example, following angioplasty and bypass surgery; chronic bronchitis and emphysema; diabetes; and obesity – especially morbid obesity.”

Blackbrook Pavilion now boasts over 250 members, and has been so successful that Tone Leisure has since opened a second Feel Good Factory in South Hams.

Contact details:

www.allianceleisure.co.uk
Tel: +44 (0)1278 444944

Blackbrook Pavilion was supplied with Shapemaster equipment
Blackbrook Pavilion was supplied with Shapemaster equipment
The suite is suitable for use by people with various health issues
The suite is suitable for use by people with various health issues
Toning suites require minimal maintenance
Toning suites require minimal maintenance
http://www.leisureopportunities.com/images/HCM2014_4Alliance.gif
Part seven of a nine-part Alliance Leisure brings strong supply chain benefits to clients – not just in terms of price, but range, quality and aftercare
Latest News
Tech giant Apple is venturing further into the wellness space by launching a new Apple ...
Latest News
Bells + Whistles have designed a "social wellness club" in Los Angeles that has been ...
Latest News
Sheffield Hallam University’s Advanced Wellbeing Research Centre (AWRC) will officially open on 24 January. The ...
Latest News
Snap Fitness has made international expansion its priority for 2020, with plans to enter new ...
Latest News
Action PR have created a new studio design for Everyone Active 's Fortis Powered by ...
Latest News
Gold's Gym completed 22 US franchise agreements and a total of 35 new openings worldwide ...
Latest News
F45 is expanding its UK footprint with the launch of two new studios in Manchester. ...
Latest News
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison ...
Latest News
The Gym Group is set to continue its fast pace of growth in 2020, with ...
Latest News
A new product aimed at the ageing population is combining wearable fitness tech with artificial ...
Latest News
A three-year research project will look to provide the physical activity industry with a better ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Incorpore: Creating a fitter, happier and more productive workforce
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
Featured supplier news
Featured supplier: Staycationers treated to whale of a time at newly expanded W Club
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Audio visual
Hutchison Technologies: Audio visual
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
Deloitte UK: Professional services
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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