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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotion: Adapting to change

Power Plate has been a leader in the field of vibration training for over 20 years, and during the pandemic continues to support the fitness industry. Iain Murray, sales director, UK, talks to HCM about business growth in difficult times

Published in Health Club Management 2020 issue 7
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Our targeted vibration products have proved a huge success with elite athletes forced to train at home

For over two decades, Power Plate has defined the whole-body and targeted vibration training and therapy category. Its products and protocols are used around the world by professional sports teams and fitness pioneers.

Helping users to prepare faster, perform better and recover quicker, Power Plate makes them feel better by stimulating natural reflexes, increasing muscle activation and improving circulation.

Power Plate delivers health, fitness and wellness results, whatever the fitness level or training style, and with accelerated results, it’s a great solution for gyms and health clubs assessing their options for re-engaging members into their facilities.

Adapting to change
When the world changed overnight, commercial partners were our top priority. We knew they would need our support with operations, and directly with members. As studios and fitness facilities were keen to deliver classes digitally and fast, Power Plate allowed members to carry on their weekly workouts, live on social media and on-demand via the app.

With commercial clubs closing indefinitely, Power Plate quickly shifted the business to focus on members exercising at home, knowing that these customers would need and want to continue their exercise regimes during lockdown.

Business growth
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, with the demand for home fitness equipment going through the roof.

Our targeted vibration products (TVPs) have proved a huge success with elite athletes forced to train at home, supporting their performance, recovery and rehabilitation. We have also worked closely with our retail partners to meet the growing demand for effective and efficient exercise equipment at home.

The strategy to shift focus quickly to at-home and elite markets while maintaining close relationships with our commercial settings, has been the driving force behind this success and growth.

Powerplate has a whole range of future moves coming to fruition, including the following:

Product:
Moving forward, Power Plate has a number of new products in its armory. On the back of the successful launches of MOVE and TVPs late in 2019, first off the blocks is the new ‘black edition’ range, available from August 2020.

This range consists of new matt black models sitting across our commercial product lines.

Appealing to all market sectors, and with a continued focus on wellness and recovery, this new sleek look will be well placed within a variety of different health and wellness environments.

Growth sectors:
Prior to lockdown, Power Plate teamed up with Fora, Regus and ukactive to deliver education across flexible workspaces in London, in a bid to support workers and encourage corrective posture and movement to combat sitting disease. This work is set to continue as we look to roll out workplace wellness.

The care sector also holds great opportunities for Power Plate and we recently formed a partnership with Berkley care homes to deliver wellness solutions to patients who have suffered chronic illnesses as a result of lockdown and the restrictive measures they have imposed on our older populations.

Elite sport is an additional area of focus with clubs and individuals utilising the wide applications of Power Plate to help them Prepare, Perform and Recover. Our training team supports clubs such as England Rugby, Worcester Warriors, Wales FC, Arsenal and Manchester City FC alongside athletes such as Beth Mead, Raheem Sterling and Anthony Oxelade Chamberlain.

Education:
Underpinning this strategy is, as always, our internationally renowned education. Director of training and education Steve Powell, and a global network of master trainers, are available to support and deliver both online and face-to-face sessions for customers across all sectors.
It’s our mission to widen the understanding and application of vibration training within fitness, health and wellness education.

Power Plate is working in partnership with Cardiff Met University to support its new Masters Strength and Conditioning courses in vibration training as an integral part of their learning pathway.

So as we look ahead to Q3 and Q4 of 2020, there are some exciting projects underway and as we continue to innovate as a brand, we’re confident that the growth we have experienced during this period will continue

Iain Murray, sales director, UK

For more information
Email: [email protected]
Tel: +44 (0)207 317 5000
Visit: www.powerplate.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
https://www.leisureopportunities.co.uk/images/2020/298344_739257.jpg
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, says Iain Murray
Power Plate, vibration training, Iain Murray,vibration training
People
I invite every organisation to become part of our consultation on workplace wellbeing, active ageing and long-term health conditions
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We have a period of lead generation before we allow anyone to join. We build the excitement up to a specific launch time and date, much like the ticketing model for concerts
People
People in Club V trust me and I want to do the best for them and help them progress
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features

Promotion: Adapting to change

Power Plate has been a leader in the field of vibration training for over 20 years, and during the pandemic continues to support the fitness industry. Iain Murray, sales director, UK, talks to HCM about business growth in difficult times

Published in Health Club Management 2020 issue 7
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Our targeted vibration products have proved a huge success with elite athletes forced to train at home

For over two decades, Power Plate has defined the whole-body and targeted vibration training and therapy category. Its products and protocols are used around the world by professional sports teams and fitness pioneers.

Helping users to prepare faster, perform better and recover quicker, Power Plate makes them feel better by stimulating natural reflexes, increasing muscle activation and improving circulation.

Power Plate delivers health, fitness and wellness results, whatever the fitness level or training style, and with accelerated results, it’s a great solution for gyms and health clubs assessing their options for re-engaging members into their facilities.

Adapting to change
When the world changed overnight, commercial partners were our top priority. We knew they would need our support with operations, and directly with members. As studios and fitness facilities were keen to deliver classes digitally and fast, Power Plate allowed members to carry on their weekly workouts, live on social media and on-demand via the app.

With commercial clubs closing indefinitely, Power Plate quickly shifted the business to focus on members exercising at home, knowing that these customers would need and want to continue their exercise regimes during lockdown.

Business growth
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, with the demand for home fitness equipment going through the roof.

Our targeted vibration products (TVPs) have proved a huge success with elite athletes forced to train at home, supporting their performance, recovery and rehabilitation. We have also worked closely with our retail partners to meet the growing demand for effective and efficient exercise equipment at home.

The strategy to shift focus quickly to at-home and elite markets while maintaining close relationships with our commercial settings, has been the driving force behind this success and growth.

Powerplate has a whole range of future moves coming to fruition, including the following:

Product:
Moving forward, Power Plate has a number of new products in its armory. On the back of the successful launches of MOVE and TVPs late in 2019, first off the blocks is the new ‘black edition’ range, available from August 2020.

This range consists of new matt black models sitting across our commercial product lines.

Appealing to all market sectors, and with a continued focus on wellness and recovery, this new sleek look will be well placed within a variety of different health and wellness environments.

Growth sectors:
Prior to lockdown, Power Plate teamed up with Fora, Regus and ukactive to deliver education across flexible workspaces in London, in a bid to support workers and encourage corrective posture and movement to combat sitting disease. This work is set to continue as we look to roll out workplace wellness.

The care sector also holds great opportunities for Power Plate and we recently formed a partnership with Berkley care homes to deliver wellness solutions to patients who have suffered chronic illnesses as a result of lockdown and the restrictive measures they have imposed on our older populations.

Elite sport is an additional area of focus with clubs and individuals utilising the wide applications of Power Plate to help them Prepare, Perform and Recover. Our training team supports clubs such as England Rugby, Worcester Warriors, Wales FC, Arsenal and Manchester City FC alongside athletes such as Beth Mead, Raheem Sterling and Anthony Oxelade Chamberlain.

Education:
Underpinning this strategy is, as always, our internationally renowned education. Director of training and education Steve Powell, and a global network of master trainers, are available to support and deliver both online and face-to-face sessions for customers across all sectors.
It’s our mission to widen the understanding and application of vibration training within fitness, health and wellness education.

Power Plate is working in partnership with Cardiff Met University to support its new Masters Strength and Conditioning courses in vibration training as an integral part of their learning pathway.

So as we look ahead to Q3 and Q4 of 2020, there are some exciting projects underway and as we continue to innovate as a brand, we’re confident that the growth we have experienced during this period will continue

Iain Murray, sales director, UK

For more information
Email: [email protected]
Tel: +44 (0)207 317 5000
Visit: www.powerplate.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
https://www.leisureopportunities.co.uk/images/2020/298344_739257.jpg
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, says Iain Murray
Power Plate, vibration training, Iain Murray,vibration training
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
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A study by Rutgers University has suggested that it could be possible to predict which ...
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Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
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Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
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Company profile: DFC
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At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Bankside Open Spaces Trust
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Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
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Diary dates
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Online,
Diary dates
17 Nov 2020
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Diary dates
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Diary dates
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Diary dates
23-26 Feb 2021
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Diary dates
03-04 Mar 2021
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Diary dates
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Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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