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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Work Out to Help Out

There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 1
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
New research from Public Health England shows that more than 70 per cent of adults want to get healthier in 2021

Losing new year trade as a result of lockdown is a hard blow for the industry and we’re backing ukactive in fighting for sector-specific support, such as VAT relief, to help through this challenging time.

As part of our contribution to this lobbying, HCM has launched a Parliamentary Petition, calling on the UK government to fund a Work Out to Help Out scheme to relaunch the sector when lockdown ends. We’re also calling for gyms to reopen in the first wave, to avoid a repetition of the ‘pubs before gyms’ debacle of 2020.

We hope you’ll sign the petition and urge your members to do the same, so we can show the strength of support for the sector. You can find it at www.HCMmag.com/petition.

Work Out to Help Out would act as a reboot of the traditional new year membership surge, incentivising people to join a gym, club or leisure centre to get fit.

New research from Public Health England shows that 70 per cent of adults ‘want to get healthier’ in 2021, indicating that the scheme would be pushing on an open door.

Operators rely on the new year sign-ups, with up to 30 per cent of new members joining during this period and if we’re unable to claw back this business, it will weaken the sector and reduce exercise options for consumers.

With government support and awareness-raising, we believe Work Out To Help Out would be a turning point for the health of the nation and would set us on the path to recovery after a winter of enforced sedentary behaviour and declining vitality and mental health.

Last year, the government backed the Eat Out to Help Out scheme and spent £.5bn of public money picking up a proportion of people’s restaurant and bar tabs.

We believe the health and fitness sector is equally deserving of support and that using government money to fatten everyone up was not the wisest move, in the middle of a pandemic driven by a virus which preys on people with excess body fat.

We hope this year, the government will back gyms, so we can support people to get fit to fight COVID.

There’s never been a more important time to (re)make the case for putting prevention at the heart of policymaking, as there are daily reminders we’ve lost our way when it comes to health strategy. A study by the University of Cambridge has identified 689 failed policies over a 30 year period in the fight to address the obesity crisis, for example.

We’re trying to vaccinate our way out of this crisis while denying people access to health-giving activity, rather than broadening the approach to utilise the power of prevention.

We must reboot our policies with a focus on helping people to be more healthy, reopening regulated, COVID-secure wellness environments such as gyms and spas and educating people – especially children – in self-care, so we are better-placed to win this battle and the battles to come.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/983979_371752.jpg
The pandemic has shown the need for us to embrace prevention in all areas of life
HCM magazine
HCM People

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Click on a catalogue to view it online
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Independent service & maintenance
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Whole body cryotherapy
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Property & Tenders
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Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
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Locations worldwide,
Diary dates
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Messe Stuttgart, Germany
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04-07 Nov 2021
Exhibition Centre , Cologne, Germany
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01-07 Dec 2022
tbc, Dunedin, New Zealand
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features

Editor's letter: Work Out to Help Out

There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 1
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
New research from Public Health England shows that more than 70 per cent of adults want to get healthier in 2021

Losing new year trade as a result of lockdown is a hard blow for the industry and we’re backing ukactive in fighting for sector-specific support, such as VAT relief, to help through this challenging time.

As part of our contribution to this lobbying, HCM has launched a Parliamentary Petition, calling on the UK government to fund a Work Out to Help Out scheme to relaunch the sector when lockdown ends. We’re also calling for gyms to reopen in the first wave, to avoid a repetition of the ‘pubs before gyms’ debacle of 2020.

We hope you’ll sign the petition and urge your members to do the same, so we can show the strength of support for the sector. You can find it at www.HCMmag.com/petition.

Work Out to Help Out would act as a reboot of the traditional new year membership surge, incentivising people to join a gym, club or leisure centre to get fit.

New research from Public Health England shows that 70 per cent of adults ‘want to get healthier’ in 2021, indicating that the scheme would be pushing on an open door.

Operators rely on the new year sign-ups, with up to 30 per cent of new members joining during this period and if we’re unable to claw back this business, it will weaken the sector and reduce exercise options for consumers.

With government support and awareness-raising, we believe Work Out To Help Out would be a turning point for the health of the nation and would set us on the path to recovery after a winter of enforced sedentary behaviour and declining vitality and mental health.

Last year, the government backed the Eat Out to Help Out scheme and spent £.5bn of public money picking up a proportion of people’s restaurant and bar tabs.

We believe the health and fitness sector is equally deserving of support and that using government money to fatten everyone up was not the wisest move, in the middle of a pandemic driven by a virus which preys on people with excess body fat.

We hope this year, the government will back gyms, so we can support people to get fit to fight COVID.

There’s never been a more important time to (re)make the case for putting prevention at the heart of policymaking, as there are daily reminders we’ve lost our way when it comes to health strategy. A study by the University of Cambridge has identified 689 failed policies over a 30 year period in the fight to address the obesity crisis, for example.

We’re trying to vaccinate our way out of this crisis while denying people access to health-giving activity, rather than broadening the approach to utilise the power of prevention.

We must reboot our policies with a focus on helping people to be more healthy, reopening regulated, COVID-secure wellness environments such as gyms and spas and educating people – especially children – in self-care, so we are better-placed to win this battle and the battles to come.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/983979_371752.jpg
The pandemic has shown the need for us to embrace prevention in all areas of life
Latest News
The International Health, Racquet & Sportsclub Association (IHRSA) has moved its Annual International Convention & ...
Latest News
Undertaking regular physical activity could cut the risk of dying from infectious diseases – such ...
Latest News
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per ...
Latest News
Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and ...
Latest News
Wyre Council in Lancashire has revealed plans to begin charging PTs and fitness instructors for ...
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
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EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
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Lack of exercise is a major cause of death from COVID-19, according to new research, ...
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Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Uniforms
Service Sport: Uniforms
Skincare
Sothys: Skincare
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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