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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: A year to remember

We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 11
The physical activity sector is emerging as a key industry / Photo: David lloyd leisure
The physical activity sector is emerging as a key industry / Photo: David lloyd leisure
The fitness industry has found new clarity of purpose, forged a powerful identify, matured and emerged as an extraordinary force

As we draw to the end of this year of ‘unexpected challenges’, we wanted to take a moment to look back, with a special edition of HCM that records key moments in this journey we’re all on together.

Inside, instead of our usual formats, you’ll find a curated 2020 Timeline of news from across the year, along with a chapter called 2020 Vision, developed as a tribute and huge thank you to our clients, who are standing by us at every twist and turn in the road.

This special edition celebrates the sheer guts, determination, resolve, comradeship, resilience and energy this sector is showing in taking blow after blow and coming back fighting every time.

I’m sure next year will be just as tough, if not tougher, but as the scientists bring us vaccines, the end must surely be in sight and we can take great heart from that.

2020 has been a year when the fitness industry has found new clarity of purpose, forged a powerful identity, matured and emerged as an extraordinary force.

There are no words to thank ukactive for its extraordinary leadership and also CIMSPA, CLUK, Sport England and the many governing bodies who’ve stepped up.

Few other sectors have responded to the challenge of COVID-19 with the same degree of passion and unity. The work we’ve done in 2020 has elevated our industry in the eyes of governments, investors, potential partners and – most importantly – our customers and I truly believe the physical activity sector will emerge from this crisis as one of the key industries of the future.

We’ve been right on the front line this year and it’s been incredibly tough for everyone, yet our sector has been dynamic, determined and creative in finding solutions, adapting, innovating and surviving. Well done to one and all.

In terms of future priorities, we must ensure this unity we’ve forged is enshrined in some kind of custom or practice, so it can be sustained and not fade away when more normal times return; engage with our customers and recognise them as true stakeholders and advocates, with the creation – and universal adoption – of robust consumer standards; create a structure and interface for medicalising the sector, so we can become a true partner to the caring professions; widely fund a powerful lobby, so we can continue to influence government and finally; work to establish more sustainable career paths for great people – with special energy focused on creating better working lives for our freelancers, who’ve been having an exceptionally tough time during the pandemic.

Signing off now for 2020 and wishing you and your loved ones a peaceful, joyful Christmas from everyone here at HCM and looking forward to roaring back in 2021.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/54695_683019.jpg
HCM editor Liz Terry congratulates the fitness industry on adapting, innovating and surviving in 2020.
Liz Terry, ukactive, Sport England, CIMSPA, CLUK,fitness, 2020, gyms, health clubs,
HCM magazine
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
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Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
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Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
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Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
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Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
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Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
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Insight
How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
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Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
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Interview
As gyms reopen in the UK a new brand is launching that plans to take the boutique market by storm
HCM Magazine
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Latest News
As health clubs and fitness studios in England are counting the hours down to reopening ...
Latest News
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
Latest News
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
Featured supplier news
Featured supplier: How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: A year to remember

We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 11
The physical activity sector is emerging as a key industry / Photo: David lloyd leisure
The physical activity sector is emerging as a key industry / Photo: David lloyd leisure
The fitness industry has found new clarity of purpose, forged a powerful identify, matured and emerged as an extraordinary force

As we draw to the end of this year of ‘unexpected challenges’, we wanted to take a moment to look back, with a special edition of HCM that records key moments in this journey we’re all on together.

Inside, instead of our usual formats, you’ll find a curated 2020 Timeline of news from across the year, along with a chapter called 2020 Vision, developed as a tribute and huge thank you to our clients, who are standing by us at every twist and turn in the road.

This special edition celebrates the sheer guts, determination, resolve, comradeship, resilience and energy this sector is showing in taking blow after blow and coming back fighting every time.

I’m sure next year will be just as tough, if not tougher, but as the scientists bring us vaccines, the end must surely be in sight and we can take great heart from that.

2020 has been a year when the fitness industry has found new clarity of purpose, forged a powerful identity, matured and emerged as an extraordinary force.

There are no words to thank ukactive for its extraordinary leadership and also CIMSPA, CLUK, Sport England and the many governing bodies who’ve stepped up.

Few other sectors have responded to the challenge of COVID-19 with the same degree of passion and unity. The work we’ve done in 2020 has elevated our industry in the eyes of governments, investors, potential partners and – most importantly – our customers and I truly believe the physical activity sector will emerge from this crisis as one of the key industries of the future.

We’ve been right on the front line this year and it’s been incredibly tough for everyone, yet our sector has been dynamic, determined and creative in finding solutions, adapting, innovating and surviving. Well done to one and all.

In terms of future priorities, we must ensure this unity we’ve forged is enshrined in some kind of custom or practice, so it can be sustained and not fade away when more normal times return; engage with our customers and recognise them as true stakeholders and advocates, with the creation – and universal adoption – of robust consumer standards; create a structure and interface for medicalising the sector, so we can become a true partner to the caring professions; widely fund a powerful lobby, so we can continue to influence government and finally; work to establish more sustainable career paths for great people – with special energy focused on creating better working lives for our freelancers, who’ve been having an exceptionally tough time during the pandemic.

Signing off now for 2020 and wishing you and your loved ones a peaceful, joyful Christmas from everyone here at HCM and looking forward to roaring back in 2021.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/54695_683019.jpg
HCM editor Liz Terry congratulates the fitness industry on adapting, innovating and surviving in 2020.
Liz Terry, ukactive, Sport England, CIMSPA, CLUK,fitness, 2020, gyms, health clubs,
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Latest News
As health clubs and fitness studios in England are counting the hours down to reopening ...
Latest News
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
Latest News
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
Latest News
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO ...
Latest News
Les Mills has come up with an ingenious solution to get around the pandemic travel ...
Latest News
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a ...
Featured supplier news
Featured supplier: How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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