GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Mahrya Abdulla & Shahnaan MoosaOwners, Retrofit

We decided to build a facility that encompasses all the parts of gyms we’ve loved

Published in Health Club Management 2021 issue 6
Mahrya Abdulla and Shahnaan Moosa are entrepreneurs building their Retrofit brand / photo: Retrofit
Mahrya Abdulla and Shahnaan Moosa are entrepreneurs building their Retrofit brand / photo: Retrofit
In today’s world, physical health and mental health have never been more important and fitness is pivotal to both of these

Tell us about Retrofit
It’s a new boutique club in South Kensington, London, with a gym and ‘Retrocafe’ at street level and boxing, cycling and yoga studios below ground.

My husband Shahnaan Moosa and I raised a £400,000 loan to fund the development. The club is around 9,000 sq ft and has a membership capacity of between 800 and 1,000.

What’s the dream?
We’ve always shared a passion for fitness, but trained in completely different ways at different gyms across the UK and in different parts of the world.

At the beginning of 2020, we decided to build a facility that encompasses all the parts of the gyms that we’ve loved. With this in mind, Retrofit London was born as a boutique-style fitness club where casual gym goers and hardcore athletes can train under the same roof with the best equipment.

What makes you different and special?
An affordable premium service. There’s a plethora of low budget operators in the area, and on the other end, very highly priced operators, so our goal is to bridge the gap between the two and provide a luxury facility at an affordable price.

Our member journey and community feel sets us apart from similar providers. We’re also proud to have one of the first Technogym Skillbike Studios in London and one of the first Technogym Biocircuits in England.

What are the membership rates?
We create bespoke personalised packages for our members. We have a flexible monthly contract, which gives members full access to the gym, as well as group exercise classes. We also offer a PT membership, priced depending on each individual’s needs and goals. In short, there’s an option for everyone!

What were your priorities when deciding on gym layout?
The project actually began pre-COVID and our initial priorities were working with our contractor, Fit Out Management, to maximise functional space, while maintaining a natural flow-through.

COVID-19 restrictions meant adjustments had to be made, such as prioritising a one-way system. This resulted in changes to the equipment layout and the removal of some pieces to allow a safe distance to be kept when training.

It was also important to us that members had an area where they could relax and socialise, so we added our Retrocafe, where members can grab a smoothie or healthy snack.

How will you evolve the offering?
We aim to replace our equipment every five years to make sure we have the latest and best technology on the market. As a club, we’ll be doing monthly challenges, for our staff and members, to develop member relationships and motivate.

We’re always on the lookout for pieces of kit we can add to improve our member journey.

Feedback is something we take very seriously and when our members request something, we listen.

Tell us about the secondary spend
It represents about 10 per cent of our turnover – this includes our café and two treatment rooms, one of which we’re renting out to The French Touch Physio and members get a £10 discount per session. The other will soon be rented to a sports massage therapist.

Who’s your typical customer?
We don’t have a typical customer per se. Our members range from 20 – 70-years-of-age, with the majority being in between 30 and 40 and are working professionals who either live or work in the South Kensington area in London.

What are your business goals?
To provide a safe, inclusive environment for members, where we can break the boundaries of indoor training, together as a community. We aim to create a bespoke personalised service, so each and everyone’s fitness goals are achieved.

Do you plan to expand?
Yes. This is just the beginning. We aim to expand our business, first around London, and then around the rest of the UK.

How and why did you get into the industry?
In today’s world, physical health, as well as mental health, has never been so important. Fitness is pivotal to both of these. It’s not just about going to the gym to do a workout anymore, it’s about maintaining a healthy lifestyle, and getting members feeling confident and happy in their own skin.

What’s the secret to you working together as a couple?
Quite simply, it’s a shared passion. We have separate workloads and each have our own roles within the company – most of the time it’s as though we’ve had separate working days which we can discuss at the end of it.

What advice do you have for other entrepreneurs who want to open their own health club?
Patience is a virtue! Be prepared to change and adapt the way you approach the business, as the fitness industry is always growing and changing. It’s important to stay ahead of the game and think of fresh ideas to separate yourself from competitors.

The Retrofit model is to create an ‘affordable premium’ service / photo: Retrofit
The Retrofit model is to create an ‘affordable premium’ service / photo: Retrofit
The location in London’s South Kensington is planned as the first of many / photo: Retrofit
The location in London’s South Kensington is planned as the first of many / photo: Retrofit
The aim is to offer a safe and inclusive environment and create a personalised service / photo: Retrofit
The aim is to offer a safe and inclusive environment and create a personalised service / photo: Retrofit
https://www.leisureopportunities.co.uk/images/2021/840686_935161.jpg
The owners of Retrofit, Mahrya Abdulla & Shahnaan Moosa, raised a £400,000 loan to fund the development of their club
HCM magazine
It’s as much about capacity and programming in the clubs as it is about creating innovative ways to engage customers to come and use us
HCM magazine
HCM people

David Beckham

Global partner, F45
This partnership with F45 is an exciting business venture for me
HCM magazine
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Mahrya Abdulla & Shahnaan MoosaOwners, Retrofit

We decided to build a facility that encompasses all the parts of gyms we’ve loved

Published in Health Club Management 2021 issue 6
Mahrya Abdulla and Shahnaan Moosa are entrepreneurs building their Retrofit brand / photo: Retrofit
Mahrya Abdulla and Shahnaan Moosa are entrepreneurs building their Retrofit brand / photo: Retrofit
In today’s world, physical health and mental health have never been more important and fitness is pivotal to both of these

Tell us about Retrofit
It’s a new boutique club in South Kensington, London, with a gym and ‘Retrocafe’ at street level and boxing, cycling and yoga studios below ground.

My husband Shahnaan Moosa and I raised a £400,000 loan to fund the development. The club is around 9,000 sq ft and has a membership capacity of between 800 and 1,000.

What’s the dream?
We’ve always shared a passion for fitness, but trained in completely different ways at different gyms across the UK and in different parts of the world.

At the beginning of 2020, we decided to build a facility that encompasses all the parts of the gyms that we’ve loved. With this in mind, Retrofit London was born as a boutique-style fitness club where casual gym goers and hardcore athletes can train under the same roof with the best equipment.

What makes you different and special?
An affordable premium service. There’s a plethora of low budget operators in the area, and on the other end, very highly priced operators, so our goal is to bridge the gap between the two and provide a luxury facility at an affordable price.

Our member journey and community feel sets us apart from similar providers. We’re also proud to have one of the first Technogym Skillbike Studios in London and one of the first Technogym Biocircuits in England.

What are the membership rates?
We create bespoke personalised packages for our members. We have a flexible monthly contract, which gives members full access to the gym, as well as group exercise classes. We also offer a PT membership, priced depending on each individual’s needs and goals. In short, there’s an option for everyone!

What were your priorities when deciding on gym layout?
The project actually began pre-COVID and our initial priorities were working with our contractor, Fit Out Management, to maximise functional space, while maintaining a natural flow-through.

COVID-19 restrictions meant adjustments had to be made, such as prioritising a one-way system. This resulted in changes to the equipment layout and the removal of some pieces to allow a safe distance to be kept when training.

It was also important to us that members had an area where they could relax and socialise, so we added our Retrocafe, where members can grab a smoothie or healthy snack.

How will you evolve the offering?
We aim to replace our equipment every five years to make sure we have the latest and best technology on the market. As a club, we’ll be doing monthly challenges, for our staff and members, to develop member relationships and motivate.

We’re always on the lookout for pieces of kit we can add to improve our member journey.

Feedback is something we take very seriously and when our members request something, we listen.

Tell us about the secondary spend
It represents about 10 per cent of our turnover – this includes our café and two treatment rooms, one of which we’re renting out to The French Touch Physio and members get a £10 discount per session. The other will soon be rented to a sports massage therapist.

Who’s your typical customer?
We don’t have a typical customer per se. Our members range from 20 – 70-years-of-age, with the majority being in between 30 and 40 and are working professionals who either live or work in the South Kensington area in London.

What are your business goals?
To provide a safe, inclusive environment for members, where we can break the boundaries of indoor training, together as a community. We aim to create a bespoke personalised service, so each and everyone’s fitness goals are achieved.

Do you plan to expand?
Yes. This is just the beginning. We aim to expand our business, first around London, and then around the rest of the UK.

How and why did you get into the industry?
In today’s world, physical health, as well as mental health, has never been so important. Fitness is pivotal to both of these. It’s not just about going to the gym to do a workout anymore, it’s about maintaining a healthy lifestyle, and getting members feeling confident and happy in their own skin.

What’s the secret to you working together as a couple?
Quite simply, it’s a shared passion. We have separate workloads and each have our own roles within the company – most of the time it’s as though we’ve had separate working days which we can discuss at the end of it.

What advice do you have for other entrepreneurs who want to open their own health club?
Patience is a virtue! Be prepared to change and adapt the way you approach the business, as the fitness industry is always growing and changing. It’s important to stay ahead of the game and think of fresh ideas to separate yourself from competitors.

The Retrofit model is to create an ‘affordable premium’ service / photo: Retrofit
The Retrofit model is to create an ‘affordable premium’ service / photo: Retrofit
The location in London’s South Kensington is planned as the first of many / photo: Retrofit
The location in London’s South Kensington is planned as the first of many / photo: Retrofit
The aim is to offer a safe and inclusive environment and create a personalised service / photo: Retrofit
The aim is to offer a safe and inclusive environment and create a personalised service / photo: Retrofit
https://www.leisureopportunities.co.uk/images/2021/840686_935161.jpg
The owners of Retrofit, Mahrya Abdulla & Shahnaan Moosa, raised a £400,000 loan to fund the development of their club
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
Latest News
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a ...
Latest News
3d Leisure has acquired franchised studio operator Yourzone45 from Elms Fitness Group for an undisclosed ...
Latest News
A new, one-day conference will create a platform for a debate on how the global ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym