Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Elevate
Elevate
Elevate
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

Promotional feature: Active IQ

Now in its 15th year of operation, awarding organisation Active IQ continues to go from strength to strength, supporting the industry with new initiatives and resources

Published in Health Club Management 2018 issue 6
(Left to right) Managing director Jenny Patrickson with Laura Sheasby, James Clack and Sarah Edmonds from the Active IQ team
(Left to right) Managing director Jenny Patrickson with Laura Sheasby, James Clack and Sarah Edmonds from the Active IQ team
The physical activity sector has changed dramatically in the last 15 years and the diversity of services, demands on training providers and scrutiny on graduates have never been higher

Fifteen years ago on June 27, 2003, Norman Basson started a business called Premier IQ (PIQ). He opened his doors with one qualification and two members of staff.

Fast forward to 2018 and that business is now known as Active IQ and today the organisation has grown to offer 103 qualifications and employ 54 staff.

“The physical activity sector has changed dramatically in the last 15 years," says Jenny Patrickson, Active IQ managing director. "The diversity of services has never been better, the demands on training providers have never been so great and the scrutiny of graduates has never been more intense.

“Active IQ is constantly evolving to meet the needs of the industry and our 360-degree vision takes in everyone from learners, trainers and training providers to employers," she says, "We're also fully committed to educating and supporting the physical activity industry, by offering far more than just qualifications.

"We're assessing and examining learners and training providers and driving forward initiatives such as the Skills Hub, End-point Assessment (EPA), Professional Recognition Service and our Professional Career Development Service," she explains.

Skills Hub
The Active IQ Skills Hub (activeiq.co.uk/skills-hub) offers a wealth of resources and comprehensive support to employers, approved centres and learners, allowing them to enhance their skills.

The Hub is divided into seven key areas for ease of navigation: qualification launch pad; continuing professional development; graduate tool kit; funding and policy; chief medical advisor; business and marketing tool kit and marketing tool kit. Each is a rich source of knowledge in the form of tip sheets, downloadable resources and links to webinars, videos, vlogs and blogs.

“The aim of our Skills Hub is to impart expert knowledge to support organisations and learners, and upskill around teaching, learning, funding, apprenticeships and traineeships,” says Patrickson. “Our senior management team shares its expertise alongside independent experts to create a wealth of knowledge that covers training, education, medical matters and marketing.”

End-point assessment
Active IQ is one of the first EPA organisations to be approved by the Register of End-point Assessment Organisations for the physical activity sector. Its team of EPA experts ensures focused support is given to employers, apprentices and training providers, while its unique apprentices’ toolkit and employers’ toolkit helps apprentices and employers navigate the changing landscape of apprenticeship delivery and assessment.

Professional recognition
The Active IQ Professional Recognition service enables organisations to display a professional kitemark for their own non-regulated training programmes.

It covers a wide range of training programmes of varying length with different content and delivery methods. Training providers and employers meeting the dual-kitemark standard are also recognised as CIMSPA skills development partners.

“New training concepts keep our industry fresh and challenging, but it’s essential that new programmes are scrutinised with care and supported where necessary to fine-tune their delivery,” says Patrickson. “Our Professional Recognition Service ensures all new products and programmes can be brought to market with complete confidence.”

Professional Career Development

The Active IQ Professional Career Development service enables individuals to progress to the next stage of their career by developing their knowledge and understanding of teaching, assessing and internal and/or external quality assurance.

With many more learners seeking to gain Level 4 qualifications, Active IQ has now added additional Level 4 technical qualifications to its offer, helping trainers and assessors stay at the forefront of the industry.

The Professional Career Development service trains trainers in these areas:

• Active IQ Level 3 Award in Education and Training

• Active IQ Level 3 Award in Understanding the Principles and Practices of Assessment

• Active IQ Level 3 Award in Assessing Vocationally Related Achievement

• Active IQ Level 4 Award in Understanding the Internal Quality Assurance of Assessment Processes and Practice

• Active IQ Level 4 Award in the Internal Quality Assurance of Assessment Processes and Practice

• Active IQ Level 4 Award in Understanding the External Quality Assurance of Assessment Processes and Practice

• Active IQ Level 4 Certificate in Education and Training

• Active IQ Level 4 Certificate in Advanced Personal Training

• Active IQ Level 4 Certificate in Strength & Conditioning

TEL: 01480 467950
WEB: www.activeiq.co.uk
EMAIL: businessdevelopment
@activeiq.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Active IQ has grown to be a major force in training for the activity sector
Active IQ has grown to be a major force in training for the activity sector
https://www.leisureopportunities.co.uk/images/291608_328411.jpg
Now in its 15th year of operation, awarding organisation Active IQ continues to go from strength to strength, supporting the industry with new initiatives and resources
Managing director Jenny Patrickson, Active IQ team Laura Sheasby, Active IQ team James Clack, Active IQ team Sarah Edmonds, Active IQ team,Active IQ team, The Active IQ Skills Hub,
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM promotional features
Sponsored
The data in the asset management software is invaluable when we implement transformation projects at sites across our estate
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Latest News
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Company profiles
Company profile: Parkwood Leisure
As a family-owned business built on strong family values, Parkwood Leisure takes pride in offering ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Promotional feature: Active IQ

Now in its 15th year of operation, awarding organisation Active IQ continues to go from strength to strength, supporting the industry with new initiatives and resources

Published in Health Club Management 2018 issue 6
(Left to right) Managing director Jenny Patrickson with Laura Sheasby, James Clack and Sarah Edmonds from the Active IQ team
(Left to right) Managing director Jenny Patrickson with Laura Sheasby, James Clack and Sarah Edmonds from the Active IQ team
The physical activity sector has changed dramatically in the last 15 years and the diversity of services, demands on training providers and scrutiny on graduates have never been higher

Fifteen years ago on June 27, 2003, Norman Basson started a business called Premier IQ (PIQ). He opened his doors with one qualification and two members of staff.

Fast forward to 2018 and that business is now known as Active IQ and today the organisation has grown to offer 103 qualifications and employ 54 staff.

“The physical activity sector has changed dramatically in the last 15 years," says Jenny Patrickson, Active IQ managing director. "The diversity of services has never been better, the demands on training providers have never been so great and the scrutiny of graduates has never been more intense.

“Active IQ is constantly evolving to meet the needs of the industry and our 360-degree vision takes in everyone from learners, trainers and training providers to employers," she says, "We're also fully committed to educating and supporting the physical activity industry, by offering far more than just qualifications.

"We're assessing and examining learners and training providers and driving forward initiatives such as the Skills Hub, End-point Assessment (EPA), Professional Recognition Service and our Professional Career Development Service," she explains.

Skills Hub
The Active IQ Skills Hub (activeiq.co.uk/skills-hub) offers a wealth of resources and comprehensive support to employers, approved centres and learners, allowing them to enhance their skills.

The Hub is divided into seven key areas for ease of navigation: qualification launch pad; continuing professional development; graduate tool kit; funding and policy; chief medical advisor; business and marketing tool kit and marketing tool kit. Each is a rich source of knowledge in the form of tip sheets, downloadable resources and links to webinars, videos, vlogs and blogs.

“The aim of our Skills Hub is to impart expert knowledge to support organisations and learners, and upskill around teaching, learning, funding, apprenticeships and traineeships,” says Patrickson. “Our senior management team shares its expertise alongside independent experts to create a wealth of knowledge that covers training, education, medical matters and marketing.”

End-point assessment
Active IQ is one of the first EPA organisations to be approved by the Register of End-point Assessment Organisations for the physical activity sector. Its team of EPA experts ensures focused support is given to employers, apprentices and training providers, while its unique apprentices’ toolkit and employers’ toolkit helps apprentices and employers navigate the changing landscape of apprenticeship delivery and assessment.

Professional recognition
The Active IQ Professional Recognition service enables organisations to display a professional kitemark for their own non-regulated training programmes.

It covers a wide range of training programmes of varying length with different content and delivery methods. Training providers and employers meeting the dual-kitemark standard are also recognised as CIMSPA skills development partners.

“New training concepts keep our industry fresh and challenging, but it’s essential that new programmes are scrutinised with care and supported where necessary to fine-tune their delivery,” says Patrickson. “Our Professional Recognition Service ensures all new products and programmes can be brought to market with complete confidence.”

Professional Career Development

The Active IQ Professional Career Development service enables individuals to progress to the next stage of their career by developing their knowledge and understanding of teaching, assessing and internal and/or external quality assurance.

With many more learners seeking to gain Level 4 qualifications, Active IQ has now added additional Level 4 technical qualifications to its offer, helping trainers and assessors stay at the forefront of the industry.

The Professional Career Development service trains trainers in these areas:

• Active IQ Level 3 Award in Education and Training

• Active IQ Level 3 Award in Understanding the Principles and Practices of Assessment

• Active IQ Level 3 Award in Assessing Vocationally Related Achievement

• Active IQ Level 4 Award in Understanding the Internal Quality Assurance of Assessment Processes and Practice

• Active IQ Level 4 Award in the Internal Quality Assurance of Assessment Processes and Practice

• Active IQ Level 4 Award in Understanding the External Quality Assurance of Assessment Processes and Practice

• Active IQ Level 4 Certificate in Education and Training

• Active IQ Level 4 Certificate in Advanced Personal Training

• Active IQ Level 4 Certificate in Strength & Conditioning

TEL: 01480 467950
WEB: www.activeiq.co.uk
EMAIL: businessdevelopment
@activeiq.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Active IQ has grown to be a major force in training for the activity sector
Active IQ has grown to be a major force in training for the activity sector
https://www.leisureopportunities.co.uk/images/291608_328411.jpg
Now in its 15th year of operation, awarding organisation Active IQ continues to go from strength to strength, supporting the industry with new initiatives and resources
Managing director Jenny Patrickson, Active IQ team Laura Sheasby, Active IQ team James Clack, Active IQ team Sarah Edmonds, Active IQ team,Active IQ team, The Active IQ Skills Hub,
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Latest News
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
Latest News
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access ...
Latest News
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into ...
Latest News
Planet Fitness has become the subject of a hate campaign by certain groups of consumers ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Company profiles
Company profile: Parkwood Leisure
As a family-owned business built on strong family values, Parkwood Leisure takes pride in offering ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Elevate
Elevate
Partner sites