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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Active IQ: Prepare for Social Prescribing

Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry

Published in Health Club Management 2021 issue 8
The Active IQ training courses are specially designed for fitness professionals / shutterstock/this is me
The Active IQ training courses are specially designed for fitness professionals / shutterstock/this is me
Fitness professionals make great social prescribing linkworkers, as their consultation skills, ability to recognise cues when speaking to people and follow-up on actions are all called upon

An estimated 15 million people in the UK are living with at least one long-term health condition. This number is rising year-on-year and now also includes the long-term effects of COVID-19 and its many health complications. This places a huge burden on the NHS, social care providers, communities and the economy.

Social prescribing has a large role to play in supporting society and the nation’s health, but what does it actually entail and how does the leisure industry fit into this emerging practice?

Social prescribing – also sometimes called ‘community referral’ – creates a formal way for primary care providers, such as GPs, to refer patients to a variety of non-clinical services. It involves a link worker, known as a social prescriber, who helps design a package of services or activities to suit people’s needs. These can include dance sessions, gardening clubs or even just group chats.

“Social prescribing is an approach that doesn’t look to only treat a problem medically,” says Dr Dane Vishnubala, chief medical adviser for Active IQ. “It looks at people as a whole and takes into account the many different factors that could be causing their problem. This could include financial worries, mental ill-health, physical ill-health or lack of support and community help. By looking at the whole person, social prescribing can often help solve more than just one problem and address more than one issue.

“Behaviour change sits at the heart of social prescribing and is crucial to its success. By looking not just at someone’s health, but also at the social elements behind their health and suggesting improvements to their lifestyle, we can bring about lasting change.”

Not just a medical issue
Health isn’t always a medical issue: if the pandemic has taught us one thing, it’s that health is very much a social issue too.

“Many are suffering, not just with their physical health, but their mental health too, as a result of COVID-19,” says Vishnubala. “Ironically – and worryingly – some people with anxiety or depression will find stepping into a fitness facility a daunting undertaking.”

So how can the fitness industry play its part and ensure that those working in their local community have the right skills to be able to successfully signpost people to physical activity?

“Leisure facilities and organisations will need to have a protocol in place so local social prescribers know what they offer and how they fit in,” advises Vishnubala. “Operators will also need to be alert to the other important elements of social prescribing, such as community, empathy and support. It’s not enough to just let people use the gym or join a class: this holistic view of social prescribing must be embraced too.”

Engaging your staff
The empathy, understanding and trust that fitness professionals and personal trainers impart to clients make them very well placed to take on social prescribing responsibilities, believes Vishnubala who says their knowledge, behavioural change skills, ability to listen and awareness of adapting to suit people’s needs are all important assets.

“Fitness professionals would also make great link workers as their consultation skills, ability to recognise cues when speaking to people and follow up on actions to be taken will all be called upon here.”

Engaging in social prescribing is not only very rewarding, it can also help operators keep their best staff by engaging them in this new role.

“Operators that don’t have a social prescribing arm should seek out local link workers and find out how they can help engage people at their site,” says Vishnubala. “It’s a great way for operators to keep the best PTs in the business, especially those who might be slightly older or more experienced, as their life skills and empathy are highly valuable and transferable when it comes to working with people arriving on-site via social prescribing.”

By understanding the core fundamentals of health and wellbeing, the fitness industry can help people on their fitness and wellness journey. Social prescribing gives leisure providers the chance to open their doors to new people and open their minds to new opportunities. This rewarding work will encourage fitness professionals to broaden their skillset and bespoke training is available to ensure they are confident and ready to meet the demands – and opportunities – presented by social prescribing.

More: www.activeiq.co.uk

Upskilling Staff

Active IQ has developed two qualifications in partnership with Ad-Lib Training designed to support and upskill the broader workforce within the leisure sector.

The Active IQ Level 1 Award in Influencing Health and Wellbeing focuses on providing learners with an understanding of the principles of health and wellbeing, the role of activity in health and wellbeing and the benefits of a healthy, balanced diet.

Open to anyone over the age of 14, learners will develop their communication skills and learn how to support individuals to improve their health and wellbeing.

The Active IQ Level 2 Award in Health and Community Activation, takes things a step further by looking into behavioural changes on a much deeper level. This qualification is open to anyone over the age of 16 and has no prerequisites.

Both courses will enable learners to understand:
• how lifestyle factors affect health and wellbeing
• the components of fitness
•  the principles of training
•  the role of activity on health and wellbeing
•  the barriers and motivators for leading a healthy, active lifestyle

Find out more

• Get in touch with our business development team at [email protected]

• Get more details on the Active IQ Level 1 Award in Influencing Health and Wellbeing at www.HCMmag.com/ActiveIQ-HW

Dr Dane Vishnubala is chief medical adviser for Active IQ
https://www.leisureopportunities.co.uk/images/2021/439347_249147.jpg
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
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features

Sponsored: Active IQ: Prepare for Social Prescribing

Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry

Published in Health Club Management 2021 issue 8
The Active IQ training courses are specially designed for fitness professionals / shutterstock/this is me
The Active IQ training courses are specially designed for fitness professionals / shutterstock/this is me
Fitness professionals make great social prescribing linkworkers, as their consultation skills, ability to recognise cues when speaking to people and follow-up on actions are all called upon

An estimated 15 million people in the UK are living with at least one long-term health condition. This number is rising year-on-year and now also includes the long-term effects of COVID-19 and its many health complications. This places a huge burden on the NHS, social care providers, communities and the economy.

Social prescribing has a large role to play in supporting society and the nation’s health, but what does it actually entail and how does the leisure industry fit into this emerging practice?

Social prescribing – also sometimes called ‘community referral’ – creates a formal way for primary care providers, such as GPs, to refer patients to a variety of non-clinical services. It involves a link worker, known as a social prescriber, who helps design a package of services or activities to suit people’s needs. These can include dance sessions, gardening clubs or even just group chats.

“Social prescribing is an approach that doesn’t look to only treat a problem medically,” says Dr Dane Vishnubala, chief medical adviser for Active IQ. “It looks at people as a whole and takes into account the many different factors that could be causing their problem. This could include financial worries, mental ill-health, physical ill-health or lack of support and community help. By looking at the whole person, social prescribing can often help solve more than just one problem and address more than one issue.

“Behaviour change sits at the heart of social prescribing and is crucial to its success. By looking not just at someone’s health, but also at the social elements behind their health and suggesting improvements to their lifestyle, we can bring about lasting change.”

Not just a medical issue
Health isn’t always a medical issue: if the pandemic has taught us one thing, it’s that health is very much a social issue too.

“Many are suffering, not just with their physical health, but their mental health too, as a result of COVID-19,” says Vishnubala. “Ironically – and worryingly – some people with anxiety or depression will find stepping into a fitness facility a daunting undertaking.”

So how can the fitness industry play its part and ensure that those working in their local community have the right skills to be able to successfully signpost people to physical activity?

“Leisure facilities and organisations will need to have a protocol in place so local social prescribers know what they offer and how they fit in,” advises Vishnubala. “Operators will also need to be alert to the other important elements of social prescribing, such as community, empathy and support. It’s not enough to just let people use the gym or join a class: this holistic view of social prescribing must be embraced too.”

Engaging your staff
The empathy, understanding and trust that fitness professionals and personal trainers impart to clients make them very well placed to take on social prescribing responsibilities, believes Vishnubala who says their knowledge, behavioural change skills, ability to listen and awareness of adapting to suit people’s needs are all important assets.

“Fitness professionals would also make great link workers as their consultation skills, ability to recognise cues when speaking to people and follow up on actions to be taken will all be called upon here.”

Engaging in social prescribing is not only very rewarding, it can also help operators keep their best staff by engaging them in this new role.

“Operators that don’t have a social prescribing arm should seek out local link workers and find out how they can help engage people at their site,” says Vishnubala. “It’s a great way for operators to keep the best PTs in the business, especially those who might be slightly older or more experienced, as their life skills and empathy are highly valuable and transferable when it comes to working with people arriving on-site via social prescribing.”

By understanding the core fundamentals of health and wellbeing, the fitness industry can help people on their fitness and wellness journey. Social prescribing gives leisure providers the chance to open their doors to new people and open their minds to new opportunities. This rewarding work will encourage fitness professionals to broaden their skillset and bespoke training is available to ensure they are confident and ready to meet the demands – and opportunities – presented by social prescribing.

More: www.activeiq.co.uk

Upskilling Staff

Active IQ has developed two qualifications in partnership with Ad-Lib Training designed to support and upskill the broader workforce within the leisure sector.

The Active IQ Level 1 Award in Influencing Health and Wellbeing focuses on providing learners with an understanding of the principles of health and wellbeing, the role of activity in health and wellbeing and the benefits of a healthy, balanced diet.

Open to anyone over the age of 14, learners will develop their communication skills and learn how to support individuals to improve their health and wellbeing.

The Active IQ Level 2 Award in Health and Community Activation, takes things a step further by looking into behavioural changes on a much deeper level. This qualification is open to anyone over the age of 16 and has no prerequisites.

Both courses will enable learners to understand:
• how lifestyle factors affect health and wellbeing
• the components of fitness
•  the principles of training
•  the role of activity on health and wellbeing
•  the barriers and motivators for leading a healthy, active lifestyle

Find out more

• Get in touch with our business development team at [email protected]

• Get more details on the Active IQ Level 1 Award in Influencing Health and Wellbeing at www.HCMmag.com/ActiveIQ-HW

Dr Dane Vishnubala is chief medical adviser for Active IQ
https://www.leisureopportunities.co.uk/images/2021/439347_249147.jpg
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
Latest News
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman ...
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People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
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Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
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Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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