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Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Supporting our personal trainers

Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally

Published in Health Club Management 2020 issue 9
The services were trialed in Brazil and the US before launching in the UK
The services were trialed in Brazil and the US before launching in the UK

As the COVID-19 lockdown forced the temporary closure of businesses across the country, the future for companies supplying services to corporate partners looked precarious. Among them was Gympass – the world’s largest corporate wellness platform – whose business model moved to zero on the day office and gym doors shut.

Prior to lockdown, the Gympass model gave employee members access to over 2,200 fitness facilities across the UK. When gyms closed, Gympass tackled the challenge head on and swiftly pivoted its business model to deliver physical activity and mental health solutions remotely.

As part of the solution, Gympass also wanted to support personal trainers whose workload had fallen away and – following a successful trial in Brazil and the US – added personal training services to its UK platform.

The new service was specifically introduced to support personal trainers who had been forced to move their businesses online by the COVID-19 pandemic by allowing them to work with Gympass users and access its entire network.

Gympass clients in the UK can enjoy up to eight online PT sessions a month as part of their membership.

“When coronavirus forced the lockdown of gyms, we had to pivot in order to operate effectively,” says Eamon Lloyd, senior director – head of partnerships for UK and IE at Gympass. “We looked closely at our consumer base to understand how we could best support them and, through the provision of PT, we’ve provided a practical solution to meet their changing needs.

Since launching in the UK, more than 1,500 PTs have signed up to Gympass to provide their services and 78 per cent have already received bookings. Globally since launching, over 30,000 PT sessions have been completed.

“Private personal training can be unaffordable and intimidating, so by providing access to this level of support and education, we are enabling an option that many may otherwise not have been able to use,” added Lloyd.

“One-to-one training is a great way to find motivation and encouragement for those who may be worried about joining a group class or going to a gym and so as we focus primarily on getting inactive people started on their fitness journey, it’s very fitting that we should bring personal training within their reach. People want to stay active in different ways and the addition of PT completes our suite of services to help fulfil our mission of defeating inactivity.”

“As Gympass focuses primarily on getting inactive people started on their fitness journey, it’s very fitting that we should bring personal training within their reach”
– Eamon Lloyd

Vital revenue for new PT
Tommy Router

One personal trainer who has seen great success since signing up is Tommy Router, who had just qualified as a PT in January of this year.

“Becoming a PT was something I thought long and hard about over the past couple of years but it was only when I had an opportunity to join a newly-opened F45 Studio in London that I decided to obtain my Level 2 and Level 3 Personal Trainer qualifications, knowing I had a job lined up,” says Router.

Things were going well and then of course coronavirus hit! As a new PT, that worried me,” he says. “But with F45 already working in partnership with Gympass, I was really lucky. I was one of the first to sign up to the Gympass PT service.

“I hadn’t really given much thought to online training prior to this, as I had always preferred in-person interaction with a client but I couldn’t be more wrong. The service has been great to use and the team has been brilliant in helping me get started.

“Ultimately, this is a brand new revenue stream I never had before, so it’s amazing to be able to dial up or dial down my availability if I feel I need more or fewer shifts.

“With Gympass’ personal training service I’m in control of my workload and can fit it around working at F45, plus it’s given me access to a whole new client base which is fantastic.”

“Ultimately, this is a brand new revenue stream I never had before, so it’s amazing to be able to dial up or dial down my availability”
https://www.leisureopportunities.co.uk/images/2020/14406_203667.jpg
Gympass added personal training to its platform during lockdown and has now delivered 30,000 sessions globally
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tbc, Dunedin, New Zealand
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features

Supplier showcase: Supporting our personal trainers

Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally

Published in Health Club Management 2020 issue 9
The services were trialed in Brazil and the US before launching in the UK
The services were trialed in Brazil and the US before launching in the UK

As the COVID-19 lockdown forced the temporary closure of businesses across the country, the future for companies supplying services to corporate partners looked precarious. Among them was Gympass – the world’s largest corporate wellness platform – whose business model moved to zero on the day office and gym doors shut.

Prior to lockdown, the Gympass model gave employee members access to over 2,200 fitness facilities across the UK. When gyms closed, Gympass tackled the challenge head on and swiftly pivoted its business model to deliver physical activity and mental health solutions remotely.

As part of the solution, Gympass also wanted to support personal trainers whose workload had fallen away and – following a successful trial in Brazil and the US – added personal training services to its UK platform.

The new service was specifically introduced to support personal trainers who had been forced to move their businesses online by the COVID-19 pandemic by allowing them to work with Gympass users and access its entire network.

Gympass clients in the UK can enjoy up to eight online PT sessions a month as part of their membership.

“When coronavirus forced the lockdown of gyms, we had to pivot in order to operate effectively,” says Eamon Lloyd, senior director – head of partnerships for UK and IE at Gympass. “We looked closely at our consumer base to understand how we could best support them and, through the provision of PT, we’ve provided a practical solution to meet their changing needs.

Since launching in the UK, more than 1,500 PTs have signed up to Gympass to provide their services and 78 per cent have already received bookings. Globally since launching, over 30,000 PT sessions have been completed.

“Private personal training can be unaffordable and intimidating, so by providing access to this level of support and education, we are enabling an option that many may otherwise not have been able to use,” added Lloyd.

“One-to-one training is a great way to find motivation and encouragement for those who may be worried about joining a group class or going to a gym and so as we focus primarily on getting inactive people started on their fitness journey, it’s very fitting that we should bring personal training within their reach. People want to stay active in different ways and the addition of PT completes our suite of services to help fulfil our mission of defeating inactivity.”

“As Gympass focuses primarily on getting inactive people started on their fitness journey, it’s very fitting that we should bring personal training within their reach”
– Eamon Lloyd

Vital revenue for new PT
Tommy Router

One personal trainer who has seen great success since signing up is Tommy Router, who had just qualified as a PT in January of this year.

“Becoming a PT was something I thought long and hard about over the past couple of years but it was only when I had an opportunity to join a newly-opened F45 Studio in London that I decided to obtain my Level 2 and Level 3 Personal Trainer qualifications, knowing I had a job lined up,” says Router.

Things were going well and then of course coronavirus hit! As a new PT, that worried me,” he says. “But with F45 already working in partnership with Gympass, I was really lucky. I was one of the first to sign up to the Gympass PT service.

“I hadn’t really given much thought to online training prior to this, as I had always preferred in-person interaction with a client but I couldn’t be more wrong. The service has been great to use and the team has been brilliant in helping me get started.

“Ultimately, this is a brand new revenue stream I never had before, so it’s amazing to be able to dial up or dial down my availability if I feel I need more or fewer shifts.

“With Gympass’ personal training service I’m in control of my workload and can fit it around working at F45, plus it’s given me access to a whole new client base which is fantastic.”

“Ultimately, this is a brand new revenue stream I never had before, so it’s amazing to be able to dial up or dial down my availability”
https://www.leisureopportunities.co.uk/images/2020/14406_203667.jpg
Gympass added personal training to its platform during lockdown and has now delivered 30,000 sessions globally
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
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The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
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Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
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Planning approval has been granted to what is set to become one of the first ...
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Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Company profiles
Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Saltability: Salt therapy products
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Servicesport UK Limited: Independent service & maintenance
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Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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