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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Ben LucasFounder, Flow Athletic, Sydney

We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects

Published in Health Club Management 2020 issue 5
Ben Lucas is the founder of Flow Athletic in Sydney, Australia
Ben Lucas is the founder of Flow Athletic in Sydney, Australia

What is Flow Athletic?
On a high level we’re a yoga and fitness community. What that looks like on the ground level is a 1,000sqm facility in Paddington, in Sydney, Australia, that has group exercise rooms for yoga, spin, strength and reformer Pilates, plus a personal training studio.

We hold 140 classes a week and have 1,000 active members that come an average of three times a week. We do over 400 PT sessions a week and hold world-class events such as ‘Flow after dark’, yoga silent disco and ‘night club spin’ all over the country.

Our run club does things like take large groups of 50 plus people to run in overseas event, such as the New York Marathon. So, we are lots of things.

How did the idea for Flow Athletic come about?
I owned PT studios in 2010. I was training for an ultramarathon and started doing yoga at a local studio in Bondi to assist my running – I found it really helped me in my athletic pursuits.

I became friends with the awesome yoga teacher Kate Kendall, and she started personal training with me. She found the strength and fitness really helped her yoga and we thought there might be a future in combining yoga, strength and fitness under one roof.

How did you turn the idea into reality?
We spent years refining the business model. We travelled overseas to learn from existing businesses and met and brainstormed with mentors to solidify our values and bring our vision to life.

What’s the Flow Philosophy of 1:1:1?
We advise our Flow Athletes – the name we give to our members – to complete classes at Flow in a ratio of one yoga to one strength to one cardio class. We believe this ratio and combination of classes has a number of very positive effects on their body and mind and provides longevity in their training.

How is Flow helping change perceptions of yoga?
In the late 90s to early 2000s yoga was quite ‘herbal’ in Australia and it was hard to find places to practice.

Today there are many yoga and meditation studios. There’s widespread knowledge now of the physical benefits and yoga tends to be done by a lot more men and also by athletes.

Flow has always tried to get more men to try yoga and when they realise the benefits it has: better sleep, focus, helping with strength training, recovery, balance and on and on, they become hooked.

Tell us about your events
We run world-class events, such as Flow after dark yoga, silent disco and night club spin all over the country – when we’re not under the grip of coronavirus!

We know a lot more people would like to go to Flow Athletic, but because we have only one physical location it’s hard to get to. So we run these large-scale events so people all over Australia get to feel the flow magic.

They’re profitable and we get great PR from them, but we mainly do them because they’re fun for our team to execute and the incredible feedback we get. Our next event is in Bali in October.

How are you dealing with COVID-19?
We started an online streaming business with 65 classes per week across four channels – yoga, strength, cycle and pilates – and thanks to this we’ve managed to keep the majority of our members on at an adjusted rate.

All our personal training has moved to Facetime and Zoom and all our weekly staff meetings are done using Zoom.

We’re a great position – all our full time staff are still employed on full wage.

We’re overcoming this challenging situation and will power out of the dip with the backing of our loyal community.

‘Night club spin’ is one of the club’s special events
‘Night club spin’ is one of the club’s special events
Members are encouraged to alternate between strength, cardio and yoga classes
Members are encouraged to alternate between strength, cardio and yoga classes
Yoga teacher Kate Kendall inspired Lucas
Yoga teacher Kate Kendall inspired Lucas
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
http://www.leisureopportunities.com/images/2020/154445_992423.jpg
'We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects' – Ben Lucas, founder of Flow Athletic, Sydney
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features

HCM People: Ben LucasFounder, Flow Athletic, Sydney

We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects

Published in Health Club Management 2020 issue 5
Ben Lucas is the founder of Flow Athletic in Sydney, Australia
Ben Lucas is the founder of Flow Athletic in Sydney, Australia

What is Flow Athletic?
On a high level we’re a yoga and fitness community. What that looks like on the ground level is a 1,000sqm facility in Paddington, in Sydney, Australia, that has group exercise rooms for yoga, spin, strength and reformer Pilates, plus a personal training studio.

We hold 140 classes a week and have 1,000 active members that come an average of three times a week. We do over 400 PT sessions a week and hold world-class events such as ‘Flow after dark’, yoga silent disco and ‘night club spin’ all over the country.

Our run club does things like take large groups of 50 plus people to run in overseas event, such as the New York Marathon. So, we are lots of things.

How did the idea for Flow Athletic come about?
I owned PT studios in 2010. I was training for an ultramarathon and started doing yoga at a local studio in Bondi to assist my running – I found it really helped me in my athletic pursuits.

I became friends with the awesome yoga teacher Kate Kendall, and she started personal training with me. She found the strength and fitness really helped her yoga and we thought there might be a future in combining yoga, strength and fitness under one roof.

How did you turn the idea into reality?
We spent years refining the business model. We travelled overseas to learn from existing businesses and met and brainstormed with mentors to solidify our values and bring our vision to life.

What’s the Flow Philosophy of 1:1:1?
We advise our Flow Athletes – the name we give to our members – to complete classes at Flow in a ratio of one yoga to one strength to one cardio class. We believe this ratio and combination of classes has a number of very positive effects on their body and mind and provides longevity in their training.

How is Flow helping change perceptions of yoga?
In the late 90s to early 2000s yoga was quite ‘herbal’ in Australia and it was hard to find places to practice.

Today there are many yoga and meditation studios. There’s widespread knowledge now of the physical benefits and yoga tends to be done by a lot more men and also by athletes.

Flow has always tried to get more men to try yoga and when they realise the benefits it has: better sleep, focus, helping with strength training, recovery, balance and on and on, they become hooked.

Tell us about your events
We run world-class events, such as Flow after dark yoga, silent disco and night club spin all over the country – when we’re not under the grip of coronavirus!

We know a lot more people would like to go to Flow Athletic, but because we have only one physical location it’s hard to get to. So we run these large-scale events so people all over Australia get to feel the flow magic.

They’re profitable and we get great PR from them, but we mainly do them because they’re fun for our team to execute and the incredible feedback we get. Our next event is in Bali in October.

How are you dealing with COVID-19?
We started an online streaming business with 65 classes per week across four channels – yoga, strength, cycle and pilates – and thanks to this we’ve managed to keep the majority of our members on at an adjusted rate.

All our personal training has moved to Facetime and Zoom and all our weekly staff meetings are done using Zoom.

We’re a great position – all our full time staff are still employed on full wage.

We’re overcoming this challenging situation and will power out of the dip with the backing of our loyal community.

‘Night club spin’ is one of the club’s special events
‘Night club spin’ is one of the club’s special events
Members are encouraged to alternate between strength, cardio and yoga classes
Members are encouraged to alternate between strength, cardio and yoga classes
Yoga teacher Kate Kendall inspired Lucas
Yoga teacher Kate Kendall inspired Lucas
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
http://www.leisureopportunities.com/images/2020/154445_992423.jpg
'We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects' – Ben Lucas, founder of Flow Athletic, Sydney
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Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
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Today (10 August) is the last day for companies to enter the follow-up survey to ...
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Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
TRX Training: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
fibodo Limited: Management software
Lockers/interior design
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International SPA Association - iSPA: Trade associations
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Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Online,
Diary dates
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Diary dates
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Diary dates
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