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fibodo Limited
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Aaron Brooks-ThornettFreely Given PT: founder

A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high

Published in Health Club Management 2020 issue 3
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty

What’s your USP as a PT?
Nature is a great healer and offers the chance to be playful, so I conduct my sessions outdoors as much as possible.

As I’m based in Cornwall, I like to meet clients at the beach, or in the woods, and we do a mixture of cardio and bodyweight exercises using minimal equipment.

I encourage them to appreciate what they have on their doorstep, as many of them don’t make the most of the natural environment that’s all around them.

As our physical, mental and emotional selves are all connected – for example if you put on weight it’s not just your body which is affected – I like to take a holistic approach. I start and end each session with meditation, encouraging people to relax, centre themselves, take in their surroundings and look at the sky.

Exercise has always been a release for me. I have personal experience of using exercise to create a better and healthier life and to feel better about myself, so my aim with Freely Given is to reach out to people who need it most, many of whom are disadvantaged.

How have you gone about this?
I’ve reached out to GP surgeries offering to work with people as part of the social prescribing scheme. Because many of the people who could benefit the most from personal training can’t afford the service, I work on a donation-based system, so people pay what they can afford via an honesty box or an internet link.

A donation system sounds laudable, how does it work out?
I find it works really well. I was inspired by a donation-based meditation retreat I attended, and by the community waste food cafés using the same model.

I encourage people to pay what they can afford – so if money isn’t a problem to give generously in order to let me work more cheaply with those who wouldn’t usually be able to afford PT.

I was very keen to be able to reach out to people who need personal training and not to exclude those who could most benefit from the service.

A donation based system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This challenges me to keep service levels high. I don’t live a lavish lifestyle – that’s not what I aspire to.

My business costs are low and I go to cool and exciting places – both outdoors and people’s homes. Working this way feels exciting and creative and allows me to show my values and attitudes.

Plus, I believe the current economic system is outdated: continuous growth in a finite climate is a farce. I’d rather grow the business for the benefit of people, not money. I like trusting people’s natural trait to want to give and be generous.

You have to have faith and give people the opportunity to show their nice side.

What has been your experience of finding clients?
In Cornwall, it’s easy to find people from marginalised backgrounds – through GP surgeries, food banks, clothing banks. It’s much harder to find affluent people, so far they have come through networking and word of mouth.

Is money the main barrier for low income clients?
Money is a big issue, but sometimes people just don’t know how to get started – where to go or what to do – and need support with their confidence.

Many of my clients are intimidated by gyms and think they’ll be unfriendly environments full of fit, good looking people. I think operators could help to overcome this by offering a buddy system: inviting, or incentivising experienced members to accompany newbies on their first few visits.

What are your ambitions?
My dream is to be able to continue my work and have a positive impact on as many people as possible. I’m also looking for external sources of funding to help me do this and have applied to the National Lottery and also to the Tudor Trust. I hope I can find a source of support which will enable me to extend my work to other vulnerable groups.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Brooks-Thornett works with clients using a donation system for payments
Brooks-Thornett works with clients using a donation system for payments
https://www.leisureopportunities.co.uk/images/2020/60535_648647.jpg
This personal trainer works on a ‘pay what you can’ basis, allowing him to reach those most in need...
Aaron Brooks-Thornett, Freely Given PT: founder,Aaron Brooks-Thornett, Freely Given, personal trainer
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With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
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Click on a catalogue to view it online
Directory
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Raffles City Convention Centre, Singapore, Singapore
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Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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IFEMA, Madrid, Spain
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NEC, Birmingham, United Kingdom
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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ExCeL London, London, United Kingdom
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tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Aaron Brooks-ThornettFreely Given PT: founder

A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high

Published in Health Club Management 2020 issue 3
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty

What’s your USP as a PT?
Nature is a great healer and offers the chance to be playful, so I conduct my sessions outdoors as much as possible.

As I’m based in Cornwall, I like to meet clients at the beach, or in the woods, and we do a mixture of cardio and bodyweight exercises using minimal equipment.

I encourage them to appreciate what they have on their doorstep, as many of them don’t make the most of the natural environment that’s all around them.

As our physical, mental and emotional selves are all connected – for example if you put on weight it’s not just your body which is affected – I like to take a holistic approach. I start and end each session with meditation, encouraging people to relax, centre themselves, take in their surroundings and look at the sky.

Exercise has always been a release for me. I have personal experience of using exercise to create a better and healthier life and to feel better about myself, so my aim with Freely Given is to reach out to people who need it most, many of whom are disadvantaged.

How have you gone about this?
I’ve reached out to GP surgeries offering to work with people as part of the social prescribing scheme. Because many of the people who could benefit the most from personal training can’t afford the service, I work on a donation-based system, so people pay what they can afford via an honesty box or an internet link.

A donation system sounds laudable, how does it work out?
I find it works really well. I was inspired by a donation-based meditation retreat I attended, and by the community waste food cafés using the same model.

I encourage people to pay what they can afford – so if money isn’t a problem to give generously in order to let me work more cheaply with those who wouldn’t usually be able to afford PT.

I was very keen to be able to reach out to people who need personal training and not to exclude those who could most benefit from the service.

A donation based system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This challenges me to keep service levels high. I don’t live a lavish lifestyle – that’s not what I aspire to.

My business costs are low and I go to cool and exciting places – both outdoors and people’s homes. Working this way feels exciting and creative and allows me to show my values and attitudes.

Plus, I believe the current economic system is outdated: continuous growth in a finite climate is a farce. I’d rather grow the business for the benefit of people, not money. I like trusting people’s natural trait to want to give and be generous.

You have to have faith and give people the opportunity to show their nice side.

What has been your experience of finding clients?
In Cornwall, it’s easy to find people from marginalised backgrounds – through GP surgeries, food banks, clothing banks. It’s much harder to find affluent people, so far they have come through networking and word of mouth.

Is money the main barrier for low income clients?
Money is a big issue, but sometimes people just don’t know how to get started – where to go or what to do – and need support with their confidence.

Many of my clients are intimidated by gyms and think they’ll be unfriendly environments full of fit, good looking people. I think operators could help to overcome this by offering a buddy system: inviting, or incentivising experienced members to accompany newbies on their first few visits.

What are your ambitions?
My dream is to be able to continue my work and have a positive impact on as many people as possible. I’m also looking for external sources of funding to help me do this and have applied to the National Lottery and also to the Tudor Trust. I hope I can find a source of support which will enable me to extend my work to other vulnerable groups.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Brooks-Thornett works with clients using a donation system for payments
Brooks-Thornett works with clients using a donation system for payments
https://www.leisureopportunities.co.uk/images/2020/60535_648647.jpg
This personal trainer works on a ‘pay what you can’ basis, allowing him to reach those most in need...
Aaron Brooks-Thornett, Freely Given PT: founder,Aaron Brooks-Thornett, Freely Given, personal trainer
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
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Leisure management company 3d Leisure is introducing two new services across its corporate division, in ...
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Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Featured supplier news
Featured supplier: The Shredquarters partners with Physical Company partners to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Management software
fibodo Limited: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Software
Volution.fit: Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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