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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
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How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
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Click on a catalogue to view it online
Directory
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Property & Tenders
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Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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23-26 Feb 2021
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
Latest News
The UK government has been forced to remove a controversial radio advert which claimed people ...
Latest News
Anytime Fitness UK has unveiled a ‘Panel of Health’, tasked with supporting its members during ...
Latest News
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service ...
Latest News
The physical activity sector is in need of bespoke and substantial financial support in order ...
Latest News
Sport England has vowed to tackle inequality and create a nation of "more equal, inclusive ...
Latest News
Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being ...
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Sign the petition by clicking here. HCM editor, Liz Terry, has launched a Parliamentary Petition ...
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The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
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Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Member feedback software
AskNicely: Member feedback software
Skincare
Sothys: Skincare
Uniforms
Service Sport: Uniforms
Fitness Software
FunXtion International BV: Fitness Software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
Les Mills