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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

Supplier showcase: Precor

Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples

Published in Health Club Management 2019 issue 8
Spinning® classes can create a sense of community that keeps customers coming back
Spinning® classes can create a sense of community that keeps customers coming back

Spinning® is a carefully crafted experience, creating a strong following and sense of community.

This extends far beyond the ride, helping opertors bring enthusiasts and regular exercisers together.

Instructor workshops, charity fundraising, distance challenges and classes aimed at specific groups all combine to keep members coming back for more.

Engaging boutique
Cat Booker, industry expert and owner of Cat Booker Fitness, comments: “It’s all about making sure the exerciser is engaged and feels part of the community.”

Booker’s multi-purpose studio has a 50:50 floor split between Spinning® – featuring 15 Precor Spinner® bikes – and small group functional training.

“Personalisation is important, I want every member to be able to test their power level threshold using SPINPower®, so we can give them an individual fitness programme, no matter what classes they take,” she says.

“Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business. Sometimes these happen naturally, with enthusiasts becoming friends and meeting up outside of the studio. Twice a year we hold a social to bring everyone together, as well as holding workshops on topics such as nutrition and detoxing etc.

“Social media plays a big part in helping members feel part of the wider Spinning® community. They love it when our instructors go to events and can update them with the latest information.”

Salt Ayre successes
Stuart Glover, sports development and facilities manager at Salt Ayre Leisure Centre, agrees community involvement is key to member retention. The leisure centre uses Precor Spinner® bikes to support charity fundraising initiatives, actively placing them in public areas where footfall is high, encouraging gym goers and council staff to engage in distance challenges.

Challenges involve ‘travelling’ a specific distance, eg, Lands End to John O’ Groats. An average of 30-50 participants compete, tracking miles and monitoring progress, on the Precor Spinner® bikes.

Growth at Darwen
Darwen Leisure Centre, a long-time supporter of Spinning®, has invested in 21 Spinner Chrono Power bikes, along with two Spinner® Ride bikes specifically for the gym floor, to give exercisers a choice if they want a simple jump on and ride session.

Richard Brown, leisure, health and wellbeing manager at Blackburn with Darwen Borough Council says: “Indoor cycling remains a mainstay group fitness exercise option for customers throughout the Borough, so ensuring that the experience is consistently positive is important.

Having the latest technology, mixed with great instructor delivery always has our customers coming back for more. It was easy to choose the Precor Spinner® Chrono, as it represents a big step forward in terms of design, feel and quality.”

Find out more: email: [email protected] or call 01276 404900

Cat Booker
"Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business"
http://www.leisureopportunities.com/images/imagesX/45570_870499.jpg
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts
Cat Booker, industry expert and owner, Cat Booker Fitness, Stuart Glover, sports development and facilities manager, Salt Ayre Leisure Centre,,Precor Spinner®, Cat Booker, Stuart Glover, Salt Ayre Leisure Centre, Darwen Leisure Centre,
People
HCM people

Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
Human beings were designed to run, jump, lift and carry things. Unfortunately, society has evolved in a way that promotes a sedentary lifestyle, which is creating massive physical, emotional and mental dysfunction on a global scale
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Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
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Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
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Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
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Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
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Click on a catalogue to view it online
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Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates

features

Supplier showcase: Precor

Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples

Published in Health Club Management 2019 issue 8
Spinning® classes can create a sense of community that keeps customers coming back
Spinning® classes can create a sense of community that keeps customers coming back

Spinning® is a carefully crafted experience, creating a strong following and sense of community.

This extends far beyond the ride, helping opertors bring enthusiasts and regular exercisers together.

Instructor workshops, charity fundraising, distance challenges and classes aimed at specific groups all combine to keep members coming back for more.

Engaging boutique
Cat Booker, industry expert and owner of Cat Booker Fitness, comments: “It’s all about making sure the exerciser is engaged and feels part of the community.”

Booker’s multi-purpose studio has a 50:50 floor split between Spinning® – featuring 15 Precor Spinner® bikes – and small group functional training.

“Personalisation is important, I want every member to be able to test their power level threshold using SPINPower®, so we can give them an individual fitness programme, no matter what classes they take,” she says.

“Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business. Sometimes these happen naturally, with enthusiasts becoming friends and meeting up outside of the studio. Twice a year we hold a social to bring everyone together, as well as holding workshops on topics such as nutrition and detoxing etc.

“Social media plays a big part in helping members feel part of the wider Spinning® community. They love it when our instructors go to events and can update them with the latest information.”

Salt Ayre successes
Stuart Glover, sports development and facilities manager at Salt Ayre Leisure Centre, agrees community involvement is key to member retention. The leisure centre uses Precor Spinner® bikes to support charity fundraising initiatives, actively placing them in public areas where footfall is high, encouraging gym goers and council staff to engage in distance challenges.

Challenges involve ‘travelling’ a specific distance, eg, Lands End to John O’ Groats. An average of 30-50 participants compete, tracking miles and monitoring progress, on the Precor Spinner® bikes.

Growth at Darwen
Darwen Leisure Centre, a long-time supporter of Spinning®, has invested in 21 Spinner Chrono Power bikes, along with two Spinner® Ride bikes specifically for the gym floor, to give exercisers a choice if they want a simple jump on and ride session.

Richard Brown, leisure, health and wellbeing manager at Blackburn with Darwen Borough Council says: “Indoor cycling remains a mainstay group fitness exercise option for customers throughout the Borough, so ensuring that the experience is consistently positive is important.

Having the latest technology, mixed with great instructor delivery always has our customers coming back for more. It was easy to choose the Precor Spinner® Chrono, as it represents a big step forward in terms of design, feel and quality.”

Find out more: email: [email protected] or call 01276 404900

Cat Booker
"Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business"
http://www.leisureopportunities.com/images/imagesX/45570_870499.jpg
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts
Cat Booker, industry expert and owner, Cat Booker Fitness, Stuart Glover, sports development and facilities manager, Salt Ayre Leisure Centre,,Precor Spinner®, Cat Booker, Stuart Glover, Salt Ayre Leisure Centre, Darwen Leisure Centre,
Latest News
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of ...
Latest News
New Barnet Leisure Centre in North London has become the second new facility to open ...
Latest News
Four Seasons has teamed up with fitness expert and Four Seasons Global Fitness Advisor Harley ...
Latest News
Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – ...
Latest News
A radical ring-shaped aquatic centre with wellness facilities and outdoor green space – designed by ...
Latest News
Female-only fitness franchise Vivafit has opened its fifth studio in India – a 110sq m ...
Latest News
A study has claimed that "millions of disabled people" are not being catered for at ...
Latest News
Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45-branded ...
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On the heels of wellness evidence spotlighting research showing that yoga breathing and relaxation lower ...
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Older people who have never taken part in sustained exercise programmes have the same ability ...
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A new directory of group fitness classes – claimed to be the largest of its ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: Dyaco grows UK business with new headquarters and key appointment
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Member access schemes
Move GB: Member access schemes
Exercise equipment
Eleiko Sport AB: Exercise equipment
Governing body
EMD UK: Governing body
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Fisikal: Management software
Fitness equipment
Physical Company Ltd: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Audio visual
Hutchison Technologies: Audio visual
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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