Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business

New launch, Les Mills Connect, delivers a suite of solutions to support club and instructor growth.

These enable clubs to more effectively tackle challenges such as attracting new members using the Les Mills Marketing Studio, driving growth through the Les Mills Learning Studio and recruiting and upskilling instructors via Les Mills Qualifications.

Martin Franklin, CEO Les Mills Europe said: “We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success.

“Providing world-class workout programming is a given for us – Les Mills Connect is about going one step beyond and bolstering the strategies and tactics that ensure partners can maximise their investment and drive growth through group fitness.

“Whether it’s through marketing, training or recruitment, we want to take the pain out of these processes and produce the results our partners need to scale up in the fast-changing fitness landscape.”

The newly launched tools include:

• Les Mills Connect
Les Mills Connect is the new digital front door where clubs and instructors can access all-things Les Mills-related. Through a phased launch over the next 12 months, Les Mills Connect will replace existing Les Mills portals with a single platform that delivers improved functionality and a better user experience.

Featuring a dashboard displaying information related to clubs’ licensed programmes or instructors’ certifications, clubs and instructors can also create profiles outlining their current programmes, making it easy for recruiting clubs and class-seeking instructors to fill vacancies.

• Les Mills Marketing Studio
Marketing Studio is a new full-service marketing and creative engine available to all Les Mills partners to help them retain and attract more members.

Built on marketing smarts and insights gleaned from Les Mills’ 50+ years in the industry, Marketing Studio is an all-in-one platform where clubs can build and deliver world-class marketing campaigns using the same tools, templates, assets and insights found in an agency.

Marketing Studio features a full 12-month marketing programme delivering ideas, inspiration and ready-to-use campaigns to promote clubs, grow membership and maximise the impact of group fitness. Offering fitness marketing expertise and guidance through articles, insights, videos and webinars, it’s designed to help clubs stay ahead of the latest trends.

• Les Mills Learning Studio
Les Mills Learning Studio is an intuitive digital learning platform offering essential insight and knowledge on how to deliver a winning member experience through group fitness.

Serving as a ‘business coach in your pocket’ the platform features insights on all aspects of Group Fitness Management (GFM), as well as dedicated onboarding learnings from over 21,000 clubs and 140,000 instructors in the Les Mills global network to guide clubs through a proven process for successfully launching Les Mills products.

• Les Mills Qualifications
Les Mills Qualifications (LMQ) is a brand-new assessment framework to raise group fitness standards, helping instructors pack their classes and enjoy long and rewarding teaching careers.

LMQ is designed to recognise and reflect the ability of an instructor through an objective grading system, and provide a personalised development plan based on their strengths to support continuous improvement.

This grading system has been developed to mirror the recognition shown to other performance disciplines – such as learning to play the violin or martial arts – where grades and belts are indicative of individual skill.

Les Mills Qualifications recognise that group fitness instructing is an art. As leaders in the education and training of group fitness professionals, this is the next step in the Les Mills gold standard of development and recognition.

Having provided a number of digital services to support clubs and instructors during the pandemic, Les Mills is now working with club partners to accelerate their business with these new initiatives, through Les Mills Connect.

www.HCMmag.com/lesmillsconnect