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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

miha bodytec - Electro Muscle Stimulation: more than just a workout

We talk to two high-end operators who've established a valuable USP by offering EMS training

Published in Health Club Management 2020 issue 1
EMS training promises maximum results in a fraction of the time usually required
EMS training promises maximum results in a fraction of the time usually required

In recent years, Electro Muscle Stimulation (EMS) training has grown in popularity as an effective, whole body workout system, promising maximum results in a fraction of the time. Yet originally, it’s most common use was within the physiotherapy world, helping clients recover from injury, improving their posture and targeting particular areas of muscular weakness.

There are multiple studies showing the benefits of EMS for chronic conditions such as lower back pain – and examples of high-profile athletes, like Usain Bolt, using it as part of their rehabilitation.

High end studio
TwentyTwo Training has been running as a successful bespoke fitness and wellness studio in Kensington, London, for over ten years. Attracting clients who seek rehabilitation programmes and more holistic therapies, the studio specialises in providing EMS, hypnotherapy, restorative treatments, nutrition and acupuncture, among other holistic wellness services.

We caught up with Dalton Wong, performance coach and CEO of TwentyTwo Training, to understand more about how he has incorporated tech-based therapies, such as EMS, into his offering to hone a unique and stand-out service in the capital.

Wong explains, “At TwentyTwo Training, we focus on delivering a holistic and scientific approach to fitness, specialising in the use of technology as an added tool for training and recovery. With such huge competition within the industry, finding a unique selling point in EMS training has been key to helping us stand out and build a loyal customer base.

"We’d incorporated many different technologies within our services, but as soon as I tried EMS four years ago, I knew it was the final piece of the puzzle. Results-driven and extremely effective, the technology is perfectly suited to supporting our clients with their goals – whether that be rehabilitation or recovery from injury, muscle strengthening or weight-management," he said.

"EMS is so effective because it targets specific areas of the body, allowing the intensity to be increased or decreased, depending on the level of engagement required. Signals from the device bypass the brain and go directly to the muscles, allowing users to fire up muscles that the brain can’t yet engage,” explains Wong.

Highly targeted
Josh Betteridge, senior physical therapist, often incorporates EMS training into his client’s one-hour physio sessions, spending 10-15 minutes with the machine, either at the beginning to activate the muscles, or at the end for relaxation and massage. He notes, “The equipment is extremely effective, accommodating all major muscle groups in the body and allowing us to work directly with each region independently.

“For example, if my client is recovering from an ACL reconstruction, we can simply use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint. In effect, we can take the joint through its full range of motion without chance of injury.”

Wong continues, “We’ve seen even greater success within the business since we incorporated EMS into our service. We want to be the boutique that offers every form of wellness service under one roof. And with EMS, that’s possible. It’s a premium product which aligns perfectly with our mission statement and gives us something innovative and different to appeal to prospective clients.

“Our users love it because it adds a whole new element to their rehab process and enables us to tailor their session specifically to their needs. It speeds up recovery and gets clients moving around faster than may otherwise be possible.

"While 70 per cent of clients use it for rehab, we also offer it for weight-loss in conjunction with other forms of cardio," says Betteridge. "The technology has allowed us to delve into a wider demographic and deliver fast, visible results to all of our members."

If you’re looking for an innovative service to give your business that standout offering, get in touch with the miha bodytec team for more information.

Dalton Wong
"With such huge competition in the industry, finding a USP in EMS has been key to helping us stand out and build a loyal customer base" - Dalton Wong
Josh Betteridge
"If a client is recovering from an ACL reconstruction, we can use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint" - Josh Betteridge
EMS technology can assist with the rehabilitation process
EMS technology can assist with the rehabilitation process
http://www.leisureopportunities.com/images/imagesX/721207_816284.jpg
We talk to two high-end operators who’ve established a valuable USP by offering EMS training
Dalton Wong, performance coach and CEO of TwentyTwo Training Josh Betteridge, Senior physical therapist,miha bodytec, EMS training,
People
People have been coming back to me for more than 35 years – I take them to another dimension as they progress, because the dimensions are endless
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HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
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HCM people

Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
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features

miha bodytec - Electro Muscle Stimulation: more than just a workout

We talk to two high-end operators who've established a valuable USP by offering EMS training

Published in Health Club Management 2020 issue 1
EMS training promises maximum results in a fraction of the time usually required
EMS training promises maximum results in a fraction of the time usually required

In recent years, Electro Muscle Stimulation (EMS) training has grown in popularity as an effective, whole body workout system, promising maximum results in a fraction of the time. Yet originally, it’s most common use was within the physiotherapy world, helping clients recover from injury, improving their posture and targeting particular areas of muscular weakness.

There are multiple studies showing the benefits of EMS for chronic conditions such as lower back pain – and examples of high-profile athletes, like Usain Bolt, using it as part of their rehabilitation.

High end studio
TwentyTwo Training has been running as a successful bespoke fitness and wellness studio in Kensington, London, for over ten years. Attracting clients who seek rehabilitation programmes and more holistic therapies, the studio specialises in providing EMS, hypnotherapy, restorative treatments, nutrition and acupuncture, among other holistic wellness services.

We caught up with Dalton Wong, performance coach and CEO of TwentyTwo Training, to understand more about how he has incorporated tech-based therapies, such as EMS, into his offering to hone a unique and stand-out service in the capital.

Wong explains, “At TwentyTwo Training, we focus on delivering a holistic and scientific approach to fitness, specialising in the use of technology as an added tool for training and recovery. With such huge competition within the industry, finding a unique selling point in EMS training has been key to helping us stand out and build a loyal customer base.

"We’d incorporated many different technologies within our services, but as soon as I tried EMS four years ago, I knew it was the final piece of the puzzle. Results-driven and extremely effective, the technology is perfectly suited to supporting our clients with their goals – whether that be rehabilitation or recovery from injury, muscle strengthening or weight-management," he said.

"EMS is so effective because it targets specific areas of the body, allowing the intensity to be increased or decreased, depending on the level of engagement required. Signals from the device bypass the brain and go directly to the muscles, allowing users to fire up muscles that the brain can’t yet engage,” explains Wong.

Highly targeted
Josh Betteridge, senior physical therapist, often incorporates EMS training into his client’s one-hour physio sessions, spending 10-15 minutes with the machine, either at the beginning to activate the muscles, or at the end for relaxation and massage. He notes, “The equipment is extremely effective, accommodating all major muscle groups in the body and allowing us to work directly with each region independently.

“For example, if my client is recovering from an ACL reconstruction, we can simply use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint. In effect, we can take the joint through its full range of motion without chance of injury.”

Wong continues, “We’ve seen even greater success within the business since we incorporated EMS into our service. We want to be the boutique that offers every form of wellness service under one roof. And with EMS, that’s possible. It’s a premium product which aligns perfectly with our mission statement and gives us something innovative and different to appeal to prospective clients.

“Our users love it because it adds a whole new element to their rehab process and enables us to tailor their session specifically to their needs. It speeds up recovery and gets clients moving around faster than may otherwise be possible.

"While 70 per cent of clients use it for rehab, we also offer it for weight-loss in conjunction with other forms of cardio," says Betteridge. "The technology has allowed us to delve into a wider demographic and deliver fast, visible results to all of our members."

If you’re looking for an innovative service to give your business that standout offering, get in touch with the miha bodytec team for more information.

Dalton Wong
"With such huge competition in the industry, finding a USP in EMS has been key to helping us stand out and build a loyal customer base" - Dalton Wong
Josh Betteridge
"If a client is recovering from an ACL reconstruction, we can use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint" - Josh Betteridge
EMS technology can assist with the rehabilitation process
EMS technology can assist with the rehabilitation process
http://www.leisureopportunities.com/images/imagesX/721207_816284.jpg
We talk to two high-end operators who’ve established a valuable USP by offering EMS training
Dalton Wong, performance coach and CEO of TwentyTwo Training Josh Betteridge, Senior physical therapist,miha bodytec, EMS training,
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Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a ...
Latest News
Getting fit together could be the secret for a long happy relationship. A new study ...
Latest News
Not-for profit leisure operator Circadian Trust is partnering with NHS GP surgeries in Gloucestershire to ...
Latest News
ukactive has launched two major new reports as part of its Business Intelligence service. The ...
Latest News
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness ...
Latest News
Boutique boxing gym brand BXR London has revealed plans to open its second site at ...
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Rising workplace stress among employees has led companies to increase their investment in incentives as ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Stages Cycling: Fitness equipment
Fitness software
Go Do.Fitness: Fitness software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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