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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
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Click on a catalogue to view it online
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tbc, Dunedin, New Zealand
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features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
Latest News
Excess body fat and obesity are likely to have contributed to more deaths in England ...
Latest News
The financial performance of health club operator SATS in the last quarter of 2020 was ...
Latest News
FIBO has announced that its Chinese event next month will be held as a hybrid ...
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Placing gyms and leisure centres at the front of the queue for reopening would be ...
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Data published today (17 February) shows that for every 100,000 visits to UK gyms and ...
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Octane Fitness: Fitness equipment
Member feedback software
AskNicely: Member feedback software
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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