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UNITING THE WORLD OF FITNESS
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Health Club Management

featured supplier news

Featured supplier news
Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success. View full article...
Promotion
Company: Fisikal

Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue

13 Sep 2021
About Fisikal: Interactive software solutions for the health & fitness industry.... {read more below}
Contact Fisikal: +44 (0)7720 285 860 / www.fisikal.com
Find out more about Fisikal Limited: Read their HCM company profile here
Fisikal first started working with Surge back in 2017
The integration has transformed our business
– James Nuttall

As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.

“Until recently our e-marketing software did not talk to our digital business management system,” explains James Nuttall, finance director.

“This was an inefficient and ineffective administrative nightmare. In order to tailor marketing to our various audiences depending on where they were on their Surge journey– e.g. prospect, member or former member – we needed to manually download selected data from Fisikal and transport it into the e-marketing platform.

“This was time-consuming and open to error.

“Over the course of the last few months, while the business was unable to welcome users to experience our studios due to Covid induced lockdown restrictions, we set about creating a connected digital ecosystem that enables our various software providers to talk to each other, seamlessly sharing data in real time.

“As our incumbent ‘engine house’ or business management system, Fisikal needed to be absolutely central to the integration.

“I’m pleased to say, what we have created is working beautifully. We swapped out our standalone original e-marketing platform and replaced it with HubSpot which – using the Zapier platform as a ‘connector’ – is seamlessly integrated with Fisikal.

“Now, key events in our customer life-cycle are tracked and recorded providing real-time visibility as to where that individual is on their journey with us.

“Each time Fisikal records an interaction that moves a person along their journey, for example from prospect to paying member, the information is automatically updated in HubSpot, ensuing that our communication and targeted marketing to them remains relevant.

“The integration has transformed our business,” declares Nuttall.

“The team now has confidence that the data they’re using to target key audiences is current and accurate. They’re also saving hours and hours in time previously spent manually exporting and importing information.

“When we brought Fisikal onboard as our digital business management solution, we wanted a partner which would grow and evolve with the needs of our business. This is yet another example of how Fisikal is delivering against this need.

“The Fisikal platform offers a huge amount of functionality but is also accepting of the fact that integration with other software providers is critical to be able to meet all the needs of a business.

“We now have a beautifully connected ecosystem of software platforms all working together to deliver business efficiencies and drive revenues. Perfect timing as we start to bounce back from the impact of Covid-19.”

Fisikal first started working with Surge back in 2017.

Then Surge was just one site in London. Now the top end EMS brand has added two further studios with further growth ambitions over the coming years.

Rob Lander, CEO and Founder at Fisikal, adds: “Surge has always harboured ambitions to extend its reach via the provision of multi-sites both across London and beyond.

“As a result, we’ve developed a platform with a high degree of flexibility both in terms of its own functionality and its ability to integrate with other third-party providers.

“In today’s connected world, an ability to talk and interact with other software providers is an absolute must, offering clients limitless opportunities to drive business efficiencies and exemplary end-user experiences.”

To find out more about Fisikal, head to its official website and to find out more about Surge visit this link.

Fisikal
Interactive software solutions for the health & fitness industry.
Address: 327 Fulham Road, London SW10 9QL
Tel: +44 (0)7720 285 860
Fisikal Features
Software will power reopening – we look at new COVID-19 functionality
Staying connected to members is essential during closures. Software companies tell us how they’re helping clubs to engage
Supplier Fisikal latest collaboration with DiR Clubs
Check out innovative new products in health and fitness
The latest case studies from Precor, Gympass, Fisikal and Physical Company
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
Latest News
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a ...
HCM Magazine
Research
The beneficial changes to the brain – prompted by exercise – protect against the development of various diseases due to signals release by muscles into the bloodstream
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
HCM people

David Beckham

Global partner, F45
This partnership with F45 is an exciting business venture for me
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
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Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

featured supplier news

Featured supplier news
Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success. View full article...
Promotion
Company: Fisikal

Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue

13 Sep 2021
About Fisikal: Interactive software solutions for the health & fitness industry.... {read more below}
Contact Fisikal: +44 (0)7720 285 860 / www.fisikal.com
Find out more about Fisikal Limited: Read their HCM company profile here
Fisikal first started working with Surge back in 2017
The integration has transformed our business
– James Nuttall

As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.

“Until recently our e-marketing software did not talk to our digital business management system,” explains James Nuttall, finance director.

“This was an inefficient and ineffective administrative nightmare. In order to tailor marketing to our various audiences depending on where they were on their Surge journey– e.g. prospect, member or former member – we needed to manually download selected data from Fisikal and transport it into the e-marketing platform.

“This was time-consuming and open to error.

“Over the course of the last few months, while the business was unable to welcome users to experience our studios due to Covid induced lockdown restrictions, we set about creating a connected digital ecosystem that enables our various software providers to talk to each other, seamlessly sharing data in real time.

“As our incumbent ‘engine house’ or business management system, Fisikal needed to be absolutely central to the integration.

“I’m pleased to say, what we have created is working beautifully. We swapped out our standalone original e-marketing platform and replaced it with HubSpot which – using the Zapier platform as a ‘connector’ – is seamlessly integrated with Fisikal.

“Now, key events in our customer life-cycle are tracked and recorded providing real-time visibility as to where that individual is on their journey with us.

“Each time Fisikal records an interaction that moves a person along their journey, for example from prospect to paying member, the information is automatically updated in HubSpot, ensuing that our communication and targeted marketing to them remains relevant.

“The integration has transformed our business,” declares Nuttall.

“The team now has confidence that the data they’re using to target key audiences is current and accurate. They’re also saving hours and hours in time previously spent manually exporting and importing information.

“When we brought Fisikal onboard as our digital business management solution, we wanted a partner which would grow and evolve with the needs of our business. This is yet another example of how Fisikal is delivering against this need.

“The Fisikal platform offers a huge amount of functionality but is also accepting of the fact that integration with other software providers is critical to be able to meet all the needs of a business.

“We now have a beautifully connected ecosystem of software platforms all working together to deliver business efficiencies and drive revenues. Perfect timing as we start to bounce back from the impact of Covid-19.”

Fisikal first started working with Surge back in 2017.

Then Surge was just one site in London. Now the top end EMS brand has added two further studios with further growth ambitions over the coming years.

Rob Lander, CEO and Founder at Fisikal, adds: “Surge has always harboured ambitions to extend its reach via the provision of multi-sites both across London and beyond.

“As a result, we’ve developed a platform with a high degree of flexibility both in terms of its own functionality and its ability to integrate with other third-party providers.

“In today’s connected world, an ability to talk and interact with other software providers is an absolute must, offering clients limitless opportunities to drive business efficiencies and exemplary end-user experiences.”

To find out more about Fisikal, head to its official website and to find out more about Surge visit this link.

Fisikal
Interactive software solutions for the health & fitness industry.
Address: 327 Fulham Road, London SW10 9QL
Tel: +44 (0)7720 285 860
Fisikal Features
Software will power reopening – we look at new COVID-19 functionality
Staying connected to members is essential during closures. Software companies tell us how they’re helping clubs to engage
Supplier Fisikal latest collaboration with DiR Clubs
Check out innovative new products in health and fitness
The latest case studies from Precor, Gympass, Fisikal and Physical Company
Featured supplier news
Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success. View full article...
Promotion
Company: Fisikal

Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue

13 Sep 2021
About Fisikal: Interactive software solutions for the health & fitness industry.... {read more below}
Contact Fisikal: +44 (0)7720 285 860 / www.fisikal.com
Find out more about Fisikal Limited: Read their HCM company profile here
Fisikal first started working with Surge back in 2017
The integration has transformed our business
– James Nuttall

As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.

“Until recently our e-marketing software did not talk to our digital business management system,” explains James Nuttall, finance director.

“This was an inefficient and ineffective administrative nightmare. In order to tailor marketing to our various audiences depending on where they were on their Surge journey– e.g. prospect, member or former member – we needed to manually download selected data from Fisikal and transport it into the e-marketing platform.

“This was time-consuming and open to error.

“Over the course of the last few months, while the business was unable to welcome users to experience our studios due to Covid induced lockdown restrictions, we set about creating a connected digital ecosystem that enables our various software providers to talk to each other, seamlessly sharing data in real time.

“As our incumbent ‘engine house’ or business management system, Fisikal needed to be absolutely central to the integration.

“I’m pleased to say, what we have created is working beautifully. We swapped out our standalone original e-marketing platform and replaced it with HubSpot which – using the Zapier platform as a ‘connector’ – is seamlessly integrated with Fisikal.

“Now, key events in our customer life-cycle are tracked and recorded providing real-time visibility as to where that individual is on their journey with us.

“Each time Fisikal records an interaction that moves a person along their journey, for example from prospect to paying member, the information is automatically updated in HubSpot, ensuing that our communication and targeted marketing to them remains relevant.

“The integration has transformed our business,” declares Nuttall.

“The team now has confidence that the data they’re using to target key audiences is current and accurate. They’re also saving hours and hours in time previously spent manually exporting and importing information.

“When we brought Fisikal onboard as our digital business management solution, we wanted a partner which would grow and evolve with the needs of our business. This is yet another example of how Fisikal is delivering against this need.

“The Fisikal platform offers a huge amount of functionality but is also accepting of the fact that integration with other software providers is critical to be able to meet all the needs of a business.

“We now have a beautifully connected ecosystem of software platforms all working together to deliver business efficiencies and drive revenues. Perfect timing as we start to bounce back from the impact of Covid-19.”

Fisikal first started working with Surge back in 2017.

Then Surge was just one site in London. Now the top end EMS brand has added two further studios with further growth ambitions over the coming years.

Rob Lander, CEO and Founder at Fisikal, adds: “Surge has always harboured ambitions to extend its reach via the provision of multi-sites both across London and beyond.

“As a result, we’ve developed a platform with a high degree of flexibility both in terms of its own functionality and its ability to integrate with other third-party providers.

“In today’s connected world, an ability to talk and interact with other software providers is an absolute must, offering clients limitless opportunities to drive business efficiencies and exemplary end-user experiences.”

To find out more about Fisikal, head to its official website and to find out more about Surge visit this link.

Fisikal
Interactive software solutions for the health & fitness industry.
Address: 327 Fulham Road, London SW10 9QL
Tel: +44 (0)7720 285 860
Fisikal Features
Software will power reopening – we look at new COVID-19 functionality
Staying connected to members is essential during closures. Software companies tell us how they’re helping clubs to engage
Supplier Fisikal latest collaboration with DiR Clubs
Check out innovative new products in health and fitness
The latest case studies from Precor, Gympass, Fisikal and Physical Company
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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