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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

featured supplier news

Featured supplier news
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention. View full article...
Promotion
Company: Freemotion Fitness

Storytelling - the future of fitness content

23 Dec 2020
About Freemotion Fitness: Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, ... {read more below}
Contact Freemotion Fitness: +44 (0)7719 55 4216 / www.freemotionfitness.com
Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond / Freemotion
Storytelling is what makes fitness content feel more personal and authentic – elevating the experience beyond just a workout
– Tony Ali

Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra-engaging experiences that boost retention.

Nowadays – more so than ever due to the pandemic – we seek connections with people digitally, via social media, apps and online platforms.

This means that making that leap to connect with virtual and online coaches isn’t as much of a stretch as it might once have been. But it’s still not quite the same as seeing a coach face-to-face.

That’s where storytelling comes in, as Tony Ali, country manager UK for Freemotion Fitness, explains: “Storytelling is what injects that ‘human’ element into coach-led digital content and what makes the whole experience feel more personal and authentic – going beyond just a workout.”

A number of leisure industries – theme parks, visitor attractions, and tourism in particular – are long-time experts at using storytelling to entice people to their destinations and attractions, with Disney being the prime example.

It’s now time for fitness operators to do the same.

Taking inspiration from these industries, and continuing Freemotion’s heritage of groundbreaking innovation, the new 22 SERIES, powered by iFit – the leading on-demand fitness streaming platform – has storytelling at its heart, offering a uniquely engaging, immersive and interactive user experience.

Rather than simply providing instructions, the on-screen iFit coaches – comprising 100+ hand-selected Olympic champions, celebrity trainers, physical therapists, professional cyclists, and location guides – are sharing interesting information about the workout locations and their history.

They’re also genuinely interacting with their environments, even going as far as saying "hello" to locals as they run, walk or cycle their routes.

This quality storytelling is further enhanced by the coaches sharing glimpses into their personal lives; in short, mimicking those true-to-life interactions that build deeper connections.

Ali continues: “At Freemotion, we’re leading the charge when it comes to storytelling and incorporating this into our content-driven fitness experiences to enhance the engagement, retention and lifetime value of members.

“The pandemic has caused us to reinvent ourselves and, with the 22 SERIES, we have imaginatively reinvented cardio experiences for the new fitness age.

“Just like a good book encourages you to read chapter after chapter, or a great Netflix documentary causes you to binge-watch the whole series, the immersive storytelling found within the content of the iFit-powered 22 SERIES is what encourages you to return to the gym time after time for the next stage of a workout or progression in a workout series.”

Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond, as the industry continues to recognise that not all fitness content is equal.

If we’re to truly engage members, we need to go deeper than just ‘follow-me’ workouts; instead, elevating experiences through these personal, interactive touches.

To learn more about driving engagement through the storytelling power of the Freemotion 22 SERIES, click here.

Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Tel: +44 (0)7719 55 4216
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
HCM Magazine
Editor's letter
It’s never been more important for everyone in our sector to commit to maintaining COVID-secure operating standards
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Management
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM Magazine
Finance
New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
HCM Magazine
Supplier showcase
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
HCM magazine
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM magazine
We want to build centralised places for wellness and have the benefit of all the brands coming together
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

featured supplier news

Featured supplier news
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention. View full article...
Promotion
Company: Freemotion Fitness

Storytelling - the future of fitness content

23 Dec 2020
About Freemotion Fitness: Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, ... {read more below}
Contact Freemotion Fitness: +44 (0)7719 55 4216 / www.freemotionfitness.com
Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond / Freemotion
Storytelling is what makes fitness content feel more personal and authentic – elevating the experience beyond just a workout
– Tony Ali

Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra-engaging experiences that boost retention.

Nowadays – more so than ever due to the pandemic – we seek connections with people digitally, via social media, apps and online platforms.

This means that making that leap to connect with virtual and online coaches isn’t as much of a stretch as it might once have been. But it’s still not quite the same as seeing a coach face-to-face.

That’s where storytelling comes in, as Tony Ali, country manager UK for Freemotion Fitness, explains: “Storytelling is what injects that ‘human’ element into coach-led digital content and what makes the whole experience feel more personal and authentic – going beyond just a workout.”

A number of leisure industries – theme parks, visitor attractions, and tourism in particular – are long-time experts at using storytelling to entice people to their destinations and attractions, with Disney being the prime example.

It’s now time for fitness operators to do the same.

Taking inspiration from these industries, and continuing Freemotion’s heritage of groundbreaking innovation, the new 22 SERIES, powered by iFit – the leading on-demand fitness streaming platform – has storytelling at its heart, offering a uniquely engaging, immersive and interactive user experience.

Rather than simply providing instructions, the on-screen iFit coaches – comprising 100+ hand-selected Olympic champions, celebrity trainers, physical therapists, professional cyclists, and location guides – are sharing interesting information about the workout locations and their history.

They’re also genuinely interacting with their environments, even going as far as saying "hello" to locals as they run, walk or cycle their routes.

This quality storytelling is further enhanced by the coaches sharing glimpses into their personal lives; in short, mimicking those true-to-life interactions that build deeper connections.

Ali continues: “At Freemotion, we’re leading the charge when it comes to storytelling and incorporating this into our content-driven fitness experiences to enhance the engagement, retention and lifetime value of members.

“The pandemic has caused us to reinvent ourselves and, with the 22 SERIES, we have imaginatively reinvented cardio experiences for the new fitness age.

“Just like a good book encourages you to read chapter after chapter, or a great Netflix documentary causes you to binge-watch the whole series, the immersive storytelling found within the content of the iFit-powered 22 SERIES is what encourages you to return to the gym time after time for the next stage of a workout or progression in a workout series.”

Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond, as the industry continues to recognise that not all fitness content is equal.

If we’re to truly engage members, we need to go deeper than just ‘follow-me’ workouts; instead, elevating experiences through these personal, interactive touches.

To learn more about driving engagement through the storytelling power of the Freemotion 22 SERIES, click here.

Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Tel: +44 (0)7719 55 4216
Featured supplier news
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention. View full article...
Promotion
Company: Freemotion Fitness

Storytelling - the future of fitness content

23 Dec 2020
About Freemotion Fitness: Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, ... {read more below}
Contact Freemotion Fitness: +44 (0)7719 55 4216 / www.freemotionfitness.com
Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond / Freemotion
Storytelling is what makes fitness content feel more personal and authentic – elevating the experience beyond just a workout
– Tony Ali

Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra-engaging experiences that boost retention.

Nowadays – more so than ever due to the pandemic – we seek connections with people digitally, via social media, apps and online platforms.

This means that making that leap to connect with virtual and online coaches isn’t as much of a stretch as it might once have been. But it’s still not quite the same as seeing a coach face-to-face.

That’s where storytelling comes in, as Tony Ali, country manager UK for Freemotion Fitness, explains: “Storytelling is what injects that ‘human’ element into coach-led digital content and what makes the whole experience feel more personal and authentic – going beyond just a workout.”

A number of leisure industries – theme parks, visitor attractions, and tourism in particular – are long-time experts at using storytelling to entice people to their destinations and attractions, with Disney being the prime example.

It’s now time for fitness operators to do the same.

Taking inspiration from these industries, and continuing Freemotion’s heritage of groundbreaking innovation, the new 22 SERIES, powered by iFit – the leading on-demand fitness streaming platform – has storytelling at its heart, offering a uniquely engaging, immersive and interactive user experience.

Rather than simply providing instructions, the on-screen iFit coaches – comprising 100+ hand-selected Olympic champions, celebrity trainers, physical therapists, professional cyclists, and location guides – are sharing interesting information about the workout locations and their history.

They’re also genuinely interacting with their environments, even going as far as saying "hello" to locals as they run, walk or cycle their routes.

This quality storytelling is further enhanced by the coaches sharing glimpses into their personal lives; in short, mimicking those true-to-life interactions that build deeper connections.

Ali continues: “At Freemotion, we’re leading the charge when it comes to storytelling and incorporating this into our content-driven fitness experiences to enhance the engagement, retention and lifetime value of members.

“The pandemic has caused us to reinvent ourselves and, with the 22 SERIES, we have imaginatively reinvented cardio experiences for the new fitness age.

“Just like a good book encourages you to read chapter after chapter, or a great Netflix documentary causes you to binge-watch the whole series, the immersive storytelling found within the content of the iFit-powered 22 SERIES is what encourages you to return to the gym time after time for the next stage of a workout or progression in a workout series.”

Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond, as the industry continues to recognise that not all fitness content is equal.

If we’re to truly engage members, we need to go deeper than just ‘follow-me’ workouts; instead, elevating experiences through these personal, interactive touches.

To learn more about driving engagement through the storytelling power of the Freemotion 22 SERIES, click here.

Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Tel: +44 (0)7719 55 4216
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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