Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

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Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention. View full article...
Promotion
Company: Freemotion Fitness

Storytelling - the future of fitness content

23 Dec 2020
About Freemotion Fitness: Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, ... {read more below}
Contact Freemotion Fitness: +44 (0)7719 55 4216 / www.freemotionfitness.com
Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond / Freemotion
Storytelling is what makes fitness content feel more personal and authentic – elevating the experience beyond just a workout
– Tony Ali

Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra-engaging experiences that boost retention.

Nowadays – more so than ever due to the pandemic – we seek connections with people digitally, via social media, apps and online platforms.

This means that making that leap to connect with virtual and online coaches isn’t as much of a stretch as it might once have been. But it’s still not quite the same as seeing a coach face-to-face.

That’s where storytelling comes in, as Tony Ali, country manager UK for Freemotion Fitness, explains: “Storytelling is what injects that ‘human’ element into coach-led digital content and what makes the whole experience feel more personal and authentic – going beyond just a workout.”

A number of leisure industries – theme parks, visitor attractions, and tourism in particular – are long-time experts at using storytelling to entice people to their destinations and attractions, with Disney being the prime example.

It’s now time for fitness operators to do the same.

Taking inspiration from these industries, and continuing Freemotion’s heritage of groundbreaking innovation, the new 22 SERIES, powered by iFit – the leading on-demand fitness streaming platform – has storytelling at its heart, offering a uniquely engaging, immersive and interactive user experience.

Rather than simply providing instructions, the on-screen iFit coaches – comprising 100+ hand-selected Olympic champions, celebrity trainers, physical therapists, professional cyclists, and location guides – are sharing interesting information about the workout locations and their history.

They’re also genuinely interacting with their environments, even going as far as saying "hello" to locals as they run, walk or cycle their routes.

This quality storytelling is further enhanced by the coaches sharing glimpses into their personal lives; in short, mimicking those true-to-life interactions that build deeper connections.

Ali continues: “At Freemotion, we’re leading the charge when it comes to storytelling and incorporating this into our content-driven fitness experiences to enhance the engagement, retention and lifetime value of members.

“The pandemic has caused us to reinvent ourselves and, with the 22 SERIES, we have imaginatively reinvented cardio experiences for the new fitness age.

“Just like a good book encourages you to read chapter after chapter, or a great Netflix documentary causes you to binge-watch the whole series, the immersive storytelling found within the content of the iFit-powered 22 SERIES is what encourages you to return to the gym time after time for the next stage of a workout or progression in a workout series.”

Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond, as the industry continues to recognise that not all fitness content is equal.

If we’re to truly engage members, we need to go deeper than just ‘follow-me’ workouts; instead, elevating experiences through these personal, interactive touches.

To learn more about driving engagement through the storytelling power of the Freemotion 22 SERIES, click here.

Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Tel: +44 (0)7719 55 4216
Latest News
The UK government has been forced to remove a controversial radio advert which claimed people ...
Latest News
Anytime Fitness UK has unveiled a ‘Panel of Health’, tasked with supporting its members during ...
Latest News
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service ...
Latest News
The physical activity sector is in need of bespoke and substantial financial support in order ...
Latest News
Sport England has vowed to tackle inequality and create a nation of "more equal, inclusive ...
Latest News
Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being ...
Latest News
Sign the petition by clicking here. HCM editor, Liz Terry, has launched a Parliamentary Petition ...
Latest News
The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
News report
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM Magazine
Research
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Fitness equipment
Precor: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness Software
FunXtion International BV: Fitness Software
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

featured supplier

Featured suppliers
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention. View full article...
Promotion
Company: Freemotion Fitness

Storytelling - the future of fitness content

23 Dec 2020
About Freemotion Fitness: Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, ... {read more below}
Contact Freemotion Fitness: +44 (0)7719 55 4216 / www.freemotionfitness.com
Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond / Freemotion
Storytelling is what makes fitness content feel more personal and authentic – elevating the experience beyond just a workout
– Tony Ali

Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra-engaging experiences that boost retention.

Nowadays – more so than ever due to the pandemic – we seek connections with people digitally, via social media, apps and online platforms.

This means that making that leap to connect with virtual and online coaches isn’t as much of a stretch as it might once have been. But it’s still not quite the same as seeing a coach face-to-face.

That’s where storytelling comes in, as Tony Ali, country manager UK for Freemotion Fitness, explains: “Storytelling is what injects that ‘human’ element into coach-led digital content and what makes the whole experience feel more personal and authentic – going beyond just a workout.”

A number of leisure industries – theme parks, visitor attractions, and tourism in particular – are long-time experts at using storytelling to entice people to their destinations and attractions, with Disney being the prime example.

It’s now time for fitness operators to do the same.

Taking inspiration from these industries, and continuing Freemotion’s heritage of groundbreaking innovation, the new 22 SERIES, powered by iFit – the leading on-demand fitness streaming platform – has storytelling at its heart, offering a uniquely engaging, immersive and interactive user experience.

Rather than simply providing instructions, the on-screen iFit coaches – comprising 100+ hand-selected Olympic champions, celebrity trainers, physical therapists, professional cyclists, and location guides – are sharing interesting information about the workout locations and their history.

They’re also genuinely interacting with their environments, even going as far as saying "hello" to locals as they run, walk or cycle their routes.

This quality storytelling is further enhanced by the coaches sharing glimpses into their personal lives; in short, mimicking those true-to-life interactions that build deeper connections.

Ali continues: “At Freemotion, we’re leading the charge when it comes to storytelling and incorporating this into our content-driven fitness experiences to enhance the engagement, retention and lifetime value of members.

“The pandemic has caused us to reinvent ourselves and, with the 22 SERIES, we have imaginatively reinvented cardio experiences for the new fitness age.

“Just like a good book encourages you to read chapter after chapter, or a great Netflix documentary causes you to binge-watch the whole series, the immersive storytelling found within the content of the iFit-powered 22 SERIES is what encourages you to return to the gym time after time for the next stage of a workout or progression in a workout series.”

Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond, as the industry continues to recognise that not all fitness content is equal.

If we’re to truly engage members, we need to go deeper than just ‘follow-me’ workouts; instead, elevating experiences through these personal, interactive touches.

To learn more about driving engagement through the storytelling power of the Freemotion 22 SERIES, click here.

Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Tel: +44 (0)7719 55 4216
Featured suppliers
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention. View full article...
Promotion
Company: Freemotion Fitness

Storytelling - the future of fitness content

23 Dec 2020
About Freemotion Fitness: Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, ... {read more below}
Contact Freemotion Fitness: +44 (0)7719 55 4216 / www.freemotionfitness.com
Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond / Freemotion
Storytelling is what makes fitness content feel more personal and authentic – elevating the experience beyond just a workout
– Tony Ali

Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra-engaging experiences that boost retention.

Nowadays – more so than ever due to the pandemic – we seek connections with people digitally, via social media, apps and online platforms.

This means that making that leap to connect with virtual and online coaches isn’t as much of a stretch as it might once have been. But it’s still not quite the same as seeing a coach face-to-face.

That’s where storytelling comes in, as Tony Ali, country manager UK for Freemotion Fitness, explains: “Storytelling is what injects that ‘human’ element into coach-led digital content and what makes the whole experience feel more personal and authentic – going beyond just a workout.”

A number of leisure industries – theme parks, visitor attractions, and tourism in particular – are long-time experts at using storytelling to entice people to their destinations and attractions, with Disney being the prime example.

It’s now time for fitness operators to do the same.

Taking inspiration from these industries, and continuing Freemotion’s heritage of groundbreaking innovation, the new 22 SERIES, powered by iFit – the leading on-demand fitness streaming platform – has storytelling at its heart, offering a uniquely engaging, immersive and interactive user experience.

Rather than simply providing instructions, the on-screen iFit coaches – comprising 100+ hand-selected Olympic champions, celebrity trainers, physical therapists, professional cyclists, and location guides – are sharing interesting information about the workout locations and their history.

They’re also genuinely interacting with their environments, even going as far as saying "hello" to locals as they run, walk or cycle their routes.

This quality storytelling is further enhanced by the coaches sharing glimpses into their personal lives; in short, mimicking those true-to-life interactions that build deeper connections.

Ali continues: “At Freemotion, we’re leading the charge when it comes to storytelling and incorporating this into our content-driven fitness experiences to enhance the engagement, retention and lifetime value of members.

“The pandemic has caused us to reinvent ourselves and, with the 22 SERIES, we have imaginatively reinvented cardio experiences for the new fitness age.

“Just like a good book encourages you to read chapter after chapter, or a great Netflix documentary causes you to binge-watch the whole series, the immersive storytelling found within the content of the iFit-powered 22 SERIES is what encourages you to return to the gym time after time for the next stage of a workout or progression in a workout series.”

Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond, as the industry continues to recognise that not all fitness content is equal.

If we’re to truly engage members, we need to go deeper than just ‘follow-me’ workouts; instead, elevating experiences through these personal, interactive touches.

To learn more about driving engagement through the storytelling power of the Freemotion 22 SERIES, click here.

Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Tel: +44 (0)7719 55 4216
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Fitness equipment
Precor: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness Software
FunXtion International BV: Fitness Software
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
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