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featured supplier news

Featured supplier news
GLL Better UK App passes 1 million downloads
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019. View full article...
Promotion
Company: Innovatise

GLL Better UK App passes 1 million downloads

21 Oct 2021
About Innovatise: Innovatise is a pioneer in mobile marketing and the creator ... {read more below}
Contact Innovatise: https://www.myfitapp.com
A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown
Innovatise is more than a vendor, the team is always there and care about our success
– Steve Ward

GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.

Steve Ward, associate director of marketing, sales and digital at GLL reflects on his experience with Innovatise’s myFitApp platform.

Can you tell us a little bit about GLL?

GLL is the largest public-sector fitness provider in the UK, managing 280 leisure centres in partnership with more than 50 local councils and sporting bodies. We host a huge range of facilities and activities and with more than 13,000 staff and 58 million visitors a year, GLL really makes a difference to fitness in the UK. We exist to make community services and spaces better for everyone and to improve the health and wellbeing of local communities.

What led you to bring myFitApp onboard as your app partner?

Before working with myFitApp, we developed an app from scratch using a low-code/no-code platform. We wanted a unique solution specific to our requirements, but this solution did not provide us with the quality and maturity that was required for our brand. We wanted a solution that could keep up with the accelerating pace of innovation and changing technology trends, but this wasn’t possible with this platform.

We scanned the market for a partner that would be able to provide us with fast and continuous innovation with a solution that focuses on a great user experience for our members. We also needed a ‘toolbox approach’ allowing us to change anything in the app ourselves.

So, how did the switch to the new app go?

We had only four weeks left on the contract with our prior solution, so we asked the Innovatise team if they could achieve the rollout in this time. They committed to it and dedicated key resources to getting our 280 sites onto a new Better UK App. Our management board were sceptical it could be done, but Innovatise proved us wrong and successfully launched the new Better UK within the deadline. Thanks to their efforts and the flexibility and architecture of the myFitApp platform, our new app went live within three weeks, fully integrated with our Leisure Management System.

Your new app launched just before the pandemic hit, how did this affect GLL?

When the pandemic struck, we realised our new app could play a critical part in keeping members engaged and healthy when they couldn’t attend our centres in person. With myFitApp we were able to add new functionality and content including nutrition and @home fitness workouts. The flexibility of the app meant we could do this ourselves, under our control and on our schedule.

How did the app perform during lockdown?

The app assumed a critical role in our ability to deliver services to members during the pandemic and beyond – it transformed how we interact with our customers. With the built-in @home video platform, members were able to work out from home, via both on-demand workouts and live streams from their favourite trainers. They could also easily stay up to date with the latest COVID-related club news. Plus, the app helped us keep our members engaged and healthy whilst they couldn’t come into physical GLL centres.

And, with the new digital world we now live in, what position did the app take post lockdown?

The uptake of the app continued to grow after lockdown and when gyms re-opened, GLL made all activities including swimming and gym sessions bookable. We also used the app to keep members informed on the changing COVID guidelines and entry requirements. Reaching over 1 million downloads is a testament to the usability and strength of the platform.

Congratulations on passing 1 million app downloads! How does this make you and the GLL team feel?

To get to 1 million downloads in the last 18 months is a terrific achievement, showing how valuable the app is. A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown. It’s great to know that our members love the app as much as we do. Moreover, myFitApp allows us to serve our members both inside and outside our facilities, adapting to the hybrid fitness world.

What is the most important thing with your app now?

Our app has transformed how we interact with our customers, allowing us to react quickly to changing circumstances. Before, we couldn’t change anything on our app – but now, with the myFitApp platform we’re in full control, and we can change everything ourselves. The platform is easy to use and adaptable, meaning we can update navigation and content in real-time, ensure our app design is consistent with our branding and remain open to integrating anything at any time.

Looking back, did you get what you wanted?

We got exactly what we wanted, an off the shelf, innovative solution paired with the flexibility that you could normally only achieve with your own in-house development. Innovatise is more than a vendor, the team is always there and care about our success.

More about myFitApp

The Better UK App is built and managed by Innovatise’s myFitApp platform – the all-in-one hybrid business platform, providing marketing, commerce and hybrid fitness to GLL members.

Flexibility and configurability are at the heart of the myFitApp solution, two characteristics that were vital during the past 18 months as centres closed and then reopened with often-varying restrictions.

To find out more head to myFitApp’s official website.

Innovatise
Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.
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featured supplier news

Featured supplier news
GLL Better UK App passes 1 million downloads
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019. View full article...
Promotion
Company: Innovatise

GLL Better UK App passes 1 million downloads

21 Oct 2021
About Innovatise: Innovatise is a pioneer in mobile marketing and the creator ... {read more below}
Contact Innovatise: https://www.myfitapp.com
A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown
Innovatise is more than a vendor, the team is always there and care about our success
– Steve Ward

GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.

Steve Ward, associate director of marketing, sales and digital at GLL reflects on his experience with Innovatise’s myFitApp platform.

Can you tell us a little bit about GLL?

GLL is the largest public-sector fitness provider in the UK, managing 280 leisure centres in partnership with more than 50 local councils and sporting bodies. We host a huge range of facilities and activities and with more than 13,000 staff and 58 million visitors a year, GLL really makes a difference to fitness in the UK. We exist to make community services and spaces better for everyone and to improve the health and wellbeing of local communities.

What led you to bring myFitApp onboard as your app partner?

Before working with myFitApp, we developed an app from scratch using a low-code/no-code platform. We wanted a unique solution specific to our requirements, but this solution did not provide us with the quality and maturity that was required for our brand. We wanted a solution that could keep up with the accelerating pace of innovation and changing technology trends, but this wasn’t possible with this platform.

We scanned the market for a partner that would be able to provide us with fast and continuous innovation with a solution that focuses on a great user experience for our members. We also needed a ‘toolbox approach’ allowing us to change anything in the app ourselves.

So, how did the switch to the new app go?

We had only four weeks left on the contract with our prior solution, so we asked the Innovatise team if they could achieve the rollout in this time. They committed to it and dedicated key resources to getting our 280 sites onto a new Better UK App. Our management board were sceptical it could be done, but Innovatise proved us wrong and successfully launched the new Better UK within the deadline. Thanks to their efforts and the flexibility and architecture of the myFitApp platform, our new app went live within three weeks, fully integrated with our Leisure Management System.

Your new app launched just before the pandemic hit, how did this affect GLL?

When the pandemic struck, we realised our new app could play a critical part in keeping members engaged and healthy when they couldn’t attend our centres in person. With myFitApp we were able to add new functionality and content including nutrition and @home fitness workouts. The flexibility of the app meant we could do this ourselves, under our control and on our schedule.

How did the app perform during lockdown?

The app assumed a critical role in our ability to deliver services to members during the pandemic and beyond – it transformed how we interact with our customers. With the built-in @home video platform, members were able to work out from home, via both on-demand workouts and live streams from their favourite trainers. They could also easily stay up to date with the latest COVID-related club news. Plus, the app helped us keep our members engaged and healthy whilst they couldn’t come into physical GLL centres.

And, with the new digital world we now live in, what position did the app take post lockdown?

The uptake of the app continued to grow after lockdown and when gyms re-opened, GLL made all activities including swimming and gym sessions bookable. We also used the app to keep members informed on the changing COVID guidelines and entry requirements. Reaching over 1 million downloads is a testament to the usability and strength of the platform.

Congratulations on passing 1 million app downloads! How does this make you and the GLL team feel?

To get to 1 million downloads in the last 18 months is a terrific achievement, showing how valuable the app is. A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown. It’s great to know that our members love the app as much as we do. Moreover, myFitApp allows us to serve our members both inside and outside our facilities, adapting to the hybrid fitness world.

What is the most important thing with your app now?

Our app has transformed how we interact with our customers, allowing us to react quickly to changing circumstances. Before, we couldn’t change anything on our app – but now, with the myFitApp platform we’re in full control, and we can change everything ourselves. The platform is easy to use and adaptable, meaning we can update navigation and content in real-time, ensure our app design is consistent with our branding and remain open to integrating anything at any time.

Looking back, did you get what you wanted?

We got exactly what we wanted, an off the shelf, innovative solution paired with the flexibility that you could normally only achieve with your own in-house development. Innovatise is more than a vendor, the team is always there and care about our success.

More about myFitApp

The Better UK App is built and managed by Innovatise’s myFitApp platform – the all-in-one hybrid business platform, providing marketing, commerce and hybrid fitness to GLL members.

Flexibility and configurability are at the heart of the myFitApp solution, two characteristics that were vital during the past 18 months as centres closed and then reopened with often-varying restrictions.

To find out more head to myFitApp’s official website.

Innovatise
Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.
Featured supplier news
GLL Better UK App passes 1 million downloads
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019. View full article...
Promotion
Company: Innovatise

GLL Better UK App passes 1 million downloads

21 Oct 2021
About Innovatise: Innovatise is a pioneer in mobile marketing and the creator ... {read more below}
Contact Innovatise: https://www.myfitapp.com
A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown
Innovatise is more than a vendor, the team is always there and care about our success
– Steve Ward

GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.

Steve Ward, associate director of marketing, sales and digital at GLL reflects on his experience with Innovatise’s myFitApp platform.

Can you tell us a little bit about GLL?

GLL is the largest public-sector fitness provider in the UK, managing 280 leisure centres in partnership with more than 50 local councils and sporting bodies. We host a huge range of facilities and activities and with more than 13,000 staff and 58 million visitors a year, GLL really makes a difference to fitness in the UK. We exist to make community services and spaces better for everyone and to improve the health and wellbeing of local communities.

What led you to bring myFitApp onboard as your app partner?

Before working with myFitApp, we developed an app from scratch using a low-code/no-code platform. We wanted a unique solution specific to our requirements, but this solution did not provide us with the quality and maturity that was required for our brand. We wanted a solution that could keep up with the accelerating pace of innovation and changing technology trends, but this wasn’t possible with this platform.

We scanned the market for a partner that would be able to provide us with fast and continuous innovation with a solution that focuses on a great user experience for our members. We also needed a ‘toolbox approach’ allowing us to change anything in the app ourselves.

So, how did the switch to the new app go?

We had only four weeks left on the contract with our prior solution, so we asked the Innovatise team if they could achieve the rollout in this time. They committed to it and dedicated key resources to getting our 280 sites onto a new Better UK App. Our management board were sceptical it could be done, but Innovatise proved us wrong and successfully launched the new Better UK within the deadline. Thanks to their efforts and the flexibility and architecture of the myFitApp platform, our new app went live within three weeks, fully integrated with our Leisure Management System.

Your new app launched just before the pandemic hit, how did this affect GLL?

When the pandemic struck, we realised our new app could play a critical part in keeping members engaged and healthy when they couldn’t attend our centres in person. With myFitApp we were able to add new functionality and content including nutrition and @home fitness workouts. The flexibility of the app meant we could do this ourselves, under our control and on our schedule.

How did the app perform during lockdown?

The app assumed a critical role in our ability to deliver services to members during the pandemic and beyond – it transformed how we interact with our customers. With the built-in @home video platform, members were able to work out from home, via both on-demand workouts and live streams from their favourite trainers. They could also easily stay up to date with the latest COVID-related club news. Plus, the app helped us keep our members engaged and healthy whilst they couldn’t come into physical GLL centres.

And, with the new digital world we now live in, what position did the app take post lockdown?

The uptake of the app continued to grow after lockdown and when gyms re-opened, GLL made all activities including swimming and gym sessions bookable. We also used the app to keep members informed on the changing COVID guidelines and entry requirements. Reaching over 1 million downloads is a testament to the usability and strength of the platform.

Congratulations on passing 1 million app downloads! How does this make you and the GLL team feel?

To get to 1 million downloads in the last 18 months is a terrific achievement, showing how valuable the app is. A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown. It’s great to know that our members love the app as much as we do. Moreover, myFitApp allows us to serve our members both inside and outside our facilities, adapting to the hybrid fitness world.

What is the most important thing with your app now?

Our app has transformed how we interact with our customers, allowing us to react quickly to changing circumstances. Before, we couldn’t change anything on our app – but now, with the myFitApp platform we’re in full control, and we can change everything ourselves. The platform is easy to use and adaptable, meaning we can update navigation and content in real-time, ensure our app design is consistent with our branding and remain open to integrating anything at any time.

Looking back, did you get what you wanted?

We got exactly what we wanted, an off the shelf, innovative solution paired with the flexibility that you could normally only achieve with your own in-house development. Innovatise is more than a vendor, the team is always there and care about our success.

More about myFitApp

The Better UK App is built and managed by Innovatise’s myFitApp platform – the all-in-one hybrid business platform, providing marketing, commerce and hybrid fitness to GLL members.

Flexibility and configurability are at the heart of the myFitApp solution, two characteristics that were vital during the past 18 months as centres closed and then reopened with often-varying restrictions.

To find out more head to myFitApp’s official website.

Innovatise
Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Pendex
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Exercise equipment
Power Plate: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
Octane Fitness: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Floors 4 Gyms / TVS Sports Surfaces
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