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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

featured supplier news

Featured supplier news
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives. View full article...
Promotion
Company: Freemotion Fitness

Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention

12 Jan 2021
About Freemotion Fitness: Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, ... {read more below}
Contact Freemotion Fitness: +44 (0)7719 55 4216 / www.freemotionfitness.com
iFit workout series essentially give operators the magnet to keep members returning for more / Freemotion
The key is to provide members with progressive workout experiences that go beyond just a workout
– Tony Ali

Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.

There’s no denying that we’re living in an age of digital addictions, from serial scrolling on our phones to binge-watching TV shows via entertainment streaming platforms including Netflix and Amazon Prime.

But what exactly causes the ‘Netflix effect’ – the desire to click the play button countless times, consuming episode after episode?

Much of this comes down to the ‘pleasure principle’ and tapping into the brain’s reward centre, as explained by Harvard Health.

When we complete an episode or an entire series, this provides us with a sense of accomplishment, which triggers a surge of the pleasure hormone – called dopamine – in our brains.

It’s this dopamine hit – and the desire to keep that feeling going – which motivates us to continue seeking out the source of pleasure, whether that’s Netflix or our local gym.

It’s the formation of a behaviour loop that compels us to do more of that activity.

So, how can we recreate the ‘Netflix effect’ in the commercial fitness sector through content-driven fitness experiences to enhance the retention and lifetime value of members?

“The key is to provide members with progressive workout experiences that go beyond just a workout,” begins Tony Ali, country manager UK for Freemotion Fitness.

“A progressive workout series that educates, inspires and entertains the consumer, much like a great Netflix series, has the power to generate a sense of excitement and anticipation – the ‘what’s next?’ feeling.”

iFit is already addictive to millions of users across the globe, who have successfully utilised it to improve their health and wellbeing and enhance their lives.

You only have to look at the Official iFit Member Page on Facebook, which is constantly being flooded with the personal stories of raving fans who can’t live without it – amounting to over eight million workouts being streamed monthly.

In many cases, people would rather swap an evening watching TV for an evening with their favourite coach doing an iFit workout, which is testament to the uniquely immersive and engaging nature of this digital content and the bond it creates between the user and their coaches.

The Freemotion 22 SERIES, a pioneering, new cardio line powered by iFit – the world’s leading on-demand fitness streaming platform – features an extensive library of progressive, coach-led, global and studio workouts, which enable gym-goers to build up their fitness and confidence levels over time.

This, in turn, helps them to reach their goals and develop lasting fitness habits, benefiting both member and operator.

“It could be a 12 or 15-part series; once that member engages with the iFit content – and experiences how incredible it is, especially when combined with the interactive, auto-adjusting technology of the 22 SERIES – they’ll want to continue until they reach the end,” explains Ali.

“The sense of achievement a member receives from completing a series – and the strong connection they’re able to build with their on-screen trainer – subsequently motivates them to perform other series; a pattern which keeps on repeating.

“With the iFit workout series, we’re essentially giving operators the magnet that keeps members returning for more. Forget the ‘Netflix effect’ – to boost member attendance, engagement and retention in 2021 and beyond, it’s all about the ‘iFit effect’ provided by the 22 SERIES.”

To learn more about the revolutionary iFit-powered 22 SERIES, visit Freemotion’s website here.

Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Tel: +44 (0)7719 55 4216
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HCM Magazine
Sponsored
Technogym’s ambition and impact in the physical activity sector aligns perfectly with our values. We now have an amazing suite of state-of-the-art equipment with endless opportunity for innovation
HCM Magazine
HCM People
I don’t think we can point to any club in America that’s doing better now compared to pre-pandemic times
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Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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As gyms reopen in the UK a new brand is launching that plans to take the boutique market by storm
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Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
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Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
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Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
HCM magazine
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
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Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
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Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Premier Software Solutions: Management software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
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Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

featured supplier news

Featured supplier news
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives. View full article...
Promotion
Company: Freemotion Fitness

Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention

12 Jan 2021
About Freemotion Fitness: Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, ... {read more below}
Contact Freemotion Fitness: +44 (0)7719 55 4216 / www.freemotionfitness.com
iFit workout series essentially give operators the magnet to keep members returning for more / Freemotion
The key is to provide members with progressive workout experiences that go beyond just a workout
– Tony Ali

Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.

There’s no denying that we’re living in an age of digital addictions, from serial scrolling on our phones to binge-watching TV shows via entertainment streaming platforms including Netflix and Amazon Prime.

But what exactly causes the ‘Netflix effect’ – the desire to click the play button countless times, consuming episode after episode?

Much of this comes down to the ‘pleasure principle’ and tapping into the brain’s reward centre, as explained by Harvard Health.

When we complete an episode or an entire series, this provides us with a sense of accomplishment, which triggers a surge of the pleasure hormone – called dopamine – in our brains.

It’s this dopamine hit – and the desire to keep that feeling going – which motivates us to continue seeking out the source of pleasure, whether that’s Netflix or our local gym.

It’s the formation of a behaviour loop that compels us to do more of that activity.

So, how can we recreate the ‘Netflix effect’ in the commercial fitness sector through content-driven fitness experiences to enhance the retention and lifetime value of members?

“The key is to provide members with progressive workout experiences that go beyond just a workout,” begins Tony Ali, country manager UK for Freemotion Fitness.

“A progressive workout series that educates, inspires and entertains the consumer, much like a great Netflix series, has the power to generate a sense of excitement and anticipation – the ‘what’s next?’ feeling.”

iFit is already addictive to millions of users across the globe, who have successfully utilised it to improve their health and wellbeing and enhance their lives.

You only have to look at the Official iFit Member Page on Facebook, which is constantly being flooded with the personal stories of raving fans who can’t live without it – amounting to over eight million workouts being streamed monthly.

In many cases, people would rather swap an evening watching TV for an evening with their favourite coach doing an iFit workout, which is testament to the uniquely immersive and engaging nature of this digital content and the bond it creates between the user and their coaches.

The Freemotion 22 SERIES, a pioneering, new cardio line powered by iFit – the world’s leading on-demand fitness streaming platform – features an extensive library of progressive, coach-led, global and studio workouts, which enable gym-goers to build up their fitness and confidence levels over time.

This, in turn, helps them to reach their goals and develop lasting fitness habits, benefiting both member and operator.

“It could be a 12 or 15-part series; once that member engages with the iFit content – and experiences how incredible it is, especially when combined with the interactive, auto-adjusting technology of the 22 SERIES – they’ll want to continue until they reach the end,” explains Ali.

“The sense of achievement a member receives from completing a series – and the strong connection they’re able to build with their on-screen trainer – subsequently motivates them to perform other series; a pattern which keeps on repeating.

“With the iFit workout series, we’re essentially giving operators the magnet that keeps members returning for more. Forget the ‘Netflix effect’ – to boost member attendance, engagement and retention in 2021 and beyond, it’s all about the ‘iFit effect’ provided by the 22 SERIES.”

To learn more about the revolutionary iFit-powered 22 SERIES, visit Freemotion’s website here.

Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Tel: +44 (0)7719 55 4216
Featured supplier news
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives. View full article...
Promotion
Company: Freemotion Fitness

Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention

12 Jan 2021
About Freemotion Fitness: Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, ... {read more below}
Contact Freemotion Fitness: +44 (0)7719 55 4216 / www.freemotionfitness.com
iFit workout series essentially give operators the magnet to keep members returning for more / Freemotion
The key is to provide members with progressive workout experiences that go beyond just a workout
– Tony Ali

Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.

There’s no denying that we’re living in an age of digital addictions, from serial scrolling on our phones to binge-watching TV shows via entertainment streaming platforms including Netflix and Amazon Prime.

But what exactly causes the ‘Netflix effect’ – the desire to click the play button countless times, consuming episode after episode?

Much of this comes down to the ‘pleasure principle’ and tapping into the brain’s reward centre, as explained by Harvard Health.

When we complete an episode or an entire series, this provides us with a sense of accomplishment, which triggers a surge of the pleasure hormone – called dopamine – in our brains.

It’s this dopamine hit – and the desire to keep that feeling going – which motivates us to continue seeking out the source of pleasure, whether that’s Netflix or our local gym.

It’s the formation of a behaviour loop that compels us to do more of that activity.

So, how can we recreate the ‘Netflix effect’ in the commercial fitness sector through content-driven fitness experiences to enhance the retention and lifetime value of members?

“The key is to provide members with progressive workout experiences that go beyond just a workout,” begins Tony Ali, country manager UK for Freemotion Fitness.

“A progressive workout series that educates, inspires and entertains the consumer, much like a great Netflix series, has the power to generate a sense of excitement and anticipation – the ‘what’s next?’ feeling.”

iFit is already addictive to millions of users across the globe, who have successfully utilised it to improve their health and wellbeing and enhance their lives.

You only have to look at the Official iFit Member Page on Facebook, which is constantly being flooded with the personal stories of raving fans who can’t live without it – amounting to over eight million workouts being streamed monthly.

In many cases, people would rather swap an evening watching TV for an evening with their favourite coach doing an iFit workout, which is testament to the uniquely immersive and engaging nature of this digital content and the bond it creates between the user and their coaches.

The Freemotion 22 SERIES, a pioneering, new cardio line powered by iFit – the world’s leading on-demand fitness streaming platform – features an extensive library of progressive, coach-led, global and studio workouts, which enable gym-goers to build up their fitness and confidence levels over time.

This, in turn, helps them to reach their goals and develop lasting fitness habits, benefiting both member and operator.

“It could be a 12 or 15-part series; once that member engages with the iFit content – and experiences how incredible it is, especially when combined with the interactive, auto-adjusting technology of the 22 SERIES – they’ll want to continue until they reach the end,” explains Ali.

“The sense of achievement a member receives from completing a series – and the strong connection they’re able to build with their on-screen trainer – subsequently motivates them to perform other series; a pattern which keeps on repeating.

“With the iFit workout series, we’re essentially giving operators the magnet that keeps members returning for more. Forget the ‘Netflix effect’ – to boost member attendance, engagement and retention in 2021 and beyond, it’s all about the ‘iFit effect’ provided by the 22 SERIES.”

To learn more about the revolutionary iFit-powered 22 SERIES, visit Freemotion’s website here.

Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Tel: +44 (0)7719 55 4216
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Premier Software Solutions: Management software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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