Latest
issue
promotion: Physical
Fives Soccer Centres debuts new ‘personal development’ concepts
02 Dec 2021
The inaugural Pinnacle Gym in Hamilton, Scotland / Physical Company
Located on-site at its centre in Hamilton, Scotland, and created in partnership with Physical Company, the new 200sq m gym has been set up for functional training predominantly, with equipment including a wide range of free weights, select pieces of CV equipment and a Pinnacle-branded turf area.
On-site are personal trainers, physiotherapists, sports injury professionals and other experts, all of whom work one-to-one with customers “to support them in their personal journeys and help them become the best version of themselves”, says Fives CEO and founder Scott Penman.
He adds: “The joy of our model – with our experts paying rent or working on a profit share basis – is that we can bring together a really diverse range of skillsets, including some that might be too niche were we having to employ people ourselves. It allows us to match customers with the perfect expert to help them on their personal journey.”
“Scott approached us with an inspirational vision and it’s been a real pleasure helping him and his team bring it to life,” says Paul Farrell, account manager at Physical Company. “With such a customer-centric mindset, we have no doubt that Pinnacle will be a great success and we look forward to collaborating on future projects.”
More gyms are certainly on the radar, confirms Penman: “We’ll be doing six more football centres over the next three years, of which two will definitely have gyms on-site, and possibly a further two. We also have a few locations in our existing portfolio that we may look to retrofit.”
This focus on personal development is also being applied to the football offering, where a new digital concept involves every game being recorded on camera: players’ movement around the pitch is tracked and their performance data logged. After the game, they have the option of reviewing this – seeing how far they ran, what they contributed to the game and so on – as well as watching the video back to see how and where they might improve.
Currently being tested in two locations, the digital concept will go fully live at Fives’ new facility in Manchester’s Trafford Park when it opens in the spring. “This will be our sixth centre and the first digitally connected football centre in the UK,” confirms Penman. The concept will then be rolled out across the estate.
More press releases and updates from Physical:
As the GLL Sport Foundation (GSF) celebrates its 15th anniversary, Physical has unveiled a
package of support that sees it step into a sponsor role for the Foundation – the UK’s
largest independent athlete support programme.
Physical is delighted to announce that, following a tender process, it has extended its
contract with Glasgow Life for a further three years, as one of the leisure trust’s chosen
suppliers of functional and studio accessories, strength accessories, rigs and flooring.
Physical has announced the appointment of Aimee Stokes as key account manager, further
growing its commercial fitness team as it eyes continued growth in this sector.
Physical: news from HCMmag.com and FitTechGlobal.com
Fast-growing functional training franchise The Shredquarters has reached the 10-site
milestone with the opening of its latest club in Twickenham, south-west London, on 25 July.
Physical: featured in HCM and Fit Tech magazines
Gym floor: Everything in its place
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Net-zero: Eco-floors
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
Special report: Strength revolution
Strength training is booming, in part due to various government’s
guidelines that recommend it for all ages, with new offerings coming in
the form of hardware, tech and programming, as Steph Eaves reports
Studio: Pilates for all
Although Pilates is starting to attract more diverse audiences,
many operators find their core demographic is still young women.
How can we broaden the reach? Experts share their advice
Sponsored: Physical Co
Physical’s new RBX Rubber Pump Set incorporates user-centric functionality for an enhanced experience, says James Anderson
Specifier: Designs on flooring
Designers share their insights into making critical
flooring choices for health clubs, gyms and studios
Physical
Tel: 01494 769 222
Email: [email protected]
Address:
The Works,
Wycombe Road,
Stokenchurch,
Buckinghamshire,
HP14 3RR,
UK
John Halls, Managing Director
Physical video gallery:
Key personnel
John Halls, Managing Director
James Anderson, Director of Sales & Marketing
James Anderson, Director of Sales & Marketing
Key customers
Virgin Active, Bannatyne,
Anytime Fitness, Fusion Lifestyle,
Village Gyms, Freedom Leisure,
GLL, KOBOX, Glasgow Life,
Shredquarters, Snap Fitness,
Halo Leisure, Edinburgh Leisure,
JD Gyms, Reshape,
The Pilates Movement Studio
and many more.
Anytime Fitness, Fusion Lifestyle,
Village Gyms, Freedom Leisure,
GLL, KOBOX, Glasgow Life,
Shredquarters, Snap Fitness,
Halo Leisure, Edinburgh Leisure,
JD Gyms, Reshape,
The Pilates Movement Studio
and many more.
Plans for the next 12 months
We continue to expand and evolve our
high-quality Physical range, incorporating
user feedback and broader trends to
reimagine and enhance the products to
deliver superior workout experiences.
2023 launches will include two new Pump sets – one rubber, one Performance PU, both with versatile multi-grip plates – and fantastic PU boxing gloves, as well as Performance bumper plates, Olympic bars and discs.
2023 launches will include two new Pump sets – one rubber, one Performance PU, both with versatile multi-grip plates – and fantastic PU boxing gloves, as well as Performance bumper plates, Olympic bars and discs.
Testimonial
“The high quality of the Physical kit was the first selling point: everything is really well-made and looks great too.
“The option to integrate our branding was also key to our decision: we plan to open multiple COACHED locations in the future, so we’re very focused on building a strong brand.
“With Physical, we’ve been able to create a bespoke turf track for each floor: highly customised and branded centrepieces that we know are also manufactured to last. Our storage and squat racks are also custom-branded. There are flashes of COACHED branding all across the club.”
– Alan McGuinness, Co-Founder, Coached Gyms
“The option to integrate our branding was also key to our decision: we plan to open multiple COACHED locations in the future, so we’re very focused on building a strong brand.
“With Physical, we’ve been able to create a bespoke turf track for each floor: highly customised and branded centrepieces that we know are also manufactured to last. Our storage and squat racks are also custom-branded. There are flashes of COACHED branding all across the club.”
– Alan McGuinness, Co-Founder, Coached Gyms
Testimonial
"The Physical team were confident they could deliver on time and on budget, and they did exactly as they said they would.
“There were challenges along the way, as there so often are with projects like this, but I can’t fault Physical’s speed and responsiveness in addressing and overcoming them. I believe you find out more about a company when challenges arise than if everything is plain sailing, and we very much appreciate Physical’s customer service and ability to find solutions.”
– Adam McNeely, Health, Safety & Projects Manager, Kirklees Active Leisure
“There were challenges along the way, as there so often are with projects like this, but I can’t fault Physical’s speed and responsiveness in addressing and overcoming them. I believe you find out more about a company when challenges arise than if everything is plain sailing, and we very much appreciate Physical’s customer service and ability to find solutions.”
– Adam McNeely, Health, Safety & Projects Manager, Kirklees Active Leisure
Testimonial
“From order to installation and beyond, everything happened as Physical said it would: the whole thing has been very straightforward and we’ve found Physical easy and efficient to work with.
They’re also down-to-earth and trustworthy – you get a real sense of it being a family business – which makes them great partners.”
– Michelle Mojzis, General Manager, Sanctum
They’re also down-to-earth and trustworthy – you get a real sense of it being a family business – which makes them great partners.”
– Michelle Mojzis, General Manager, Sanctum
Physical brochure:
Download this brochure
Search news, features & products:
Find a supplier: