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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

featured supplier

Featured suppliers
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty. View full article...
Promotion
Company: Hussle

Bounce back faster with a new risk-free joiner channel

30 Mar 2021
About Hussle: Hussle is the UK’s most flexible way to get fit. ... {read more below}
Contact Hussle: www.hussle.com
Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost
– Jamie Owens

The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.

Will members come flooding back as soon as the doors open? Will they shy away, perhaps concerned about safety or having found new ways to exercise at home or outdoors? Or will they be looking for a new hybrid solution that offers them the best of both worlds?

Whatever the case, with facilities having lost an estimated 30-40 per cent of members during the past year, and more than 70 per cent of Hussle clients saying they will have the same or even less to spend on marketing versus pre-Covid, making informed marketing decisions and choosing partners who work with you to create additional revenue streams will be crucial to success.

Hussle, the first marketplace for fitness in the world, is a free digital marketing channel with a powerful UK-wide reach that gets you new members, risk-free.

Jamie Owens, director of fitness partnerships at Hussle, explains: “We speak to operators on a daily basis, who all tell us they need to see a vast improvement in the results of their new membership promotions this year, despite only having the same amount or even less to spend on marketing. This is where we can help.

“Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost.

“Hussle has turned more than 30,000 users into direct club members in the last 18 months alone. That’s actual members of your gym, which still belong to you regardless of how future partnerships progress.

“On average, 26 per cent of customers go on to become exclusive members of gyms they visit via Hussle. And, through our new Membership Conversion Service (MCS), we proactively encourage users to join clubs they attend regularly.”

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators.

Owens continues: “We target customers who don’t currently engage with traditional gym memberships by investing in two main marketing channels – direct to consumer through big brand marketing and commercial partnerships with the likes of Premier Inn and Vodafone, as well as via big-name employers providing fitness-as-a-benefit to staff, such as CBRE, Facebook and the NHS.

“Thanks to the national marketing partnerships we attract, plus the corporate members we generate, Hussle can offer operators members they would never normally attract.”

The key Hussle audience is aged 20-35 – the next generation of gym members, who're typically younger than most operators’ core 40-plus audience.

These include:

  • Customers requiring multi-venue workouts no single operator can provide, typically using at least two facilities around six times a month
  • Occasional users, who may also exercise outdoors or use digital platforms, but still represent a valuable share of a club’s wallet
  • 'Try-before-they-buy’ customers – accessing fitness via the Hussle platform enables consumers to try different gyms in their home area, giving operators the chance to impress
  • In the last 18 months Hussle has also brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms.

If you’re interested in taking part in Hussle’s Membership Conversion Service pilot, please contact Jamie Owens.

To find out more about Hussle or to become a partner visit Hussle's official website.

Hussle
Hussle is the UK’s most flexible way to get fit. When you Hussle, you get access to gyms across the UK, so it’s easier than ever to fit fitness into your life.
Address: Unit 25.1 Coda Studios, 189 Munster Road, Fulham, London, SW6 6AW
Hussle Features
Hussle is offering operators the opportunity to take part in a pilot for its new MAP service to enable them to secure new members without upfront costs.
As aggregator PayAsUGym announces a rebrand, we talk to COO Neil Harmsworth about the move
payasUgym’s new Partner Portal provides operators with the marketplace data they need to make their business more competitive
Do free guest passes work as a means of winning new members, and what are the alternatives?
For years it's been possible to book hotels and trains via smartphones, but not fitness classes. Kath Hudson examines how technology is enabling clubs to finally catch up
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
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As health clubs and fitness studios in England are counting the hours down to reopening ...
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Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
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John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
HCM letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
HCM People
I don’t think we can point to any club in America that’s doing better now compared to pre-pandemic times
HCM Magazine
HCM magazine
How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
HCM magazine
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM magazine
The Mahindra Group has always taken wellbeing very seriously; its Indian heritage means that mental and spiritual health and mindfulness are embedded in its philosophy
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

featured supplier

Featured suppliers
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty. View full article...
Promotion
Company: Hussle

Bounce back faster with a new risk-free joiner channel

30 Mar 2021
About Hussle: Hussle is the UK’s most flexible way to get fit. ... {read more below}
Contact Hussle: www.hussle.com
Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost
– Jamie Owens

The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.

Will members come flooding back as soon as the doors open? Will they shy away, perhaps concerned about safety or having found new ways to exercise at home or outdoors? Or will they be looking for a new hybrid solution that offers them the best of both worlds?

Whatever the case, with facilities having lost an estimated 30-40 per cent of members during the past year, and more than 70 per cent of Hussle clients saying they will have the same or even less to spend on marketing versus pre-Covid, making informed marketing decisions and choosing partners who work with you to create additional revenue streams will be crucial to success.

Hussle, the first marketplace for fitness in the world, is a free digital marketing channel with a powerful UK-wide reach that gets you new members, risk-free.

Jamie Owens, director of fitness partnerships at Hussle, explains: “We speak to operators on a daily basis, who all tell us they need to see a vast improvement in the results of their new membership promotions this year, despite only having the same amount or even less to spend on marketing. This is where we can help.

“Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost.

“Hussle has turned more than 30,000 users into direct club members in the last 18 months alone. That’s actual members of your gym, which still belong to you regardless of how future partnerships progress.

“On average, 26 per cent of customers go on to become exclusive members of gyms they visit via Hussle. And, through our new Membership Conversion Service (MCS), we proactively encourage users to join clubs they attend regularly.”

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators.

Owens continues: “We target customers who don’t currently engage with traditional gym memberships by investing in two main marketing channels – direct to consumer through big brand marketing and commercial partnerships with the likes of Premier Inn and Vodafone, as well as via big-name employers providing fitness-as-a-benefit to staff, such as CBRE, Facebook and the NHS.

“Thanks to the national marketing partnerships we attract, plus the corporate members we generate, Hussle can offer operators members they would never normally attract.”

The key Hussle audience is aged 20-35 – the next generation of gym members, who're typically younger than most operators’ core 40-plus audience.

These include:

  • Customers requiring multi-venue workouts no single operator can provide, typically using at least two facilities around six times a month
  • Occasional users, who may also exercise outdoors or use digital platforms, but still represent a valuable share of a club’s wallet
  • 'Try-before-they-buy’ customers – accessing fitness via the Hussle platform enables consumers to try different gyms in their home area, giving operators the chance to impress
  • In the last 18 months Hussle has also brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms.

If you’re interested in taking part in Hussle’s Membership Conversion Service pilot, please contact Jamie Owens.

To find out more about Hussle or to become a partner visit Hussle's official website.

Hussle
Hussle is the UK’s most flexible way to get fit. When you Hussle, you get access to gyms across the UK, so it’s easier than ever to fit fitness into your life.
Address: Unit 25.1 Coda Studios, 189 Munster Road, Fulham, London, SW6 6AW
Hussle Features
Hussle is offering operators the opportunity to take part in a pilot for its new MAP service to enable them to secure new members without upfront costs.
As aggregator PayAsUGym announces a rebrand, we talk to COO Neil Harmsworth about the move
payasUgym’s new Partner Portal provides operators with the marketplace data they need to make their business more competitive
Do free guest passes work as a means of winning new members, and what are the alternatives?
For years it's been possible to book hotels and trains via smartphones, but not fitness classes. Kath Hudson examines how technology is enabling clubs to finally catch up
Featured suppliers
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty. View full article...
Promotion
Company: Hussle

Bounce back faster with a new risk-free joiner channel

30 Mar 2021
About Hussle: Hussle is the UK’s most flexible way to get fit. ... {read more below}
Contact Hussle: www.hussle.com
Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost
– Jamie Owens

The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.

Will members come flooding back as soon as the doors open? Will they shy away, perhaps concerned about safety or having found new ways to exercise at home or outdoors? Or will they be looking for a new hybrid solution that offers them the best of both worlds?

Whatever the case, with facilities having lost an estimated 30-40 per cent of members during the past year, and more than 70 per cent of Hussle clients saying they will have the same or even less to spend on marketing versus pre-Covid, making informed marketing decisions and choosing partners who work with you to create additional revenue streams will be crucial to success.

Hussle, the first marketplace for fitness in the world, is a free digital marketing channel with a powerful UK-wide reach that gets you new members, risk-free.

Jamie Owens, director of fitness partnerships at Hussle, explains: “We speak to operators on a daily basis, who all tell us they need to see a vast improvement in the results of their new membership promotions this year, despite only having the same amount or even less to spend on marketing. This is where we can help.

“Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost.

“Hussle has turned more than 30,000 users into direct club members in the last 18 months alone. That’s actual members of your gym, which still belong to you regardless of how future partnerships progress.

“On average, 26 per cent of customers go on to become exclusive members of gyms they visit via Hussle. And, through our new Membership Conversion Service (MCS), we proactively encourage users to join clubs they attend regularly.”

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators.

Owens continues: “We target customers who don’t currently engage with traditional gym memberships by investing in two main marketing channels – direct to consumer through big brand marketing and commercial partnerships with the likes of Premier Inn and Vodafone, as well as via big-name employers providing fitness-as-a-benefit to staff, such as CBRE, Facebook and the NHS.

“Thanks to the national marketing partnerships we attract, plus the corporate members we generate, Hussle can offer operators members they would never normally attract.”

The key Hussle audience is aged 20-35 – the next generation of gym members, who're typically younger than most operators’ core 40-plus audience.

These include:

  • Customers requiring multi-venue workouts no single operator can provide, typically using at least two facilities around six times a month
  • Occasional users, who may also exercise outdoors or use digital platforms, but still represent a valuable share of a club’s wallet
  • 'Try-before-they-buy’ customers – accessing fitness via the Hussle platform enables consumers to try different gyms in their home area, giving operators the chance to impress
  • In the last 18 months Hussle has also brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms.

If you’re interested in taking part in Hussle’s Membership Conversion Service pilot, please contact Jamie Owens.

To find out more about Hussle or to become a partner visit Hussle's official website.

Hussle
Hussle is the UK’s most flexible way to get fit. When you Hussle, you get access to gyms across the UK, so it’s easier than ever to fit fitness into your life.
Address: Unit 25.1 Coda Studios, 189 Munster Road, Fulham, London, SW6 6AW
Hussle Features
Hussle is offering operators the opportunity to take part in a pilot for its new MAP service to enable them to secure new members without upfront costs.
As aggregator PayAsUGym announces a rebrand, we talk to COO Neil Harmsworth about the move
payasUgym’s new Partner Portal provides operators with the marketplace data they need to make their business more competitive
Do free guest passes work as a means of winning new members, and what are the alternatives?
For years it's been possible to book hotels and trains via smartphones, but not fitness classes. Kath Hudson examines how technology is enabling clubs to finally catch up
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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