JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Empowered Brands

Contact  |  Updates
About us
Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020. Experts in UK franchising, énergie was ranked number 3 in the Elite Franchise Top 100 UK Franchises for 2021 and has consistently featured in the top 10 UK rankings over the last 5 years. Winner of the British Franchise Association HSBC Award for Brand and Innovation and in the top 6 UK franchises for resilience through the pandemic, énergie provides Empowered Brands with the capacity and strength to leverage new brands across health, wellbeing and fitness. Empowered Brands recent acquisition of the Master Franchise for UBX in Ireland and UK provides the many hundreds of applicants for énergie Fitness club franchises with alternative opportunities to invest in fitness at a lower level of capital requirement. Further brand acquisitions which compliment the Empowered Brands product offer are in the pipeline

How much does it cost?
At the top level, a franchisee needs a minimum investment of £130,000 in a franchise fitness club. Empowered Brands can work with the franchisees to leverage the remaining finances needed to open a full size énergie Fitness Club through bank and lease financing. Initial levels of investment in a UBX boutique, can be as low as £35,000 including franchise fee. New brands coming on stream in 2023 will provide potential franchisees with even greater choice.

Which consumer group/ demographic is the franchise targeted at?
Empowering people to transform their lives is at the centre of the Empowered Brands mission. At both énergie and UBX, female members make up over 50% of the fitness community. Attracting people of all ages, abilities and fitness levels is a key ingredient of a strategy to appeal to consumers who see service and value as well as affordability as important. It is no surprise, therefore, to find that énergie attracts a wide range of members from people taking their first steps into fitness as well as ‘savvy’ exercisers.

What sort of franchisees are you looking for?
We increasingly appeal to entrepreneurs with an ambition and passion to own multiple sites in large territories across UK, Ireland and, more recently, Spain. Franchisees with experience of retail franchising are increasingly seeing fitness and health as an ethical investment that can make an attractive financial return. Individual franchisees seeking to change their lifestyle and with a passion for fitness also make up a significant proportion of our franchisee community.

case study: Opening an énergie Fitness franchise – interview with Glyn and Nathalie Stephens
Husband and wife team Glyn and Nathalie Stephens opened their first énergie Fitness franchise club in May this year, in Deeside, North Wales. We spoke to Glyn about how it’s going so far.

What was your career background before you became an énergie franchisee?
I was in marketing and Nathalie’s a law graduate.

We got married in 2018 and both wanted to get into shape for the big day. We’d both done a variety of sports since we were young but became quite accustomed to going to the gym from that point.

We came up with the idea of becoming an énergie franchisee because we realised there might be a gap in my home area for a state-of-the-art, affordable fitness club. Fitness is booming, and it’s showing no signs of stopping, so we thought it’d be a great industry to get into.

Where did you hear about énergie franchises?
We did some research online and were impressed straight away with énergie’s visual branding, and well-informed website material. That sparked our interest in the company. Then we went to a discovery day and we’ve never looked back. We were made to feel so welcome. We also loved énergie’s unique positioning within the market, representing the low-cost, high-service sector.

Why did you want to open your own business?
We just couldn’t see ourselves working 9-5 jobs for the rest of our lives and I’ve always had a burning passion to start my own business. But, since having our young daughter, it’s pushed us to turn the dream into a reality.

Why did you choose your location?
I grew up in North Wales and know the area really well. We felt that in Deeside there was a gap in the market for a competitively-priced, accessible, state-of-the-art gym that offered superior customer service.

How do you and your wife, Nathalie, split the responsibilities?
We share the ‘Club Manager’ role. We both do a little of bit everything but we know our individual strengths and luckily it works really well.

How are you finding this kind of business in terms of family life?
Having a three-year old and living 45 minutes away from the site is challenging, but we wouldn’t change a thing. We’re absolutely loving it, and have managed to find a great work/life balance. We’re working hard to make it a success for our family.

How did you find the process and support from énergie as a new franchisee?
It’s been fantastic. From day one énergie has been there to help us, which is why we opted for a franchise.

From the initial induction, to the training journey, and the property team, everyone’s been great. We feel we can pick up the phone and speak to someone at head office at any time, and this close relationship is invaluable.

What successes have you had so far?
We only opened six months ago, but I’d say one of our biggest successes has been building our team. Everyone’s doing an amazing job. The team members epitomise the true meaning of the énergie brand – delivering sensational customer service.

Other big wins include opening with 1,100+ memberships and amassing 2,000+ followers on Instagram and Facebook. We’ve also received over 100 five-star reviews on Facebook.

What words of wisdom would you give to a franchisee who was starting out?
Team is everything. Your staff, and creating a family-type atmosphere, makes the difference. So recruitment is key.

Do you think you’d open more énergie clubs in the future?
Absolutely, we would love to. That’s our goal! We feel very fortunate to have had the opportunity to open an énergie franchise.

What does it mean to be part of the énergie family?
You never feel like you’re on your own. Being part of the network with other franchisees means we can to exchange and share ideas with one another. And head office has your back every step of the way.
Empowered Brands video gallery:
Plans for the next 12 months
The company plans to acquire several new fitness and health brands by the end of 2023. Building a strong recovery from the pandemic across the existing club network remains an important objective. The roll- out of UBX boutiques across UK and Ireland is well underway and, given that UBX are targeting to open at the rate of one per week, we have good reason to anticipate strong growth across towns and cities during the course of the year. With a 3-tier membership across our fitness clubs, we expect value and service to distinguish us from the ‘budget only’ providers.
Key personnel
Peter Croney, Chief Executive Officer
Testimonial
“We did some research online and were impressed straight away with énergie’s visual branding, and well-informed website material. That sparked our interest in the company. Then we went to a discovery day and we’ve never looked back. We were made to feel so welcome. We also loved énergie’s unique positioning within the market, representing the low-cost, high-service sector. From day one énergie has been there to help us, which is why we opted for a franchise.”
– Glyn and Nathalie Stephens, owners, énergie Fitness Deeside
updates & press releases
24 Jan 2022
Énergie Fitness appoints Technogym as equipment partner
Peter Croney CEO of Empowered Brands, owners of énergie Fitness Group, today announced the
appointment of Technogym as one of its primary equipment partners to help power
Energie’s international expansion over the next decade.

Croney states: “énergie may be an affordable fitness operator, but with a three tier membership structure we need the very best and most innovative technology partner to deliver exceptional customer experience. We have the highest Trustpilot rating in the fitness sector and the innovative fitness equipment and digital technologies provided by Technogym will delight members and help us to sustain our prime position in the sector.”

Managing Director of énergie Fitness Neil King added: “énergie attracts members from every age bracket and ability level. Accessible, easy to use and safe fitness equipment is at the core of our service offer. Technogym equipment delivers what our diverse membership requires.”

énergie opened eight new clubs in recent months and Technogym have just completed installation of the most recent énergie gym in Hayes.

Steve Ruffell sales director clubs at Technogym commented “Technogym is delighted to have secured equipment supply contract for the group. énergie Fitness is one of the largest and most established operators in the UK and Ireland and the recent Hayes project marks the start of our partnership as énergie embarks on its ambitious international expansion plans.”
Empowered Brands: news from HCMmag.com and FitTechGlobal.com
The first énergie Fitness club has opened in Spain as part of a push for global expansion.
An award celebrating outstanding individuals in the fitness sector is to be named in honour of Jan Spaticchia, who passed away suddenly earlier this year.
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short illness. Spaticchia was also chair of the recently launched Empowered Brands group, and vice- chair of BMF.
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed a master franchise agreement with énergie Fitness to develop 75 clubs in Spain over the next 10 years.
More than 100 sport and physical activity bodies have sent a letter to UK Prime Minister Boris Johnson, urging him to give the sector a central role in the nation’s COVID-19 recovery plans.
Empowered Brands: featured in HCM and Fit Tech magazines
As énergie Fitness ramps up its global expansion plans, international managing director, Rod Hill, explains why he believes the multi-fitness concept is irresistible
Franchise sector: Facing the future
Outdoor sessions, digital workouts and plans for expansion, Emma Canning speaks to some of the franchise companies about how they have responded to the pandemic disruption and what is coming down the tracks…
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
Supplier showcase: Rebuilding with Gympass
Gympass has supported the sector throughout lockdowns and is now powering ahead helping clubs to rebuild their footfall by securing new members
Empowered Brands
Tel: 03330 151 865
Address: Aurora House , Deltic Avenue, Rooksley, Milton Keynes, Buckinghamshire, MK13 8LW, United Kingdom
Rob Wolfe, Head of Franchise Recruitment
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HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
Research
Doing the recommended amount of exercise during weekends is just as beneficial as spreading physical activity out across the week, a new study has found
HCM Magazine
Evidence
Tom Walker investigates how £2.2bn worth of London 2012 legacy investment has failed to empower teachers
HCM Magazine
New launch
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
HCM Magazine
Policy
Martyn Allison reviews a recent National Audit Office report into grassroots participation in physical activity in the UK
HCM Magazine
HCM People
Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing
HCM Magazine
Interview
The MD of Everlast Gyms is steering the business through a process of unification, rebranding and ‘elevation’, rolling out a hybrid model that he believes will take it to UK number one status. He speaks to Kate Cracknell
HCM Magazine
HCM magazine
For years the sector has used participation numbers as a measure of success, but policymakers are now calling for a change to measuring outcomes, so value can be established
HCM magazine
HCM People

Grant Campbell

GM, Nobu Hotel London, Portman Square Portman Square
It was important to create a high-end gym that offers as much value to the local community as it does to hotel guests
HCM magazine
Colin Milner, CEO of the International Council on Active Aging explains the latest research into opportunities in the active-ageing sector
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
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Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured operator news
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It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
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Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Supplier Showcases
Supplier showcase - A matched philosophy
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Go! Active leisure facility gets a New Year Upgrade
In 2016, Bolsover District Council’s Go! Active leisure facility in Clowne, Derbyshire benefited from a multi-million pound development.
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
On demand
Fitness On Demand: On demand
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Gold company profile

Empowered Brands

Contact  |  Updates
About us
Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020. Experts in UK franchising, énergie was ranked number 3 in the Elite Franchise Top 100 UK Franchises for 2021 and has consistently featured in the top 10 UK rankings over the last 5 years. Winner of the British Franchise Association HSBC Award for Brand and Innovation and in the top 6 UK franchises for resilience through the pandemic, énergie provides Empowered Brands with the capacity and strength to leverage new brands across health, wellbeing and fitness. Empowered Brands recent acquisition of the Master Franchise for UBX in Ireland and UK provides the many hundreds of applicants for énergie Fitness club franchises with alternative opportunities to invest in fitness at a lower level of capital requirement. Further brand acquisitions which compliment the Empowered Brands product offer are in the pipeline

How much does it cost?
At the top level, a franchisee needs a minimum investment of £130,000 in a franchise fitness club. Empowered Brands can work with the franchisees to leverage the remaining finances needed to open a full size énergie Fitness Club through bank and lease financing. Initial levels of investment in a UBX boutique, can be as low as £35,000 including franchise fee. New brands coming on stream in 2023 will provide potential franchisees with even greater choice.

Which consumer group/ demographic is the franchise targeted at?
Empowering people to transform their lives is at the centre of the Empowered Brands mission. At both énergie and UBX, female members make up over 50% of the fitness community. Attracting people of all ages, abilities and fitness levels is a key ingredient of a strategy to appeal to consumers who see service and value as well as affordability as important. It is no surprise, therefore, to find that énergie attracts a wide range of members from people taking their first steps into fitness as well as ‘savvy’ exercisers.

What sort of franchisees are you looking for?
We increasingly appeal to entrepreneurs with an ambition and passion to own multiple sites in large territories across UK, Ireland and, more recently, Spain. Franchisees with experience of retail franchising are increasingly seeing fitness and health as an ethical investment that can make an attractive financial return. Individual franchisees seeking to change their lifestyle and with a passion for fitness also make up a significant proportion of our franchisee community.

case study: Opening an énergie Fitness franchise – interview with Glyn and Nathalie Stephens
Husband and wife team Glyn and Nathalie Stephens opened their first énergie Fitness franchise club in May this year, in Deeside, North Wales. We spoke to Glyn about how it’s going so far.

What was your career background before you became an énergie franchisee?
I was in marketing and Nathalie’s a law graduate.

We got married in 2018 and both wanted to get into shape for the big day. We’d both done a variety of sports since we were young but became quite accustomed to going to the gym from that point.

We came up with the idea of becoming an énergie franchisee because we realised there might be a gap in my home area for a state-of-the-art, affordable fitness club. Fitness is booming, and it’s showing no signs of stopping, so we thought it’d be a great industry to get into.

Where did you hear about énergie franchises?
We did some research online and were impressed straight away with énergie’s visual branding, and well-informed website material. That sparked our interest in the company. Then we went to a discovery day and we’ve never looked back. We were made to feel so welcome. We also loved énergie’s unique positioning within the market, representing the low-cost, high-service sector.

Why did you want to open your own business?
We just couldn’t see ourselves working 9-5 jobs for the rest of our lives and I’ve always had a burning passion to start my own business. But, since having our young daughter, it’s pushed us to turn the dream into a reality.

Why did you choose your location?
I grew up in North Wales and know the area really well. We felt that in Deeside there was a gap in the market for a competitively-priced, accessible, state-of-the-art gym that offered superior customer service.

How do you and your wife, Nathalie, split the responsibilities?
We share the ‘Club Manager’ role. We both do a little of bit everything but we know our individual strengths and luckily it works really well.

How are you finding this kind of business in terms of family life?
Having a three-year old and living 45 minutes away from the site is challenging, but we wouldn’t change a thing. We’re absolutely loving it, and have managed to find a great work/life balance. We’re working hard to make it a success for our family.

How did you find the process and support from énergie as a new franchisee?
It’s been fantastic. From day one énergie has been there to help us, which is why we opted for a franchise.

From the initial induction, to the training journey, and the property team, everyone’s been great. We feel we can pick up the phone and speak to someone at head office at any time, and this close relationship is invaluable.

What successes have you had so far?
We only opened six months ago, but I’d say one of our biggest successes has been building our team. Everyone’s doing an amazing job. The team members epitomise the true meaning of the énergie brand – delivering sensational customer service.

Other big wins include opening with 1,100+ memberships and amassing 2,000+ followers on Instagram and Facebook. We’ve also received over 100 five-star reviews on Facebook.

What words of wisdom would you give to a franchisee who was starting out?
Team is everything. Your staff, and creating a family-type atmosphere, makes the difference. So recruitment is key.

Do you think you’d open more énergie clubs in the future?
Absolutely, we would love to. That’s our goal! We feel very fortunate to have had the opportunity to open an énergie franchise.

What does it mean to be part of the énergie family?
You never feel like you’re on your own. Being part of the network with other franchisees means we can to exchange and share ideas with one another. And head office has your back every step of the way.
Plans for the next 12 months
The company plans to acquire several new fitness and health brands by the end of 2023. Building a strong recovery from the pandemic across the existing club network remains an important objective. The roll- out of UBX boutiques across UK and Ireland is well underway and, given that UBX are targeting to open at the rate of one per week, we have good reason to anticipate strong growth across towns and cities during the course of the year. With a 3-tier membership across our fitness clubs, we expect value and service to distinguish us from the ‘budget only’ providers.
Testimonial
“We did some research online and were impressed straight away with énergie’s visual branding, and well-informed website material. That sparked our interest in the company. Then we went to a discovery day and we’ve never looked back. We were made to feel so welcome. We also loved énergie’s unique positioning within the market, representing the low-cost, high-service sector. From day one énergie has been there to help us, which is why we opted for a franchise.”
– Glyn and Nathalie Stephens, owners, énergie Fitness Deeside
updates & press releases
24 Jan 2022
Énergie Fitness appoints Technogym as equipment partner
Peter Croney CEO of Empowered Brands, owners of énergie Fitness Group, today announced the
appointment of Technogym as one of its primary equipment partners to help power
Energie’s international expansion over the next decade.

Croney states: “énergie may be an affordable fitness operator, but with a three tier membership structure we need the very best and most innovative technology partner to deliver exceptional customer experience. We have the highest Trustpilot rating in the fitness sector and the innovative fitness equipment and digital technologies provided by Technogym will delight members and help us to sustain our prime position in the sector.”

Managing Director of énergie Fitness Neil King added: “énergie attracts members from every age bracket and ability level. Accessible, easy to use and safe fitness equipment is at the core of our service offer. Technogym equipment delivers what our diverse membership requires.”

énergie opened eight new clubs in recent months and Technogym have just completed installation of the most recent énergie gym in Hayes.

Steve Ruffell sales director clubs at Technogym commented “Technogym is delighted to have secured equipment supply contract for the group. énergie Fitness is one of the largest and most established operators in the UK and Ireland and the recent Hayes project marks the start of our partnership as énergie embarks on its ambitious international expansion plans.”
Empowered Brands: news from HCMmag.com and FitTechGlobal.com
The first énergie Fitness club has opened in Spain as part of a push for global expansion.
An award celebrating outstanding individuals in the fitness sector is to be named in honour of Jan Spaticchia, who passed away suddenly earlier this year.
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short illness. Spaticchia was also chair of the recently launched Empowered Brands group, and vice- chair of BMF.
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed a master franchise agreement with énergie Fitness to develop 75 clubs in Spain over the next 10 years.
More than 100 sport and physical activity bodies have sent a letter to UK Prime Minister Boris Johnson, urging him to give the sector a central role in the nation’s COVID-19 recovery plans.
Empowered Brands: featured in HCM and Fit Tech magazines
As énergie Fitness ramps up its global expansion plans, international managing director, Rod Hill, explains why he believes the multi-fitness concept is irresistible
Franchise sector: Facing the future
Outdoor sessions, digital workouts and plans for expansion, Emma Canning speaks to some of the franchise companies about how they have responded to the pandemic disruption and what is coming down the tracks…
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
Supplier showcase: Rebuilding with Gympass
Gympass has supported the sector throughout lockdowns and is now powering ahead helping clubs to rebuild their footfall by securing new members
Empowered Brands
Tel: 03330 151 865
Address: Aurora House , Deltic Avenue, Rooksley, Milton Keynes, Buckinghamshire, MK13 8LW, United Kingdom
Rob Wolfe, Head of Franchise Recruitment
Empowered Brands video gallery:
Key personnel
Peter Croney, Chief Executive Officer
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