company profile
Venueserve Fitness
What we can do for you
Venueserve, a global tech company, was established in 2019 and has a well-established reputation within the ticketing and sports membership sector. Venueserve Fitness followed in 2020.
Venueserve Fitness is an easy-to-use, low-cost web- and mobile web-based online exercise platform, already being used by around 50 health clubs across the UK and 20 around the world. Set up takes just a few hours and includes 70+ pre-recorded sessions so operators can kickstart their virtual club immediately, all branded as their own. Its built-in dashboard gathers valuable membership data and insight, not available via Facebook Live or Zoom, whilst the backend reporting and payment system means Personal Trainers or instructors, such as yoga teachers, can use the subscribe, data capture function as their own membership system.
Key products and services
Venueserve Fitness gives operators the tools to offer an own-branded virtual membership.
Clubs can live-stream their own expert instructors; the heart and soul of any facility, delivering the classes their members know and love, ensuring content feels authentic and recognisable, and helping with customer engagement by giving members the same positive experience they have in-club, but online. Your club can be accessed anywhere and anytime.
Live-streaming is unlimited and each session is saved to the club’s own branded platform and categorised so it can be played again and again. Instructors simply live-stream to Venueserve Fitness’s servers and, from there, the content is sent to the club’s own branded streaming site, which is skinned to match their website.
The virtual membership can be offered as a free, ‘nice to have’ for existing members, up sold as an additional bolt on virtual membership or sold completely separately as a subscription-based online membership package for people who aren’t ready to visit a gym yet.
The simplicity of Venueserve Fitness means no one has to miss out, even when your in-club classes are full, and the pre-recorded content means there’s plenty to choose from for every type of club and every type of member. Fresh pre-recorded content is also uploaded to the platform every week, aiding clubs, PTs or instructors that may not have the capability to continually add their own.
The safety features of Venueserve Fitness also mean instructors are protected from any unwanted attention they might receive through other live stream platforms too.
Venueserve, a global tech company, was established in 2019 and has a well-established reputation within the ticketing and sports membership sector. Venueserve Fitness followed in 2020.
Venueserve Fitness is an easy-to-use, low-cost web- and mobile web-based online exercise platform, already being used by around 50 health clubs across the UK and 20 around the world. Set up takes just a few hours and includes 70+ pre-recorded sessions so operators can kickstart their virtual club immediately, all branded as their own. Its built-in dashboard gathers valuable membership data and insight, not available via Facebook Live or Zoom, whilst the backend reporting and payment system means Personal Trainers or instructors, such as yoga teachers, can use the subscribe, data capture function as their own membership system.
Key products and services
Venueserve Fitness gives operators the tools to offer an own-branded virtual membership.
Clubs can live-stream their own expert instructors; the heart and soul of any facility, delivering the classes their members know and love, ensuring content feels authentic and recognisable, and helping with customer engagement by giving members the same positive experience they have in-club, but online. Your club can be accessed anywhere and anytime.
Live-streaming is unlimited and each session is saved to the club’s own branded platform and categorised so it can be played again and again. Instructors simply live-stream to Venueserve Fitness’s servers and, from there, the content is sent to the club’s own branded streaming site, which is skinned to match their website.
The virtual membership can be offered as a free, ‘nice to have’ for existing members, up sold as an additional bolt on virtual membership or sold completely separately as a subscription-based online membership package for people who aren’t ready to visit a gym yet.
The simplicity of Venueserve Fitness means no one has to miss out, even when your in-club classes are full, and the pre-recorded content means there’s plenty to choose from for every type of club and every type of member. Fresh pre-recorded content is also uploaded to the platform every week, aiding clubs, PTs or instructors that may not have the capability to continually add their own.
The safety features of Venueserve Fitness also mean instructors are protected from any unwanted attention they might receive through other live stream platforms too.
case study: The Marlow Club
Luxury health and wellbeing venue, the Marlow Club, delivers 250 classes a week for its loyal community. COO, Jon Williams, reached out to Venueserve Fitness in March; he needed an online offering for his 3,000 members that looked and felt like the club’s own.
“It’s important our members have a positive experience, every time they visit. When we switched to online during the first lockdown, this same positive experience needed to happen virtually; it had to look and feel like the Marlow Club,” says Williams.
“Members had the choice to stick with us, freeze or to leave. Those who continued gained access to our virtual membership. I was humbled that 1,700 members continued to pay their membership; it was valuable income.
“It’s testament to the community and brand we’ve nurtured, but also the engagement Venueserve Fitness enables us to deliver. Our live streamed classes feature our instructors doing the classes our members love. It adds value to our offer, aiding customer retention, and since reopening in July, every live class is now streamed.
“Covid restrictions mean classes run at 50% capacity. When members can’t physically get into a class they can still participate. The instructor simply turns on the camera and streams through an iPad. It’s so simple and flexible. The platform is also secure. I have a duty of care to my staff and instructors. I don’t want them to feel vulnerable online; and Venueserve Fitness gives me that confidence and peace of mind.”
The Marlow Club now sells virtual-only memberships too, and already has 100 exclusively online members.
He concludes: “You want to work out on holiday – no problem. You want to join in your favourite HIIT session at midnight – no problem. The Marlow Club now operates 24 hours a day – globally!”
“It’s important our members have a positive experience, every time they visit. When we switched to online during the first lockdown, this same positive experience needed to happen virtually; it had to look and feel like the Marlow Club,” says Williams.
“Members had the choice to stick with us, freeze or to leave. Those who continued gained access to our virtual membership. I was humbled that 1,700 members continued to pay their membership; it was valuable income.
“It’s testament to the community and brand we’ve nurtured, but also the engagement Venueserve Fitness enables us to deliver. Our live streamed classes feature our instructors doing the classes our members love. It adds value to our offer, aiding customer retention, and since reopening in July, every live class is now streamed.
“Covid restrictions mean classes run at 50% capacity. When members can’t physically get into a class they can still participate. The instructor simply turns on the camera and streams through an iPad. It’s so simple and flexible. The platform is also secure. I have a duty of care to my staff and instructors. I don’t want them to feel vulnerable online; and Venueserve Fitness gives me that confidence and peace of mind.”
The Marlow Club now sells virtual-only memberships too, and already has 100 exclusively online members.
He concludes: “You want to work out on holiday – no problem. You want to join in your favourite HIIT session at midnight – no problem. The Marlow Club now operates 24 hours a day – globally!”
case study: The Pavilion Club
The Pavilion Club, an exclusive health, leisure and racket club near Hampton Court, reached out to Venueserve Fitness to bring its services to live online when lockdown was initiated back in March.
Managing Director, Richard Thorpe, says: “I consulted with other operators about how we could provide an essential service whilst our doors were closed and was recommended Venueserve Fitness.
“The online live streaming capability and pre-recorded content has been a valuable asset, keeping our customers engaged during lockdown and beyond. It was quick and simple to set up; you can essentially plug and play.”
The Pavilion Club has a loyal base of 2,000 members and benefited from the white-label aspect of the platform. Thorpe says: “Our brand is important to both our reputation and our customers. Being able to white-label the platform as the Pavilion Club made our communications and content feel authentic and recognisable.
“Our own expert instructors delivering the classes also helped with customer engagement, keeping our members in touch with staff, who are the heart and soul of any club. The safety features of Venueserve Fitness mean my instructors are protected from any unwanted attention they might receive through other live stream platforms too.”
Since reopening in July, the Pavilion Club has continued to provide online sessions. Thorpe says: “It’s an excellent way to allow potential new members to try our classes and meet our team, without committing to a full membership. We now sell virtual memberships as a stand-alone product.
“At a time when we need to make considered financial decisions, Venueserve Fitness allows us to provide a ‘gym at home’ experience, simply, cost effectively and effortlessly. It’s is something our customers demand both now and in the future, making the Pavilion Club available to more people, anywhere at any time.”
Managing Director, Richard Thorpe, says: “I consulted with other operators about how we could provide an essential service whilst our doors were closed and was recommended Venueserve Fitness.
“The online live streaming capability and pre-recorded content has been a valuable asset, keeping our customers engaged during lockdown and beyond. It was quick and simple to set up; you can essentially plug and play.”
The Pavilion Club has a loyal base of 2,000 members and benefited from the white-label aspect of the platform. Thorpe says: “Our brand is important to both our reputation and our customers. Being able to white-label the platform as the Pavilion Club made our communications and content feel authentic and recognisable.
“Our own expert instructors delivering the classes also helped with customer engagement, keeping our members in touch with staff, who are the heart and soul of any club. The safety features of Venueserve Fitness mean my instructors are protected from any unwanted attention they might receive through other live stream platforms too.”
Since reopening in July, the Pavilion Club has continued to provide online sessions. Thorpe says: “It’s an excellent way to allow potential new members to try our classes and meet our team, without committing to a full membership. We now sell virtual memberships as a stand-alone product.
“At a time when we need to make considered financial decisions, Venueserve Fitness allows us to provide a ‘gym at home’ experience, simply, cost effectively and effortlessly. It’s is something our customers demand both now and in the future, making the Pavilion Club available to more people, anywhere at any time.”
case study: The Health Club Collection
The Health Club Collection is a group of boutique health clubs operating in and around London. Each has its own unique brand and client base, but all have benefited from using the white-label digital workout platform provided by Venueserve Fitness.
Heidi Blackburn, Operations Director, Health Club Collection says: “We initially implemented Venueserve Fitness to offer our members engagement and to help with retention whilst our clubs were closed during the pandemic. But it was so popular we’re now developing our online offer and using virtual wellness as part of our long-term strategy to create a round-the-clock ‘lifestyle’ experience for our members.
“The Venueserve Fitness platform also allows us to create cost effective, bespoke training schedules for some of our niche markets, including the over 65+, pre- and post-natal, youth sessions, prehab and rehab, weight loss and long COVID-19 recovery. Its virtual provision extends our membership offer and naturally creates flexibility and opportunity to grow the business; choice and convenience is becoming increasingly important to our members.”
Operators can customise the white label platform, to make it look and feel like their own brand. Blackburn says: “The Venueserve Fitness platform is designed to create our club without walls. It feels like us. Should they be away or too busy to get to the club itself, members can now workout online.”
It’s also being utilised as a sales tool, as Blackburn explains: “We can turn enquiries into new members by offering a try-before-you-buy virtual membership. The potential new customer gets a feel for the clubs and meets instructors before committing.
“There are limitless opportunities to bolt on and add value to for our customers through the Venueserve Fitness platform - blended memberships, bespoke wellbeing packages and customer convenience will be at its heart.”
Heidi Blackburn, Operations Director, Health Club Collection says: “We initially implemented Venueserve Fitness to offer our members engagement and to help with retention whilst our clubs were closed during the pandemic. But it was so popular we’re now developing our online offer and using virtual wellness as part of our long-term strategy to create a round-the-clock ‘lifestyle’ experience for our members.
“The Venueserve Fitness platform also allows us to create cost effective, bespoke training schedules for some of our niche markets, including the over 65+, pre- and post-natal, youth sessions, prehab and rehab, weight loss and long COVID-19 recovery. Its virtual provision extends our membership offer and naturally creates flexibility and opportunity to grow the business; choice and convenience is becoming increasingly important to our members.”
Operators can customise the white label platform, to make it look and feel like their own brand. Blackburn says: “The Venueserve Fitness platform is designed to create our club without walls. It feels like us. Should they be away or too busy to get to the club itself, members can now workout online.”
It’s also being utilised as a sales tool, as Blackburn explains: “We can turn enquiries into new members by offering a try-before-you-buy virtual membership. The potential new customer gets a feel for the clubs and meets instructors before committing.
“There are limitless opportunities to bolt on and add value to for our customers through the Venueserve Fitness platform - blended memberships, bespoke wellbeing packages and customer convenience will be at its heart.”
Plans for the next 12 months
We have lots just about to launch and in the pipeline too, including an e-commerce shop, so members can buy equipment to complement the online training.
We are also integrating with a number of wearables and training accessories ahead of the new year.
Our new two-way coaching platform (launching December 2020) means clubs don’t have to leave the Venueserve Fitness system for live one-to-one coaching.
We are now able to integrate with third-party membership platforms and CRM systems too.
Testimonial
“During lockdown 1,700 members continued to pay their membership. It’s testament to the engagement Venueserve Fitness enables us to deliver. Our live streamed classes feature our instructors doing the classes our members love, adding value to our offer and aiding customer retention. We now sell virtual-only memberships, and have over 100 exclusively online members. The Marlow Club operates 24 hours a day – globally! It’s simple and flexible to use, and the platform is secure. I have a duty of care to my staff. I don’t want them to feel vulnerable online; Venueserve Fitness gives me that peace of mind.”
– Jon Williams, CEO, The Marlow Club
Venueserve Fitness
Tel: +44 (0)207 112 8078
Email: [email protected]
Address:
2 Denmark Road,
Guildford ,
Surrey,
GU1 4DA,
United Kingdom
Lee Booth, CEO and Founder
Key personnel
Lee Booth, CEO and Founder
Jonathan Symonds, COO
Simon Downes, Sales Director
Jonathan Symonds, COO
Simon Downes, Sales Director
Key customers
London’s Roehampton Club, The Marlow Club and clubs within The Health Club Collection. The Thames Club, the Pavilion Club and MotivatePT, which delivers corporate wellness programming.
Venueserve Fitness
news & features
news & features
A new, white-label online fitness platform has launched, enabling health club operators,
instructors and PTs to offer live streaming, as well as pre-recorded training sessions and
group exercise classes, all branded as their own.
Supplier showcase: Clubs without walls
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
Sponsored: Upping the online fitness game
Venueserve Fitness enables clubs to offer white-label content
streaming to optimise capacity and member engagement
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