With a focus on globalisation, Magicline has officially launched its software in the UK. As Europe’s leading gym management software company, the company strives to provide the best tools for gym owners to be successful, win new members and elevate their businesses.

Personal interaction with the fitness industry has been fundamental to Magicline’s success and has always been at the core of its work.

This is why the company is exhibiting at industry event Elevate at Excel in London, on 15-16 June 2022. Team members Maike Kumstel, Max van der Bijl and Mike ter Hofstede will be in attendance and located at stand H65.

Industry of change

The fitness industry has changed a lot over the past few years and the pandemic has even accelerated the speed of development and innovation. However, new concepts for gyms and members still need to be created and with this new challenges arise:

“A lot of work towards developing new approaches has already been done, but there’s still a lot in the pipeline and the need for new solutions is big,” says Kumstel, international business developer at Magicline and responsible for the English speaking market.

“Meeting our customers and industry partners in person, talking about their struggles and achievements and looking for the best solution that helps them to be as successful as possible, is the best part of events like this.

“As a service provider, we can only develop the best software on the market if we stay in touch with the industry and learn about the everyday problems it faces.”

Coffee and big product news

So, visit Magicline at Stand H65 – learn about lots of new features and get a glimpse of what’s up next on our product road map.

Get to know our innovative Open SPACE concept and how Magicline opens up to all industry players, providing you with even more opportunities to elevate your business.

If you’re interested to meet Magicline, simply book a meeting at this link or stop by.

No tickets yet? Get them for free via Magicline’s special offer. Register here and receive your free ticket to the event.

A comparison of numbers for the German market gives an insight into the fitness industry’s challenges over the last two years.

In Germany, one of the most important fitness markets in Europe, there were around 20 per cent fewer studio visits in 2021 compared to 2020 – despite huge vaccination campaigns.

In addition, 7 per cent fewer new memberships were signed than in the previous year. On the other hand, 13 per cent fewer cancellations were received.

These are findings of a study by Sport Alliance, which has analysed data from over 2,000 sports facilities in Germany since 2019 with the help of Magicline – Europe's leading management software for fitness studios.

Despite better overall circumstances in 2021, in particular due to the wide range of vaccinations, the fitness industry did not fare much better than a year earlier.

One indicator of this is the number of studio check-ins. In 2021, 57 per cent fewer people checked in to gyms nationwide than before the pandemic in 2019. By comparison, there were 38 per cent fewer in 2020.

The main reasons for the lack of customers include the very long lockdown in Germany until May 2021, the strict access regulations tied to the vaccination status and the fear of further infections.

The number of new memberships in Germany declined in 2021. Plus, according to the analysis, studios gained 7 per cent fewer new members than in the previous year.

As for the cancellations, during the lockdown in the first five months of the year, many memberships lay idle so that they could not be cancelled.

This explains the high increase of cancellations in the following month of June 2021, where 34 per cent more cancellations were received than at the same time in 2019.

"Our study shows the massive impact COVID had on the fitness industry in Germany,” says Maike Kumstel, international business development manager at Sport Alliance.

“But, as most studios and gyms worldwide also felt the strong effects of several lockdowns and the measures widely imposed on the industry, our results can probably be applied to most markets worldwide."

Representatives from Magicline will be attending this year’s Elevate exhibition on 15-16 June 15-16 in London and will be happy to welcome you at stand H65.

German software giant Magicline is shaking up the global fitness market and actively working on diversity in the sector.

Magicline has been growing rapidly in the past five years and expanded across Europe. Part of the Sport Alliance Group, the brand has been driving the digitalisation of the fitness industry for over 30 years with innovative, state-of-the-art software solutions that increase member satisfaction and retention.

Social responsibility and driving inclusivity

Diversity and inclusion are values that the Sport Alliance wants to focus on and drive not only internally, but also globally in the sector.

Now, Magicline wants to make use of its strong market position and set an example in terms of social responsibility and actively championing these values.

As there is no reliable data and information on the status of gender equity and inclusion, Sport Alliance is conducting a survey on diversity and inclusion.

To do so, Sport Alliance has partnered with the Women in Fitness Association as a first step.

"Gender equality and an open approach to the issue is now more relevant than ever in modern society,” says Artur Jagiello, head of marketing and communications at Sport Alliance.

“With our survey, we want to shed more light and raise awareness of this issue."

The first survey results will be presented at FIBO/ the European Health and Fitness Forum on 6 April. A white paper delving into the findings will also be published in the following months.

Magicline’s global growth and global industry impact

Magicline’s goal as a software company is to both be globally recognised as THE software partner for fitness enterprises and also as a driver of change in the industry.

Magicline already serves more than 4,500 fitness chains, franchise systems and independent clubs with its highly configurable software that creates a unique member experience from lead generation to online membership signings that result in increased member loyalty.